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Make Some NoiseMeet The World’s Number One DJ Martin Garrix In Jakarta

La Dolce Vita: A Road Trip In Stunning Sicily

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IL 2017

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Explore AsiaDutch Painter Vincent Van Gogh’s Passion For Japan

5 Reasons To Fall In Love With Taipei Right Now

MEDIA KIT 2018

Holland Herald

Holland Herald | MEDIAKIT 2018 2

Welcome on board


32.7 millionpassengers fly KLM annually (an increase of 7% compared

to 2016).

Founded in 1919KLM is the oldest airline

in the world.

Leading airlineKLM is the biggest European airline flying to Asia, North

America and the Middle East.

BrandalignmentKLM and Holland Herald

are globally-respected,award-winning* brands.

AboutAt KLM, we believe that we can make a difference by creating memorable

experiences for our customers. This is in our DNA. KLM’s genuine attention to our customers makes them feel recognised, at ease, comfortable and touched.

R

*2017: Winner World Travel Awards, 6 Webby Awards, the Grand Spin Award, Grand Prix Content Marketing Award.KLM was named the most sustainable airline in the world 12 years in a row (Dow Jones Sustainability Index (DJSI )) and safest and most punctual airline of Europe.


KLM flies to 165 destinations in 74 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other

European airline: we operate 67 flights per week to 8 destinations.

Destinations

Asia

1,10116,906

636448

609

859

294flights per monthMiddle East

flights per month

Europe

flights per month

Africa

flights per month

Caribbean

flights per month

North America

flights per month

Central and South America

flights per month

For all KLM flight destinations, please visit klm.com.


Passenger Profile


45%of KLM passengers

are women.

43%are Business passengers.

55%of KLM passengers

are men.

57%are Leisure passengers.

Passenger Profile

€ 2,130is the average amount that

KLM passengers spend per trip.

414,000of KLM passengers stay in 5-star hotels.

84%have an ABC1 income,

high consumption power and are above-

average spenders.

KLM passengers are up-market business and leisure travellers. They are

innovative and always on the move.

< 25 years

25-34years

35-44 years

45-54 years

55-64years

> 65 years

12% 17%

23%

18%

14%

17%Age KLM passengers

Nationality % Passengers per month

Dutch 30% 810,000

Asia & Pacific 17% 459,500

UK 16% 432,000

Africa & Middle East 9% 243,500

North America 14% 378,000

Mid/South America 4% 108,000

Germany 4% 108,000

France 3% 81,000

Rest of Europe 3% 81,000

Total 100% 2,700,000Source: KLM Annual Research.


HollandHerald


Holland Herald,award-winning magazine!

Holland Herald offers a sophisticated mix of lifestyle, travel, fashion, technology, business, and in-depth features. You’ll reach a ‘captive audience’ free from phone, text and e-mail distraction.

Plus: people are more likely to buy brands advertised in international media.

94% passengers read Holland Herald.

91% of passengers are interested in

(new) product information.

i

To be found in every seat pocket on board and in

the KLM Crown Lounges. 70%

recalls advertisements.20min

is the average reading time of Holland Herald.

88%prefer a printed magazine instead of digital reading.

Source: Reader Survey Holland Herald Q4 2016.


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report: there are numerous possibilities for your preferred feature.

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Custom-made advertorialsWould you like to have an advertorial

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GADGETSON THE GO

Explore at Amsterdam Airport Schiphol

Mitone VR glasses

Dreamgear

Amazon Kindle Paperwhite

After the stressful period of packing, travelling to the airport and going through passport control, you will now enter the wonderful world of Schiphol. Start well prepared for your future experiences with our selection of travel enhancing gadgets.

The Sony MDR-1000X NC is an award-winning noise cancelling headphone that blocks all surrounding noises, so you can enjoy your music free of distractions. Rather step inside the amazing world of virtual reality? Put on

these VR glasses while waiting for your flight and start your virtual adventure.

Picture-perfectTake pictures and directly share them with your family and friends with the Fuij Instax camera. Now with a free case and free film roll. Another fun way of passing the time is by playing over 220 nostalgic arcade games wherever you go with the Dreamgear. And if you’re always struggling with the choice of books to bring, the Amazon Kindle Paperwhite allows you to carry thousands of books with you digitally wherever you go.

P R O M O T I O N

Special OffersIf you’re interested in an easy discount, make sure you get your See Buy Fly voucher online at www.seebuyfly.nl. With this voucher, you receive an instant €5 discount on your purchases. There are also plenty of Special Offers, so watch out for those. It’s an easy way of great shopping!

Fuji Instax camera Sony MDR-1000X NC Headphone

Want to see more gadgets and Special

Offers? Checkwww.seebuyfly.nl

Rate 1/1: € 20,000

P R O M O T I O N

SICILYthe sublime island

Discover medieval villages alongside crystal clear seas and sandy white

beaches, and delight in the delicacies of this great island in the Mediterranean sea.

Foto

grafi

Ass

ocia

ti

>

Caribbean waters and impalpable sand provide the ideal habitat for the Loggerhead sea turtle (Caretta caretta), which breeds here without disturbance.

Archaelogical heritageBut Sicily is far more than this stunning array of natural beauty and beaches. The archaeological heritage is quite unique. Selinunte, Segesta and the Valley of the Temples in Agrigento are without doubt the most impressive remains from Magna Graecia. Magna Graecia (Latin for ‘Great Greece’) is the name that was given by the Romans to the coastal areas of Southern Italy that were populated by Greek settlers.Selinunte is a very extensive site with remains of imposing grandiose temples from antiquity, set in a landscape of olive and palm trees overlooking the sea below. Segesta boasts a majestic and solitary temple, silhouetted against the clear blue

sky, and a small theatre at an altitude of 400 metres, overlooking a lush valley. Walk through the stunning Valley of the Temples, declared a UNESCO World Heritage Site in 1997, and be transported back to the fifth century B.C., when it hosted one of the most feared and richest powers in all the Mediterranean. The city of Siracusa is worth a special mention, as this pearl among Greek settlements has a wonderfully preserved theatre, which is a privileged location for watching classical Greek plays. But its true gem is the Duomo, a riot of various architectural styles and historical layers, with the Greek temple of Athena that was converted first into a Christian basilica and later into a Baroque cathedral.

P R O M O T I O N

Previous page:Teatro Antico Taormina

1. Natural beautyProof of Sicily's outstanding natural heritage is its 77 nature reserves and protected areas. From Zingaro with its fascinating trails, both at sea level and up in the mountains to Stagnone, with its remarkable Phoenician site of Mozia and complex system of salt flats. And don’t forget Vendicari, a magnet for birdwatchers, or Torre Salsa, with its dazzling white marlstone.

2. Montalbano Elicona A municipality in the Province of Messina that is mainly known for the castle built in 1233 by the Emperor Frederic II.

3. EtnaAn active stratovolcano on the east coast of Sicily, Italy, in the Province of Catania, between Messina and Catania.3

here’s only one place in the world where, after an original granita-based breakfast, you can spend the morning walking amid

the magnificent mosaics of a fourth- century Roman villa, and then tuck into a lunch delightfully put together with the delicacies of the area, such as excellent fresh fish, accompanied by a wine that will take you by surprise. Or how about you take a stroll through mediaeval villages and pristine historic centres, whether you’re on your way down to breath-taking blue seas lapping white sandy beaches, or to a nature reserve with the beautiful Mediterranean vegetation providing a backdrop of colour and fragrance to the nests of breeding, colourful flamingos. End the day surrounded by the sheer perfection of a Greek amphitheatre, and watch a classical play of unparalleled charm. Or spend the evening discovering enchanting streets, in the footsteps of Federico Fellini and Greta Garbo, Oscar Wilde and Goethe, overwhelmed by the extraordinary presence of Europe’s largest active volcano. That place, with all its seductive beauty, is Sicily.

Explosive forceA universally recognized icon, Etna, is the quintessential volcano. Locals call it iddu (‘him’), out of respect and love, as if talking about a family member or unmentionable deity. Because Etna is a mixed blessing: on the one hand, it is an alienating black lava basalt desert, but on the other hand the volcano creates highly-fertile soils for citrus, almond, and pistachio and for Sicily’s world-famous vines from which the delicious wines are created. And last, but not least, the volcanic yellow brooms as dazzling as the sun. At over 3,300 metres high, Mount Etna is a must for trekking enthusiasts, with trails where nature explodes with the beauty of lush forests and is then forced to give way to a surreal landscape, dominated by continuous eruptions. The volcano, declared a World Heritage Site by UNESCO in 2013, gives its name to the National Park, which develops on environmentally sustainable criteria. The

2 4

volcano rewards visitors by preserving its natural beauty, which can be enjoyed in many different ways. From bike tours to winter sports, Iddu’s northern slopes even offer skiing with a sea view.

Cool down Beaches are the undisputed highlight of a Sicilian summer. It’s the sea that dominates the panoramic views from the snowy slopes of Etna, enabling you

to pick out the beautiful volcanic Aeolian Islands, an archipelago nestling in calm and surprisingly warm seas. The Aeolian volcanic arc is a World Heritage Site since 2000, made up of the Panarea, Vulcano, Salina, Lipari, Stromboli, Filicudi and Alicudi islands. The Aeolian Islands are a popular tourist destination in the summer, and attract up to 200,000 visitors annually. Seven different islands, each with their own definite personality,

T cater for all types of visitors, from those seeking the bright lights to those yearning for the silence of wild remote places. Another archipelago of outstanding beauty, the three Egadi Islands, has amazingly crystal-clear waters. Ustica, for instance, is unrivalled as a deep-sea diving destination. Pantelleria, has verdant green terraces, is producer of caper and Passito wine, and its tradition of head-trained vines was added to the UNESCO World Heritage List in 2014. And finally, the Pelagie, which is made up of the three small islands of Lampedusa, Linosa, and Lampione is definitely worth a visit. One of the islands, Lampedusa, is a fragment which broke off from the continent of Africa and came to Sicily in all its raw beauty. Bathed by peerlessly clear seas, in shades ranging from emerald green to deep blue, Lampedusa is famous for Rabbit Island, one of the ten most beautiful beaches in the world, where

4. Saline-Marsala-Museo del Sale The Salt museum is situated in the district of Saline di Marsala.

The Museo del Sale collects and preserves the ancient tools of milling salt2

1

Mar

co L

iuzz

o (E

tna)

circuit of the most beautiful Italian villages? Add to that Montalbano Elicona, which was proclaimed Italy’s Borgo dei borghi (‘top village’) in 2015, and its mysterious Argimusco megaliths, a high plateau situated just North of Mount Etna.An area of small quiet villages, with a temperate climate, where tradition and folklore survive undisturbedly, and the food is excellent; this is what attracts the increasing numbers of foreigners who are deciding to buy houses in Sicily.Without necessarily purchasing a home, Sicily’s visitors are increasingly seeking to immerse themselves in the authentic

atmosphere of these small towns, with their rich history and traditions, and to join in with the daily life of the local people. There are more so-called ‘widespread hospitality’ initiatives, where tourists are accommodated in a number of buildings in the town centres or in luxurious and charming historic manor houses.It’s really a rather daunting task to choose just a few of the plethora of places to visit, emotions and opportunities that Sicily offers. Not so much an island as a continent: multifaceted, overflowing and seductive. Now the choice is up to you.For more information: visitsicily.info

Visit the small quiet villages, with a temperate climate, where tradition and folklore survive and the food is excellent

6

5. EnnaA city and comune located roughly at the center of Sicily, towering above the surrounding countryside.

6. Chiostro di MonrealeThe main place of worship of Monreale, near Palermo, home of the Archbishop of the Archdiocese of the same name.

7. CampagnaThe lush countryside of Sicily.

7

5

Cir

o G

rillo

(Chi

ostr

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real

e), A

nton

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ardi

(Cam

pagn

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Sici

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But it’s not only Siracusa’s glorious past, as it was an important harbour town bringing along a lot of wealth, that has earned it UNESCO recognition. In fact, the city is also dotted with evidence of lavish, flamboyant Baroque from the late 16th Century that finds its highest expression in the town houses and churches of the Val di Noto. The town of Noto is the finest example of this architecture, inspired by both mythological icons and the celebration and pomp of the Catholic Church: balconies supported by monsters and fauns, town houses with allegorical figures and triumphs of decorations, churches enriched with columns, carvings and balustrades, flaunting an unbridled aesthetic splendour. The cities of Palermo, Monreale and Cefalù host outstanding town houses and sophisticated cathedrals built in the unique so-called Arab-Norman style, which began in the late 1070s, with characteristically massive walls, crossed arches, mosaics and red spherical domes. Here we see the result of Arab cultural syncretism, transposed by the French Norman kings who, by fusing the two cultures, created unsurpassed Mediaeval masterpieces, added to the UNESCO Heritage List in 2015.

Fishing villagesThere is a lesser-known side to this land, which is blessed with true beauty and abundance: the surprisingly beautiful little mountain or fishing villages, each of which seems to hold an architectural or landscape- related gem. Take, for example, Cefalù, with its famous Duomo, and Gangi, with its town houses. And how about the village of Longi and its castle, which belong to the exclusive

P R O M O T I O N

TouristPromotion

Looking for the perfect platform to promote

your travel destination? Holland Herald offers a

variety of possibilities to show and tell why your

city, region or country is a must-visit for KLM’s

passengers. From a one-page promotion to an

extensive travel report - the options for your

preferred feature are many.

Holland HeraldP R O M O T I O N

SICILYthe sublime island

Discover medieval villages alongside crystal clear seas and sandy white

beaches, and delight in the delicacies of this great island in the Mediterranean sea.

Foto

grafi

Ass

ocia

ti

>

Caribbean waters and impalpable sand provide the ideal habitat for the Loggerhead sea turtle (Caretta caretta), which breeds here without disturbance.

Archaelogical heritageBut Sicily is far more than this stunning array of natural beauty and beaches. The archaeological heritage is quite unique. Selinunte, Segesta and the Valley of the Temples in Agrigento are without doubt the most impressive remains from Magna Graecia. Magna Graecia (Latin for ‘Great Greece’) is the name that was given by the Romans to the coastal areas of Southern Italy that were populated by Greek settlers.Selinunte is a very extensive site with remains of imposing grandiose temples from antiquity, set in a landscape of olive and palm trees overlooking the sea below. Segesta boasts a majestic and solitary temple, silhouetted against the clear blue

sky, and a small theatre at an altitude of 400 metres, overlooking a lush valley. Walk through the stunning Valley of the Temples, declared a UNESCO World Heritage Site in 1997, and be transported back to the fifth century B.C., when it hosted one of the most feared and richest powers in all the Mediterranean. The city of Siracusa is worth a special mention, as this pearl among Greek settlements has a wonderfully preserved theatre, which is a privileged location for watching classical Greek plays. But its true gem is the Duomo, a riot of various architectural styles and historical layers, with the Greek temple of Athena that was converted first into a Christian basilica and later into a Baroque cathedral.

P R O M O T I O N

Previous page:Teatro Antico Taormina

1. Natural beautyProof of Sicily's outstanding natural heritage is its 77 nature reserves and protected areas. From Zingaro with its fascinating trails, both at sea level and up in the mountains to Stagnone, with its remarkable Phoenician site of Mozia and complex system of salt flats. And don’t forget Vendicari, a magnet for birdwatchers, or Torre Salsa, with its dazzling white marlstone.

2. Montalbano Elicona A municipality in the Province of Messina that is mainly known for the castle built in 1233 by the Emperor Frederic II.

3. EtnaAn active stratovolcano on the east coast of Sicily, Italy, in the Province of Catania, between Messina and Catania.3

here’s only one place in the world where, after an original granita-based breakfast, you can spend the morning walking amid

the magnificent mosaics of a fourth- century Roman villa, and then tuck into a lunch delightfully put together with the delicacies of the area, such as excellent fresh fish, accompanied by a wine that will take you by surprise. Or how about you take a stroll through mediaeval villages and pristine historic centres, whether you’re on your way down to breath-taking blue seas lapping white sandy beaches, or to a nature reserve with the beautiful Mediterranean vegetation providing a backdrop of colour and fragrance to the nests of breeding, colourful flamingos. End the day surrounded by the sheer perfection of a Greek amphitheatre, and watch a classical play of unparalleled charm. Or spend the evening discovering enchanting streets, in the footsteps of Federico Fellini and Greta Garbo, Oscar Wilde and Goethe, overwhelmed by the extraordinary presence of Europe’s largest active volcano. That place, with all its seductive beauty, is Sicily.

Explosive forceA universally recognized icon, Etna, is the quintessential volcano. Locals call it iddu (‘him’), out of respect and love, as if talking about a family member or unmentionable deity. Because Etna is a mixed blessing: on the one hand, it is an alienating black lava basalt desert, but on the other hand the volcano creates highly-fertile soils for citrus, almond, and pistachio and for Sicily’s world-famous vines from which the delicious wines are created. And last, but not least, the volcanic yellow brooms as dazzling as the sun. At over 3,300 metres high, Mount Etna is a must for trekking enthusiasts, with trails where nature explodes with the beauty of lush forests and is then forced to give way to a surreal landscape, dominated by continuous eruptions. The volcano, declared a World Heritage Site by UNESCO in 2013, gives its name to the National Park, which develops on environmentally sustainable criteria. The

2 4

volcano rewards visitors by preserving its natural beauty, which can be enjoyed in many different ways. From bike tours to winter sports, Iddu’s northern slopes even offer skiing with a sea view.

Cool down Beaches are the undisputed highlight of a Sicilian summer. It’s the sea that dominates the panoramic views from the snowy slopes of Etna, enabling you

to pick out the beautiful volcanic Aeolian Islands, an archipelago nestling in calm and surprisingly warm seas. The Aeolian volcanic arc is a World Heritage Site since 2000, made up of the Panarea, Vulcano, Salina, Lipari, Stromboli, Filicudi and Alicudi islands. The Aeolian Islands are a popular tourist destination in the summer, and attract up to 200,000 visitors annually. Seven different islands, each with their own definite personality,

T cater for all types of visitors, from those seeking the bright lights to those yearning for the silence of wild remote places. Another archipelago of outstanding beauty, the three Egadi Islands, has amazingly crystal-clear waters. Ustica, for instance, is unrivalled as a deep-sea diving destination. Pantelleria, has verdant green terraces, is producer of caper and Passito wine, and its tradition of head-trained vines was added to the UNESCO World Heritage List in 2014. And finally, the Pelagie, which is made up of the three small islands of Lampedusa, Linosa, and Lampione is definitely worth a visit. One of the islands, Lampedusa, is a fragment which broke off from the continent of Africa and came to Sicily in all its raw beauty. Bathed by peerlessly clear seas, in shades ranging from emerald green to deep blue, Lampedusa is famous for Rabbit Island, one of the ten most beautiful beaches in the world, where

4. Saline-Marsala-Museo del Sale The Salt museum is situated in the district of Saline di Marsala.

The Museo del Sale collects and preserves the ancient tools of milling salt2

1

Mar

co L

iuzz

o (E

tna)

circuit of the most beautiful Italian villages? Add to that Montalbano Elicona, which was proclaimed Italy’s Borgo dei borghi (‘top village’) in 2015, and its mysterious Argimusco megaliths, a high plateau situated just North of Mount Etna.An area of small quiet villages, with a temperate climate, where tradition and folklore survive undisturbedly, and the food is excellent; this is what attracts the increasing numbers of foreigners who are deciding to buy houses in Sicily.Without necessarily purchasing a home, Sicily’s visitors are increasingly seeking to immerse themselves in the authentic

atmosphere of these small towns, with their rich history and traditions, and to join in with the daily life of the local people. There are more so-called ‘widespread hospitality’ initiatives, where tourists are accommodated in a number of buildings in the town centres or in luxurious and charming historic manor houses.It’s really a rather daunting task to choose just a few of the plethora of places to visit, emotions and opportunities that Sicily offers. Not so much an island as a continent: multifaceted, overflowing and seductive. Now the choice is up to you.For more information: visitsicily.info

Visit the small quiet villages, with a temperate climate, where tradition and folklore survive and the food is excellent

6

5. EnnaA city and comune located roughly at the center of Sicily, towering above the surrounding countryside.

6. Chiostro di MonrealeThe main place of worship of Monreale, near Palermo, home of the Archbishop of the Archdiocese of the same name.

7. CampagnaThe lush countryside of Sicily.

7

5

Cir

o G

rillo

(Chi

ostr

o d

i Mon

real

e), A

nton

io Il

ardi

(Cam

pagn

a), A

rchi

vio

Regi

one

Sici

lia (E

nna)

T

But it’s not only Siracusa’s glorious past, as it was an important harbour town bringing along a lot of wealth, that has earned it UNESCO recognition. In fact, the city is also dotted with evidence of lavish, flamboyant Baroque from the late 16th Century that finds its highest expression in the town houses and churches of the Val di Noto. The town of Noto is the finest example of this architecture, inspired by both mythological icons and the celebration and pomp of the Catholic Church: balconies supported by monsters and fauns, town houses with allegorical figures and triumphs of decorations, churches enriched with columns, carvings and balustrades, flaunting an unbridled aesthetic splendour. The cities of Palermo, Monreale and Cefalù host outstanding town houses and sophisticated cathedrals built in the unique so-called Arab-Norman style, which began in the late 1070s, with characteristically massive walls, crossed arches, mosaics and red spherical domes. Here we see the result of Arab cultural syncretism, transposed by the French Norman kings who, by fusing the two cultures, created unsurpassed Mediaeval masterpieces, added to the UNESCO Heritage List in 2015.

Fishing villagesThere is a lesser-known side to this land, which is blessed with true beauty and abundance: the surprisingly beautiful little mountain or fishing villages, each of which seems to hold an architectural or landscape- related gem. Take, for example, Cefalù, with its famous Duomo, and Gangi, with its town houses. And how about the village of Longi and its castle, which belong to the exclusive

P R O M O T I O N

TouristPromotion

Looking for the perfect platform to promote

your travel destination? Holland Herald offers a

variety of possibilities to show and tell why your

city, region or country is a must-visit for KLM’s

passengers. From a one-page promotion to an

extensive travel report - the options for your

preferred feature are many.

Holland Herald


Theme Based Production Theme-based supplements featuring a number of

participating advertisers. Topics covered can be a wide

range of entrepreneurial, regional or other themes.

Rate 1/1: € 20,000

Patrick Jansen (42) is Centre Director at Batavia Stad Fashion Outlet, one of the Netherlands’ largest outlet centres. This shoppers’ paradise in Lelystad, near Amsterdam, is home to 150 premium stores.

“Visitors immediately feel that everything here is about the experience, from the architecture to the stores with their unique ambiance and friendly staff. At Batavia Stad Fashion Outlet we aim to surprise our guests in different ways and allow them to discover that shopping here is no different to shopping in upmarket areas such as Amsterdam’s P.C. Hooftstraat.

“I’ve worked here for almost ten years and I’m proud of what we’ve achieved. We have managed to build a strong brand portfolio with premium brands such as Hugo Boss, Armani, Polo Ralph Lauren and Calvin Klein, as well as popular Dutch labels such as Scotch & Soda and Denham. All brands offer neatly ordered collections with accurate size charts. In addition, you can also find sample collections in the stores, which is great for treasure hunters. You might just pick up a pair of ultra limited-edition Nike shoes, or a dress that has appeared on the catwalk.

“As an outlet centre, we need to play by certain rules. Stores have to offer discounts of 30% or more, and collections must be at least three months old. However, collections that are sold at regular stores early in the season are still very fashionable when they become available to us.

“We try to serve our guests in any way we can. For visitors from outside the EU we have a unique offer: you can shop tax-free and immediately claim your refund in our Information Centre. In addition, our daily Shopping Shuttle bus runs from Amsterdam Central Station to and from Batavia Stad Fashion Outlet. And for anyone struggling to combine garments or with little time, we have personal shoppers available.

“A tip for our visitors: make sure to drop by our neighbours, the Nieuw Land (New Land) museum, where you can find out all about the Flevoland polder. Quite a special story, as we’re seven metres below sea level.” bataviastad.com

“ It’s all about the experience here”

Charlotte (31) and Dominique (32) Bertrums are the driving forces behind LOTT. gioielli. Making bold statements, their jewellery captures the hearts of fashion lovers, royals and celebrities.

Charlotte: “As a student, I worked in a boutique that also sold jewellery. If a pair of broken earrings were returned, I would take them apart, repair them and add new elements, such as silk flowers. My customised earrings sold like hot cakes. I really enjoyed it and saw an opportunity do something bigger. So I made a plan and registered with the Chamber of Commerce one year later. That’s how LOTT. gioielli began. I started out of my parents’ garage and soon had five shops selling my jewellery. And then, things began to snowball. We now sell in Dubai, Spain, Mexico, Aruba, Curaçao, Germany, Belgium and the Netherlands, and have 150 outlets. Our online shop also started up recently, which is very exciting!” Dominique: “I was a flight attendant and joined my sister in a marketing and sales

capacity two years after she started. We complement each other well. I’m service- oriented and understand customers’ needs. I’ll ask what people might want to change, or how we can serve them better. For example: customers like to match our jewellery to their wardrobe, so in stores that sell our jewellery, they can assemble their own exclusive collection, tailored to the colours of the clothing in stock.” Charlotte: “To me, the most special thing about our jewellery is the way it is made. We source the best silver in Italy, the highest quality stones from Asia and the most beautiful beads from India. Everything is shipped to the Netherlands where the final product is put together. We work with seven different suppliers, family companies for whom ethical business is paramount, as it is with us.” Dominique: “Our ambitions? We’ve just opened our flagship store in Den Bosch and want to open four more stores in the next five years. Our goal is to spread LOTT. gioielli even further around the world.” lottgioielli.com

“ Ethical business is paramount to us”

Dutch Pride

5150

Business LunchWould you like to share your vision and ideas as a company or

brand? Our monthly 3-page Business Lunch with an entrepreneur,

CEO or creative leader offers the perfect platform.

Rate 3/1: € 54,000

Future Farmer

With his Floating Farm in Europe’s largest port city Rotterdam, Peter van Wingerden wants to show the world

that sustainable farming in the city is possible. Or, as he likes to put it, ‘city transfarming’ is the future.

change into account, we need to find new, better ways of living healthy and producing food locally. There’s a lack of space for agricultural activities, but in most cities, there is water in the vicinity. Building on water is obviously a lot harder than on land, but we’re proving that it’s possible by using the best technology and building vertically, like a multi-storey building. Since it’s new and unfamiliar to people, it’s important to involve the local community in the project. That’s why we have scholars and volunteers spreading the message of what we’re doing and why.

What kind of volumes can you produce?We’re starting with cows, but are also planning to include chickens and the growth of crops. We can potentially deliver 320,000 litres of milk a year, 7,000 eggs per day and one million crops a year. It might be nothing compared to the big corporations, but we feel people are ready for an alternative to these multinationals. As one of the world’s biggest ports, Rotterdam is a perfect test location for this alternative farm, but the real demand is in Asia and Africa, continents that are still rapidly growing and have a demand for alternative food production.

What is the Floating Farm exactly?It’s a creative living lab for alternative agriculture in the city, built on water. Using an advanced circular system, cows on this multi-storey farm for a large part eat grass grown under LED lighting and give milk, while nutrients are recovered from their urine and energy generated from their manure. At the same time, water is purified. The milk and yoghurt that are produced are sold to local resellers and directly to consumers. The project is carried out by three companies: Courage, the innovation institute of the Dutch Agriculture and Dairy sector; Uit Je Eigen Stad, a national frontrunner on city farming, which translates as ‘From Your Own City’; and my own company Beladon, a leading Dutch company on floating concepts. It’s the best of Dutch water and farming technology combined in one project. We’ve been working on this for almost three years now; the aim is to start production in early 2018.

How did you come up with this idea?I travel a lot and I’m often shocked by how cities around the world are designed. Everything is made of concrete, there’s a huge separation between rich and poor, and people are not in touch with nature anymore. Taking a growing global population and climate >

Interview Marieke VerhoevenPhotography Maurits Giesen

Business Lunch

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Hello WorldA selection of all things worth travelling for: Art & Design,

Architecture, Music & Events, Sports, Food, Gadgets and the latest

must- sees and -do’s in Amsterdam but also the rest of the world.

Rate: ¼ page € 5,500

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“The sea, once it casts its spell, holds one in its net of wonder forever” Jacques-Yves Cousteau (1910-1997), French oceanic explorer and film-maker

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12Tennis originated in 12th-century

French monasteries, where the ball was initially hit with a handSports & Outdoor

Patagonia

Rough wheelsAlways dreamed of exploring Argentina and Chile in a four-wheel drive? Sapa Pana Travel organises group car tours across the rough and rugged roads of Patagonia in Jeep Wrangler Rubicons. A 17-day trip leads you along the Carretera Austral in Chile – known as one of the world’s most beautiful car roads – and the Ruta 40 in Argentina. Prefer to drive a familiar four-wheeler? You can also ship your own car and go from Lima to Rio de Janeiro. sapapanatravel.com

Exercise

Jump fitThe classic jump rope is known as one of the most effective and efficient exercise tools of all time. Plus, you can use it at any place and any time. This Smart Rope with LED lights is even better, because it counts your jumps, tracks and recommends trainings and calculates your calories burned. $79.99; tangramfactory.com

Book

Fly & FishBeing out in nature, up to your waist in water, hearing the river flow while anticipating the perfect catch – there’s something meditative about fly fishing. But there’s a lot more to it than just throwing out your line and waiting for a catch. The Fly Fisher (2017, Gestalten) by fly-fishing fans Thorsten Strüben and Jan Blumentritt explains the essence of this popular sport in words and beautiful pictures. It also has some handy tips, for instance about the right gear to wear before wading into the river. gestalten.com

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What makes field hockey a fun sport to watch?It’s fast and dynamic; there’s never a dull moment. Players have to be creative and super fit because of the high pace of the game. We cover more kilometres in 40 minutes than football players do in 90 minutes. There are also a lot of individual actions, and the ball is passed around extremely quickly.

How will you act as an analyst?I understand what it’s like to be out there, so I will definitely be sympathetic of the players and have a positive outlook. I’m not a very technical player, but I know the game like no other. I just prefer to focus on aspects like creativity and team play.

Who are this year’s favourites?The Netherlands, of course! But there will be stiff competition from England, Germany and Spain. It will be one big party with lots of orange (the Dutch national colour), singing and dancing by people of all ages and backgrounds. I’m definitely looking forward to that.

What are your plans now that you’ve retired from hockey?Well, as a former pro-athlete, I can’t sit still for very long. I’ve co-hosted a hockey camp this summer, just got married and have a lot of projects planned for this autumn. And hopefully, I will finally travel to my dream destinations Australia and Japan.18-26 Aug; eurohockey.org

Q&A Ellen Hoog

“Field hockey is fast and dynamic”As a former player for the national Dutch field hockey team, Ellen Hoog collected both Olympic and world titles. During this month’s Rabo EuroHockey Championship in Amsterdam, Hoog will be acting as an analyst.

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400The first robot was a steam-powered ‘pigeon’, created

around 400-350BC by the Ancient Greek mathematician Archytas, known as the ‘father of engineering’Gadgets

Speakers

Travelling soundsPortable, splash- and dust-resistant, compact and with a sleek design, Bang & Olufsen’s latest Bluebooth speaker Beoplay P2 is an ideal musical buddy. Despite its small size (14 x 8 x 2.8cm), the P2 is mighty in sound with some serious bass and clear transmission. You simply tap or shake it to play, pause or change track. Perfect for barbecues and outdoor parties. €169; beoplay.com

Mobile home

Cabin life

Watch

Time fliesFounded in 1888, Dutch jeweller Schaap en Citroen has a rich history. Besides being a family business known for its exclusive jewellery from brands like Patek Philippe, Roger Dubuis, Zenith, A. Lange & Söhne, Breguet, Audemars Piguet, IWC and Cartier, Schaap en Citroen was one of the Netherlands’ first official Rolex retailers in the 1950s. They are also the exclusive retailer of watch brand Hublot, the official timekeeper of Amsterdam’s football team Ajax. Hublot just signed for a monobrand store on a triple-A location in the city of Amsterdam, opening in 2018. Good news for all non-EU travellers: the jeweller offers 21% VAT refund. schaapcitroen.nl

“A customer can have a car painted any colour he wants, as long as it’s black,” American automotive icon Henry Ford (1863-1947) once famously said. While he tried to say that colour shouldn’t matter when a car is of the best quality, there are plenty of drivers who like black cars for other reasons. Classy, sleek, sexy, mysterious or tough: black is the ultimate colour of classical elegance and sporty power. In Black Beauties: Iconic Cars (2017, teNeues), German car photographer René Staud shows us a series of iconic cars in black, from the legendary 1930s Alfa Romeo 8C to the Bugatti Veyron Grand Sport Vitesse, the fastest production convertible ever made. Essays from renowned authors, about the significance and effect of the colour black on automotive design, accompany the photos. €98; books-teneues.com

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Always dreamt of having a simple but stylish cabin in the woods, by the beach or in the mountains? Japanese brand Muji, known for its minimalistic designs, has unveiled its design for a compact 9m2 prefabricated house, which will go on sale this summer. Intended to suit a wide variety of locations, the Muji Hut is made of Japanese wood and will, for now, only be available

for purchase in Japan. It features sliding glass doors and a small window on the rear wall to bring in natural light and ventilation. The house is built on a concrete foundation to protect it against ground moisture, ensuring that it will last a long time. The brand is yet to release a date for international sale. ¥3,000,000 (€25,000); muji.com

Hello World

Cars

Iconic beauties

“It’s more fun to be a pirate than to join the navy” Steve Jobs (1955-2011), American entrepreneur and Apple co-founder and CEO

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1918

“I wish I didn’t live in Amsterdam, that way I could go there on holiday” K. Schippers (1936), Dutch poet and writer

Q&A Alfie Brown

‘Anger is a gift’ Every year in July, comedy café Toomler invites comedians from the UK, US, Australia and Canada to perform at the Comedytrain International Summer Festival. Alfie Brown from the UK is one of them.

What sort of humour works in which country? My material doesn’t change too much based on where I am, except for perhaps a joke about the current political situation in a country. I have noticed that Scandinavian and some other European countries – like the Netherlands – have a darker sense of humour than the UK, which happens to suit me perfectly.

Which country is your favourite to perform in and why? I think Amsterdam is the most beautiful city I have ever been to, and it doesn’t get better than Toomler in terms of comedy clubs. In Rotterdam and Delft, The Stand-Up Club runs great gigs. I also love playing in Norway; there’s a wonderful stand-up comedy culture there. Bergen Comedy Club and Latter Comedy Club in Oslo are both special.

Who’s your personal favourite comedian, and why?Jessie Cave. She’s given more than any comedian ever has; to me anyway. She’s mothering my two children and – true to form – does it hilariously. She is a wonderful comedian and is now developing a new show, which will be incredible, as was her last.

What is the biggest misconception about comedians?That we’re all cynical. I find comedians to be idealistic and full of love. Perhaps that’s why so many of us are angry. This is actually a good thing; anger is a gift. 5 Jul-5 Aug; comedytrain.nl

300Every year, over 300 festivals

take place in Amsterdam

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Festival

Best of the Bijlmer

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HelloWorld

Holland Herald presents a world worth travelling for Amsterdam

Beurs van Berlage

Andy’s PopArtWith themes borrowed from comics, advertising, television, newspapers and magazines, PopArt emerged as a new and exciting art form in 1960s America. As one of its most important representatives, artist Andy Warhol (1928-1987) now takes centre stage during the exhibition The Prints of Andy Warhol and other PopArtists at Beurs van Berlage. The exhibition includes the private collection of Dutch media mogul Lex Harding, who over the years acquired more than 100 screenprints of Warhol’s work and other memorabilia, such as notebooks and sketches. Part of the exhibition is designed to look like ‘The Factory’, Warhol’s famous workspace. Here, visitors can also discover how screenprints are actually made. 2 Jul-30 Sep; andywarhol.amsterdam

If you feel like escaping the hectic and hot city centre this month and taking an imaginary trip to the tropics, visit Kwaku festival in Amsterdam’s Bijlmer district. Mostly organised by locals with roots stretching from the Caribbean to Africa, the local cultural richness is represented in the best food stands, multiple music stages and many other fun activities. So whether you’re looking to eat some Baka Bana (fried plantain) or jerk chicken, dance to swinging salsa or buy unique handmade products – Kwaku will certainly keep you entertained. This year’s programme includes a performance by guitarist Al McKay (pictured below), who was once part of the iconic disco group Earth, Wind & Fire. 15 Jul-6 Aug; kwakufestival.nl

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Outdoor hotspots

Summer vibesNothing beats a long summer evening drinking and dining outside, while doing some people-watching from behind your sunglasses. These three fancy spots give you plenty to feast your eyes and appetite on.

Beach funCity beach Strand Zuid offers fine dining, a sandy beach and large play area for volleyball and table tennis. strand-zuid.nl

Bubbles & PearlsHotel De L’Europe opens its terrace between 5 and 7 p.m., offering Veuve Clicquot champagne and oysters for €1 per piece. deleurope.com

Rooftop chillingLocated on the rooftop of the Ramada hotel, Floor 17 offers great views, nice food and cocktails. They also have film nights. floor17.nl

1. Queen Beatrix 340 is part of Andy Warhol’s 1985 series Reigning Queens: Royal Edition.1

Hello World


ShoppingA fine selection of what to pack for him and her

to start your journey or trip.

A trip to Kuala Lumpur

1 Large Hourglass (15 minutes), in yellow Hightide 2 La Bohème watch, in rose gold and with grey leather strap Cluse 3 GSRD Flat Metal Marek sunglasses, in matt grey G-Star Raw 4 Calderon Lace shoe, in denim blue leather Clarks 5 Tranquillity Shower Cream Tranquillity 6 Leather jump rope with wooden handles Hermès 7 Liliput Fountainpen – Eco Brass Kaweco 8 Bright Thoughts hardcover notebook, in beige Navucko 9 Grey Labdanum 100% natural eau de parfum Abel

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What to Pack for Him

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Rate: product placement € 2,500


Issue 2018 Deadline reservations Deadline material JANUARY 28 November 2017 5 December 2017 FEBRUARY 28 December 2017 4 January 2017 MARCH 25 January 2018 1 February 2018 APRIL 26 February 2018 5 March 2018 MAY 26 March 2018 30 March 2018 JUNE 30 April 2018 7 May 2018 JULY 29 May 2018 5 June 2018 AUGUST 28 June 2018 5 July 2018 SEPTEMBER 30 July 2018 6 August 2018 OCTOBER 28 August 2018 4 September 2018 NOVEMBER 27 September 2018 4 October 2018 DECEMBER 29 October 2018 5 November 2018

New issues appear on the first day of the month.

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