Holiday campaignsv7 (1)
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Boost your Business During the Holiday Season Using Specialized Campaigns
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Transcript of Holiday campaignsv7 (1)
Boost your Business During the Holiday
Season Using Specialized Campaigns
Today’s Speakers
Shine Ni
Online Services Team
Afroz Pathan
Online Services Team
+
Agenda
4. Question & Answer session
3. What channels can you use?
2. Examples of holiday campaigns
1. Why the holiday season?
Demandforce Confidential – Do Not Distribute
Show your thanks!
Demandforce Confidential – Do Not Distribute
‘Tis the season toGIVE
Why the Holiday Season?
Demandforce Confidential – Do Not Distribute
$35.3 billion spent during 2011 holiday season.
167 million online shoppers in
2012, 192 million by 2016!
42% of American consumers choose because of
offers.
Confidential and Proprietary Demandforce, Inc.
Some Dates to Remember
Thanksgiving - November 22nd … start offering deals two weeks in advance
Christmas - December 25th … a few days after Thanksgiving!
New Years -You Should Know!… right after Christmas!
Planning a Campaign
Know thy Audience – What do they need?
Demandforce Confidential – Do Not Distribute
+
For Example…
Demandforce Confidential – Do Not Distribute
Other Ideas for Campaigns
Demandforce Confidential – Do Not Distribute
Subject: Spread the Cheer Contest! About: Refer two friends and win a
weekend getaway!
Giveaways for liking/ following/commenting on Facebook, and reviews
Host a canned food drive! People who donate the most will win [X Prize] or the business will match it !
Channels
Demandforce Confidential – Do Not Distribute
Hmmm… where can I use my ideas?
Your Holiday Campaign
FacebookPosts
Incentives/offers
WebpageIncentives/offers
Detailed information
E-Mail“Like us on Facebook”
Incentives/offers
Channels
Channels – E-mail Campaigns
Demandforce Confidential – Do Not Distribute
Channels – E-mail Campaigns
Confidential and Proprietary Demandforce, Inc.Demandforce Confidential – Do Not Distribute
Channels – Facebook
Confidential and Proprietary Demandforce, Inc.
Channels – Facebook
150 Million+ 1 Billion+
Infographic by Flowtown/Demandforce
Confidential and Proprietary Demandforce, Inc.
Channels – Social Media
Infographic by Edison Researchhttp://www.slideshare.net/BeatHrlimann/the-socialhabit2012byedisonresearch
Channels – Facebook
Demandforce Confidential – Do Not Distribute
Confidential and Proprietary Demandforce, Inc.
Facebook Examples
Confidential and Proprietary Demandforce, Inc.
More Facebook Examples
Confidential and Proprietary Demandforce, Inc.
Channels – Websites
Your Holiday Campaign
FacebookPosts
Incentives/offers
WebpageIncentives/offers
Detailed information
E-Mail“Like us on Facebook”
Incentives/offers
Channels
What Have We Learned?
Demandforce Confidential – Do Not Distribute
Why the holiday season?
Examples of holiday campaigns
What Channels Can I Utilize?
Now, it’s your turn!
Show appreciation and give thanks, when to the execute campaigns, and how to plan for it
Putting yourself in your customer’s shoes, addressing holiday/season specific needs
How to effectively use E-Mail campaigns, Facebook, and your Website all together as your channels
Our Next Webinar is November 16th
The Experience Matters:Creating A+ Customer Relationships
How exceptional service speaks for itself and gets you more customers
With Ali and Jenny
Register here: https://demandforce.webex.com/demandforce/onstage/g.php?t=a&d=922485295
Happy Holidays! Onward and Upwards!
Demandforce Confidential – Do Not Distribute
[email protected](800) 220-1136
Questions?
Ask us anything!
