Holiday E-commerce Sales Data From 2015 That Will Impact 2016
Transcript of Holiday E-commerce Sales Data From 2015 That Will Impact 2016
66%
3.75%
2014
4.44%
1.66%1.92%
2.95% 3.04%
REVENUE GROWTH
65%CLICK GROWTH
6%SITEWIDE
Holiday 2015 conversion rates in Google Shopping exceeded that of sitewide.
Sitewide
Retailers saw significant YoY growth in other Google Shopping metrics, too.
Mobile growth was way upin the Google Shopping channel.
Google Shopping budget invested in mobile
increased by 43% YoY.
64%ORDER GROWTH
COST/SALEDECREASE9%
Google Shopping
-25% COST/SALE
57%CONVERSION
119%CLICKS
188%REVENUE
45%SITEWIDE REVENUE
245%ORDERS
During Thanksgiving Weekend YoY
23%
2015
33%
31%SITEWIDE CONVERSION
Holiday 2015’s best week in the Google Shopping channel was the week of 11/29.
WEEK OF11/1
WEEK OF11/8
WEEK OF11/15
WEEK OF11/22
CON
VERS
ION
RAT
E
WEEK OF12/6
WEEK OF12/13
2.7%
WEEK OF12/20
WEEK OF12/27
3.3%
2.8%
2.8%
3.4%
3.6% 3.6%
3.2%
2.2%
2.3%
WEEK OF 11/29Highest revenue
and number of orders.
THANKSGIVING
CON
VERS
ION
RAT
E
3.73%
BLACK FRIDAY
2.99%
SATURDAY
3.86%
SUNDAY
4.87%
CYBER MONDAY
11/3011/26 11/28 11/2911/27
All results are published in theSIDECAR SEASONAL E-COMMERCE REPORT: HOLIDAY 2015.
go.getsidecar.com/holiday-2015-report
357%ORDERS
131%CONVERSION
356%REVENUE
Holiday 2015 was a proving ground for a few important e-commerce trends— namely, the rise of mobile commerce and the growth of Google Shopping.But just how much of an impact did these trends have on consumer shopping behavior during the season?
From Holiday 2014–Holiday 2015
THE MOBILE COMMERCE - GOOGLE SHOPPING
ONE-TWO PUNCH
WEEK OF11/29
ALL DEVICES MOBILE DESKTOP/TABLET
This infographic is licensed under CC By-NC-ND 4.0 by Sidecar.
Source: Sidecar compiled these findings from an analysisof 91.6 million user sessions on retailers’ e-commerce sites.