Home Automation in Italy Status and trends Paolo Mongiovì WG1-N1334.

Home Automation in ItalyStatus and trends

Paolo Mongiovì

WG1-N1334

ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008

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Sistema Casa

• Since 1993 the specialized distribution channel for simple and custom automated solution

• The bridge between technology and the domestic environment

• Offering with an ample range of products and services


3

• Increase of end user acceptance of technology• 10 millions of broadband subscribers with 42%

growth• More companies invest on Home Automation• H.A. as key marketing point for electrical

companies• Builders interest to the added value

Italian market


4

Italian market

• 60 millions of inhabitans

• 27 millions of houses

• 65% apartments in condominium

• 35% single houses

• New houses in 2007: 300.000

• Renoveted houses in 2007: 700.000


5

Assodomotica

• Association founded in 2005

• To accelerate the H.A. market

• To spread know how at every level

• Address all operators interested to H.A.

• Point of reference for the market

• CABA and TAHI partnership


6

Home Automation Market

• 90 % of H.A. installations are in new and renovated houses

• 10% of H.A. installations are in existing houses

• Security installations in new and renovated houses: 40%

• Total security installations in 2005: 400.000


7

Market Trends

• End users awareness of the benefits of the integration

• Easy of use as key requirement (touchscreens, remote controls, …)

• Trend from security to integration of automated functions

• Installers training vs system integrators


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Assodomotica Forecast

• Base installation- Standard functions including security, safety,

HVAC control

• Advanced installation- Customized functions including security, safety,

HVAC control, lighting, audio, video, …


9

Assodomotica Forecast

• Average value of base H.A. installation: 3.000 €• Average value of advanced H.A. installation: 15.000 €• Base H.A. installations: 90%• Advanced H.A. installations: 10%• H.A. installations in 2005: 10.000 = 42 millions €• H.A. installations in 2010: 100.000 = 400 millions €


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HOME AUTOMATION FORECAST IN ITALY(Number of systems per year)

0

20000

40000

60000

80000

100000

120000

2005 2006 2007 2008 2009 2010

Base systems Advanced systems Total


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HOME AUTOMATION FORECAST IN ITALY

0

100

200

300

400

500

2005 2006 2007 2008 2009 2010

M €

Base systems Advanced systems Total

SISTEMA CASA Piazza Luigi di Savoia 24 20124 – Milan, Italy

[email protected]

www.sistemacasa.it

Home Automation in Italy Status and trends Paolo Mongiovì WG1-N1334.

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