HOLY ANGEL UNIVERSITY

ANGELES CITY

SCHOOL OF ARTS AND SCIENCES

DEPARTMENT OF LANGUAGES AND COMMUNICATION

BACHELOR OF ARTS IN COMMUNICATION

HAU MISSION AND VISION

We, the academic community of Holy Angel University, declare ourselves to be a Catholic University. We dedicate ourselves to our core purpose, which is to provide accessible quality

education that transforms students into persons of conscience, competence, and compassion.

We commit ourselves to our vision of the University as a role‐model catalyst for countryside development and one of the most influential, best‐managed Catholic universities in the Asia-

‐Pacific region.

We will be guided by our core values of Christ-centeredness, integrity, excellence, community, and societal responsibility. All these we shall do for the greater glory of God. LAUS DEO

SEMPER!

SCHOOL OF ARTS AND SCIENCES

Vision

The School of Arts and Sciences is a premiere college that serves as an avenue for developing students’ learning competencies within and across the many disciplines of human inquiry,

particularly in mass media and psychology, attaining excellence in instruction, research and community development.

Mission

To produce professionally competent, morally upright, socially responsive and spiritually mature persons through holistic and transformative liberal education

Program Goal

This program aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on the media

professions.

Program Outcomes

1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge

2. Communicate in different formats and platforms (print, broadcast and online)

3. Prepare communication/media plan

4. Conduct communication and media research and evaluation

5. Develop and produce communication materials in different formats and platforms

6. Demonstrate communication management and leadership skills

7. Develop entrepreneurial capabilities

8. Adhere to ethical standards and practices

9. Know and practice rights and responsibilities and accountabilities in the communication profession

10. Demonstrate a development orientation in communication work and

11. Apply communication theories/models, principles, practices and tools in development work

PROGRAM OUTCOMES Academic

Quality and

Organizational

Excellence

Authentic

Instrument for

Countryside

Development

Great

University to

Work For

Faithful

Catholic

Education

Define and access information needs; assess and organize information and knowledge;

produce, share and utilize information and knowledge

√

Communicate in different formats and platforms (print, broadcast and online) √

Prepare communication/media plan √

Conduct communication and media research and evaluation √

Develop and produce communication materials in different formats and platforms √

Demonstrate communication management and leadership skills √

Develop entrepreneurial capabilities √

Adhere to ethical standards and practices √

Know and practice rights and responsibilities and accountabilities in the communication profession √

Demonstrate a development orientation in communication work √

Apply communication theories/models, principles, practices and tools in development work √ √

CORE VALUES

AB

COMMUNICATION

PROGRAM

OUTCOMES

CHRISTCENTEREDNESS INTEGRITY EXCE- LLENCE

COMMU- NITY & SOCIE-

TAL RESPONSIBILITY

LEADER- SHIP

SCHOLAR -SHIP

LIFELONG LEAR- NING

EFFEC- TIVE

COMMU- NICATIO

N

INNO- VATION

GENDER SENSITIVITY

TECHNOLOGICAL INTEGRATION

1. Define and access

information needs;

assess and organize

information and

knowledge;

produce, share and

utilize information

and knowledge.

√ √ √ √

2. Communicate in

different formats and

platforms (print,

broadcast and

online).

√ √ √ √ √ √ √ √

3. Prepare

comm./media plan.

√ √ √ √ √ √ √ √

4. Conduct

communication and

media research and

evaluation.

√ √ √ √ √

5. Develop and

produce

communication

materials in different

formats and

platforms.

√ √ √ √ √

6. Demonstrate

comm. management

and leadership skills.

√ √ √ √ √ √

7. Develop

entrepreneurial

capabilities.

√ √ √ √ √ √

8. Adhere to ethical

standards and

practices.

√ √ √ √ √ √ √

9. Know and practice

rights and

responsibilities &

accountabilities in

the communication

profession.

√ √ √ √ √ √ √

10. Demonstrate a

development

orientation in

communication

work.

√ √ √ √ √ √

11. Apply

communication

theories/models,

principles, practices

and tools in

development work.

√ √ √ √ √ √

SYLLABUS IN ADVANCED PHOTOGRAPHY

FACULTY: REDEN CHRISTOPHER D. GODOY

COURSE TITLE: ADVANCED PHOTOGRAPHY

COURSE CODE: 1ADVPHOTO

NO. OF UNITS: 3 UNITS

CONTACT HOURS PER WEEK: 3 HOURS

PRE-REQUISITE:

1PHOTOGRAPHY

COURSE DESCRIPTION: Photography is another way of seeing the world — it’s a special way of making the most of the light that reflects off everything around us. Like all

things which require both creativity and technical knowledge, it can be tricky to see progress in your photography right away. The practical use of

photography – including, but not limited to, using photography in various disciplines – shall be the main focus of this course.

COURSE LEARNING OBJECTIVES:

PROGRAM OUTCOMES

PO-1 PO-2 PO-3 PO-4 PO-5 PO-6 PO-7 PO-8 PO-9 PO-10 PO-11

1. Enhance basic photography skills of students. √ √ √ √ √ √ √ √ √ √ √

2. Encourage creative and systematic investigation of formal and

conceptual issues. √ √ √ √ √ √ √ √ √

3. Develop technical skills and become familiar with the functions of

the visual elements. √ √ √ √ √ √ √

4. Become independent thinkers who will contribute inventively and

critically to culture through the making of art photography. √ √ √ √ √ √ √

5. Increase involvement in photography through various disciplines

that can be incorporated with the subject. √ √ √ √ √ √ √ √ √ √ √

TIMETABLE

TIME-

TABLE

DESIRED

LEARNING

OUTCOMES

LEARNING

OBJECTIVES

COURSE

CONTENT /

SUBJECT MATTER

TEACHING &

LEARNING

ACTIVITIES

ASSESSMENT

TASK / STUDENT

OUTPUT

EVALUATION TOOL RESOURCE

MATERIALS

Week 01

Demonstrate the importance of a well

managed and organized classroom environment that is

conducive to learning.

Introduce the subject

matter.

1 Classroom rules and regulations

Review of Basic Photography

Concepts

Interactive discussion of classroom rules and expectations

Discussion of the

main concepts (of the

course).

Course Outline acknowledged and

signed by the students

Group Activity

N/A

Obtain at least 60%

passing score of the

20point pop quiz.

Student Manual

Course Syllabus

Bourne, S. (2012). A

Photographer’s E-Guide to

Making Sharp Photographs. Bourne Media Group LLC:

Nevada USA.

Week 02-03 Recap the concepts of

environmental portraits and photo

essays as tackled on Introduction to

Photography course.

1 Environmental

Portraits & Photo

Essays

Discussion Group

Activity

Photo Shoot Activity

Photo Essay

Presentation

Obtain at least 60% of the

total points for the requirement measured

through a rubric.

Leuthard, T. (2011). Going Candid… An Unorthodox

Approach to

Street Photography.

Week 04-05 Expose students to

one of the pre- shooting activities:

make-up.

1 Workshop on Makeup

for Photoshoots

Seminar Group

Activity

Make-up Session and

Application

Photoshoot Activity

Obtain at least 60% of the

total points for the requirement measured

through a rubric.

Workshop to be

conducted by a Guest Speaker

Week 06-07 Discuss how photography is used

in advertising products and/or

services effectively.

2 Advertising

Photography

Discussion Group

Activity

Photoshoot Activity Obtain at least 60% of the

total points for the requirement measured

through a rubric.

Jacobs, L. Jr.

(2010). Professional Commercial

Photography. Amherst Media,

Inc. New York.

Week 07-08

Demonstrate the

process and use of taking photographs in

showing the real

image of life.

2

All Topics (W1-W7)

Taking Photos

Depicting Social

Issues

Examination

Discussion

Individual Activity

Long Test

Photoshoot Activity

Obtain at least 60% of the

total points in the exam.

Obtain at least 60% of the

total points for the requirement measured

through a rubric.

Leuthard, T. (2011). Going Candid… An Unorthodox Approach to

Street

Photography.

Week 09 Assessment of

knowledge and skills

acquired by students

in the course.

3 MIDTERM EXAM Submission and

Evaluation of Output Social Issue

Photographs

Obtain at least 60% of the

total points for the requirement measured

through a rubric.

Social Issue

Photographs

Week 10-11 Identify the

importance of (digital) photography

in the age of social

media.

3 Social Media

Photography

Discussion Group

Activity

Photoshoot Activity Obtain at least 60% of the

total points for the requirement measured

through a rubric.

Sarvas, R., et. al. (2011). From Snapshots to

Social Media –

The Changing

Picture of Domestic

Photography.

Week 12-13 Discuss how photography helps

society in recording

events and related

matters.

4 Photojournalism and

Street Photography

Discussion

Individual Activity

Think Paper (Film about

Photojournalism)

Obtain at least 60% of the total points for the

requirement measured

through a rubric.

Bersak, D. (2003). Ethics in Photojournalism: Past, Present, and

Future. Massachusetts

Institute of

Technology.

Week 14-15 Explore the wonders

of the world through

taking photos and

looking into them.

4 Travel Photography Discussion Group

Activity

Photoshoot Activity Obtain at least 60% of the total points for the

requirement measured

through a rubric.

Stuckey, S.S.

(2010). Ultimate

Field Guide to Travel

Photography. National

Geographic.

Week 16 Demonstrate that food

is not only tasted by the tongue but also seen by the

eyes through

photography.

5 Food Photography Discussion Group

Activity Photoshoot Activity Obtain at least 60% of the

total points for the requirement measured

through a rubric.

Bourne, S. (2012). A

Photographer’s E-Guide to

Making Sharp Photographs. Bourne Media Group LLC:

Nevada USA.

Week 17 Discuss the

commercial aspect of

photography.

5 Commercial

Photography

Discussion Group

Activity

Photoshoot Activity Obtain at least 60% of the total points for the

requirement measured

through a rubric.

Jacobs, L. Jr.

(2010).

Professional

Commercial

Photography.

Amherst Media,

Inc. New York.

Week 18 Assessment of

knowledge and skills

acquired by students

in the course.

1, 2, 3, 4, 5 FINAL EXAM Submission and

Evaluation of Output

Class Book

(Travel/Lifestyle)

Obtain at least 60% of the total points for the

requirement measured

through a rubric.

Class Book

(Travel/Lifestyle)

COURSE REQUIREMENTS: Photo Essay, Photojournalism, & Envi. Portrait

Think Paper (Film about Photography)

Actual Inter-disciplinary Photoshoots

Long Test (Terms and Concepts)

Social Issue Photography

Class Book (Travel/Lifestyle)

REFERENCES

Bersak, D. (2003). Ethics in Photojournalism: Past, Present, and Future. Massachusetts Institute of Technology.

Bourne, S. (2012). A Photographer’s E-Guide to Making Sharp Photographs. Bourne Media Group LLC: Nevada USA.

Jacobs, L. Jr. (2010). Professional Commercial Photography. Amherst Media, Inc. New York.

King, J.A. (2003). Shoot Like a Pro! Digital Photography Techniques. McGraw-Hill: U.S.A.

Leuthard, T. (2011). Going Candid… An Unorthodox Approach to Street Photography.

Maitreya, S. (2007). How to Succeed in Commercial Photography. Allworth Press: New York.

National Geographic. Ultimate Field Guide to Photography.

Sarvas, R., et. al. (2011). From Snapshots to Social Media – The Changing Picture of Domestic Photography. Springer London Dordrecht Heidelberg: New York.

Stuckey, S.S. (2010). Ultimate Field Guide to Travel Photography. National Geographic.

1. Academic Integrity

All students are expected to be academically honest and persons of integrity. They should embody the scholastic attitude adhering to the holistic development of their character

through the following:

a. To be truthful at all times in all academic dealings and transactions with teachers and co-learners;

b. To observe proper decorum in learning engagement inside and outside the classroom and the university;

c. To be respectful and sensitive to the needs of others at all times;

d. To be considerate in the use of common resources;

e. To practice punctuality in coming to class and in submitting requirements;

f. To be judicious in their preparations for major examinations and all academic requirements;

g. To create outputs of original content in respect to ethical standards.

Acts contrary to academic integrity will be subjected to sanctions in accordance with existing rules and policies stipulated in the College Student Handbook.

GRADING SYSTEM

Passing Grade (50%)

CAMPUS++ COLLEGE ONLINE GRADING SYSTEM

Legend: (All Items in Percent)

CSA Class Standing Average for All Performance Items (Cumulative)

P Prelim Examination Score

M Midterm Examination Score

F Final Examination Score

MEA Major Exam Average

PCA Prelim Computed Average

MCA Midterm Computed Average

FCA Final Computed Average

Class Standing. : Quizzes, Written Works (70%)

Major Exams : (30%)

Passing Grade (60%)

CAMPUS++ COLLEGE ONLINE GRADING SYSTEM

Legend: (All Items in Percent)

CSA Class Standing Average for All Performance Items (Cumulative)

P Prelim Examination Score

M Midterm Examination Score

F Final Examination Score

MEA Major Exam Average

PCA Prelim Computed Average

MCA Midterm Computed Average

FCA Final Computed Average

Note: For purposes of illustration, the sharing between CSA and MEA is shown below as 70% and 30%, respectively, when

computing the Computed Average for each Grading Period. Depending on the grading parameters set for a subject the

sharing may be 65%-35%, 60%-40%, or other possible combinations.

Computation of Prelim Computed Average (PCA)

CSA =

MEA = P

PCA = (60%)(CSA) + (40%)(MEA)

Computation of Midterm Computed Average (MCA)

CSA =

MEA =

CONSULTATION HOURS

Day Time Room Remarks

Friday 06:00 PM – 07:00 PM SAS Faculty Room By Appointment

Saturday 12:00 NN – 01:00 PM SAS Faculty Room By Appointment

MCA = (60%)(CSA) + (40%)(MEA)

Computation of Final Computed Average (FCA)

CSA =

MEA =

FCA = (60%)(CSA) + (40%)(MEA)

Note: A student's Computed Average is a consolidation of Class Standing Percent Average and Major Exam Percent Average.

Prepared by:

Reden Christopher D. Godoy

Faculty, Department of Languages and Communication

School of Arts and Sciences

This University