H O L D THE QUESO

HOW TO SMARTLY MARKET TO LATINAS WITH OUT CLICHES, SOMBREROS AND STEROTYPES, SO YOU CAN WIN OUR

TRUST AND EARN OUR DINERO

@ROBYNMORENO! #HOLDTHEQUESO!

RobynMoreno.com!

Border-­‐Line  Personali/es  Harper  Collins    Never  has  the  concept  of  La4na  iden4ty  been  more  relevant.  Also,  never  has  there  been  a  new  genera4on  of  La4nas  so  ready  to  say  what  they  mean  and  even  cri4cize  the  La4na  genera4on  that  preceded  them.  Un4l  now.    In  Border-­‐Line  Personali4es,  twenty  writers  share  their  poignant  and  wickedly  funny  stories  about  figh4ng  with  their  mothers,  struggling  with  speaking  Spanish,  and  dealing  with  the  men  who've  done  them  wrong,  among  a  myriad  of  other  topics.  In  the  end,  each  essay  encompasses  a  different  point  of  view,  lending  credence  to  the  theory  that  no  one  can  label  any  one  item,  idea,  or  person  more  La4na  than  the  other.    

Lifestyle  Expert,  Network  Broadcast  Contributor,  Author  

Regular  Contributor,  Expert  –  THE  TODAY  SHOW  

Celebrity  Interviewer  

Cosmo  For  La/nas  Contribu/ng  Editor,  Author  

“How  To”  Advisor,  Host    &  Author  

Broadcast  Lifestyle  Advice  &  Tips  Expert  

     

STATISTICS •  LATINAS CONTROL 86% OF PURCHASING

DECISIONS FOR THE HOME, MAKING THEM PIVOTAL TO THE HISPANIC MARKET’S $1.2 TRILLION IN ANNUAL BUYING POWER

•  BY THE END OF 2015, 1 IN 3 KIDS WILL BE BORN TO A LATINA MOM

•  87% OF LATINAS CALL THEMSELVES EQUALLY LATINO AND AMERICAN                

From  Nielsen    

PRIMARY  HOME  PURCHASING  SHOP  AT  CHILDREN’S  STORE    

163  

BABY  FOOD  

150    

DISPOSABLE  DIAPERS      144    

PHOTOGRAPY  SUPPLIES      

142    

ELECTRONICS      135    

BABY  NEEDS  (FURNISHING,  ACCESSORIES,  MORE)      

137  

HOME  FURNISHINGS,  APPLIANCES  118  

PARENTING AND FAMILY-FOCUSED CONSUMER PURCHASING

LATINAS ARE HEAVY PURCHASERS IN HOUSING AND KEY CONSUMER GOODS CATEGORIES

INDEX  SCORE      

171  

LATINAS AND TECHNOLOGY

•  ONLINE LATINAS ARE MORE LIKELY THAN NON-HISPANIC WHITE FEMALES TO OWN SMARTPHONES AT 77% (versus 55%)

•  LATINAS ARE QUICK TO ADOPT NEW CAPABILITIES

LIKE MOBILE BANKING, SHOPPING AND PRICE COMPARISONS

•  SOCIAL NETWORKING IS USED BY 56% OF LATINAS WHO SHARE INFORMATION AMONG THEIR CONNECTED COMMUNITIES IN THE U.S. AND LATIN AMERICA

•  44% OF LATINAS USE APPS ON THEIR MOBILE DEVICES, 40% USE GPS, AND 37% STREAM AUDIO

From  Nielsen  

INTERNET AND SOCIAL MEDIA USE AMONG HISPANICS/LATINOS

16.7  MILLION    FACEBOOK  

3.4  MILLION    TWITTER  

 

1.8  MILLION    LINKED  IN  

 

SOURCE:  Nielsen,  2012.  

               OVER 33 MILLION HISPANICS USE THE INTERNET

62%  of  La4nas  wish  for  more  lifestyle  informa4on  wriMen  for  "La$nas  like  me."  

From  Nielsen  

THIS REALLY HAPPENED……..!

LATINAS HAVE TO BE CAREFUL OF NOT PERPETUATING OUR

OWN STEREOTYPES

5 Things You Should Never Say to a Latina  

1.  Are you "Spanish?” 2. You don't look Latina — you're so light-skinned/dark-skinned! 3. Where are you from? No, no, no, like where are you from, originally? 4. Your mother must be as gorgeous as Sofia Vergara! 5. I bet you come from a really big family.

NOT  SAYING  WE  AREN’T  PROUD  OF  SOME  OF  THE  STEREOTYPES  ABOUT  HOW  INSANELY  SEXY  WE  ARE,  HOW  OUR  FAMILIES  ARE  AWESOME  AND  HOW  WE  ARE  GREAT  DANCERS  BUT  HONESTLY,  THERE’S  A  LIMIT  

(from  CosmoForLa;nas.com)  

@robynmoreno  Marke/ng  to  La/nas?  Go  smart  &  stylish  over  sexy  &  stereotypical  #verdad  #wegotsexycovered