Hiten Shah on Growth Hacking and Developer Marketing
-
Upload
heavybit -
Category
Technology
-
view
229 -
download
0
description
Transcript of Hiten Shah on Growth Hacking and Developer Marketing
![Page 2: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/2.jpg)
DOING BUSINESS ON THE WEB FOR
11 YEARS
FINDING AND SOLVING MARKETING PROBLEMS
![Page 3: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/3.jpg)
My B2B Businesses Have Had
41,525,103 Visits Since 2003
![Page 4: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/4.jpg)
MarkeBng Was a Silo
2008
![Page 5: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/5.jpg)
Started in 2008
![Page 11: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/11.jpg)
Product + Marketing =
Growth
Today
![Page 12: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/12.jpg)
HTTP://WWW.COELEVATE.COM/ESSAYS/GROWTH-VS-MARKETING-VS-PRODUCT
Growth influences all layers of the funnel
![Page 13: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/13.jpg)
HTTP://WWW.COELEVATE.COM/ESSAYS/GROWTH-VS-MARKETING-VS-PRODUCT
Focus is on growth rate
![Page 14: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/14.jpg)
HTTP://WWW.COELEVATE.COM/ESSAYS/GROWTH-VS-MARKETING-VS-PRODUCT
Growth vs. Product
![Page 16: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/16.jpg)
Growth Strategy
Content MarkeBng and Freemium are the best B2B strategies that keep on giving.
![Page 17: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/17.jpg)
Show, Don’t Tell.
Growth Strategy
![Page 18: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/18.jpg)
Repeatable and Scalable
Growth Strategy
![Page 19: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/19.jpg)
Content Marke7ng
Where do your developers hangout?
![Page 28: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/28.jpg)
✓ Guides ★ GitHub Guides
✓ Courses ★ Segment.io’s Analy6cs Academy
✓ Calculators ★ Pardot’s ROI Calculator
✓ Quizzes ★ Crew’s HowMuchToMakeAnApp.com
✓ Analyzers ★ QuickSprout Website Analyzer
Rich content examples
![Page 29: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/29.jpg)
Product Type Influences MarkeBng
![Page 30: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/30.jpg)
Infrastructure Allows developers to get apps into produc6on !
Plaaorm Enables developers to create faster Tool Helps developers do their jobs
![Page 31: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/31.jpg)
Infrastructure Allows developers to get apps into produc6on
![Page 32: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/32.jpg)
Infrastructure
![Page 33: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/33.jpg)
Subdomains & Tutorials
Infrastructure
![Page 36: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/36.jpg)
Anypic -‐ 800+ stars / 400+ forks
HTTP://GITHUB.COM/PARSEPLATFORM/ANYPIC
![Page 37: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/37.jpg)
AnyWall -‐ 200+ stars / 150+ forks
HTTP://GITHUB.COM/PARSEPLATFORM/ANYWALL
![Page 38: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/38.jpg)
Todo -‐ 150+ stars / 150+ forks
HTTP://GITHUB.COM/PARSEPLATFORM/TODO
![Page 39: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/39.jpg)
Plaaorm Enables developers to create faster
![Page 40: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/40.jpg)
Pla?orm
![Page 41: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/41.jpg)
Speed of Use & IntegraBons
Pla?orm
![Page 44: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/44.jpg)
Open Sourced Use Cases
HTTPS://GITHUB.COM/KEENLABS/DASHBOARD-STARTER-KIT
![Page 47: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/47.jpg)
Tool Helps developers do their jobs
![Page 48: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/48.jpg)
Tool
![Page 49: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/49.jpg)
Onboarding and Ease of Use
Tool
![Page 52: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/52.jpg)
Sign in with Google…
![Page 56: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/56.jpg)
HTTP://WWW.USERONBOARD.COM/FEATURES-VS-BENEFITS/
People don't buy products; they buy beier versions of themselves.
![Page 57: Hiten Shah on Growth Hacking and Developer Marketing](https://reader034.fdocuments.us/reader034/viewer/2022052307/55936ca11a28ab69138b46d4/html5/thumbnails/57.jpg)
Conclusion
Make it as easy as possible for people to use your product.