Hollywood Process. Hollywood Park Tomorrow
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Transcript of Hollywood Process. Hollywood Park Tomorrow
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Agenda
Process Overview
Project
Discussion Items
Schedule
Questions and Answers
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Process Overview
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Process Overview
1. Market Research
2. Stakeholder Meetings and Community Workshops
3. Develop Conceptual Master Plan
4. Draft Entitlement Package
5. Public Review of Environmental Impacts
6. Modify and Approve Entitlement Package
7. Commence Development
8. Annual Review of Development Agreement
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Market Research
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Market Research
RetailResearch
RegionalRetail CentersOver 500,000SF
405405
Fox Hills MallFox Hills Mall900,000 SF900,000 SF
Baldwin Hills Crenshaw PlazaBaldwin Hills Crenshaw Plaza846,000 SF846,000 SF
South Bay GalleriaSouth Bay Galleria1,100,000 SF1,100,000 SF
South Bay PavilionSouth Bay Pavilion940,000 SF940,000 SF
Inglewood
Central City MarketplaceCentral City Marketplace810,000 SF810,000 SF
Westside PavilionWestside Pavilion760,000 SF760,000 SF
Del Amo Fashion CenterDel Amo Fashion Center3,000,000 SF3,000,000 SF
LAX
105105
1010
110110Area Under-Served byRegional Retail CentersArea Under-Served by
Regional Retail Centers
Manhattan VillageManhattan Village565,000 SF565,000 SF
Lakewood CenterLakewood Center2,100,000 SF2,100,000 SF
Stonewood CenterStonewood Center930,000 SF930,000 SF
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Trade Areas
LAX
Primary (PTA) Population 251,907
Total Income$3.2 billion
Retail Spending$5,805 per capita
Secondary (STA) Population 666,319
Total Income$8.7 billion
Retail Spending$6,394 per capita
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Retail Research
Trade Area Research Population and Trade area of 660,000 people
Population Projected to grow 1.2% per Year
Retail Spending Expected to Grow from $6.2Billion to $9 Billion in 10 Years
Analysts Forecast Site Can Take 4.2% of MarketArea Retail Sales
Capture Rate Allows 625,000 square feet ofRetail
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Retail Research
Site Specific Summary Good Regional and Local Access
High Visibility from Century and Prairie
Prevalence of Large-Format Value-OrientedRetail Today
Opportunity to Create Hybrid Center withLifestyle Component
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Residential Market Area
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Residential Demand
Hollywood Park Capture
050
100150200250300350400
Under$150,000
$150-199,999
$200-249,999
$250-299,999
$300-349,999
$350-399,999
$400-449,999
$450-499,999
$500-599,999
$600-749,999
$750-$1Million
$1 Million+
CHMA DEMAND HOLLYWOOD PARK MARKET SHARE
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Residential Research
Residential Market Summary Older Single-Family Detached Homes are
Dominant
Chronic Under-Supply of Housing vs. Demand
Fewer than 3,700 Residential Units in Planning(less than a year and a half of total demand)
Annual Demand of 1,400 Units per Year atPrices Above $350,000
$350,000 to $850,000 price range are themarket segments most active
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Stakeholder Meetings
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Stakeholder Meetings
Retail
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Stakeholder Meetings
Residential
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Stakeholder Meetings
Open Space
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Stakeholder Meetings Summary
Regional outdoor retail lifestyle center fine dining restaurants movie theater grocery store shops with name brand tenants
Public parks programmed to accommodate all age groups Residential areas to create a variety of housing types
first-time home buyers move-up home buyers seniors and empty-nesters
Civic site that could potentially accommodate: educational facilities
multi-purpose community center with performing arts capabilities Hotel with meeting/banquet rooms
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A Walkable Community
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A Diverse and Inter-Generational Community
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Project
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Century and Prairie
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Access Points
Primary
Secondary
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Entry Monument
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Public Street System
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Public Street System
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Lake Park
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Lake Park
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Arroyo Park
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Arroyo Park
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Bluff Park
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Bluff Park
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Champion Park
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Champion Park
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Mixed-Use Retail
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Mixed-Use Retail
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Casino
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Casino Relocation
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Hotel
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Civic
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Residential
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Residential Imagery
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Program
A complementary mix of land uses 620,000 sf of retail/commercial 75,000 sf office 2,995 housing units 10,000 sf HOA community room 25-acres of public parks
22.5 acres of public parks 2.5 acres of HOA swim facility
300-room hotel, with 20,000 sf of meeting space 100,000 to 120,000 sf Gaming Complex Casino
Off Track Betting Facility
Banquet Facility
4-acre Civic site
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Discussion Items
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Discussion Items
Affordable Housing
Job Training
Maintenance of Public Infrastructure
Traffic Impacts/Improvements
Police and Fire Services
Community Facilities District (CFD)
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Redevelopment Areas
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Affordable Housing
Redevelopment area requirement to produce 15% affordable housing (40%low and 60% moderate)
Options and subsidy for creation of 450 affordable units include:For-Sale $175 million
New Rental $110 million
Rehab of Ext. Rental $ 35 million
Funding of affordable housing could be provided from a combination:Housing Set-Aside $3.4 M annually $32.0 M in bond proceedsTax Increment $6.5M annually $61.3 M in bond proceeds
General Fund $2.1 M annually $19.8 M in bond proceeds
Location of affordable housing On-site
Off-site
Combination of on/off-site
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Job Training Programs
Hollywood Park will allocate 1% of the hardconstruction costs to be applied towards jobtraining programs. This equates toapproximately $8 M.
Hollywood Park will implement programs withlocal community partners: South Bay Workforce Investment Board
Century Community Training Program
El Camino City College
Inglewood Unified School District
Non-Governmental Organizations
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Maintenance of Public Infrastructure
Three types of Public Infrastructure Streets
Public Parks
Road Parkways
Proposed maintenance entities Streets [ City of Inglewood Public Works]
Public Parks [Master Homeowners Association]
Road Parkways [extend City Landscape &Lighting District to HP $119,000 annualrevenue.]
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Traffic Impacts/Improvements
Traffic Study completed which examined 65intersections in Inglewood and surroundingareas.
Project Impacts Provide fair sharecontribution toward implementing ITS(signal synchronization) at 6 intersections.
Cumulative Impacts Provide fair sharecontribution toward implementingintersection improvements and ITS at 27intersections.
$4 M assumed for offsite traffic mitigationcosts borne by the project.
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Security
Hollywood Park master plan incorporatessecurity considerations. Limited street entry points with entry monuments and security
cameras.
Curvilinear streets to reduce speeds and limit cut throughtraffic and drive by activities.
Private security for retail/entertainment center and residentialareas.
Secure residential parking facilities and building securitysystems with nighttime security lighting.
Police substation operated by the InglewoodPolice Department is assumed in theretail/entertainment center.
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Community Facilities District (CFD)
Hollywood Park assumes CFD formation to pay forconstruction of:
On site streets and trunk line utilities
Public Parks
Offsite traffic mitigation
The CFD bonds will be repaid by a propertyassessment on new construction at the HollywoodPark Site. The CFD will not effect any otherInglewood property owners.
The CFD rate will be capped at a total property taxrate of 1.75%
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Approval Process
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Entitlement Package
Specific Plan
Fiscal Impact Report
Environmental Impact Report
Development Agreement
Owners Participation Agreement
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Specific Plan
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Fiscal Impact Report
Summary of Investment BenefitsDevelopment Buildout Net Increase
City General Fund Current (2007) Initial (2014)Full (2016) Initial PhaseNet Increase
Sales Tax 1,114,909$ 4,610,457$ 5,321,997$ 3,495,548$ 4,207,088$ Utility Tax 454,681 1,892,688 2,236,158 1,438,007 1,781,477 Gross Receipts Tax 481 319,983 423,485 319,502 423,004 Pari-Mutuel/Gaming Tax 5,826,892 6,035,959 6,410,779 209,067 583,887 Transient Occupancy Tax - - 2,163,235 - 2,163,235 Other Taxes 3,502 215,449 349,707 211,947 346,205 Total General Fund Revenues 7,400,465$ 13,074,536$ 16,905,361$ 5,674,071$ 9,504,896$ Less: Incremental City Services - (3,582,157) (3,800,310) (3,582,157) (3,800,310) Net General Fund Revenes 7,400,465$ 9,492,379$ 13,105,051$ 2,091,914$ 5,704,586$
City Redevelopment Agency
Property Tax Increment 1,112,391$ 17,902,816$ 20,313,684$ 16,790,425$ 19,201,293$ Less: 20% Housing Set-Aside (222,478) (3,580,563) (4,062,737) (3,358,085) (3,840,259) Less: Other Deductions (459,640) (7,397,443) (8,447,566) (6,937,803) (7,987,926) Net Tax Increment 430,273 6,924,810 7,803,381 6,494,537 7,373,108
Gross City Totals 7,830,738$ 16,417,189$ 20,908,432$ 8,586,451$ 13,077,694$
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Fiscal Impact Report
Summary of Jobs and Economic Benefit $2.1 Billion in direct investment
Economic development infusion resulting inapproximately 25,000 construction andpermanent jobs
Tax revenues of up to $16.9 million annually tosupport city services, including police and fireprotection, libraries, parks and other programs
$373.2 million in revenue to the City in the first25 years of project operation
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Draft EIR
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Schedule
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Entitlement Package Timeline
Documents
Jan - MarchJan - MarchApr- JuneApr- June
PublicPublicHearingsHearings
JulyJuly
Final EIRFinal EIRNotice ofNotice of
DeterminationDetermination
AugAug
DEIRDEIRPublicPublic
CirculationCirculationStaff ReviewStaff Review
SpecificSpecificPlan/DEIRPlan/DEIR
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Project Process
Staff analysis ofDEIR
Public Review Updated DEIR
Public Hearings
Council Workshops- Process Overview- Traffic/Parking- Affordable
Housing- Fiscal Impact- Development
Agreement
Staff Review
PUBLICHEARINGS
Jan FEB MAR APR MAY JUN JUL AUG
Public Review of DEIR
Updated DEIR
Process
Traffic/Parking
Afford. Housing
Fiscal Impact
Dev. Agreement
Project Approval
Dev. Agreement
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Questions and Answers