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Helena M. Smith 839 East 49th Street Chicago, IL 60615 Ph: (773) 812-3984 Helena_Smith1949@Yahoo.com Kwintessential2@gmail.com ____________________________________________________________________________________

EDUCATION AND CERTIFICATIONS

ADMCI-Certifications in Content Strategy University of Illinois Urbana-Champaign Major: Speech Communications DePaul University Major: Marketing Communications B.A

Quality Matters- Connecting Objectives and Assessments, Assessment Criteria, Consider Your Instructional Material, Engaging Learner Activities, QM Rubric Update 2014

PROGRAMS Google Analytics, Panguin, InDesign, Gliffy for Site mapping, Google Adwords for Information

Architecture MEDIA RESEARCH TOOLS: Simmons, MRI, Mendelssohn Affluent, Media Mix, Ad Views and

Market Mate WEBSITE: http://kwintessential2blog.wordpress.com

LINKEDIN: https://www.linkedin.com/in/hsmith12

OVERVIEW

Previous media planning and digital strategy experience with advertising agencies such as: Leo

Burnett, DDB Needham, Draft Worldwide, and Burrell Communications. Working on strategic marketing plans for clients: General Motors, Nabisco, Ford, and AT&T.

CAREER EXPERIENCE

SOCIAL MEDIA MANAGER (VOLUNTEER) – Art Sims Media – Jan 2014-Present

Planned, developed and implemented a social media campaign strategy to help increase

the social audience, increase engagement, and to support digital campaigns at WVON-am

Used various social media dashboards to get the message out for #RealTalkRealPeople

such as: Hootsuite, and Tweetdeck

Using Google Adwords, Microsoft AdCenter, to get reach and frequency for the SEO media strategy

Used InDesign for posters and fliers for both RealTalkRealPeople and Zeta Phi Beta Sorority Inc.

Conducted website traffic analysis using Google Analytics for: WVON-Am and Zeta Phi Beta Sorority Inc.

Developed SEO and content strategies for the Friday evening show to drive site traffic, conversion and increase audience and radio host engagement. Researched and planned social media content marketing strategies and tactics including keyword research,

advertising trends,SEO optimization and competitor research. Optimized WVON content library for search by creating meta-titles, descriptions, tags and

link building strategies.

INSTRUCTIONAL DESIGNER (CONTRACT) – The Chicago School Professional Psychology. - Jan 2014-

November 2014

Deployed analytical tools in conjunction with the Marketing Team such as Google AdWords

Keyword Planner, SEO Moz and Google Analytics to create subject matter expert presentations featuring content and search recommendations.

Coordinated the Learning Management System switch from Moodle to Canvas o Wrote copy and edited previous content for the new LMS o Conducted quality assurance check for all courses from Saybrook to TCS Online

Provided support, training, and consultation to the faculty regarding: how to use Canvas and other technical aspects of the new learning management system

Used wireframes to map the workflow

Conducted the Design process using the ADDIE planning model

Collaborated with user experience team on audio scripts for the new BA Psychology program beginning in the Fall 2014

CURICULUM DEVELOPER/TRAINER – MAXIMUS, Inc. – Chicago, IL (Nov 2012 – Nov 2013)

Create training modules for: New Hire’s, current Eligibility Specialist, Customer Service

Representatives and Quality Assurance teams

Developed and successfully executed an intense schedule to train 200 new hires in function

specific sessions for an internal database program.

Conducted face-to-face train-the-trainer courses for subject matter experts and supervisors

Designed layout, color schemes, graphic standards, and text attributes for face-to-face course materials. (Captivate, Storyline, and Moodle 2.4)

Developed PowerPoint presentation, Training Handbooks and Instructor Guides for 6 courses

Facilitated on the job training and coached new team members, usually in conjunction with the New Hire Training.

INSTRUCTIONAL DESIGNER (CONTRACT) – Adler School of Professional Psychology (May 2012-Nov

2012

Designed and developed the summer courses for 9 faculty members

Developed content and conducted course development (Captivate, Dreamweaver, Moodle

2.0)

Collaborating with the library to maintain copyright compliance and locate relevant resources

for online courses

Manage the Adler Online support account

Coordinate with the Library to locate and provide access to resources

EDUCATION TRAINING SPECIALIST (Consultant) - American Academy of Dermatology/ Sept.

2011-May 2012

Coordinate the development of the Annual and Summer Academy meeting scientific

program content. Provide assistance as needed with development of regional courses.

Created course review materials and training via both Canvas and Moodle 1.9

Solicit, compile and edit educational/informational copy for program books

Assist in the production of Annual and Summer Academy Meetings program books and related pieces.

Coordinate the solicitation, collection, and tracking of required faculty participation submissions (e.g. faculty disclosures), and develop and distribute faculty newsletters.

Confirm faculty assignments and build/maintain non-logistical and content orientated electronic and manual speaker and session files.

Coordinate abstract submission for the Annual and Summer Academy Meetings oral abstract presentation programs.

Coordinated recruitment program for Board Members

ADVERTISING AGENCY PREVIOUS WORK EXPERIENCE Burrell Communications/Freelance Senior Media Planner/May 2006-February 2007

Wrote the media plans for the following accounts: Verizon, Allstate, Aricept and Zimmer

Competitive research utilizing Adviews

Wrote the ad copy for Verizon Digital media plans o Optimize banner ad campaigns

o Conducted content audit for Verizon wireless

Interviewed the stakeholders for taxonomy and messaging

Foley & Lardner LLP/ Freelance Marketing Coordinator/March 2006-April 2006

Managed the direct mailing program for National Directors Conference

Pulled various quires using MS Access and ran reports from internal database

Coordinating printing, inventories, ordering specification research, distribution of collateral

materials

Radiant Research/Freelance Media Buyer/January 2006-February 2006

Media spot buyer for southeast region: television, radio, and newspaper

Administered direct mail via Automated Information Systems

Purchased direct mail list via Automated Information Systems

Blue Chip Advertising/Freelance Media Buyer/December 2005-January 2006

Radio spot buyer for Essential Pharmaceutical

Client Recruitment Services

Compensation and Benefits Assistance

o Placed New Hire Information within HRIS systems o Assisted with 401-K Orientation Presentations

Chicago Public Schools/Middle School Teacher/June 2001-November 2005

Taught middle school Mathematics and English

Counseled students regarding High School Programs

Participated and coordinated Training/Development classes for Honors Courses

Draft Worldwide/Senior Media Planner/May 2000-May 2001

Edited television and radio copy for pharmaceutical companies

Coordinated College Recruitment Fairs o Human Resources College Recruitment Strategies

Employee Orientation

Assisted with the writing of new employee training materials

Placed New Employee Information within proprietary Human Resource System

Conducted Background Checks

Conducted Reference Checks

Traffic copy to radio and television stations

Developed strategic media plans for direct mail and promotional accounts

Developed direct mail strategies clients such as: Equal, Cadillac, and Sprint Broadband

BBDO/Freelance Senior Media Planner/Month of April 2000

Planned on-line media for Quotesmith.com

DDB-Needham/Broadcast Buyer-planner/April 1999-November 2000

Purchased local media for MainGate.com and Ocean Essentials

Planned and maintained on-line media

Planned and purchased print media