H.J. Heinz Company Client’s Goal Akoya’s Role Highlights...
Transcript of H.J. Heinz Company Client’s Goal Akoya’s Role Highlights...
Client’s GoalBuild brand trust and leverage Heinz’s position as a food industry leader by providing food service customers with valuable business tips and insightful trends research
Akoya’s RoleTap the creativity and expertise of Heinz’s chefs and marketing teams in creating fun and fast-reading—yet substantive—blogs and articles
Highlights• Engaging stories and blogs• Social media messaging• Trend identification and brainstorming
of ideas• High and repeat web traffic
2325 East Carson Street • Pittsburgh, PA 15203 • 412.481.9800 • www.akoyaonline.com
H.J. Heinz Company
a little grit and the right chemistry
Client’s GoalTake advantage of VA’s emerging social media channels to reach women veterans and other advocates and stakeholders
Akoya’s RoleTeam with VA Public Affairs to create compelling images and messages for social media
Highlights• Up to three of the five rotating
images on the VA.gov home page featured women veterans on multiple days
• The Akoya-created Facebook “share” highlighting women veterans’ service for Veterans Day 2012 was, at the time, VA’s most successful Facebook engagement to date
• Of seven PSAs distributed to broadcast outlets for Veterans Day 2012, two were created by Akoya
Women’s Health Services
U.S. Department of Veterans Affairs
AKOYA CASE STUDIES | CONTENT MARKETING
2012 VA Certificate of Appreciation2010 VA Ace Achievement Award