Hkd2 energy statoil using linked_in_chris pratt_h+k
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April 25, 2012 A Conversation with the Informed Elite #IGNITE // #HKD2 // @ChrisPratt Statoil Using LinkedIn
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Transcript of Hkd2 energy statoil using linked_in_chris pratt_h+k
April 25, 2012
A Conversation with the Informed Elite
#IGNITE // #HKD2 // @ChrisPratt
Statoil Using LinkedIn
From Norway to the World
4/25/2012
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Low Awareness in New Markets
4/25/2012
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Awareness low across Stakeholders
4/25/2012
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Outsmart vs. Outspend
4/25/2012
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$$$ vs
Outsmart = Target Informed Elite
4/25/2012
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Outsmart = Media Partnerships
4/25/2012
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Energy Innovation by Statoil
4/25/2012
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Open Discussion
4/25/2012
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Benefits of Paid for Group: Branding
Strong Growth
4/25/2012
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Thought Leadership
4/25/2012
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Group Benefits
4/25/2012
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Learning 1: Light Touch
4/25/2012
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Learning 2: Paid Group has Benefits
4/25/2012
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Learning 3: Guidelines
4/25/2012
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Learning 4: Relevant Planned Content
4/25/2012
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Learning 5: The Professional Persona
4/25/2012
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Learning 6: Scalable Community Management
4/25/2012
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Learning 7: 3rd Party Content
4/25/2012
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Economist
Content
Come and Join us
4/25/2012
21
http://www.linkedin.com/groups/Energy-innovation-Statoil
