HITS

Response to Request for Website Design Quote

for

HITS-NOVA SCOTIA

September 7, 2010 Dear Ms. MacDougall, Now in our 6th year of business, Warburton Communications is pleased to offer our award winning expertise and essential experience in responding to the request for the HITS-NS Website Design Quote. Our range of experience, in terms of samples, examples and credentials, is well-suited for this important initiative. Our expertise, gained through website work for Eascan Building Structures and Colchester County Solid Waste Management, seems like a good match for your needs. As communications professionals, in both government and in the private sector, we have developed an approach that is both respectful and professional. We understand what clients need by experiencing it on both sides. Let us assure you that the success and lessons we’ve learned from over 25 years in the communications field is vast. I’d like to suggest we strive to make the work on this website as notable as that of our award winning Celebrating Communities Conference in 2009. As always, Warburton Communications sets out to make our client a repeat client and future reference. We offer sound strategic thinking, professionalism and impressive creativity to our clients’ every day. I believe we can plan and execute our way to success that is measurable and enjoyable! Thank you for your consideration. We look forward to working with you. Sincerely, Steve Warburton Office 902-442-4196 Cell 902-221-3196 E-mail: [email protected] 1

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HITS Nova Scotia Request for Website Design Quote TABLE OF CONTENTS Approach and Methodology Project Management and Page 4 Scope Work Plan and Budget Page 5 Company Overview Page 7 Key Personnel Page 8 Organizational Structure Page 13 References Page 14 Relevant Samples Page 15 Award Winning Work Page 16 Warburton Communications Creative Gallery Page 18 Contact information: Steve Warburton Warburton Communications Inc. 11 Thornhill Drive, Ste. 106 Dartmouth, Nova Scotia B3B 1R9 Office 902-442-4196 Cell 902-221-3196 2

Approach and Methodology Based on the information in the RFP, we have outlined our approach to your project below. Phase I – Warburton Communications will contact HITS-NS for an initial familiarization meeting. The goal is to develop an innovative and creative website built on a SharePoint 2007/2010 platform. We can share ideas between you, as the client, and our graphic designer and I. The discussion will focus on project deliverables like custom graphics, graphic mock ups and HTML mock-up with cascading style sheets as well as a customized style guide and up to five flash components. We will also ask to review the existing draft website copy. I understand there is no request for copy review or editing. A quote for that service can be provided, upon request. Phase II We will develop three options to “create a look” for HITS-NS which compliments your current logo. These initial graphic mock up concepts will be presented and then refined based on any client feedback. At this point, if custom graphics have already been identified, we can show mock ups of those as well. Once approved, we will move onto phase III. Phase III Once our designs are approved, we will move onto providing a draft HTML mock-up with cascading style sheets. At this stage, we will also review work to date on up to five flash components. Based on client feedback, we will make modifications before seeking final approval. Phase IV At this stage, we would present the website files and work with staff to have a draft site working for review. We would also present the customized style guide. We will work toward final sign off.

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Project Management And Scope Warburton Communications matches our project management to our understanding and knowledge of your website project. Our structure lacks the layers of many bigger, and more expensive agencies, which means more direct contact for clients. Our three-person team works closely with one another and I would lead the initiative as chief contact. Our relationships are tried and tested and have worked well for our clients in the past. The scope of the project appears straightforward. As I understand, the website is a very important information tool in allowing Nova Scotia’s healthcare community to use information technology to deliver better health care. The need to provide operational IT support to our province’s nine district health authorities and the IWK Health Centre is critical and the website must be meet that objective on several levels. I understand five or so headings will be required with many sub-navigation headings. The main headings would be a general information “About HITS-NS” title, a “Services” heading, a “Health IT Progress in N.S.” heading as well as “Contacts” and a recruitment heading, Working Here in Nova Scotia.” The website must be easy to understand and navigate, and work for the HITS-NS IT specialists who are requiring a SharePoint 2007/2010 platform. 4

Workplan and Budget Project Steps Phase Costs

Week of Oct 4 - 8 Introductory Meeting I $1,000.00 and Project Management Week of Oct. 11-15 Draft Graphic Mock ups II $1,200.00 Week of Oct. 18-22 Draft Custom Graphics $750. per II graphic

Client comments and II Final Graphic approval Week of Oct. 25-29 Draft HTML mock-up III $1,500.00 with cascading style sheets

Client comments and II Final Custom Graphics approval Week of Nov 1-5 Client comments and III Final HTML mock-up

approval Week of Nov 8-12 Draft Flash graphic II $750. per graphic Week of Nov 15-19 Client Comments II and Final Flash graphic approval SharePoint coding IV $750.00 Week of Nov 22-26 Draft website for review IV and Client comments Week of Nov 29 – Dec 3 Final approvals and IV Website launch _________ Estimated Cost $4,450.00 Plus per item costs for Flash and Custom Graphics + HST 5

Costs

• Payment: A payment of 50 percent of quote will be required upon the commencement of the project, with the remaining 50 per cent due upon completion.

This change is identified as being different from standard operating procedures.

• An hourly fee of $125 plus travel expenses will be applicable to any other project initiatives after the contract is awarded.

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Company Overview Warburton Communications Now celebrating our 6th year in business, Warburton Communications is an award-winning marketing and communications company located in Dartmouth, Nova Scotia. The company's principal Steve Warburton works with a network of professionals based in home offices across Nova Scotia to provide marketing, communications support for conferences, events and company branding. This set-up allows the company to provide the same resources as larger agencies at a more economical rate. Our stable of talented graphic designers, creative writers, digital and photography experts, means we are able to put together the best team for the project. Our clients have included the United Way of the Halifax Region, St. Francis Xavier University and The Municipal Group/Dexter Construction. I have a connection to the Nova Scotia government, where he spent seven years as a member of the CNS communications team. So far, 2010 has been the company’s best year. 7

Key Personnel Steve Warburton An accomplished and award winning marketing and communications executive experienced in successful private sector branding initiatives and public relations. Major strengths include proven project management skills and delivering clear, concise planning and execution within the tight inflexible deadlines on budget. Career Destinations Owner/Consultant 2005 - Warburton Communications Inc.

• As consultant-owner, I lead and coordinate all aspects of the company’s operation including finances, marketing and services. The company offers public relations, marketing and branding consulting along with business writing and edutaining seminars.

Account Manager 2003 - 2004 M5 Marketing Communications

• As Account Director, my responsibilities include marketing and communications planning for the firm’s stable of clients including the managing of budgets ranging up to $150,000.

• Clients included Keltic Petrochemicals, Provincial Department of Energy and Jacques Whitford Environmental.

Brand Manager 2001 - 2003 Image Design Communications

• Led the project management and planning for the branding and marketing of the 2003 East Coast Music Awards (ECMA’s), Kohler Windows and Intelitec Corporation.

Director of Communications 1995 - 2001 Communications Nova Scotia, Halifax Nova Scotia Nova Scotia Government Departments of Environment and Labour, Finance, Economic Renewal Agency and Fisheries and Aquaculture, Member of the Executive Management Team of the departments, reporting to the Deputy Minister.

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Producer/Reporter 1993 - 1995 CBC Television Halifax, Nova Scotia / Edmonton, Alberta

• Researched, wrote and delivered daily television news reports, interviews and documentaries on the current stories and issues of the day. Reporter 1988 - 1993 Edmonton Journal, Edmonton, Alberta

• Wrote and researched daily articles on police beat

Awards • 2010 Canadian Public Relations Society – Atlantic Canada Chapter Gemstone Award

winner • 2009 Double Canadian Public Relations Society – Atlantic Canada Chapter Gemstone

Award winner • Bedford Volunteer of the Year nomination, 2008 • Named to Alberta’s Who’s Who, 1992

Associations

• Rocky Lake Dome Arena Community Development Association, Board Member 2005 - 2010

• Atlantic Canadian Liver Foundation, Board Member 2008 - 2010

• Offshore/Onshore Technology Association of Nova Scotia (OTANS) Membership Committee Board Member, 2003 - 2004

• Metro Halifax United Way, Communications Committee Member, 2001 - 2002

• Mount Saint Vincent University Professional Advisory Board for Public Relations, board member, 1998 - 2002

• 5th Bedford Scout Troop, Chairman, 1998 - 2002

Education University of King’s College Halifax, Nova Scotia Bachelor of Journalism (1984 -1985) University of Western Ontario (Huron College) London, Ontario Bachelor of Arts (History) (1980 - 1983) 9

Randy Mugford Graphic Designer 7 Northern Head Rd., Portuguese Cove, Nova Scotia Randy Mugford has been creatively delivering concepts and project to various clients over the past 15 years. Unlike traditional roads travelled working within the design and communication world, Randy has acquired extensive and invaluable insight through owning and operating various businesses, consulting and marketing at the retail, manufacturing and wholesale levels of business. Randy’s design background was developed in fashion as a designer and through the publishing industry. The skill sets acquired in these industries and the level of expertise obtained has benefited Randy the past ten years as a graphic artist and project consultant. Experience 2000 - Present Owner operator of Pollution Design. A small design firm specializing in socially responsible businesses and environmental projects. Works in conjunction with other marketing firms on various projects. Currently involved in working relationship with Warburton Communications, Grin FX and Grow Creative. 1996 - Present - Consults within the organic marketing and manufacturing industry in Canada and the United States 1996 - 2000 Owned and operated a publishing company, which produced two magazines. The magazines focused on environmental issues, and ethical manufacturing practices. Distribution was primarily in the United States. 1990 - 1998 Owned and operated a clothing line specializing in socially responsible men’s and women’s clothing. Sales volume $1.1 Million. Target market was Japan. 1987 - 1996 Owned and operated three outdoors retail stores. Sales volume in excess of $1.2 million with a staff level of 17. Stores were sold to pursue a design and manufacturing ambition. University: B.A. PHE Acadia University Wolfville, Nova Scotia 10 1

Key Personnel Terri-Lynn Boehler Web Design and Coding 9 years web design and graphic design experiences A highly motivated Lead Flex 2.0 Lead Flex / Action Script / UI Developer with extensive skills in complex web based applications utilizing ActionScript 2.0 and 3.0 programming languages. Expertise in architecting, designing and developing web based client centric web business applications and web portals for Fortune 500 companies in Flex. Strong experience on Action Script 3.0 and Flex 2.0 Great understanding of Web 2.0 technologies, like Ajax and object-oriented JavaScript Hand coding abilities of XHTML and CSS, abilities of implementing pure CSS page layout Full command on designing software such as Adobe Photoshop / Illustrator and Dreamweaver In-depth understanding of database driven development and database (MYSQL, Microsoft Access) Experiences on web server (IIS, Apache, Tomcat) Excellence in analysis and problem solving A fast learner and team player, always passionate on exploring unknown worlds TECHNICAL SUMMARY Adobe Flex, ActionScript, CSS, ASP, ASP.Net, Java, JavaScript, Visual Basic, VBScript, C, C++, HTML, XHTML, DHTML, XML, SQL, ADODB, DNS, OOP, IIS, Access, MYSQL, Photoshop, ImageReady, Illustrator, Tomcat PROFESSIONAL EXPERIENCE Bayer BMS, Pittsburgh, PA January 2008 to current Flex / Action Script / UI Developer · Development of enterprise level Adobe Flex & ActionScript 3.0 solutions for high level exposure. · Translate concept and designs into full functional product suite using common design patterns. · Responsible for application analysis, design, coding, testing, documenting and maintenance. The D Software Inc, Sunnyvale, CA August 2007 to January 2008 Lead Flex / Action Script / UI Developer Fidelity Investments E-Business & Keane Canada, Halifax, NS June 2007 to August 2007 Lead Creative Designer & Flex Consultant East Coast Living Magazine, Halifax, NS April 2007 to June 2007 Web Design Developer Citigroup Japan & Keane Canada, Tokyo, Japan April 2007 to June 2007 Lead Creative Designer 11

State of Maine, State of Georgia, State of California, State of North Carolina & Keane Canada, Halifax, NS March 2007 Lead Creative Designer & Flex Consultant Keane Canada, Halifax, NS January 2007 to February 2007 Flex Developer Fidelity Investments & Keane Canada, Halifax, NS May 2006 to December 2006 Calc Developer Bristol, Halifax, NS April 2005 to May 2006 Web Developer Women in Business, Moncton, NB July 2005 to October 2005 Web Design Developer Canadian Academy of Recording Arts & Sciences, Toronto, ON March 2005 to October 2005 Web Design Developer Centre for Marine Compressed Natural Gas, St. John’s, NL June 2005 to September 2005 Web Design Developer GPI Atlantic, Glen Haven, NS February 2005 to March 2005 Web Design Developer Nova Scotia Gaming Corporation, Halifax, NS September 2003 to January 2005 Web Design Developer Nova Scotia Gaming Corporation & Office of Health Promotion June 2004 to January 2005 Consultant, Nova Scotia Gaming Strategy Nova Scotia Gaming Corporation, Halifax, NS September 2003 to June 2004 Web Design Developer /Support, Responsible Gaming EDUCATION Completed a degree as a Programmer Analyst / Internet Solutions Developer in a teach-yourself environment CDI College, Halifax, NS Concluded 3 of 4 years Bachelor of Science, Major in Computer Science Dalhousie University, Halifax, NS Graduated high school with honors and received two continuing education scholarships Beothuk Collegiate, Baie Verte, NF 12


Organizational Structure Project Size Driven In responding to the needs of your organization, we have put together a three- person team from our network of professionals. This set-up allows our company to provide the same resources as larger agencies at a more economical rate. From the company’s offices in Dartmouth, Steve Warburton will be the main contact for the two seasoned designers chosen for this assignment. Areas of Expertise Nova Scotia Provincial Government Environmental Industries Energy Industries 13


REFERENCES

1) Ken Meech Executive Director Otter Lake Community Monitoring Group Halifax, Nova Scotia (902) 491-2855 e-mail: [email protected]

2) Sherwood Crawford

President, Eascan Building Structures Truro, Nova Scotia (902) 897-9553 e-mail: [email protected]

3) Paul Shakotko Director, Neighbourhood Change United Way of Halifax Region (902) 461-3086 e-mail: [email protected]

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Relevant Website Samples

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We Can Sort it: A Creative Campaign to Increase Recycling and Composting A successful and award winning campaign had Colchester County and Truro residents introduced to the Recycling Gang. In newspapers, on the radio or in the grocery store, the cast of fun loving cartoon characters encouraging them to sort and recycle greeted residents. By the time the creative and economical campaign ended in January 2009, residents, and our clients, had smiles on their faces and recycling on their minds. Campaign tactics included press releases, matchbooks, radio commercials, newspaper ads, postcards, posters, stand up banners and a flash website section (see www.colchester.ca/gang )

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Growing Together: An Award Winning Special Events Campaign This campaign earned the Department of Economic and Rural Development a CPRS Gemstone Jasper Merit award. Working with Department staff, through the planning and implementation stages as well as through a post-conference evaluation stage, we successfully used communications to increase attendance and strategically spread the word. Campaign tactics included targeted press release stories, coverage in Open to the World magazine and a unique e-mail voice appeal from the conference’s keynote speaker Ian Hanomansingh. 17


Logo Gallery

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HITS

Documents

Transcript of HITS