THEESSENTIALBRANDINGHITLIST

FIRSTIMPRESSIONS COUNT YOU MUST GOOUT WITH YOURBEST FACEFORWARD

WITH MILLIONS OF BUSINESSESLAUNCHING EVERY YEAR, IT’S NEVERBEEN MORE IMPORTANT TO MAKE SUREYOUR BRANDSTANDS OUT FROM THE CROWD.

SO JUST HOW DO YOU GO FROM JUSTANOTHER TOY IN THE BOX TO A,STRONG, SHINY TRANSFORMER?

WE’RE HERE TO FIND OUT:

“A BRAND IS A CUSTOMER’SGUT FEELING ABOUT A

PRODUCT, SERVICE OR COMPANY”

MARTY NEUMEIER, AUTHOR OF ZAG

IT’S THE GLOBAL FACE OF YOUR BUSINESS

IT MAKES YOU CREDIBLE

IT MAKES YOU STAND OUT FROM THE CROWD

YOUR IDEAL CUSTOMER WILL WANT ONLY YOU.

WHY DO YOU NEEDA KILLER BRAND?

WHY IS IT IMPORTANT?

VISUALS AREPROCESSED 90,OOO X

FASTER THAN TEXT

PART 2:KEY COMPONENTS OF YOUR BRAND

LOGO

FONT PALLET

This is where the party starts. Your logo anchors your brand and becomesthe single most visible manifestation of your business. It includes fonts,colours and potentially unique visual elements. It is unique to only you andessentially it is the face of your business.

A font can make or break your brand. Yep, seriously. Think about howmany places it’s going to be seen?! Your font is going to pack a punch inthe overall feel of your brand. You will typically have 2-3 fonts: a MainFont,; an Accent Font; and a Body Font. Your Main Font will convey theoverall feel of your brand. Your Accent Font is used just as that, to reallydraw attention and should be considered the Robin to your Main Font’sBatman. Last but not least is your Body font which is used for your textsuch as emails and documents.

PART 2:KEY COMPONENTS OF YOUR BRAND

COLOUR PALLET

FONT PALLET

A recent study found that 90% of snap judgments made about productscan be based on colour alone. Now we’ve got your attention! Theimportance of colours in branding have always been associated withemotion BUT the newest research is showing that colours help identify abrands personality. So think red for exciting, brown for rugged, green forenvironmental and growth. General rule of thumb is to stick to threecolours of less for your colours pallet. Textures and patterning can happenin here too, giving your brand ‘movement’ and bringing it to life.

Think of your brand as a person. How do they speak. Do they use intense,grammatically correct and Harvard drool worthy sentences, or is yourbrand more you, fun, loves short, punchy, catchy phrases with a bit of slangthrown in. Does your brand wear? Is it on trend? Leading straight backthe mothership that is consistency, your tone of voice must be the sameacross all of your platforms: website, Facebook, social media andpromotional products.

STRONG BRANDSARE CONSISTENTWHICH BUILDS

TRUST THATLEADS TO

MORE CLIENTS

PART 3:YOUR BRAND WORKBOOK

IF OUR BRAND WERE A PERSON,WE WOULD DESCRIBE IT AS:

OUR CORE BRAND VALUES ARE:

PART 3:YOUR BRAND WORKBOOK

PEOPLE CHOOSE OUR BRANDOVER OTHERS BECAUSE:

HOW DO PEOPLE FEEL WHEN THEY ENGAGEWITH OUR BRAND?

PART 3:YOUR BRAND WORKBOOK

OUR IDEAL CLIENT:

WE ADD VALUE TO OUR CLIENTS LIVES BY:

PART 3:YOUR BRAND WORKBOOK

OUR BIG PICTURE VISION:

LOVE YOUR WORK