& H&M

FEB(MARCH Issue)

MARCH(APRIL Issue)

IN BOOK(ROB AND

ADVERTORIAL)

PROMOTIONALVEHICLES:

1/4 page listing,email newsletterand online listing

ONLINE

NEW MEDIAPROMOTIONALPHAS, STYLE

SPOTTER, TWITTERAND FACEBOOK

EMAIL/VIRAL

1/4 PROMOPAGEANNOUNCESH&M VIDEOS

“STYLE OUT”: PROGRAM OUTLINE

RESPONSE MECHANISM

CONTEST LIVE: ALPHAS 2/16:NOMINATIONS AND VOTING

Public 2/23

FACEBOOK: CONTEST POINT OF ENTRYAND VOTING

Public 2/23-3/30

LUCKYMAG.COM, MEDIA BUY SUPPORTING FULL PROGRAM AND CONTESTIncludes: Custom SRM unit, and H&M & MTV.COM branded media on Luckymag.com and across the Conde Nast Digital Fashion Collection

PROMOTION FOR CONTEST AND VOTING ONLUCKY ONLINE PROPERTIES DETAILED IN

PROPOSAL:Includes (1) SRM unit synced to FB Page and (2)

promotional ad unitsLive: 2/23

WINNERSSPOTLIGHTED

(ALL 3TOGETHER) (2ADVERTORIAL

PAGES)

WINNERS ANNOUNCED AND SPOTLIGHTED

WINNERS SPOTLIGHTED ON LUCKYLENS.COM (ONLUCKYLOOKOUT.COM, STYLESPOTTER.COM, LUCKYMAG.COM

Style Spotter, Twitter, and Lucky Magazine Facebook contest and votingpromotion. Continual outreach available in Wave II as desired. 5 listings

total. Exact dates TBD by H&M (see timeline)

CUSTOM VIDEO and STORY UNIT AND BRANDED MEDIA:ALL WINNERS IN SRM UNIT ON LUCKYMAG.COM, H&M.com,MTV.com, etcLive: 6/8Branded media to run once SRM units are pulled down.

Style Spotter, Twitter and Facebook winner reveals

MAY(JUNE Issue)

APRIL(May Issue)

JUNE(JULY Issue)

1/4 PROMOPAGEANNOUNCESWINNERS

TOP ENTRANTS FEATURED ONFACEBOOK UNTIL WINNERS REVEALED

OCT(Nov Issue)

H&M ROBSPREAD (2

ROBPages)

SEPT(OCT Issue)

NOV(DecIssue)

H&M ROBSPREAD (2

ROBPages)

H&M ROBSPREAD (2ROB pages)

H&M ROBSPREAD (2ROB pages)

2/16: Alphadedicated emailblast and outreach(comes 1st)

ELEMENT & TIMINGCONFIRMED

ELEMENT & TIMING TBDby H&M

2/23: LUCKY readersdedicated email blastand outreach (comes2nd)

4 “Lucky on the Lookout” email newsletter listings starting in February. Continual outreach available in Wave II as desired. 5 listings total. Exactsee timeline for exact dates. TBD by H&M