H&M the designer collections - Including Isabel Marant pour H&M
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AN OVERVIEW OF ALL COLLABORATIONS THE DESIGNER COLLECTIONS
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With the launch of the hotly anticipated Isabel Marant pour H&M collection having taken place around the globe, we’ve created a slideshow to give you a rundown of thirteen of the world renowned high street retailer’s most celebrated designer collections to date. Starting with the very first designer collection by Karl Lagerfeld in 2006, this slideshow takes you through the years, highlighting key events such H&M’s first ever wedding dress by Viktor & Rolf in 2008 and their most expensive line by Maison Martin Margiela in 2012. We’ve done the hard work for you and gathered the key facts and figures about each of the collaborations in this short but sweet slideshow.
Transcript of H&M the designer collections - Including Isabel Marant pour H&M
AN OVERVIEW OF ALL COLLABORATIONSTHE DESIGNER COLLECTIONS
2004
30ITEMS
$109.49AVERAGE
PRICE PER ITEM
IN
19COUNTRIES
0%
100%
GENDER
AVAILABLE IN
500H&M STORES
FUN FACTS:• Sold out in most cities within one hour
• H&M provided breakfast to the first 200 customers and a
limited edition KARL LAGERFELD t-shirt for free
Karl Lagerfeld for H&M
“Some people bought 20 or 30 pieces in three seconds. Funny, no?” - Karl Lagerfeld
2005FUN FACTS:• Advertising campaign with model Kate Moss was
dropped after she admitted to rumors of cocaine use
• 25% of the organic cotton shirt sales were donated to
various animal welfare organizations
Stella McCartney for H&M
40ITEMS
$109.49AVERAGE
PRICE PER ITEM
IN
22COUNTRIES
0%
100%
GENDER
AVAILABLE IN
400H&M STORES
2006
60ITEMS
$225.53AVERAGE
PRICE PER ITEM
FUN FACTS:• Made first wedding dress in the history of H&M
• Collection sold out in 3 days
Viktor & Rolf for H&M
“For us, fashion is an antidote to reality. It’s a great opportunity to communicate our vision with such a large audience of H&M devotees.”
- Viktor & RolfIN
24COUNTRIES
42%
58%
GENDER
AVAILABLE IN
250H&M STORES
2007
45ITEMS
$176.14AVERAGE
PRICE PER ITEM
FUN FACTS:
• The collection was so popular that products were being
sold on eBay for 5 times the original price
Roberto Cavalli for H&M
“I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me.”
- Roberto Cavalli
IN
24COUNTRIES
45%
55%
GENDER
AVAILABLE IN
200H&M STORES
2008
50ITEMS
$180.15AVERAGE
PRICE PER ITEM
FUN FACTS:• In Japan, fashionistas queued for 3days before the
release
• The price difference between H&M and the designer
pieces was lower than expected
The first collection used to enter a new market; Japan
Comme des Garçons for H&M
IN
28COUNTRIES
50%
50%
GENDER
AVAILABLE IN
200H&M STORES
2009
50ITEMS
$180.15AVERAGE
PRICE PER ITEM
FUN FACTS:• The first collection ever to consist of two separate shipments
Matthew Williamson for H&M
“I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world.”
- Matthew Williamson
IN
28COUNTRIES
50%
50%
GENDER
AVAILABLE IN
1600H&M STORES
2009
80ITEMS
$146.46AVERAGE
PRICE PER ITEM
FUN FACTS:• In London, a guy camped out with his girlfriend for 12
hours and 35 minutes before the launch of the collection
• Instructions on how to shop the collection were distributed
• The first collection focused on shoes and accessories
Jimmy Choo for H&M
IN
34COUNTRIES
37%
63
GENDER
AVAILABLE IN
200H&M STORES
• The first Christmas collection ever made by Sonia Rykiel
• Made a knitwear collection for H&M in February 2010 for
women and girls as a follow up to her December collection
• H&M’s first designer lingerie collection
2009
67ITEMS
$58.81AVERAGE
PRICE PER ITEM
FUN FACTS:
Sonia Rykiel for H&M
IN
34COUNTRIES
0%
100%
GENDER
AVAILABLE IN
1500H&M STORES
2010
80ITEMS
$206.68AVERAGE
PRICE PER ITEM
FUN FACTS:
• 5 original sketches signed by Alber Elbaz were put up for
auction. All proceeds were donated to UNICEF
• The collection was very successful in all countries,
particularly China and Russia
Lanvin for H&M
IN
38COUNTRIES
40%
60%
GENDER
AVAILABLE IN
200H&M STORES
2011
100ITEMS
$146.46AVERAGE
PRICE PER ITEM
FUN FACTS:
• The first designer to also launch a home decoration collection
• In Dubai and Beijing, the entire collection sold out in under 30 minutes
• In London, people spent over $2000 in 10 minutes on Versace for H&M pieces
Versace for H&M
IN
43COUNTRIES
40%
60%
GENDER
AVAILABLE IN
300H&M STORES
2012
80ITEMS
$92.99AVERAGE
PRICE PER ITEM
FUN FACTS:• Academy Award and Golden Globe winner Sofia
Coppola directed a campaign film to support the launch of
this collection
• Marni has remained a family owned business after having
grown to become an international luxury brand with stores
around the world
Marni for H&M
IN
48COUNTRIES
40%
60%
GENDER
AVAILABLE IN
260H&M STORES
2012
50ITEMS
$146.51AVERAGE
PRICE PER ITEM
FUN FACTS:• Anna Dello Russo referred to herself as the ‘Guardian of
Fashion’
• The first collection designed by ADR
• The first collection with a focus on accessories
Anna Dello Russo for H&M
IN
48COUNTRIES
0%
100%
GENDER
AVAILABLE IN
140H&M STORES
2012
103ITEMS
$226.79AVERAGE
PRICE PER ITEM
FUN FACTS:• Remade previous collection for H&M
• The most avant-garde collection of all H&M collections to
date
• The most expensive H&M designer collection
Masion Martin Margiela for H&M
IN
48COUNTRIES
41%
59%
GENDER
AVAILABLE IN
230H&M STORES
2013
119ITEMS
$208.47AVERAGE
PRICE PER ITEM
FUN FACTS:
• The first ever men’s collection designed by Isabel Marant
• The most anticipated line in the history of H&M
Isabel Marant for H&M
“My take on fashion is all about personality”- Isabel Marant
IN
49COUNTRIES
40%
60%
GENDER
AVAILABLE IN
250H&M STORES
THE H&M DESIGNER COLLECTIONSContent & Design: STYLIGHT
http://www.stylight.com/With a special thanks to: Hennes & Mauritz AB
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