HKD2 Amsterdam - Wikipedia

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“Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitment.” Jimmy Wales Demystifying Digital Lodewijk Gelauff Schiphol, April 2011

description

At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Lodewijk Gelauff from Wikimedia describes the world and the rule of wikipedia to a communicationa and PR directors audience

Transcript of HKD2 Amsterdam - Wikipedia

Page 1: HKD2 Amsterdam - Wikipedia

“Imagine a world in which every single human being can freely share in the sum of all

knowledge.

That's our commitment.”

Jimmy WalesDemystifying Digital

Lodewijk Gelauff

Schiphol, April 2011

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This presentation

Expect: Basic understanding

Do not expect: “What is the secret key to getting a very positive

article on Wikipedia”

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Who?

Image: P

ander, GF

DL

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Wiki-what?

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ndre

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imed

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Wiki: software

Pedia: encyclopedia

Wikipedia:

Collaboration

Never finished

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Wikipedia

Top-10 website

410 million unique visitors per month

7500 new articles per day

Volunteers

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Wikimedia

Foundation + ~35 chapters

Non-profit

Free knowledge

No 'editorial board'

Images: logos W

ikimedia F

oundation © design G

uillaume P

aumier

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Wikimedia

Donations

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Before Wikipedia: Nupedia

2000 - 2003: – experts only, 24 articles1. Assignment

2. Finding a lead reviewer

3. Lead review

4. Open review

5. Lead copyediting

6. Open copyediting

7. Final approval and markup

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2001 - 2011

15 January 2001

Images:U

S G

ovt (PD

), Wikim

edia Foundation ©

, Pathoschild (C

CB

YS

A)

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Articles

Aug 2010:

Aug 2007:

Images: E

rik Zachte, N

ikola Sm

olenski, Chris A

pplegate (CC

BY

SA

)

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Images:F

otothek (CC

BY

SA

),

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Anyone can contribute? But seriously, who writes Wikipedia?

You, me, her, him, and thousands of volunteers, anonymous or not

1,2 million users

80.000 active gebruikers

10.000 very active

All volunteers

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So in the beginning, anybody could edit Wikipedia.

And then anybody could edit Wikipedia.

And as of tomorrow, anybody can edit Wikipedia.

- Jimmy Wales -

On Wikipedia's New Editing Policy - NPR, August 26, 2009

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Pillars

Online Encyclopedia

Neutral point of view

Free content

Respectful & civil

No firm rules

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Why might you want to stay away from Wikipedia?

Complicated (the rules, the software etc.)Mistrust and suspicion (biting the newbies)It will not say what I want to say about my

company! Curse that neutral point of view!

Magnifying glass: anything bad will look "badder"

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Why can't you stay away from Wikipedia?

Wikipedia comes up often and first in search results

People use Wikipedia as a directory of businesses

People trust Wikipedia to say all there is to say

What do you mean, you don't have an article on Wikipedia? What kind of company are you?

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ecyc

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ust's

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lickr

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Can I be in Wikipedia?Please?

Back to the pillars:

Notability

Neutrality

Verifiability

Many many details to consider...

Do not create yourself: COI

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Questions?

Slides also available: http://tinyurl.com/D2Wikipedia

[email protected]

http://en.wikipedia.org/wiki/Help

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Copyright

Copyright of images has been declared at the relative slides.

Slide design based on work by Delphine Ménard, Frieda Brioschi, and André Koopal.

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Questions?

[email protected]

http://en.wikipedia.org/wiki/Help