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Hoe zet je de drie belangrijkste social channels in voor influencer marketing? – Social1nfluencers...
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WE CREATE BRANDED STORIES TOLD BY POPULAR INFLUENCERS ENTERTAINING THE NEXT GENERATION.
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Transcript of Hoe zet je de drie belangrijkste social channels in voor influencer marketing? – Social1nfluencers...
WE CREATE BRANDED STORIES TOLD BY POPULAR INFLUENCERS ENTERTAINING THE NEXT GENERATION.
WIE ZIJN DE STORYTELLERS AMSTERDAM?
YOUTUBE MCN CERTIFIED PARTNER
DIGITAL TALENT MANAGEMENT AGENCY
Britt Hogenhuis Laurens Eckhart
SOCIAL1NFLUENCERS MCN:
▪ YouTube certified partner ( Social1nfluencers )
▪ Handpicked YouTube Channels
▪ High quality video content
▪ Female and male premium video content
▪ Guaranteed delivery views
REACH:
▪ 70 million views per month ( NL )
▪ 2 million stream starts per day
▪ 2.5 million unique range per month
▪ 79 % of those aged 18-35 years
SOCIAL1NFLUENCERSYOUTUBE MCN.
Influencers Exchange (DATA)
SnapReblz InstaReblz BlogReblz FaceReblz
Influencers reach:
▪ 500.000 daily views per day
▪ Audience 16 – 34 age
Advertising options:
▪ Branded snapstory
▪ SnapReporter for brand
▪ Sponsored lenses (soon)
▪ Snap Ads (soon)
Influencers reach:
▪ +12 million Dutch followers
▪ Audience 18 – 45 age
Advertising options:
▪ Branded photo content
▪ Branded video content
▪ Branded stories
▪ Instagram advertising
Influencers reach:
▪ 8 million page views per month
▪ Audience 18 – 45 age
Influencers reach:
▪ + 6,5 million Dutch fans
▪ Audience 16 – 45 age
Advertising options:
▪ Advertorials
▪ Reviews/testpanels
▪ Blogger events/reports
▪ Display advertising
Advertising options:
▪ Facebook LIVE reporter
▪ Branded posting (photo/video)
▪ Content made for brand page
▪ Facebook advertising
+720 socialReblz
Onze idolen
46.068.010 inwoners
MASCHA FEOKTISTOVABEAUTYGLOSS
MASCHA FEOKTISTOVABEAUTYGLOSS
GENERATION Y AND Z (MILLENNIALS) 10 – 35 YEARS
25% kijkt minder televisie 50% leest minder print 37% surft met Adblocker
FACTS:
LEAN FORWARDLEAN BACK
VIDEO(zieWeTransfer)
WAT IS INFLUENCER MARKETING? ‘Het inzetten van invloedrijke individuen om
merkboodschappen te verspreiden’
DYLAN HEAGENS: JAN & GERALDINE:YOUTUBE PROGRAMMA TV PROGRAMMA PROEFKONIJNEN (BNN)
VERSCHIL TUSSEN YOUTUBERS & BN’ERS
DE KRACHT VAN SNAPCHAT & INSTAGRAM
SOCIAL MEDIA NEDERLAND 2017
INSTAGRAMPHOTOSMADE BY INFLUENCERS
INSTAGRAMLIVEMADE BY INFLUENCERS
TRENDS SHOPPING IN INSTAGRAM AND ADVERTISING IN STORIES
- Shopping in Instagram - Trial in VS met 20 retailers - ‘Tap to view’ Button - Aankopen in shop - Advertenties tussen stories in.
MEETBAARHEID
SNAPSTORYMcDONALD’SMADE BY INFLUENCERS
Rapportage:
-6 influencers
-790.115 views (Instagram+Snapchat)
-79K likes
-2K comments
VRAAG HET MASCHA!MASCHA FEOKTISTOVA
Q&A
Topic 1: Omgaan met merken.
Topic 2:Hoe maak je duidelijk aan volgers dat het om een betaalde samenwerking gaat. Topic 3: Hoe zet je je invloed in voor de good-cause?
Tips and Tricks van Mascha
DE KRACHT VAN INLFUENCERS:
HOEVEEL LIKES HEBBEN WE BINNEN 40 MINUTEN?
#SocialToday17
Passeerdersgracht 18
1016 XH Amsterdam
+31(0)20 754 29 54
FULL SERVICE INFLUENCERS AGENCY.
