Holt Taxonomy
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. How consumers consume: A typology of consumption practices Holt, Douglas B Journal of Consumer Research; Jun 1995; 22, 1; ABI/INFORM Global pg. 1
description
Holts taxonomy also known as holt's typography. Interesting read for people in marketing and advertising. Describes consumer behaviour
Transcript of Holt Taxonomy
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
How consumers consume: A typology of consumption practicesHolt, Douglas BJournal of Consumer Research; Jun 1995; 22, 1; ABI/INFORM Globalpg. 1
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
