Hktdc.com Connects you with quality trade fair buyers Kevin Lee Sales Manager, Channels Publications...

hktdc.comConnects you with quality trade fair buyers

Kevin LeeSales Manager, ChannelsPublications & E-Commerce Department Hong Kong Trade Development Council

30 March 2011

HKTDC Integrated Marketing Solution brings you a world of genuine buyers

hktdc.com Generates buyer enquiries – even after the fair is over

World-class trade fairs

• More than 30 world-class HKTDC trade fairs, 3 of which are world’s largest, and 10 are Asia’s largest• Number of visiting buyers: Over 600,000

HKTDC Trade Fairs in Hong Kong Asia’s Ranking World’s Ranking

HKTDC Hong Kong Watch & Clock Fair 1 1

HKTDC Hong Kong Gifts & Premium Fair 1 1

HKTDC Hong Kong Electronics Fair (Autumn Edition)

1 1

HKTDC Hong Kong Electronics Fair (Spring Edition)

1 2

HKTDC Hong Kong Toys & Games Fair 1 2

HKTDC Hong Kong International Lighting Fair (Autumn Edition)

1 2

HKTDC Hong Kong Fashion Week Fall/Winter 1 2

HKTDC Hong Kong Houseware Fair 1 3

1) Before and at the fair: hktdc.com Free Sourcing Service

• This service enables buyers to quickly locate the right suppliers, while bringing you more sourcing enquiries

• hktdc.com suppliers enjoy priorityreferral to relevant trade fair buyersand receive relevant buyer lists

• The more product photos you upload, the more chances you will be referred to buyers

HKTDC provides free lists of relevant hktdc.com suppliers to buyers at more than 100 exhibitions in Hong Kong and overseas

Exhibitors' booth locations are indicated on the floor plan, which is also provided to buyers for easy reference

The supplier list received by buyers includes: • Company information• Booth number• Product name and photo• Third-party authentication labels



The buyer list received by advertisers includes: • Buyer names• Company names• Contact information• Product categories enquired

Exhibitors: • Gain more enquiries by meeting buyers who would otherwise miss their booths

Non-exhibitors:• Receive enquiries from trade fair buyers even they are not exhibiting• Advertisers receive an average of more than 100 buyer contacts from a single trade fair

Buyer list with detailed contact information for follow-up

• Organise for VIP buyers during major HKTDC trade fairs throughout the year• hktdc.com suppliers can enjoy priority in participating these meetings• This one-stop arrangement is a highly effective way for both buyers and

suppliers to initiate and finalise business deals

2) During the fair: hktdc.com Buyer Meetings

Buyers who have previously participated buyer meetings:

2) During the fair: hktdc.com Buyer Meetings

3) Year-round: hktdc.com Premier Sourcing Service

• VIP buyers can make use of hktdc.com Premier Sourcing Service for year-round sourcing after buyer meetings

• Our business-matching professionals will provide customised service for individual buyers according to their sourcing needs to facilitate business connections with hktdc.com suppliers

hktdc.com Premier Sourcing Service Team

hktdc.com generates buyer enquiries

• More than 1,000,000 registered buyers, including those quality buyers visiting HKTDC trade fairs who source via www.hktdc.com all year round

• Over 120,000 quality suppliers, including hktdc.com suppliers and exhibitors of HKTDC trade fairs

hktdc.com won the Best International Business Website Web Award in 2010 from the Web Marketing Association in US

Enquiries generated from Jan to Dec 2010: 17,600,000

Jul-Dec2007

Jul-Dec2008

Jul-Dec2009

Jul-Dec2010

How hktdc.com builds mutual trust between suppliers and buyers?

Suppliers’ information is verified by Dun & Bradstreet, establishing their credentials

D&B Checked Service:

Once verified by D&B, a D&B Checked logo with date of verification will be displayed on the company page

Boosts buyer confidence with third-party authentication service

The validity and authenticity of suppliers’ certificates are verified by Intertek


Intertek Verified Service∶

Once verified by Intertek, an Intertek Verified logo with date of verification will be displayed on the company page

Consecutive years participating in hktdc.com activities

HKTDC trade fair exhibitor

Survey showed that most buyers believe suppliers participating HKTDC trade fairs or advertising through hktdc.com or HKTDC product magazines are more reliable


Other third-party authentication:

HKTDC Activities

• Trade fair exhibitors• Product magazine advertisers• hktdc.com advertisers


US Import Dataprovided by Panjiva

Buyer Reference

• Buyer enquiries through hktdc.com are sent to you, together with buyer information and sourcing activity records, helping you identify

quality leads

• More than 80% of the buyers are willing to disclose their information to hktdc.com suppliers

Buyer reference helps you identify quality buyers

• Whether buyers have visited HKTDC trade fairs in the past five years

• Buyers’ identities are verified by HKTDC, and are more reliable than other online buyers

Buyers’ sourcing needs and preferences:• Origin of the enquiry• Year of registration with hktdc.com• Number of enquiries made through hktdc.com in the past 3 months• Latest buying leads posted• Keywords recently searched• Product/service categories recently browsed

Buyer reference helps you identify quality buyers

Buyer reference information sample:

Professional advertiser webpages enhance buyers’ sourcing confidence

Free, professional editing of webpage contents:

• Add relevant product keywords in the system backend to increase company’s exposure and search ranking

• Ensure company information is well-presented

• Ensure product descriptions and specifications are comprehensive

• Ensure the page contents are grammatically correct

Buyers can download "HKTDC Mobile"application and browse the followinginformation via mobile phone:

1) Suppliers' information for online sourcing2) HKTDC trade fairs information3) Market intelligence4) HKTDC service information

The first B2B platform with iPhone application

Browse and download at www.hktdc.com/mobile or login the App Store and search "HKTDC"

Buyers can browse suppliers' products on www.hktdc.com via their iPhones and send instant sourcing enquiries

The first B2B platform with iPhone application

Step 1 Step 2 Step 3 Step 4

HKTDC Product Magazines integrate with multi-media promotions to link you with worldwide buyers

HKTDC Product Magazines reach overseas buyers

15 specialised product magazines and dozens of specialised supplements published every year

Over 5,000,000 readership worldwide

International readers from over 200 countries and regions

Combined with fair catalogues to reach trade fair buyers

• Official magazines of respective HKTDC trade fairs, featuring essential event highlights, floor plans and exhibitor lists

• Free distribution to buyers at HKTDC and other related international trade fairs

• Direct mail to relevant buyers selected from the 700,000 business contacts in the HKTDC database

• Login to App Store and search for "HKTDC“

• The new bookshelf display enables buyers to view HKTDC product magazines for FREE easily

New HKTDC Product Magazines iPad Appavailable for even wider exposure

Buyers can make notes with the Bookmark and Notes functions by clicking “★” , and save them with the ad. for follow-up afterwards


Buyers can have voice recording of their comments by clicking the “Mic” icon


Buyers can search relevant ad. contents by inputting keyword

Buyers can send your advertisement to colleagues or customers by email by tapping the “Envelope” icon

Embed a video in the ad. to give buyers a more vivid impression of products or services



Clicking the “Web” icon takes buyers to your promotional Web page on www.hktdc.com to view more product photos and information

Encourage buyers to visit your booth at HKTDC trade fairs by inserting a “fair label” in your ad. that links with a floor plan, which highlights your booth locations

E-versions of HKTDC product magazines are emailed to relevant buyers who visited the previous trade fair or have pre-registered this year, giving buyers immediate first-hand information about your products

eMagazines increase exposure

eMagazine advertisements are linked to advertisers' webpages on www.hktdc.com

Buyers can view the detailed company and product information anytime

Browse eMagazines at www.hktdc.com/magazines

Search engine optimisation and marketing attract new buyers

Search engine optimisation and marketing

HKTDC constantly steps up the efforts of search engine optimisation and marketing to improve its ranking in major search engines, thus attracting more international buyers to source via www.hktdc.com

Hktdc.com Connects you with quality trade fair buyers Kevin Lee Sales Manager, Channels Publications...

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