H.J. Heinz Company · Nestlé S.A. ~ $103 billion Kraft Foods, Inc. ~ $34 billion General Mills,...

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H.J. Heinz Company

Transcript of H.J. Heinz Company · Nestlé S.A. ~ $103 billion Kraft Foods, Inc. ~ $34 billion General Mills,...

Page 1: H.J. Heinz Company · Nestlé S.A. ~ $103 billion Kraft Foods, Inc. ~ $34 billion General Mills, Inc. ~ $12.4 billion ConAgra Foods, Inc. ~ $12.3 billion ... SWOT. Opportunities.

H.J. Heinz Company

Page 2: H.J. Heinz Company · Nestlé S.A. ~ $103 billion Kraft Foods, Inc. ~ $34 billion General Mills, Inc. ~ $12.4 billion ConAgra Foods, Inc. ~ $12.3 billion ... SWOT. Opportunities.

Business DescriptionHistoryProductsRevenue CompetitorsSWOT AnalysisConclusion

Agenda

Page 3: H.J. Heinz Company · Nestlé S.A. ~ $103 billion Kraft Foods, Inc. ~ $34 billion General Mills, Inc. ~ $12.4 billion ConAgra Foods, Inc. ~ $12.3 billion ... SWOT. Opportunities.

Business Description

One of the world's leading marketers and producers of branded foods.

Markets: North AmericaEuropeMiddle EastAsia Pacific

Head Office: Pittsburgh, Pennsylvania

Flagship product: Heinz Ketchup

33,000 employees

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History

Founded by the German Henry John HeinzFirst products: horseradish, pickles, sauerkraut, vinegar

Bankruptcy, restart of the business

Slogan „57 varieties“

Tomato Ketchup

Firstoffice inLondon

1869 1875 1876 1892 1896

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History

Henry Heinz Control of the company passed to his son: Howard Heinz

Succeeded by H. J. Heinz II

Start of worldwide acquisition policy

1919 1941 1958

2008

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History

Today:

More than 110 locations worldwide

Leading brands on six continents

Market development:

Local

National

Global

Revenues: from thousands in 1869 to billions

From the beginning, the driving idea was quality.

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Products

Product Divisions

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Products

Heinz Ketchup

Heinz Light

Heinz Top-Down Ketchup™

Heinz Reduced Sugar Ketchup

Heinz Fridge Door Fit Ketchup™

Heinz Organic Ketchup

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Products

Weigth Watchers® Food

Smart Ones

Smart Ones® Anytime Selections™

Boston Market

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Products

Meals in Minutes

Ore-Ida

Delimex®

Bagel Bites®

Nancy's

T.G.I. Friday's

Wyler's

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Products

Feeding the Baby

Heinz Canada

Plasmon

Farley's

TinyTums

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Top Competitors

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Revenue Analysis

Overview

Total revenues of $9 billion in 2007

Increase of 4.1%

Compared to:

Nestlé S.A. ~ $103 billion

Kraft Foods, Inc. ~ $34 billion

General Mills, Inc. ~ $12.4 billion

ConAgra Foods, Inc. ~ $12.3 billion

Campbell Soup Company ~ $7.5 billion

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Revenue Analysis

Business Divisions

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Revenue Analysis

Geographic Divisions

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Revenue Analysis

Increase & Decrease

by division

+3.98 %

‐0.9

+7.3 +2.9

by geography

+3.57 %

+7.1

+0.4+3.2

+7.6+3

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SWOT

Strengths

Strong brand portfolio

Wide range of products

Consumer focused innovation

Weaknesses

Consumer focused innovation

Downgrading of ratings

Dependence on single customer

+

-

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SWOT

Opportunities

Growing baby food market

New product launches

Changing consumer habits

Demand for ready made foods and eating out

Threats

Growing demand for private labels

Focus towards health consciousness

Shift towards vegetarianism

?

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Thank you for yourattention!

Final


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