Holyrood School Will it Blend Challenge. In a decision that would eventually transform the company,...
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Holyrood School “Will it Blend” Challenge
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Transcript of Holyrood School Will it Blend Challenge. In a decision that would eventually transform the company,...
Holyrood School“Will it Blend” Challenge
In a decision that would eventually transform the company, “Algie’s“ started selling coffee to post-war Glasgow in 1950
A brief history of Matthew Algieepisode one: tea
Matthew Algie born in Greenock. Besides founding what would become The UK’s leading independent coffee roaster, he lived to the ripe old age of 92
Matthew Algie was a grocer, marketing tea chests imported to the Clyde on Clippers
Matthew Algie established his business in tea blending and wholesaling
For around eighty years, and through two World Wars the business developed, selling tea and spices mainly to retailers in the Glasgow area
A brief history of Matthew Algieepisode two: coffee
The business provided tea bags, coffee and vending services to retail and catering outlets in Scotland
The business went through a period of rapid expansion, going UK-wide and adding bulk-brew coffee machines for the catering sector
While continuing to focus on ever-better and fresher filter coffee, we introduced the first espresso machine to our range
David Williamson visited Portland, Oregon, and saw the light. He returned to restructure the company to drive the espresso revolution in the UK
“Algie’s” began selling coffee machines for offices, restaurants and hotels, helping replace instant with a quality roast & ground coffee
A brief history of Matthew Algieepisode three: espresso
Espresso Warehouse was created, selling “Everything but the coffee” and filling a niche helping equip the growing wave of independent café bars.
1997
We launched the UK (and probably the world’s) first Triple Certified espresso: Fairtrade, organic, and Rainforest Alliance.
Fairtrade certified coffees have grown to account for ~85% of Matthew Algie coffee sales – helping coffee growers build a secure future
David Williamson, MD and 6th generation owner of Matthew Algie, died suddenly, aged 42. Management of the business was taken on by the Board, led by Gary Nicol, and Matthew Algie continues to be owned by David’s family
Matthew Algie introduced the UK’s first Fairtrade Espresso bean
1997 2003 2004 2008 2011Creating a product designed to emphasise the importance of freshness, Matthew Algie Launched Roast to Order
SETTING THE STANDARDSfor product quality, sustainability and expert services
WORLD’s BEST COFFEE COMPANY valued by our customers
WE ARE ALL ABOUT…..
PROFITABLE, SUCCESSFUL AND SECUREevery year and for the long-term
VALUED BY EACH OTHER and proud of what we achieve
We do it for over 2,000 customers…
…from small cafés to some of the biggest hospitality names on the high street
Certifications OverviewCertification What it means
Fairtrade = a fair deal for farmers
Rainforest Alliance = biodiversity and environmental protection
Organic = no unnecessary nasty pesticides
Fairtrade Supply Chain Model
Farmers Co-op Importer Matthew Algie
Café Operator
Ethiopia - Oromia
• Oromia Coffee Farmers Co-operative Union are a second level co-op with 195 member co-ops throughout the main coffee producing areas of Ethiopia with circa 200,000 member farmers
• We source from the Harar, Limu and Sidamo regions of Ethiopia however the majority of coffee comes from Killenso Mokonisa and Killenso Rasa in the Borena district of Southern Sidamo
Ethiopia - Oromia
Your Challenge – Will it Blend?
The Brief
• Develop a range of three smoothie products and a marketing plan for for the 12-18 year old market
• Smoothies must be:– Healthy: use fresh fruit or vegetables and natural ingredients– Make sense as a range of three, offer a choice– Taste great!– Easily made in a coffee bar with a blender
• We also need:– Names for the products that will appeal to the target market– Recipe cards using easy to follow instructions for baristas– Nutritional information (we’ll provide an easy to use calculator for
this)
Your Presentation
• You’ll work on the products and concept over the next few weeks before coming to Matthew Algie in February to present your product idea to our development team
• You’ll need to divide into groups: – Development (develop great tasting smoothies that fit the brief)– Marketing (create a marketing strategy for café’s as to why they
should take your smoothies and what the proposition is to young consumers)
– Technical (working with Development you’ll calculate the nutritional values and develop the final recipe cards with Marketing)
– Commercial Operations (you’ll find out where we can buy ingredients from and what the costs are, you’ll also help Marketing with cost info on the to look at cost / margin / selling price)
