H.J. Heinz Company©

Dr Jonathan Middis General Manager – R&D

Australian Industry Research Group August 28-29, 2013

Marriott, Melbourne, Australia

H.J. Heinz Company Delivering Technology and Innovation in MNE

All images are reproduced under commercial copyright from Flickr.com unless otherwise attributed

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Key Messages

Background State of the Nation

Innovation in FMCG

Innovation in MNE

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To do the common thing uncommonly well brings success.

– H.J. Heinz

Heinz places the utmost importance on our reputation for honesty, integrity, and respect. It is a reputation that originated with our founder Henry John Heinz, who used clear bottles for his products unlike his competitors so that customers could see that Heinz products stood for quality and were not made with cheap fillers.

HEINZ® Heritage

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Spirit of the Entrepreneur

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5

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So why the big fuss?

Perfect Storm

Threat of Increasing Regulatory Burden

Global Economic Conditions

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It’s not new…

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. For the reformer has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order, this lukewarmness arising partly from fear of their adversaries … and partly from the incredulity of mankind, who do not truly believe in anything new until they have had actual experience of it.

– Niccolo Machiavelli, The Prince (1515)

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Innovation in Food

Live fast, die young

It’s not just about the food

Collaborate or die

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Remember us?

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Collaboration - Partner

PCA – BEST OF SHOW AWARD 2010 An overwhelming agreement among the Judges that this entry surpassed the criteria required for Best of Show: excellence in all three areas: functionality, aesthetics & innovation. Its simple, beautiful form is perfectly matched to its function. The intriguing curvilinear shape is engaging on both intellectual and emotional levels & invites further investigation from consumers. Its novelty, symmetry & beauty make this a stand-out success in the market-place & a very deserving winner.

2011 AUSTRALIAN INTERNATIONAL DESIGN AWARDS, this unique pack won both a Design Award™ in the Consumer category as well as a selection for the Powerhouse Museum Collection as a “landmark design bringing the consumer’s needs and desires back into frame.”

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+ =

30% MEG (Sourced from Sugarcane)

70% PTA (Sourced from Petroleum)

Up to 30% renewable PET 100% Recyclable

PlantBottle™ Technology Strategic Partnership with The Coca Cola Company

Bio-PET

Collaboration - Technology

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Collaboration - Consumers

VEGEMITE

www.howdoyoulikeyourvegemite.com.au

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Collaboration - Consumers

ICE MAGIC

http://www.youtube.com/watch?v=TuxFPxqFBBc&feature=player_detailpage#t=82s

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Innovation in MNE

Form Follows Function

Deeper pockets, shorter arms

Starts with the Consumer (and/or the Customer)

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Do the common things well…

ONE TEAM

ONE VISION

ONE WAY OF WORKING

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Ways of Working

STAGE AND GATE

INSIGHT DRIVEN

CLEAR PRIORITISATION

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Closing Comments

LOVE WHAT YOU DO

DREAM BIG

COLLABORATE OR DIE

DO THE COMMON THINGS, UNCOMMONLY WELL

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Heinz beginnings The H.J. Heinz Company was founded by Henry John Heinz in 1869 in Pittsburgh, United States of America.

Henry and L Clarence Noble, formally launched Heinz and Noble. The first product that was produced was grated horseradish, which was bottled in a clear glass to show its purity.

Heinz iconic Tomato Ketchup is launched

1869

1876

1880’s American miners working in the goldfields introduced the taste of Heinz products to Australia.

1930’s Heinz first opened its doors in Australia. The first sale of Heinz products in Australia was five cases of Cream of Tomato Soup to Young & Jackson’s – a leading Melbourne Hotel.

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Heinz in Australia Heinz was established in Australia in 1934 when it became the fourth wholly-owned subsidiary of H.J. Heinz. One year later production started in Richmond

1934

1951

1960

1992

Australia took over the full production of baby foods. A year later, Heinz was producing 48 million units each year.

The famous slogan “Beanz Meanz Heinz’ was born.

1970 Heinz acquires Weight Watchers International. Heinz became a leader in the nutrition and wellness revolution.

1974 Bought assets of Greenseas

H.J. Heinz Co. Ltd purchased Wattie’s in 1992 to become Heinz Wattie’s Australasia

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Heinz Wattie’s – 21st Century Heinz and Wattie’s combined to create a single trans-Tasman company. During this period, Heinz is named as the world’s 4th largest food and drink brand in the world.

Acquired license to Cottee’s, Monbulk & Rose’s jams, spreads, toppings, jellies and puddings

1998

2007

2008 Acquired Golden Circle