Holy Crap, Social Media Is a Job?

@EricTTung #SNHUSocialerict.co/SNHUSocial

Holy Crap, Social Media

Is a Job?

All About Social Media Strategy and Jobs


Hi!Eric T. Tung

• Social Media Manager @ BMC

• Univ. Texas 05 Graduate

• 5 Years in Social• 59,000 Twitter followers

• Forbes #1 Social Media Network


How Did I Get Here


1995


This Was A Cool Album


This Was A New Car

@EricTTung #UNCSocialerict.co/UNCSocial


This Was The Internet



This was probably you.



What I’m Gonna Tell Ya.

• 1. What’s Social Media about?• 2. Wait, You Get Paid For This?• 3. What You Should Do Right

Now.

@EricTTung #SNHUSocialerict.co/SNHUSocial slide 13

Generated in sales from Twitter as early as 2009

$6.5 million



Has helped over 150,000 customers through Twitter,

@ComcastCares



Blog for customer interaction

results in 50,000new product ideas

@EricTTung #UNCSocial


Ford sent Fiestas to the top 100 bloggers in Europe for a year: generated 31,000 pieces of content and 60% awareness…

before the car was ever sold



Raised $5,000,000 from 500,000 donors

in 2 days after Haitian earthquake



Social Networking is

HUGE. World PopulationsChina 1,354M India 1,210M

1,060M500M400M

USA 315M Indonesia 237M

Brazil 194MPakistan 182MNigeria 170MRussia 152M



What’s this mean for

B2B?


Reported a

Increase insales in the

first quarter tiedto a pilot of social selling

400%


Isn’t SocialJust For

Kids?


No.Average Facebook User is 4255-64: Fastest growth on

Twitter (79%)45-54: Fastest growth on

Facebook (46%) and Google+ (56%)


Who’s on Social?1000 B2B Global Buyers Surveyed by IBM:

33% already used social to engage with vendors

75% likely to use social in purchasing in the future


55% in B2B search for info on social

Reported by Business.com

70% of a buyer’s journey is complete before it gets to sales

according to Sirius Decisions


78.6% of salespeople using Social Media outsold their peers. Reported by A Sales Guy Consulting


Online Conversation with Prospects Accelerate Deals

Social Network Usage41% 60%

Micro-Blogging21% 39%


The media landscape is changing…



Francis vs. Benedict:


Bush ‘01Obama ‘13

slide 29#UNCSocialerict.co/UNCSocial


Maybe even no more newspapers…



People are shifting from web-based email to mobile, SMS, Facebook…



Online Marketing Channels

PaidInternet

Advertising

PPC – Search Marketing

Mobile Advertising

Sponsorships

Paid Applications

OwnedBrand and Product

Websites

Mobile Brand and Product Websites

Proprietary Mobile Applications

Customer Care Services

Proprietary Digital Content

Proprietary Blogs

Earned

Social Media (Pages & Feeds)

Word of Mouth

User Forums

News, PR, Announcements

Blogger Relationships



Where’s the ROI?Online Marketing Lead Gen

BMC Communities

Remarketing

Banner Ad

Landing Page

LeadBMC.com


“Give away information snacks to sell knowledge meals.”- Jay Baer NY TimesBestsellingAuthor, PresConvince &Convert


Blogging Helps…

• Customers and Prospects understand your offering, decreasing sales cycle time 60%

• Tell Google your website is regularly updated

• Tell Google your website has relevant keywords


“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”- Scott Cook, co-founder Intuit, Board Member Ebay, P&G


@EricTTung #SNHUSocialerict.co/SNHUSocial@EricTTung #UNCSocial

People Are Talking

erict.co/UNCSocial

@EricTTung #SNHUSocialerict.co/SNHUSocial slide 38@EricTTung #UNCSocialerict.co/UNCSocial


“Companies can no longer control the message, but

they can control the results if they are

aware of which channels of communication their audience is using”

- Dragonfly Media



• The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse

http://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/



@EricTTung #SNHUSocialerict.co/SNHUSocial@EricTTung #UNCSocialerict.co/UNCSocial


“Nature gave us one tongue and two ears so we could hear twice as much as we speak.” - Epictetus



How Quickly Should You Respond?

http://www.socialmediaexplorer.com/social-media-marketing/whats-your-social-media-average-response-time/




This is how you win real-time marketing…

@EricTTung erict.co/UNCSocial


So… What Do People Want From Social Media?

slide 46

Incentives, Discounts 77%Customer Service 46%

Offer Feedback 39%Games, Contests 26%

Marketing 21%

Cone 2010 Customer New Media Study by OCR, Oct 2, 2010



Wait, you get paid for this?


Yes, There’s lots of Social Jobs

Social Content Writer 30%Social Marketing Manager 27%

Social Strategist 16%Social Media Specialist 14%

PR Brand Manager 7%Online Community Manager 5%

Social Titles via Onward Search Recruits, 2012



Ok, How Much Do You Make?

Social Marketing Mgr: 73k-116kSocial Strategist: 55k-103kOnline Community Mgr: 54k-79k

PR Brand Manager 49k-90kSocial Media Specialist 46k-71kSocial Content Writer 22k-60k

25% & 75% percentileIndeed.com for New York City



My Day.

• Engagement• Education• Entertainment• Empowerment• ‘Earing


Importance of Social Media

10% of organizations report an employee who has done something via Social media that damaged its reputation



Be Professional.



Conduct Guidelines – Be Professional

slide 56

“We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is

people will read what you write.”

Be Nice.



Be Transparent.


Take it offline.



What You Need To Do.

Now.


Get on LinkedIn.

1.Build Your Network2.Opportunities Come To You3.Industry Group Connections

4.Keep Resume Up to Date5.Read Industry News

6.Get Noticed on Google



Get on #Twitter.

1.Stay on top of news & trends2.Follow People in your field3.Develop your Voice/Following

4.Connect with Brands5.Connect with Celebs



Clean Up Facebook.

76% of recruiters/hiring managers have checked an applicant’s profile

46% did so before even reaching out

69% have been rejected an applicant



Clean Up Facebook.Clean up poor grammar/vulgar language

Update your professional history

Pick an appropriate picture

Check out your Likes

View As…



Blog.Establish a voice.

Make connections.

Great for Search Engines



Show The World You Mean Business.

Register Your Domain.@EricTTung #UNCSocialerict.co/UNCSocial


Get Creative.


http://www.dearlisarudgers.com/


What You Should Do.

• Consider a career in social.• Consider B2B companies.• Sign up for Twitter, LinkedIn, and your domain.

• Blog, blog, blog.• Provide Value.• Be Yourself.


Thank You!• All Networks: EricTTung

• Web: ericttung.com• Email: [email protected]

• SMS Card: Text “EricTTung” to 50500


More Resources• Pinterest Board with More Resources, cited studies, etc: http://erict.co/UNCResources

@EricTTung erict.co/UNCSocial

http://erict.co/UNCResources




Appendix


Tips from the Pros…


“PR is taking a back seat to Social Media”

- Todd Wheatland, VP, Head of Thought Leadership

Kelly Services



1 . There’s a lot more people in the public than

you can ever have in your PR group.

2. 92% trust recommendations of friends and family above

all other forms of advertising

Nielsen Global Trust in Advertising Report, 2012


One Message Before Social Media Word of Mouth



One Message After Social Media Word of Mouse


Holy Crap, Social Media Is a Job?

Business

Transcript of Holy Crap, Social Media Is a Job?