By: Tanisha Bruno, Jaznea Brumfield, Rachel Jacas, Prangchat Powsutor

What is H+OKO?

H+OKO is a brand that fuses avant-garde details and minimalism where designers would like to record their feelings and impressions throughout their journeys in clothes like time capsules.

H+OKO represents the new 9am-5am, looking chic for work meeting during the day, as well as cocktail parties at night.

H+OKO’s brand name came from the last names of the co-creative directors, Kay Ha (aka Gahee Ha) and Cin Oko (Cynthia Okorafor).

Designers

CIN OKO - Cin is a Nigerian American born designer based in New York. From childhood she would sketch people, nature, and clothing obsessed with the idea of creation. In pursuit of her dreams she moved to New York and enrolled in Parson’s the New School for Fashion Design.

DesignersGahee HA - Born and raised in

Seoul, Korea to a very artistic family, the young girl would view every wallpaper and object in her house as a canvas and amuse her parents with her "oil painting" on curtains. Kay was inspired to find how her design ideas can become viable artistic products through her collaboration with several designers, which led her to fall in love with fashion, a medium through which she could turn her artistic vision into clothes that people wear on a daily basis.

Campaign

Our mission is to create an effective, innovative, creative, and engaging Internet marketing campaign for the pre-release of H+OKO’s Spring/Summer 2015 Collection. All campaign activities will lead up to a pre-release launch party event.

Objectives

● Increase website traffic● Customer acquisition● Customer retention and

growth ● Increase customer

engagement

H+OKO SWOT AnalysisStrengths Weaknesses

● Refinery29 Editorial● Specialty● Personalized● High-End● Up and Coming/Startup (room to grow)

● Google Search: 2 Results● Weak Social Media Presence● Can’t buy online or in stores● Awareness● New company

Opportunities Threats

● Sell in a independent boutiques, department stores

● Collorabations ● Work with bloggers

● Competing against well established brands● Electronic data breaches

Target Market● 35-55 female● Reside in major cities

(NYC, LA, London, Paris, Milan, Antwerp, Seoul, Lagos)

● Family Size: Ranging from single woman to a women in a family of 3-4

● Executive position● (curator, editor, CEO) ● Appreciates fashion● Earn $60-$150K yrly with

disposable income

Competitors

Derek Lam

Facebook: 28,274 LikesInstagram: 33,719 FollowersTwitter: 47,310 FollowersSold: Derek Lam Madison Store, Barneys, Shopbop, Net-A-Porter, Bergdorf Goodman, Saks

Website: 18 pages

Derek Lam Web Analytics

Philip LimFacebook: 124,856 LikesInstagram: 276,922 Followers

Twitter: 42,800 FollowersSold: Phillip Lim Boutiques in NY, LA, and Asia, Barneys, Shopbop, Net-A-Porter, Neiman Marcus.

Website: 8 pages

Phillip Lim Web Analytics

Prabal GurungFacebook: 97,262 LikesInstagram: 162,964 FollowersTwitter: 143,000 FollowersSold: Barneys, Bergdorf Goodman, Saks, Stylebop, Net-A-Porter, Nordstrom

Website: 13 pages

Prabal Gurung Web Analytics

H+OKO Web Analytics

H+OKO Website Plan

Website Plan

● Add a shop tab so clients and easily make purchases

● Add a news/press release tab to keep visitors informed of all news

Website Plan

● Add more content to design descriptions

● Add a clip of the outfit in motion to product page

Website Plan

● Make the contact info more prominent

● Include active links to social media

● Build a database through double-opted in email subscriptions

● Omni-channel presence

SEOTitle: H+OKO | Designer ClothingDescription: High-end womenswear line that fuses avant-garde details and minimalism. H+OKO

fuses Korean and Nigerian cultures into wearable modern art. Keywords: H+OKO, Fashion, High End, Collection, Avant Garde, Minimalism, Designer, Clothing,

Womenswear, Cin Oko, Kay Ha, H-OKO, HOKO, High end fashion, Womens Clothing

Title: Collections | H+OKODescription: Shop H+OKO avant-garde and minimalist fused high end womenswear.Keywords: H+OKO, Fashion, High end, High end fashion, Shop H+OKO, HOKO, H-OKO,

Minimalism, Designer, Womenswear Cin Oko, Kay Ha, Buy H+OKO,

SEOTitle: About | H+OKODescription: H+OKO brand’s name came from the last names of the co-creative directors, Kay Ha

and Cin Oko.Keywords: H+OKO, Time capsules, Memories, Fashion, Designer, Artistic, Minimalism, Kay ha,

Cin Oko, High end fashion, H-OKO, HOKO, Minimalism Designer

Title: Contact | H+OKODescription: Contact H+OKOKeywords: H+OKO, Contact, Feedback, Concerns, Questions, Customer Service, Fashion, High

End Fashion, Designers, Womenswear, Womens Clothing

Social Media MarketingChannel Frequency Content Linked to

1-2x a week campaign (images, articles, videos), consumer uploads

http://www.h-oko.com/

1-2x a week inspirational pictures (nature, fabrics, travel) #hoko

http://www.h-oko.com/

3-4x a week pre-production photos (behind the scenes) #hoko

http://www.h-oko.com/

Daily brand tweets, and blogger and article retweets. #hoko

http://www.h-oko.com/

Direct Marketing

Email● Build database based on

past clients, and subscribers.

● Seasonal email updates and sneak peaks on new and upcoming collections.

● Email upcoming promotions.

● Follow up emails

Mail● Send lookbooks to clients

in time for new collection launches.

● Include a thank you note in all shipments of merchandise.

● Invitations to fashion events

Sample: E-mail Sample: Direct-Mail Lookbook

Video News Release

Video News Release will be sent out prior to the launch of H+OKO Spring/Summer 2015 collection and Fashion Week appearance.The video news release will include behind the scenes footage of the collection undergoing production and interviews with the designers.

Channels for Display Ads and Blog Posts

2014 June July August Unit SpendWeek 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4

Social MediaFacebook Ad Serving $20,000.00InstagramTwitter Ad Serving $20,000.00Youtube In Stream Ads $20,000.00

Display AdsVogue Rich Media Ads $20,000.00Refinery29 Rich Media Ads $10,000.00

BlogsPenny Pincher Fashion Social Media Mentions and Blog Posts $3,000.00The Blonde Salad Social Media Mentions and Blog Posts (5) $21,000.00Fashionista Social Media Mentions and Blog Posts $12,000.00

E-mail listWomen Executives & Professionals Opt-in E-mail Adresses $2,115.00Pre-release Launch Party

3 Month Digital Advertising Plan $128,115.00

Media Plan

Blogger’s Rates

Penny Pincher Fashion

The Blonde Salad

Mailing Lists

Women Executives and Professionals

Pre-Release Launch Party

Empire Hotel Rooftop● Press only

○ DJ○ Appetizers and drinks○ Models○ Lookbooks

KPI

Web trafficEmail subscriptionsEmail bounce rateSocial media footprintConversion rate Database insightDisplay Ads

Thank You!