Ho Van Hien Master in Business & Marketing Management Tell 0908285868

HO VAN HIEN (MBA)

Ho Van Hien

Master in Business & Marketing Management

Tell 0908285868

Email [email protected]

Subject Introduction to Management

ABOUT MY SELFABOUT MY SELF

HO VAN HIEN (MBA)

COURSE REGULATIONS

Don’t use telephone in the class

Be Punctual

To be diligent (=>80% Total Time)

Don’t do others in the class

Testing

COURSES REGULATIONS

HO VAN HIEN (MBA)

11Chapter

Managers and Managing

What is Management?

Why Study Management?

Four Functions of Management

Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

HO VAN HIEN (MBA)

LEARNING OBJECTIVES

. After studying this chapter, you should be able to

1. Describe what is management ? Why management is important ? What managers do ? How managers utilize resources efficiently and effectively to achieve organization goals ?

2. Differentiate among 3 levels of management

Understand the responsibilities of managers

at different levels in the organizational hierarchy

HO VAN HIEN (MBA)

Learning Objectives (cont’d)LEARNING OBJECTIVES (cont’d)

3. Distinguish among Planning, Organizing, Leading & Controlling

Explain how managers’ ability to handle each one can affect organizational performance

4. Identify the roles managers perform, the skills they need to execute those roles effectively & the way new IT is affecting these roles & skills.

5. Discuss the principal challenges managers face in

today’s increasingly competitive global environment

HO VAN HIEN (MBA)

Chapter OutlineCHAPTER OUTLINE

1. What is Management?

- Achieving High Performance : A Manager’s Goal

2. Why Study Management?

4. Types of Managers + Levels of Management

+ Areas of Managers

+ Recent Changes in Managerial Hierarchies

3. Managerial Functions POLC

Planning / Organizing / Leading / Controlling

HO VAN HIEN (MBA)

Chapter Outline (cont’d)

5. IT, Managerial Roles & Skills

+ Managerial Roles Identified by Mintzberg

+ Being a Manager

+ Managerial Skills

6. Challenges for Management in a Global Environment

+ Building a Competitive Advantages

+ Maintaining Ethical Standards

+ Managing a Diverse Workforce

+ Utilizing New IT & E- commerce

CHAPTER OUTLINE (cont’d)

HO VAN HIEN (MBA)

What Is Management?

• Management– The planning, organizing, leading, and controlling

of human and other resources to achieve organizational goals effectively and efficiently.

• Managers– The people responsible for supervising the use of

an organization’s resources to meet its goals.

• Resources are organizational assets– People Skills Knowledge Information– Raw materials Machinery Financial capital

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

HO VAN HIEN (MBA)

- Wrong Goals - Poor use Resources

Figure 1.1

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

Eff

icie

ncy

, Eff

ecti

ven

ess

& P

erfo

rman

ce in

an

Org

aniz

atio

n

Eff

ecti

ven

ess

EfficiencyHigh

Low

Hig

hL

ow

+ Right Goals - Poor use Resources

- Inappropriate Goals

+Good use

Resources

+ Right Goals + Good use Resources

Product client wantGood Price & Quality

High qualityClient don’t want

Low qualityClient don’t want

Product client want Expensive Price

HO VAN HIEN (MBA)

Organizational Performance

• Organizational Performance– A measure of how efficiently and effectively

managers are using organizational resources to satisfy customers and achieve goals.

• Efficiency– A measure of how well or productively resources

are used to achieve a goal.• Effectiveness

– A measure of the appropriateness of the goals an organization is pursuing and the degree to which they are achieved.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

ORGANIZATIONAL PERFORMANCE

HO VAN HIEN (MBA)


– Proper management directly impacts improvements in the well-being of a society.

– Studying management helps people to understand what management is and prepares them to accomplish managerial activities in their organizations.

– Studying management opens a path to a well-paying job and a satisfying career.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

HO VAN HIEN (MBA)

ORGANIZING + Establish Task + Authority Relationships

PLANNING+ Appropriate Goals+ Good Resources

CONTROLLING + Accurate Measuring + Monitoring Systems + Evaluate Achieve Goals

Figure 1.2

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

FOUR FUNCTIONS OF MANAGEMENT

LEADING+ Motivate coordinate+ Energize individuals & groups

HO VAN HIEN (MBA)

• Identifying and selecting appropriate goals and courses of action for an organization.– Outcome = strategy of the organization.

• Three steps in the planning process– Deciding which goals to pursue

– Deciding what courses of action to adopt

– Deciding how to allocate resources

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

PLANNING

HO VAN HIEN (MBA)

• Organizations– People working together and coordinating their

actions to achieve specific goals.

• Goal– A desired future condition that the organization

seeks to achieve.

• Strategy– A cluster of decisions about what goals to pursue,

what actions to take, and how to use resources to achieve goals.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

MANAGEMENT KEY CONCEPTS

HO VAN HIEN (MBA)

• Structuring working relationships in a way that allows organizational members to work together to achieve organizational goals.

– Outcome = Organizational Structure• Formal system of task and reporting relationships that

coordinates and motivates employees.

– Involves:• Grouping employees into departments according to the

tasks performed.• Laying out lines of authority and responsibility for

organizational members.• Deciding best way to coordinate resources, (eg. Human)

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

ORGANIZING

HO VAN HIEN (MBA)

• Articulating a clear vision to follow, and energizing and enabling organizational members so they understand the part they play in attaining organizational goals.

– Leadership involves using power, influence, vision, persuasion, and communication skills.

– Outcome = highly motivated and committed organizational members.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

LEADING

HO VAN HIEN (MBA)

• Evaluating how well an organization is achieving its goals and taking action to maintain or improve performance.– Monitoring individuals, departments, and the

organization to determine if desired performance standards have been reached.

– Taking corrective action to increase performance as required.

– Outcome = ability to measure performance accurately and regulate efficiency and effectiveness.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

CONTROLLING

HO VAN HIEN (MBA)

• Levels of management– First-line managers

• Responsible for day-to-day operations. Supervise people performing activities required to make the good or service.

– Middle managers• Supervise first-line managers. Are responsible to find the

best way to use departmental resources to achieve goals.

– Top managers

• Responsible for all departments and have cross-departmental responsibility. Establish organizational goals and monitor middle managers. Form the top management team along with the CEO and COO.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

HO VAN HIEN (MBA)

SHAREHOLDERS- Buy shares in corporation

- Elect board of directors

BOARD OF DIRECTORS- Set overall policy

- Authorize major transitions- Hire CEO

TOP MANAGEMENT- CEO, CFO, COO

- Manage overall operations and changes- Make major decisions and set overall goals

MIDDLE MANAGEMENT- plant/branch manager, division head/director

- Liaison between top and other levels

FIRST LINE MANAGEMENT- supervisors, department heads

- Coordinate day-to-day operations- Supervise employees

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

LEVELS OF MANAGEMENT IN A CORPORATION

HO VAN HIEN (MBA)Figure 1.3

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

LEVELS OF MANAGEMENT


What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

RELATIVE AMOUNT OF TIME THAT MANAGERS SPEND ON THE 4 MANAGERIAL FUNCTIONS


What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management


33%(O)

36%(L)

13%(C)

18%(P)

36%(O)

22%(L)

14%(C)

28%(P)15%

(P)

MiddleManagers

Top managers

51%(L)

10%(C)

15%(P)

24%(O)

First line

Managers


What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management


Top Manager

Middle Manager

Middle Manager

Middle Manager

Middle Manager

First lineManager

HO VAN HIEN (MBA)

• Department– A group of people who work together and

possess similar skills or use the same knowledge, tools, or techniques.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

AREAS OF MANAGERS

HO VAN HIEN (MBA)

• Factors Creating Change– Global Competition– New Information Technologies (IT) & E-commerce

• Restructuring– Downsizing an organization by eliminating jobs at

all levels in the organization.• Reduces labor costs by cutting jobs• Promotes higher efficiency in use of resources• May result in low morale and overwork complaints for

surviving employees• May increase customer complaints about service.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

RECENT CHANGES IN MANAGERIAL HIERARCHIES

HO VAN HIEN (MBA)

• Empowerment– Expanding tasks and responsibilities of workers.

– First-line managers act as coaches and mentors in providing advice and guidance to teams.

• Self-Managed Teams– A group of employees with the responsibility for

supervising their own actions such that the team can monitor its members and the quality of the work performed.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

MANAGEMENT TRENDS

HO VAN HIEN (MBA)

• Managerial Role– The specific tasks that a person is expected to

perform because of the position he or she holds in the organization.

• Roles are directed inside as well as outside the organization.

• Roles are defined into three role categories (as identified by Mintzberg):– Interpersonal Informational Decisional

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

IT,MANAGERIAL ROLES & SKILLS

HO VAN HIEN (MBA)

• Roles associated with methods managers use in planning strategy and utilizing resources.– Entrepreneur— deciding which new projects or

programs to initiate and to invest resources in. – Disturbance handler— managing an unexpected

event or crisis.– Resource allocator — assigning resources between

functions and divisions, setting the budgets of lower managers.

– Negotiator— reaching agreements between other managers, unions, customers, or shareholders.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

DECISIONAL ROLES

HO VAN HIEN (MBA)

• Roles that managers assume to provide direction and supervision to both employees and the organization as a whole.– Figurehead— symbolizing the organization’s

mission and what it is seeking to achieve.– Leader— training, counseling, and mentoring high

employee performance.– Liaison— linking and coordinating the activities of

people and groups both inside and outside the organization.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

INTERPERSONAL ROLES

HO VAN HIEN (MBA)

• Roles associated with the tasks needed to obtain and transmit information in the process of managing the organization.– Monitor— analyzing information from both the internal

and external environment.

– Disseminator— transmitting information to influence the attitudes and behavior of employees.

– Spokesperson— using information to positively influence the way people in and out of the organization respond to it.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

INFORMATIONAL ROLES

HO VAN HIEN (MBA)

BrevityBrevityBrevityBrevity

High VarietyHigh VarietyHigh VarietyHigh Variety FragmentationFragmentationFragmentationFragmentation

ManagerialManagerialProblemsProblems

ManagerialManagerialProblemsProblems

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

BEING A MANAGER

HO VAN HIEN (MBA)

• Conceptual skills– The ability to analyze and diagnose

a situation and distinguish between

cause and effect.

• Human skills– The ability to understand, alter, lead,

and control the behavior of other

individuals and groups.

• Technical skills– The specific knowledge and techniques

required to perform an organizational role.

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

MANAGERIAL SKILLS


What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

SKILLS TYPES NEEDED BY MANAGERIAL LEVEL

HO VAN HIEN (MBA)

• Increasing Number of Global Organizations.

• Building a Competitive Advantage

• Maintaining Ethical Standards

• Managing a Diverse Workforce

• Utilizing Information Technology

and E-commerce

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

CHALLENGES FOR MANAGEMENT IN A GLOBAL ENVIRONMENT

HO VAN HIEN (MBA)

• Increasing Efficiency– Reducing the quantity of resources used to produce

goods and services

• Increasing Quality– Introducing Total Quality Management (TQM) to improve

quality

• Increasing Innovation– Adapting to bring new products to market faster

• Increasing Responsiveness to Customers– Empowering employees to deal with customers

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

BUILDING A COMPETITIVE ADVANTAGE


What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

BUILDING BLOCKS OF COMPETITIVE ADVANTAGE

Efficiency Innovation

Quality Responsivenessto Customers

CompetitiveAdvantage

HO VAN HIEN (MBA)

• Factors Influencing Behaviors

– External pressures from stockholders for increased

organizational financial performance

– Internal pressures from top management on lower-

level managers to increase the organization’s

competitive performance and profitability

– Societal, cultural, and environment demands on the

organization

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

MAINTAINING ETHICAL STANDARDS

HO VAN HIEN (MBA)

• The Increasing Diversity of the Workforce• Non-Discriminatory Employment Practices• Performance-Enhancing Benefits of a Diverse

Workforce

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

MANAGING A DIVERSE WORKFORCE

HO VAN HIEN (MBA)

• Benefits of IT and E-commerce – Makes more and better information about the

organization available to outsiders

– Empowers employees at all organizational levels

– Helps managers carry out their roles more effectively and efficiently

– Increases awareness of competitive opportunities

– Makes the organization more responsive to its customers

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

UTILIZING IT & E-COMMERCE

HO VAN HIEN (MBA)

THE END

What is Management?



Types of Managers

IT, Managerial

Roles & Skills

Challenges for

Management

Ho Van Hien Master in Business & Marketing Management Tell 0908285868

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