H.J. HEINZ PRESENTATION

TEAM: G

Omar Scaife

Fan Gao

Nairy Shahmoradian

Jacob Bustamante

Johnny Zegarra

H.J. HEINZ DESCRIPTION

• H.J. HEINZ FOUNDED IN 1869

• WIDELY KNOWN FOR KETCHUP

• GLOBALIZED ORGANIZATION

• KRAFT® NEAREST COMPETITOR

• CONDIMENTS, FROZEN, & BABY FOOD

• WIDE ARRAY OF DISTRIBUTION

H.J. HEINZ CHALLENGES

• GOVERNMENTAL REGULATIONS

• COMPETITION

• INCREASE LABOR COSTS

H.J. HEINZ RESEARCH & DEV

• PRODUCT DEVELOPMENT

• PACKAGING

• QUALITY ASSURANCE

• TECHNOLOGY

• INNOVATION CENTERS

• CUSTOMER SATISFACTION

H.J. HEINZ PERFORMANCE

• $4 BILLION IN ANNUAL SALES

• 90% OF PROFIT DERIVED FROM KETCHUP

• STRONG NORTH AMERICA SALES

H.J. HEINZ INNOVATION

• INNOVATIVE STRATEGIES

• HEINZ MICRONUTRIENT CAMPAIGN

• FOSTERING HEALTY COMMUNITIES

• CULTURAL & COMMUNITY DEVELOPMENT

H.J. HEINZ CUSTOMER SERV.

• HIGH QUALITY PRODUCTS

• EXTENSIVE TESTING

• RAPID RESPONSE TO CUSTOMER COMPLAINTS

H.J. HEINZ GLOBALIZATION

H.J. HEINZ STRATEGY

• VISION

• PROPER PLANNING

• EFFECTIVE MANAGEMENT

• CONSTANT FORECASTING

• STRONG FOUNDATION

H.J. HEINZ CONCLUSION

• MAINTAIN INTEGRITY

• CUSTOMER WELLBEING