HiveMind Marketing Creative Portfolio

Portfolio

H I V E M I N D M A R K E T I N G , I N C . 408.418.4620 | www.hivemindinc.com

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Molecular Devices

Corporate Identity, Web site, Email & Print Advertising

In 2010, Molecular Devices retained HiveMind Marketing to redesign and develop a new website, manage email campaigns, enhance brand-ing, and increase lead generation and website traffic.

The existing website was disorga-nized, with weak branding, broken links, and poor search visibility. HiveMind Marketing’s goal was to significantly increase Molecular Device’s web visibility to key target audiences in industry and research, including medicinal chemists, screening biologists, biochemists and chemical biologists.

The new design, based on a power-ful content-management-system, repositioned the company and created communities of interest designed to increase viral appeal, social interaction and engagement, as well as drive in more qualified prospects, leads, and sales.

At Molecular Devices, we have one focus—our customers. For cus-tomers working to understand, diagnose, prevent, or treat cancer, we are dedicated to supporting your success. Our high-quality, cost-effective, research-only analytical systems, and follow-on support can help you make new discoveries and translate new

knowledge into scientifi c breakthroughs that will ultimately help make cancer a manageable disease.

For Research Use Only. Not for use in diagnostic procedures.©2010 Molecular Devices, Inc. All Rights Reserved. Molecular Devices, the Molecular Devices logo, and all other trademarks are the property of Molecular Devices, Inc.

Email [email protected]@[email protected]@moldev.com

Sales & SupportUnited States & Canada1 800 635 5577

Brazil: +55 11 3616 6607

United Kingdom: +44 118 944 8000

Germany: +49 89/96 05 88 0

China+86 10 6410 8669 (Beijing)+86 21 6887 8820 (Shanghai)

Japan+81 6 6399 8211 (Osaka)+81 3 5282 5261 (Tokyo)

South Korea: +82 2 3471 9531

www.moleculardevices.com1311 Orleans Drive, Sunnyvale, CA 94089-1136 USA

Phone: 1 408 747 1700 | Fax: 1 408 747 3601Toll Free: 1 800 635 5577

Your Biology. Our Bioanalysis. Your Breakthrough.

Cancer Applications• Drug / Vaccine Discovery

• Signaling Pathways

• Gene Expression

• Subcellular Imaging

• Tumor Microenvironments

• Stem Cells

• Antibodies

• RNA Inteference

• And more

The Molecular Devices® Difference• Content—our systems deliver low-, mid-, & high- content analysis capabilities• Throughput—we support low-, mid-, & high- throughput screening needs• Automation—our systems are automatable• Cost—we can accommodate most budgets• Support—our best-in-class engineering & scientifi c experts support your science• Quality / Regulatory—we provide a range of validation & compliance tools

Contact us today to learn how we can support your scientifi c success.

At Molecular Devices, we have one focus—our cus-tomers. Understanding your laboratory workflow is our top priority, and we direct product development toward solving your unique issues. Our instruments offer a full spectrum of detection technologies and

meet all throughput needs. Our goal is to deliver highly relevant analytical products to detect biology, decode data, and drive discovery.

Analytical Systems• Microplate Detection• Research Imaging• High-Content Analysis• Automated Patch Clamp• High-Throughput Screening• Microarray Scanning• Conventional Electrophysiology• Label-Free Analysis

Target Applications

Contact us today to learn how we can support your scientific success.

For Research Use Only. Not for use in diagnostic procedures.©2010 Molecular Devices, Inc. All Rights Reserved. Molecular Devices, the Molecular Devices logo, and all other trademarks are the property of Molecular Devices, Inc.

Email [email protected]@[email protected]@moldev.com

Sales & SupportUnited States & Canada1 800 635 5577

Brazil: +55 11 3616 6607

United Kingdom: +44 118 944 8000

Germany: +49 89/96 05 88 0

China+86 10 6410 8669 (Beijing)+86 21 6887 8820 (Shanghai)

Japan+81 6 6399 8211 (Osaka)+81 3 5282 5261 (Tokyo)

South Korea: +82 2 3471 9531

www.moleculardevices.com1311 Orleans Drive, Sunnyvale, CA 94089-1136 USA

Phone: 1 408 747 1700 | Fax: 1 408 747 3601Toll Free: 1 800 635 5577

Your Science. Our Systems. Your Success.

• Screening• Safety / Toxicology• QA / QC• Cancer Biology• Neurobiology• Stem Cells

• RNAi• GPCRs• Ion Channels• Kinases• Transporters• And More


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Guava Technologies

Corporate Identity, Web site and Advertising

Guava Technologies needed a new web presence that they could keep up to date themselves. HiveMind Marketing strengthened the com-pany’s image with a clean design that not only helped position their systems and reagents, but also provided segmented information to people involved in Life Sciences Research, Core Flow Cytometry, and Diagnostics.

We developed the new site around a strong content management system with modules for email marketing, ecommerce, multiple databases and more. With more in-depth information, up-to-date news and events, and stronger lead collection capabilities, the new site has helped this biotechnology company grow and prosper.

We also took over their print adver-tising in vertical trade magazines, creating a campaign that shows how Guava Technologies “Understands life once cell at a time.”

Direct, absolute •T-cell counts (CD4+, CD8+)

Counts equivalent to •established methods

Percent CD4 of total lymphocytes*•

Small sample volumes•

Minimal biohazardous waste•

Compact, benchtop systems•

Quick & easy procedures•

Expert support & service•

Reasonable pricing•

At Guava Technologies, we help people understand life one cell at a time. In fact, our compact benchtop systems make complex laboratory cell analysis available to virtually any scientist or clinician in almost any lab or clinic.

In a renewed effort to help fight the global AIDS pandemic, we are bringing newly refined microcapillary flow cytometry-based T-cell analysis systems to the international clinical market, specifically for monitoring the treatment of HIV/AIDS.

About 40 million people are living with HIV/AIDS worldwide and about 3 million die annually from the disease, so the ability to monitor disease progression and provide adequate treatment efficiently and cost-effectively is essential.

Even more essential is ensuring that the latest technologies for managing HIV/AIDS are accessible to remote areas of the world, where about 65 percent of HIV infections occur.

Guava® T-cell Analysis Systems are some of the most reliable analytical instruments available today, and are designed to run well for skilled and unskilled operators around the globe.

Understanding AIDS one cell at a time Key features

Don’t wait any longer. Contact us TODAY for a free, customized evaluation and demonstration.

Call the telephone number below that’s closest to your part of the world, send an email to [email protected] or visit www.guavatechnologies.com

Guava Technologies, Inc.Headquarters: +1 510 576 1400www.guavatechnologies.com

North America Sales: +1 866 448 2827Europe/Africa Sales : +44 (0) 1780 764390 Asia Pacific Sales: +91 124 4104895

Sales: [email protected]: [email protected]

*Only with Guava EasyCD4% Reagent Kit on the Guava EasyCD4® System, which is not for diagnostic use in the US, EU, or Japan. Please contact your Guava Technologies representative for availability in your area. Guava, the Guava Technologies Logo, and all other trademarks are the property of Guava Technologies, Inc. ©2007 Guava Technologies, Inc. All rights reserved.

Understanding life one cell at a time

Guava Technologies, Inc.Headquarters: +1 510 576 1400www.guavatechnologies.com

North America Sales: +1 866 448 2827Europe/Africa Sales : +44 (0) 1780 764390 Asia Pacifi c Sales: +91 124 4108504

Sales: [email protected]: [email protected]

• Cell counting & viability

• Apoptosis

• Cell toxicity

• Antibody quantifi cation

• Cell cycle

• Antigen detection

• Cell tracking

• Cell proliferation

• Compact, benchtop system

• Install, train and run in 1 day

• Built-in microplate and tube sample input

• Micro-volume samples

• Up to 6 detection parameters

At Guava Technologies, our compact, benchtop Guava® Cell Analysis Systems help scientists understand life one cell at a time.

Guava Systems make complex cellular analysis available to virtually any scientist in any laboratory.

Now you can investigate life by studying its most basic components — from the intricacies within a cell to the complexities across a cell population.

Each integrated System includes a reliable, easy-to-use instrument, optimized reagents, friendly analysis software, and dedicated support.

If you use fi xed or live cells, a Guava System could signifi cantly improve

your lab’s productivity & effi ciency by:

• Enabling you to conduct complex cell analyses directly from your own lab bench

• Generating results and conclusions rather than mere data points

• Optimizing your most valuable resources: time, space, money, personnel and samples

Don’t wait any longer. Contact us TODAY for a free, customized evaluation and demonstration.

Call the telephone number below that’s closest to your part of the world, send an email to [email protected] or visit www.guavatechnologies.com


Guava, the Guava Technologies Logo, and all other trademarks are the property of Guava Technologies, Inc. ©2007 Guava Technologies, Inc. All rights reserved.


Key features

Key applications


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Web Sites

Design and Development

HiveMind Marketing designs and develops websites for companies across a broad range of industries, including technology, non-profit, and even professional services.

Our first goal in designing your website is to help you define a business strategy. What are your goals for this website? What kind of content does your audience want or need? What kind of visual style will appeal to them? What will attract more visitors? What will transform visitors into customers?

HiveMind Marketing develops custom designs for every site we produce that reflect the market-ing strategy, user experience, and visual identity that we’ve identified as crucial to success. To help you incorporate strategic and branding values, HiveMind Marketing will map out site planning, architecture, and navigation in advance, so that you can see how information will be organized. And we’ll develop up to three or more custom layouts for your review.


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NeuStar Ultra Services

Web Site

NeuStar Ultra Services wanted to renovate their ancient web site to reflect new company services, global resources and a growing client list.

After all, the Company was a leading provider of Managed DNS Services, powering technology solu-tions that enhanced the reliability, scalability and performance of the world’s largest and most highly available networks, including the .org and .uk top level domain root infrastructure.

They chose HiveMind Marketing to handle the transformation. After reviewing myriad designs, they chose a clean design anchored by a four-part Flash presentation of corporate capabilities.

An e-commerce small business solutions section was designed to allow small business to select and implement services without hands-on support.


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Additional Web Sites


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Healthcare

Corporate Identity, Web Sites, Product Literature, Co-op Advertising, Email Marketing

HiveMind Marketing has a strong track record of supporting health-care products, services, and institu-tions with sensitivity to the myriad issues facing healthcare selection today.

Our web site for Advanced Surgical Associates, a group of laparoscopic surgeons, provides resources and general education, in addition to the specific benefits and skill sets offered by this group.

Our co-op advertising for Varilux2 eyeglass lenses gave optometrists, ophthalmologists, and opticians new tools to generate interest among presbyopic patients.

And our sales brochures for Hewlett-Packard’s medical instru-mentation clarified product benefits to doctors as well as healthcare organizations.

extraordinary skill. extraordinary care.


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Lean Manufacturing Software

Aligns inventory and production with customer demand to…

• Reduce inventory levels up to 75%

• Eliminate stock outs

• Increase customer on-time delivery performance

DRIVING LEAN PERFORMANCE

Ultriva

* Need not be present to win. Winner will be notifi ed by email, phone or mail.

FREE: Apple iPod NanoDrop Your Business Card at Ultriva Booth #26042*

• Holds up to 240 songs and full-color album art

• Only 3.5 x 1.6 x 0.27 inches and 1.5 ounces

• Bright 1.5-inch color LCD display

• Up to 14 hours of battery life

• Apple Click Wheel

• Charges and syncs via USB

• Accessory-compatible Dock connector

• Works with Mac OS X or Windows 2000/XP

• Plays music, podcasts and audiobooks

• Holds up to 15,000 photos

Electronic Kanban

• Real-time inventory data• Proactive stock-out alerts• Supplier performance tracking

Lean Scheduling

• Customer want date driven schedules• Flexible cell-level sequencing• Enforces priority-based production

Ultriva – The Leader In Lean Manufacturing Software

www.ultriva.com


Ultriva aligns inventory and production with customer demand to…

• Reduce inventory levels up to 75%• Eliminate stock-outs• Increase customer on-time delivery

performance

Ultriva

Corporate Identity, Web site, Product Literature, Trade Show Support, Email Marketing

Ultriva was the new name for a company that had been around for nearly 10 years providing kanban manufacturing software. New man-agement and funding prompted a name change and a shift in brand strategy.

They came to HiveMind Marketing looking for a web site design that would showcase their new position-ing and drive prospects toward product trial.

A new corporate identity anchored the development of the web site and support materials as the company relaunched. Subsequent email mar-keting and a robust Pay-Per-Click campaign provided quality leads for the sales force.

Ongoing projects included trade show panels, sales collateral, ad-ditional email campaigns, custom landing pages, invitations, flyers, slide shows, and more.


Electronic Kanban• Reduce inventory over 25% through

Kanban loop sizing

• Provide real-time inventory data to buyers and suppliers

• Proactively alert users to risk of stock-outs

• Track key supplier performance metrics

Lean Scheduling• Coordinate production across the plant

• Ensure work is completed based on priority

• Optimize schedules around customer’s want date

• Quote accurate promise dates in real-time

• Proactively alert line managers when promise dates are at risk


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2001 Community Report

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Welcome to a place where imagination is as important as

knowledge

Hammer Montessori Elementary School

• Creates Self-Motivated, Independent Learners

• Develops Social Skills, Emotional Growth, and Physical Coordination

• Helps Your Child Reach His/Her Full Potential

• Individual and Small Group Instruction

Obtain Enrollment Information at:

Burnett Information and Enrollment Center110 E. Hedding St.San Jose, California 95112408-535-6412

Erikson Information and Enrollment Center4855 Pearl Ave, San Jose, California 95136408-535-6436

Welcome to Hammer!

“Montessori elementary education speaks to a child’s imagination and sets him/her off on a lifelong voyage of discovery.”

Maria Montessori

Welcome to Hammer! Touch your child’s imaginationAt Hammer Montessori Elementary, creativity fl ourishes in all children within an atmosphere of acceptance and trust. Based on the educational principles of Dr. Maria Montessori, Hammer’s whole child approach helps each child develop his/her full aca-demic and social potential.

Hammer teachers recognize that each child, from toddler to teen-ager, learns and expresses him/herself in a very individual way. Our homelike learning environment is packed with developmentally appropriate materials that provide experiences contributing to the growth of self-motivated, independent learners.

Programs like Reading Together USA and Accelerated Reader promote fundamentals. Uniquely designed and sequenced “hands-on” materials help isolate skills, while activities, such as student leadership, music, art, gardening, and movement promote the development of social skills, emotional growth, and physical coordination.

Discover the Montessori differenceHammer Elementary is one of a select few public schools that has embraced the unique Montessori educational philosophy, which includes:

• multi-age classrooms

• a rich and extensive curriculum

• learning by doing

• care of the environment

• development of self-discipline

• teaching values

• hands-on materials

• nurturing appreciation for cultural differences

• appreciation of family

Discover the Montessori difference Come learn with usChoosing the fi rst school for your children to attend can be a diffi cult decision. To help you clarify why Hammer Montessori is such a unique school, listen to what some parents say:

I love the “hands-on” experience that the children receive. - Angela Marshall

I like the method they use to teach kids about responsibility and working independently.

- Sylvia De La Garza

My favorite thing…is the teachers. My children seem to really enjoy all of their work and friends they have made this year!

- Adrienne Tanner

While there are many fi ne schools from which to choose, we would welcome you at Hammer and nurture you child’s imagination and dreams. Please pay us a visit and fi nd out why parents feel that Hammer Montessori Elementary is one of the best choices in the area.

Unlock the mysteries of the world!

Hacienda Elementary School• A California

Distinguished School

• Indoor and Outdoor Science Laboratories

• Accelerated Reading & Math

• Safe, Nurturing Environment

• Strong Parent Support

Castillero Middle School A National Blue Ribbon

School of Excellence

May 26, 2004

San Jose Unified School District

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DEVELOPMENTAL ASSETS 2005 SURVEY RESULTS

Project Cornerstone recently surveyed nearly 14,000 4th–12th graders at 95 schools across Santa Clara County to learn about their experiences growing up in our community by measuring the students’ levels of developmental assets. The results provide a report card for us, as a community, showing how well we support the healthy development of our children and youth.

Developmental assets are the positive relationships, opportunities, values and skills that young people need to grow up caring and responsible. Most people think of assets in terms of property or financial resources. Developmental assets are far more valuable than that. Building developmental assets is the best investment we can make for our young people and our entire community.

futureConnecting children with their

Education

Web Sites, Community Reports, Recruiting Brochures, and Informative Literature

HiveMind Marketing supports education by providing resources to school districts and education-related non-profit organizations, such as Education for the Future and Project Cornerstone.

From annual community reports to recruting brochures, newsletters, direct mail campaigns, emarketing and websites, our communications strive to present complex issues clearly to educators, partners, ad-ministrators, students, and parents.

Building upon the positive equi-ties of each district’s brand, our designs help to unify messaging and communicate to all audiences the enormous challenges Districts face in providing equitable education to the diverse cultures of the state.

Connecting children with their

future


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The Rewards of RFID Compliance Are Simply Too Great to Ignore

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Bzzt. Whoosh. Thppt!Hard enough to say it once. Now try saying it 1500 times a minute. That’s how fast a SATO printer spits bar code labels out — 24 hours a day, 7 days a week, 365 days a year.

SATO makes a wide range of bar code print-ers for all applications, from desktop to indus-trial, all with legendary performance and reliabil-

ity. In fact, we’ve been the industry’s first choice for more than 20 years running.

So the next time you need a label, for anything at all, choose SATO. And listen for the sweet sounds of bar code label printing productivity. For more information, call 1-888-871-8741 or visit SATO online at www.satoamerica.com

Please resist the temptation…

to label everything!Not that you would, but you could, you know.

In fact, with a SATO barcode label printer, you can label almost anything—with clear, fast, accurate results. That’s why we’re the industry’s fi rst choice for more than 20 years running.

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One Supplier Fits All.You supply the drugs, food, toys, cans, bottles…whatever.

We’ll print the labels.

SATO makes a wide range of barcode label printers and consumables that fi ts all applica-tions, from packaging, to retail, to warehousing, to pharmaceutical, to food. All with legendary performance and reliability. So you can fi nd a label printer that exactly meets your needs.

Temptation CallsThe next time you need a label — for anything at all — don’t resist. Choose SATO. For more infor-mation, call 1-888-871-8741 or visit SATO online at www.satoamerica.com

Not that you would, but you could, you know.

In fact, with a SATO barcode label printer, you can

Frontline half pg Ad 3/6/03, 3:38 PM1

With SATO As Your RFID Partner...

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SATO America

Business-to-Business Trade Advertising, Direct Mail

After terminating their relationship with a large San Jose-based agency, SATO America needed to find new resources for advertising and media placement. They chose HiveMind Marketing.

Our first advertisement was de-signed to appeal to an audience that was unfamiliar with barcode label printers as a category. They only knew that they needed a label.

The idea worked.

The ad grabbed readership awards in magazines, generated record-breaking numbers of leads to the web site, and set the tone for a series of dramatic product ads.


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MiLAN Technology

Corporate Identity, B2B Trade Advertising in Vertical Publications

After a long absence from the media, MiLAN Technology wanted to reintroduce the company and its exciting new line of inexpensive wireless networking products. They chose HiveMind Marketing.

Our idea for their advertising cam-paign was to use dramatic imagery not only to showcase their products but also their company.

The idea worked.

With each successive ad insertion, MiLAN recorded a significant in-crease in web site hits and telephone response by end users as well as resellers. The campaign proved to be the company’s most successful advertising to date.

Breaks Free FromThe Ties That Bind

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Wireless Benefits: • Ideal for new networks or extending your

wired network to new locations — faster and cheaper!

• Minimal cabling costs, lower support and maintenance costs

• Flexible wireless networking solutions for home offices, small and medium businesses, and large organizations.

• Increased mobility within a building or campus

• Convenient collaboration improves productivity

Anytime, Anywhere ComputingMobile computing lets you work anytime and anywhere without being tethered to your desk. Whether you are at your office, in your car, or at a job site, you still need secure high-speed network access to maximize pro-ductivity. That’s where Milan helps you break free. Now, with wireless security, you can eas-ily, quickly, and securely access business critical information — when and where you need it.

Enhanced Wireless SecurityMilan provides industry-leading wireless se-curity, user authentication, access control and management. In addition, dynamic encryp-tion features. based on 802.1x/RADIUS and 64-bit and 128-bit WEP. provide additional lev-els of security to protect networks from rogue intrusion.

MiLAN wireless security, which closely paral-lels what is available in a wired LAN, enables hospitals, wireless ISPs, warehouses, govern-ment agencies, and campuses to confidently deploy their wireless LANs, having minimized security threats and hacker attacks.

Cut CostsMiLAN’s cost-effective Wi-Fi portfolio pro-vides an alternative to higher-priced vendors without sacrificing quality, security, or perfor-mance.

Take Advantage of StandardsMilan Wi-Fi products deliver an affordable and scalable 802.11g solution that integrates

seamlessly into existing 802.11b/g net-works, or creates an independent all-wire-less network from scratch.

Channel Support and ProtectionMiLAN’s strong support of our distribution channels includes training, pre- and post-sales support, and value-added promo-tions that help you build customer loyalty.

Inside MilanWith over 10 years experience, MiLAN knows networking, offering a broad product family of managed and unmanaged switches, me-dia converters, wireless products, and more. Please contact MiLAN today at 1-800-466-4526 or visit our website at www.milan.com and find out how to break free.

Let Your Network Evolve Let Your Network Evolve

Highlights

• Secure802.11gaccesspointsandbridge/repeaters

• WLANcontrolandmanagementproducts

• 802.11band802.11gcompliance

• Clientadapters,antennasandaccessories

• Performance,security,coverage,andgrowth

• Optimizedfornotebook,desktopandhandheldPCs

Admitit.You’vewantedtodeploywire-less,butyou’vebeenworriedaboutsecurity,nottomentiontheimpactonyouroverstretchedbudget.

Nowyouhaveachoice.

MiLANoffersacost-effectiveportfo-lioof802.11band802.11gcompliantproductsthatletsyoudeployawirelessnetworkthatmatchesyourcustom-ers’desireforperformance,coverage,growthandsecurity.

Innovation Within StandardsMiLANWi-Fiproducts—optimizedfornotebook,desktopandhandheldPCs—canhelpyoureplaceorcomple-mentolderwirednetworks.IntegrateMiLANproductsseamlesslywithexist-ingnetworksasawirelessoverlay,orcreateafreestandingall-wirelessnetwork.It’stheidealsolutionforcus-tomerswhosecurrentwirednetworkswon’tscaleanyfurtherandhaveout-growntheirbudgets.

Channel ProtectionMiLANhasastrongrecordforsupport-ingourdistributionchannels.Weoffertraining,pre-andpost-salessupport,

andvalue-addedpromotionsthatcanhelpyousellmoreproductswhilebuildingcustomerloyalty.

Inside MilanWithover10yearsindustryexperience,MiLANknowsnetworkinginsideout.Weofferabroadlineofnetworkingproducts—includingconverters,hubs,wirelessmodems,andmore—allwithindustry-leadingquality,reliability,secu-rity,orscalability.

PleasecontactMiLANtodayat1-800-466-4526orvisitourwebsiteatwww.milan.comandtakeadvantageofthemaximumairtrafficcontrolavailable.

Provides MaximumAir Traffic Control

Brings WirelessOut of the Wilderness

Let Your Network Evolve

Highlights


• WLANcontrolandmanage-mentproducts



• Performance,security,cover-age,andgrowth

• Optimizedfornotebook,desk-topandhandheldPCs

Admitit.You’vewantedtodeploywireless,butyou’vebeenworriedaboutsecurity,nottomentiontheimpactonyouroverstretchedbudget.

Nowyouhaveachoice.

MiLANoffersacost-effectiveport-folioof802.11band802.11gcompli-antproductsthatletsyoudeployawirelessnetworkthatmatchesyourcustomers’desireforperformance,coverage,growthandsecurity.

Innovation Within StandardsMiLANWi-Fiproducts—optimizedfornotebook,desktopandhand-heldPCs—canhelpyoureplaceorcomplementolderwirednetworks.IntegrateMiLANproductsseamlesslywithexistingnetworksasawirelessoverlay,orcreateafreestandingall-wirelessnetwork.It’stheidealsolutionforcustomerswhosecurrentwirednetworkswon’tscaleanyfurtherandhaveoutgrowntheirbudgets.

Channel ProtectionMiLANhasastrongrecordforsup-portingourdistributionchannels.Weoffertraining,salessupport,and

value-addedpromotionsthatcanhelpyousellmoreproductswhilebuildingcustomerloyalty.

Inside MilanWithover10yearsindustryexperi-ence,MiLANknowsnetworkinginsideout.Weofferabroadlineofnetwork-ingproducts—includingconverters,hubs,wirelessmodems,andmore—allwithindustry-leadingquality,reliability,security,orscalability.

PleasecontactMiLANtodayat1-800-466-4526orvisitourwebsiteatwww.milan.comandbringyourwire-lessaspirationsoutofthewilderness.

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Highlights


• WLANcontrolandmanagementproducts



• Performance,security,coverage,andgrowth

• Optimizedfornotebook,desktopandhandheldPCs

Unplugthemquickly,beforeit’stoolate!WithMilan’sscalable,securewire-lessproductline,youcanfinallygivecustomersthefreedomtheydeserve—atthepricestheydesire.

MiLANoffersacost-effectiveportfo-lioof802.11band802.11gcompliantproductsthatletsyoudeployawirelessnetworkthatmatchesyourcustom-ers’desireforperformance,coverage,growthandsecurity.

Innovation Within StandardsMiLANWi-Fiproducts—optimizedfornotebook,desktopandhandheldPCs—canhelpyoureplaceorcomple-mentolderwirednetworks.IntegrateMiLANproductsseamlesslywithexist-ingnetworksasawirelessoverlay,orcreateafreestandingall-wirelessnetwork.It’stheidealsolutionforcus-tomerswhosecurrentwirednetworkswon’tscaleanyfurtherandhaveout-growntheirbudgets.

Channel Support and ProtectionMiLANhasastrongrecordforsupport-ingourdistributionchannels.Weoffer

training,pre-andpost-salessupport,andvalue-addedpromotionsthatcanhelpyousellmoreproductswhilebuildingcustomerloyalty.

Inside MilanWithover10yearsindustryexperience,MiLANknowsnetworkinginsideout.Weofferabroadlineofnetworkingproducts—includingconverters,hubs,andwirelessmodems—allwithindus-try-leadingqualityandscalability.

PleasecontactMiLANtodayat1-800-466-4526orvisitourwebsiteatwww.milan.comandunplugyourwirednet-workusersonceandforall.

Unplugs Them From Your Matrix


Highlights• Port,ProtocolorIEEE802.1Qbased

VLANswithGVRP

• IEEE802.1PClassofservicewith2Queues

• IGMPSnoopingperVLAN

• PerPortMACFilteringSecurity

• PortTrunkingwithIEEE802.1adLACP

• SNMPandRMONManagement

• Easy,RemoteWeb-basedGUI,Telnet,andConsoleManagement

For a limited time*, buy a seed unit for $189 — more than 60% off list — and discover how you can easily and quick-ly add more performance, security and bandwidth at the network edge.

MiLANnowmakesitsimpleforyoutoeasilyandquicklyaddhighsecurity,morebandwidthandhigherqualityofserviceattheedgeofyournetwork.

TheMIL-SM801Pisan8port+1100MbpsfixedfiberSCport,fullymanagedlayer2+switch,thatisidealforclassroomandofficeenvironmentsthatrequiresecure,highbandwidthconnections.

EverynetworkneedsthefeaturesbuiltintotheSM801P,andnowyoucanhavethemwithoutsinkingyourbudget.YouwouldhavetopaytwiceasmuchforacomparablyequippedswitchfromothervendorstogetallofthefeaturesandcapabilitiesoftheSM801P.

Thereisnocomparableswitchonthemarketthatdeliverstheperformanceandcapabilitiesthatthisswitchoffersatsuchanaffordableprice.Aftertryingthe801Pinyournetwork,weareconfidentthatyou’llwanttoaddmore.

Withtensofthousandsofswitchesdeployedathundredsoflocations,theSM801Pfamilyisalreadyaproven,highlyreliablesolutionforyournetwork.

Today’sdesktopapplicationsrequiremoresecurity,higherbandwidthandmoreflexibilitythaneverbefore.Streamingvideototheclassroom,VOIP,andmediarichdocumentsintheenter-prisetaxnetworkstotheirlimits,andcauseperformancetosuffer.

MiLANTechnologyletsyoueasilymovesecurityandbandwidthoptimizationfea-turestotheedgeofyournetworkwhereyouwantthem.

ContactMiLANat1.800.466.4526(1.800GOMILAN),[email protected],orvisitusonlineatwww.MiLAN.comformoredetails.

*ThisofferexpiresatMidnightonDecember31,2003andislimitedtooneunitpercustomer,whilesupplieslast,andissubjecttochangewithoutnotice.

$189

Fits Nicely Into Your Evolving Network


™

Motorola

Case Studies, Direct Mail

Motorola had warehouses of chips featuring a design that was no longer attractive to the PC indus-try. After conducting research, the company realized they could sell this chip to the telecommunications market.

They chose HiveMind Marketing to create a mailing targeted at 35,000 telecommunications managers across the country The mailer and a 24” x 36” poster (with the same cover illustration) were sent out in a canary yellow mailing tube. The results were nearly overwhelming, generating more inquiries, phone calls, presentations than the sales force could handle.

Our success story campaign for Motorola was equally success-ful. Each “Portrait” was based on telephone interviews with satisfied customers. We presented how each customer situation was initially identified, which Motorola solution was selected to resolve the issue, and how the problem was resolved in measurable and quantifiable terms.


™

QUINTUSQuintus

Templated Collateral, Packaging, Annual Report

Quintus’ family of CRM software applications were changing rap-idly, with new versions introduced every 3-6 months. To save money, maximize accuracy and consistency, minimize cycle time and maintain brand integrity, we implemented a flexible literature system, based on custom templates.

These reusable formats streamlined the company’s updating process to meet short-term product launch goals while preserving longer-term branding objectives. They also cut overtime costs due to short deadlines, and minimized unused materials.

When Quintus Corporation needed to produce their first annual report, they chose HiveMind Marketing. We developed the report around the theme: Building Customers Rela-tionships in the Internet Economy. On successive spreads we presented the story that made Quintus a unique competitor.


™

Information

Management

Access

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Netw

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Web TerminalServices

VirtualStreaming

MobileDevices

OtherDevices

ThinClients

The Global Leader in Thin Computing

Welcome

4:00 to 5:30 PMJulia Morgan Ballroom

Merchants Exchange Club Cocktails to Follow

Thank you to our sponsors:

Wyse Technology

Presentation Graphics, Signage, Handouts, Promotional Items

Big events have become the key drivers in today’s business market-ing. In fact, U.S. businesses spend somewhere around 18% of their marketing budgets — $21 billion annually in aggregate — on trade show marketing.

Despite the best planning, these industry gatherings often create havoc in the marketing department, as competing priorities threaten budgets, branding, and sanity.

Wyse Technology wanted to make a splash at an upcoming trade show. They chose HiveMind Marketing to create trade show panels, handouts, bag inserts, and coasters to support the giveaway of two black Vespas.

Our visual solution for Wyse centered around a fiery Wyse logo, repeated on signage and both motorscooters, which created a dramatic platform for product mes-saging.


™

SoloPoint

Corporate Identity, Event Support, Product Literature

SoloPoint offered a line of tele-com products that enabled SOHO businesses to efficiently route calls among multiple phone products.

They chose HiveMind Marketing to develop packaging, trade show graphics and point-of-sale support materials.

Using the theme “Because Business-es are built one phone call at a time” we helped this small company in-crease distribution to include major business product retailers, including Office Depot and Staples.

Point-of-sale displays captured at-tention while pocket-sized bro-chures provided essential buying information, using an evolutionary approach to their brand identity.


™

Tut Systems

Annual Report

Tut Systems was faced with the daunting task of reporting less than stellar sales numbers in their first annual report. They chose HiveMind Marketing to convey the facts, as well as the potential of their multi-service broadband systems. Our design highlighted the com-pany’s technological achievements over the years leading up to their public offering.

When you work with HiveMind Marketing, we’ll make certain that your annual report lives up to its potential. We believe that your company has an important story to tell — one that interests investors, customers and partners, a story with character, set in a particular place and time, with color, imagery, energy and perspective, a story that defines and differentiates.

Using our proven messaging methodology, we’ll help you define who you are, what you stand for, and what you offer to the world. Only then can you speak clearly and consistently to all of your company’s key stakeholders.


™

Financial Services

Product Literature, Information Packets, and Outbound Marketing Tools

HiveMind Marketing supports financial institutions interested in clarifying their vision to establish authority, reflect success, com-municate ideas and confirm their relationship to customers.

Our work with Hewlett-Packard is a case in point. HiveMind Marketing strategized a new brand position-ing for the software that covered everything “from the big picture...to the smallest details.”

Out of many visual candidates, one theme quickly and succinctly surfaced that communicated the software’s promise and quality.

Our subsequent work for Hewlett-Packard’s Financing Division provided HP with a set of lead gen-eration and fulfillment materials to help close business deals. The visual personality built upon the strengths of the company while firmly posi-tioning relative advantages.


™

Expanding Your Potential

expandable

Expandable

Corporate Identity, Product Literature System

Expandable Software needed to have a new identity system and brand hierarchy to help visually align their broad product line under one cohesive look and architecture.

They chose HiveMind Market-ing to develop a corporate identity program that would encompass all marketing collateral, docu-mentation, and training materials, including their press folder, data sheet, capabilities brochure, and system details brochure. In addition, they targeted startups and medical technology companies for vertical brochures.

The logo was designed to reposition the company as a more sophisti-cated player in the manufactur-ing software market, building on the “expandable” nature of their software and upon its excellent integration with third-party best-in-class modules. Our modern, upbeat design for the literature enhanced the company’s reputation as a tech-nology leader.

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™

Pathlore

Direct Mail, Email Marketing

To reach managers faced with Compliance issues, Pathlore em-barked on a multi-prong campaign consisting of direct mail, email, and telemarketing.

They chose HiveMind Marketing to help them with their direct mail and emarketing. The mailing used the theme “Charting Your Course Toward Compliance” to structure a message about how learning sys-tems could help managers comply with various government regulatory bodies. The call to action was to attend a webinar on the subject or to download a whitepaper.

Our email campaign reinforced many of the same points, driving in-terested readers to a custom landing page where they could download whitepapers or register to attend a webinar.

Plan your trip

Before you start your trip, do some planning. Luckily there are companies who have already made the trip. While your organization’s needs are unique, you can pick up useful travel pointers in Pathlore’s free case studies and educational webinars. They chronicle the journey of organizations that have been successful in meeting compliance requirements.

Chart your course to track complianceTo prove compliance to auditors, you need to know how large the gap is between present levels of training and compliance standards. The trouble is, many organizations still use home-grown tracking systems and computer software not designed for the task.

To standardize the process of collecting, reporting, and analyzing the ever-changing volumes of training data, many compliance professionals implement a state-of-the-art Learning Management Solution from Pathlore.

Cut compliance costsYou may have already decided on the best solution to meet your compliance requirements. Now you need to justify costs:

1. Cost for a new system.

2. Implementation costs.

3. Maintenance costs.

Learn how others have cut their costs and increased their productivity by implementing an automated compliance system, where the savings and advantages multiply over time. Ask a Pathlore specialist, down-load free case studies, or attend free webinars.

Journey Toward ComplianceRevise your itinerary as you identify compliance gapsCompliance regulations change over time as do organizations. As auditors tighten controls on regula-tions and require better reporting, you may find that your organization has unexpected gaps in compli-ance. Pathlore can show you how to navigate around compliance gaps and nimbly manage your reporting

requirements so you can avoid costly detours and the hassles of proving com-pliance to auditors.

Breeze past customs and keep the auditors happyAuditors can shake up the most seasoned organi-zations. Can you prove that you comply with all regulations? Can you provide your proof quickly and completely so that auditors are satisfied and work disruptions are minimized?

Now you can approach these inspections with confidence, knowing that all your training records are consolidated, accessible, and accurate.

Pathlore: Your guide to a successful compliance journeyPathlore specializes in automated solutions that track, report and analyze training and compliance for large organizations. In fact, we’re the market leader with many satisfied clients who have successfully implemented training and compliance solutions in your industry.

Take command with FREE case studies & webinarsGo to www.pathlore.com/ComplianceD2 and reg-ister for a FREE information-packed webinar that maps the journey others have taken. You can also obtain free case studies, or have a Pathlore specialist discuss your compliance requirements. Find out what your industry peers have already learned about suc-cessfully solving compliance issues.

“Moving to a Pathlore solution is like replacing a compass with a

global positioning system.”

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ADA • CCMP, Par t 11 • FDA • GMP • HIPA A • ISO • JCAHO • OSHA • Patr iot Ac t • Sarbanes-Oxley • SEC • Sexual Harassment

Charting Your Course Toward

Free webinars and case studies show you how others have

navigated the journey.

COMPLIANCE

The Path To Performance


™

Sybase

Product Collateral

Sybase understood how important worldwide service and support were for customers to achieve optimal productivity and competitive advantage.

They developed a broad range of service and support plans to provide flexibility, enabling users to determine how deeply they wanted Sybase involvement on an ongoing basis - from simple reactive support to dedicated resources.

Sybase came to HiveMind Market-ing looking for a series of brochures and a comprehensive support manual that could help new cus-tomers identify appropriate support options.

Our “Success with Sybase” guide provided a clear roadmap for Syb-ase’s rich resources, while specific programs were detailed in accompa-nying literature.


™

Sales Literature

Corporate Brochures, Case Studies, and Data Sheets

Every new product introduction cre-ates a queue of marketing projects that can be overwhelming to today’s understaffed marketing depart-ments. Even a product name change means revising diagrams, Power-Point slides, selling guides, data sheets, brochures, folders, success stories, press releases, packaging, trade show graphics, and more.

HiveMind Marketing excels at sup-porting product introductions with sales materials, both printed and pdf, that distinguish your company from the competition.

Our production staff thrives on tight deadlines and knows its way around the latest technologies. And our technical writers have the industry experience essential for commu-nicating complex information to a variety of audiences.

DEVELOPMENTAL ASSETS 2005 SURVEY RESULTS

Project Cornerstone recently surveyed nearly

14,000 4th–12th graders at 95 schools across

Santa Clara County to learn about their experiences growing up in our community

by measuring the students’ levels of developmental assets. The results provide a report

card for us, as a community, showing how well we support the healthy development

of our children and youth.

Developmental assets are the positive relationships, opportunities, values and skills

that young people need to grow up caring and responsible. Most people think of assets

in terms of property or financial resources. Developmental assets are far more valuable

than that. Building developmental assets is the best investment we can make for our

young people and our entire community.

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HP VirtualVault resellers Safely access

Sensitive HP Order

and Shipment Data

Over the internet

“There were a lot of questions about

whether we could do it, how safe

it was. And now we’ve proven we

can do it. With HP VirtualVault,

we have a safe, secure manner to pass

sensitive information to our channel part-

ners.”

Nancy Jordan, Business Strategy

Manager for Electronic Commerce

at HP’s Channel Logistics and

Fulfillment Operation

Hewlett-Packard wanted to give its

resellers a doorway into some por-

tions of the company’s SAP database,

but needed to protect the company’s

sensitive data and vital backend net-

work operations. So HP’s Channel

Logistics and Fulfillment (CLF) opera-

tion quickly forged a secure order track-

ing solution that users can enter with

an Internet browser. The secret lies in a

trusted operating system, data encryp-

tion, and a high-security tool called HP

VirtualVault.

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y

t r u s tIt’s all about security.

A Human Touch for Electronic Business®


™

Macrovision

Business-to-Business Trade Advertising

Macrovision’s proprietary SafeDisc software protects CD titles from unlicensed copying.

To promote this product to game developers, the company chose HiveMind Marketing. Our idea was to show how little regard people have for illegally copying software. We introduced the casual copier as someone who could drastically reduce revenues.

The idea worked.

The ad, which ran in Software Busi-ness and Game Developer imme-diately gained the attention of soft-ware developers and distributors, reinforcing Macrovision’s leadership position, and creating heightened demand for SafeDisc.

She thinks your new game is awesome.

Even better that she got it for free!

Surprised? You shouldn’t be. With

the popularity of new CD-R drives

and the Internet, it happens all the

time. And it costs you plenty. In

fact, casual copying of CD games

can reduce 7-10% of your revenues.

That’s why you need SafeDisc. It’s

the best way to slow down piracy

and prevent casual copying from

eroding your profits.

It’s fast. Protecting your rights

doesn’t take long and it doesn’t

interfere with game playability.

It’s easy. We have over 80 replica-

tors licensed all over the world

ready to work with you to protect

your latest creation.

It works. SafeDiSc-protected titles

are being distributed by major

publishers throughout North

America, Europe and Asia — over

30 million disks last year alone.

Take steps to protect your prof-

its with SafeDiSc and burst the

bubble of casual copiers once and

for all.

Call 1-800-900-4229, or visit our

website at www.macrovision.com

for more information.

1341 Orleans DriveSunnyvale, CA 94089

Phone: +1 (408) 743-8600Fax: +1 (408) 743-8610

Web: www.macrovision.com

Congratulations!

They need your software.

They’re just not willing to pay for it!

Nothing Personal.

Unfortunately, with the popularity of new CD-R drives and the Internet, copying software is not only common-place, it’s easy.

It may not be personal to them, but it should be to you as a software devel-oper. After all, you put in a lot of hard work developing your creation. Yet casual copying can reduce your rev-enues up to 10%.

That’s why you need SafeDiSc HD.™ It’s the best way to slow down piracy and prevent casual copying from erod-ing your profits.

It’s fast. SafeDiSc HD combines anti-copy, encryption, and license manage-ment technologies to protect your rights during installation – and long after.

It’s convenient. With 80+ licensed replicators throughout North America, Europe and Asia, you can master your CD-ROM at the location nearest you.

It works. SafeDiSc HD provided installer protection, periodic checking, and even license registration, when desired on over 30 million disks last year alone.

Protect your profits with SafeDiSc HD and stop casual copiers from taking advantage of your hard work.

Call 1-800-900-4229, or visit our web-site at www.macrovision.com for more information.

1341 Orleans DriveSunnyvale, CA 94089

Phone: +1 (408) 743-8600Fax: +1 (408) 743-8610

Web: www.macrovision.com

Protect Your Software

2.0

Over 100 licensed replicators worldwideOver 50 million discs SafeDisc-protected

Phone: (800) 900-4229 Fax: (408) 743-8610Web: www.macrovision.com/safedisc_ad.html

MACROVISION

√ $1.2 billion in lost retail software sales in the US

in 1999 due to casual consumer copying.

√ 3.2 billion blank discs manufactured this year

compared to 2.2 billion pre-recorded CD-ROMs.

√ 82 million CD-R drives installed by end of 2001.

√ 50% of US households have access to CD-

recordable technology.

√ 69% of consumers prevented from making copies

by copy protection would purchase the application.

*Get CD-ROM Copying Trends reports at: http://www.macrovision.com/mkt_research_rpts.html

©2000 Macrovision Corporation. SafeDisc is a registered trademark of Macrovision Corporation.

Follow the Leader

MACROVISIONPhone: (800) 900-4229 Fax: (408) 743-8610

Web: www.macrovision.com/scp_facilities.htm

The next generation copy protection

•Usedbymajorinteractivesoftwarepublishers

•Over100LicensedReplicatorsworldwide

•Over50millionCD-ROMsprotected

2.0

TakeadvantageofthedemandforSafeDiscworldwide,increaseyour

sales and offer a value-added ⌦ser-

vicetoyourcustomers.


HiveMind Marketing Creative Portfolio

Documents

Transcript of HiveMind Marketing Creative Portfolio