History of pel

SUBMITTED BY :

Name Sana Riaz

Roll No : 86117

Section : 1A

Class : MCOM

SUBMITTED TO:

Professor Jahanzeb

SUBMISSION DATE: 21st December 2012

UNIVERSITY OF CENTRAL PUNJAB

PRINCIPLES OF MARKETING

PRODUCT MIX OF PEL COMPANY

In 1948, the Saigols migrated from Calcutta and initiated their business in Lyallpur (later named to as Faisalabad), the textile city of Pakistan, under the banner of Kohinoor Industries Limited.

Kohinoor Textile Mills :The Saigols set up the first major textile unit – The Kohinoor Textile Mills under the umbrella of Kohinoor Industries Limited. The Kohinoor Textile Mill has state-of-the-art

quality control from raw material to finished product manufacturing. Its laboratory is top rated amongst the best laboratories in Pakistan for testing of textile raw materials, other inputs and yarn. In 1978, the Saigol Group of Companies purchased major shares of Pak Elektron Limited. At that

juncture, the company was only manufacturing transformers and switchgears. With the Saigols in management. Today, PEL has become a household name. Its products are not only in great demand in

the local market but the Company has started exporting its appliances division produc

“To excel in providing engineering goods and services

through continuous improvement.”

To provide quality products & services to the complete satisfaction of our customers and maximize returns for all stakeholders through optimal use of resources. To focus on personal development of our

Human Resource to meet future challenges. To promote good governance, corporate values and a safe working environment with a strong sense of social responsibility

Divisions of PEL:

1.Appliances Division

2.Power Division

Appliances Division:

Appliances division has the products of refrigerator,air conditioner,microwave oven,water

dispensers,diesel and petrol, washing machines.

Power Division;

PEL Power Division manufactures transformers,switchgears,compact stationand share capacitor banks

etc.All these follow international standards.They play a vital role in power generation.

HISTORY OF PEL

VISION STATEMENT

MISSION STATEMENT

PRODUCT

LINE OF PEL

Refrigerator

Air

Conditioners

Washing

Machines

Transformers

Microwave

Ovens

Water

Dispenser

Energy Meters

Switch Gear

Generators

PRODUCT LINE OF PEL

LENGTH OF PEL REFRIGERATOR

1. PEL Refrigerator - Desire More

2. PEL Refrigerator - Desire 3. PEL Refrigerator - Arctic

4. PEL Refrigerator - Xpression 5. PEL Refrigerator - 6 Series 6. PEL Refrigerator - Delux Series

7. PEL Refrigerator - Smart Series

PEL Refrigerator - Desire More

Depth of Desire More

PRDM -(150-160)

1. Model PRDM-155 .Its capacity is 325 Ltrs . Its price is Rs.37,600

2. Model PRDM-150 .Its capacity is 380Ltrs . Its price is Rs.40,800 3. Model PRDM-160 .Its capacity is 420Ltrs . Its price is Rs.43,100

.PEL Refrigerator – Desire

Depth of Desire

PRD - (100-130)

1. Model PRD-100. Its capacity is 200 Ltrs . Its price is Rs.27,200 2. Model PRD-110. Its capacity is 220 Ltrs . Its price is Rs.28,700

3. Model PRD-120. Its capacity is 240 Ltrs . Its price is Rs.30,100 4. Model PRD-130. Its capacity is 260Ltrs . Its price is Rs.31,300

PRD - (135-155)

1. Model PRD-135. Its capacity is 260Ltrs . Its price is Rs.33,500

2. Model PRD-145. Its capacity is 295Ltrs . Its price is Rs.34,500 3. Model PRD-155. Its capacity is 325Ltrs . Its price is Rs.35,700

PRD - (140-160)

1. Model PRD-140. Its capacity is 360Ltrs . Its price is Rs.37,100

2. Model PRD-150. Its capacity is 380Ltrs . Its price is Rs.39,.300 3. Model PRD-160. Its capacity is 420Ltrs . Its price is Rs.41,600

PEL REFRIGERATORS PEL REFRIGERATORS

PEL Refrigerator – Arctic

Depth of Arctic

PRA - (135-160)

1. Model PRA-135. Its capacity is 260Ltrs . Its price is Rs.32400 2. Model PRA-145. Its capacity is 295Ltrs . Its price is Rs.33,500 3. Model PRA-155. Its capacity is 325Ltrs . Its price is Rs.34,300 4. Model PRA-140. Its capacity is 360Ltrs . Its price is Rs.36,000

5. Model PRA-150. Its capacity is 380Ltrs . Its price is Rs.31,900 6. Model PRA-157. Its capacity is 400Ltrs . Its price is Rs.39,400

7. Model PRA-.160. Its capacity is 420Ltrs . Its price is Rs.40,200

PEL Refrigerator – Xpression

Depth of Xpression

Model : 20185 Xp

Capacity 420 Lts. (Approx)

Price Xpression(Rs.) 39,700

Price Smart Galaxy(Rs.) 37,900

Price Smart(Rs.) 37,400

Model: 20175 Xp


Price (Rs.) 38,500



Model: 20145 Xp


Price (Rs.) 35,400



Model; 20165 Xp


Price (Rs.) 37,000



PEL Refrigerator - 6 Series

Depth of -6 Sesies

Model: PC 6400


Price Delux (Rs.) 34,400

Price Smart Galaxy (Rs.) 33,800

Price Smart (Rs.) 33,100

Model: PC 6300





Model: PC 6200





PEL Refrigerator - Delux Series

Depth of Delux Series

Model:2500 Delux

Capacity :260 Ltrs(Approx) , Price(Rs.):30,100

Model:2300 Delux

Capacity:250 Ltrs (Approx) , Price (Rs.) 29,100

Model:2100 Delux

Capacity:220 Ltrs(Approx) , Price(Rs.) 27,600

PEL Refrigerator - Smart Series

Depth of Smart Series

Model:2500


Price (Slim Line Smart Galaxy) (Rs.) 29,600

Price (Slim Line Smart) (Rs.) 29,100

Model:2300




Model:2100




Model:2009


Price (Smart Galaxy) (Rs.) 25,700

Price (Smart) (Rs.) 25,300

Length of PEL Air Conditioners

1. PEL Split Air Conditioners 2. PEL Floorstanding Air Conditioners

PEL Split Air Conditioners

PEL presents Cool life Split AC which is a technologically advanced model especially designed for Pakistani market. This masterpiece from PEL provides maximum cooling even at very high

temperatures while minimizing electricity consumption.

Depth of Split Air Conditioners

Silverline (Q)

1. Price 2 Ton Rs. 49,000

2. Price 1.5 Ton Rs. 38,100


Xpression

1. Price 2 SF Rs. 49,000

2. Price 1.5 Ton Rs. 38,100


PEL Floorstanding Air Conditioners

PEL presents Cool life Split AC which is a technologically advanced model especially designed for

Pakistani market. This masterpiece from PEL provides maximum cooling even at very high tempera

Depth of Floorstanding Air Conditioners

FS 600 - 5 Ton

Retail Price 5 Ton (H&C) Rs. 143,850

Retail Price 5 Ton Rs. 133,250

PEL AIR CONDITIONERS PEL AIR CONDITIONERS PEL AIR CONDITIONERS

FS 480 - 4 Ton

Retail Price 4 Ton (H&C) Rs. 111,150

Retail Price 4 Ton Rs. 104,050

FS 300 - 2.0 Ton

Retail Price 2..0 Ton (H&C) Rs. 78,300

Retail Price 2.0 Ton Rs. 72,900

Length of PEL Washing Machines 1. PEL Washing Machine Fully Automatic

2. PEL Washing Machine Semi auto

3. Laundry Ball

PEL Washing Machine Fully Automatic

PEL washing machines are extremely durable and include cutting edge features that help reduce washing time, save detergent and give your laundry a high quality finish. PEL washing machines comes as Full and Semi Automatic with excellent features and remarkable performance which makes washing

easy. It saves Time & Detergent and produce Magnificent laundry.

Depth of PEL Washing Machine Fully Automatic:

PEL

PEL EcoM 9000

Capacity : 9.5 kg , Retail Price (Rs.) 28,750

C apacity: 6.5 kg , Retail Price (Rs.) 22,000

PEL WASHING MACHINES

Washing Machine Semi auto

PEL washing machines are extremely durable and include cutting edge features that help reduce

washing time, save detergent and give your laundry a high quality finish. PEL washing machines comes as Full and Semi Automatic with excellent features and remarkable performance which makes washing

easy. It saves Time & Detergent and produce Magnificent laundry.

Depth of Washing Machine Semi auto :

Laundry Ball

PEL washing mashines come with a FREE laundry ball which saves water, power and money smartly. The laundry ball enhances the life of the clothes and washing machine.

Length of PELMicrowave Ovens

1. PEL Silverline Ovens 2. PEL Microwave Ovens

3. Xpression

PEL EcoM 6000

Capacity 6 Kg

Retail Price (Rs.) 11,500

Cool Features:

Saves 70% of the Detergent. Removing germs and bacteria. Soften the Hard Water, which

prevent cloths from getting rough, dull and wrinkled. Prevent discoloration and maintains the elasticity of clothes. Reduced water usage (less rinsing is required).Remove Odor. Reduced use

of Energy.

PEL MICROWAVE OVENS

PEL Silverline Ovens

PEL the trustful company name in home appliances all over the country, now introduced all new models

of "PEL Silverline" Microwave Ovens.Now PEL customers can have different models of PEL Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are available in different sizes and inner cavities (steel & painted).

Depth of Silverline Ovens

PMO 1042 B8

PMO 1042 TG/DG: Capacity 42 Ltrs , Price 11,200

PMO 1042 T

Capacity 42 Ltrs , Price 10,700

PMO 9036 B8

PMO 9036 TGS: Capacity 36 Ltrs , Price Rs. 10300

PMO 9036 TG: Capacity 36 Ltrs , Price Rs. 9600

PMO 9025 B8

PMO 9025 TGS: Capacity 25 Ltrs , Price Rs. 9500

PMO 9025 TG:

Capacity 25 Ltrs , Price Rs. 9000

PMO 9025 T Capacity 25 Ltrs , Price Rs. 8600

PMO 8021

PMO 8021 T:


PMO 8021 M: Capacity 21 Ltrs , Price Rs. 720


of "PEL Silverline" Microwave Ovens.Now PEL customers can have different models of PEL Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are available in different sizes and inner cavities (steel & painted).

Depth of Microwave Ovens

PMO 8019 SD


PMO 8019 SM

Capacity 20 Ltrs , Price Rs. 6,700

Xpression


of "PEL Xpression Microwave Ovens".Now PEL customers can have different models of PEL Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are

available in different sizes and inner cavities (steel & painted).

Depth of Xpression

PMO 2030 Grill

Capacity 30 Ltrs , Price Rs.9,600

PMO 2025 Grill


PMO 2020 XP Solo


PEL Microwave Ovens

Length of Water Dispenser

1. Silverline Water Dispenser 2.

3. Life Stream Water Dispenser

Silverline Water Dispenser

Water dispensers are a welcome addition to PEL range of home appliances. Our Silverline and Life-Stream water dispensers make life a little easier and fridge space a bit more plentiful. While Cold water

refreshes your mood in burning summer, Hot water on demand is great in the office for packets of soup, instant coffee and tea.

Depth of Silverline Water Dispenser

PLS 681 SL

Life Stream Water Dispenser

Depth of Life Stream Water Dispenser

PLS 801

Price (PLS 801 White) Rs. 12,600

PLS 691

Price (PLS 691 Silver) Rs. 14,100

PLS 528S

Price (PLS 528S) Rs. 14,200

PLS 326

Price (PLS 326) Rs. 12,500

.

Retail Price Rs. 13,900

WATER DISPENSER

LENGTH OF TRANSFORMERS

1. Power Transformer 2. Distribution Transformer

3. Dry Type Transformer

Power Transformer

Extensive experience and success in manufacturing distribution transformers led to the establishment of

power transformer division in 2005. Since its birth the division has produced transformers of ratings

31/40MVA, 20/26MVA, and 10/13MVA for ratings up to 132 KV. In order to provide its customers the

best of technology and products of international competence, PEL has combined its technical expertise

with GANZ, a renowned and experienced Hungarian transformer

Distribution Transformer

PEL made distribution transformers’ range includes oil immersed core type transformers, Dry type (VP

impregnated) transformers and autotransformers. These transformers are tailor made for various ratings.

IEC or national standards are followed. We offer distribution transformers voltage up to 33 kV and

ratings up to 30 MVA

Dry Type Transformer

There are primarily two main manufacturing techniques for dry type transformers; Cast Resin and

Vacuum Pressure Impregnated (VPI) with their own typical features. The main difference is their

insulation class; Cast Resin is Class F (155°C) and VPI is Class H (180°C). The Vacuum Pressure

Impregnated transformers not only offers in-build safety feature but there are many other advantages of

using these transformers such as improved reliability, reduced losses, minimal maintenance, enhanced

overloading capability etc.

TRANSFORMERS

LENGTH OF ENERGY METERS

1. Single Phase Static Energy Meters 2. Single Phase Electromechanical Energy Meters

3. Poly Phase Static Energy Meters 4. Poly Phase Electromechanical Energy Meters

Single Phase Static Energy Meters

Single phase static energy meter used for measurement of active (kWh) energy for Domestic & commercial consumers. The meter complies with the IEC 62052-11, IEC 62053-21.

Ratings: Rated Voltage (Un) V

......................... 230, 240

Basid Current (lb) A

........................... 10

Maximum Current (lmax) A .................

30,40

Single Phase Electromechanical Energy Meters

Single Phase Electromechanical Energy Meters Single phase active energy meter is used by house hold and small commercial customers. The meter complies with the IEC 62052-11 and IEC 62053-11.

Ratings: Rated Voltage (Un) V .........................

230, 240


........................... 10

Maximum Current (lmax) A

................. 30,40

Poly Phase Static Energy Meters

Three phase multi-rate TOU/TOD meters are used for measurement of active (kWh) & reactive (kvarh) energy in the three phase four wire and three phase three wire network for residential , commercial &

industrial consumers.

ENERGY METERS

Ratings: Description Whole Current Meter LT & HT Type Meter Rated Voltage (Un) V

......................... 3x230/400 3x230/400, 3x63.5/110


........................... 10, 20, 30 1, 5

Maximum Current (lmax) A .................

60,80,100 6, 10

Poly Phase Electromechanical Energy Meters

Poly–Phase Energy Meters are specifically designed to address the needs of consumers for low voltage networks with load conditions up to 120 A. The modern double disc technology together with carefully

monitored manufacturing processes put these amongst the best meters available in electromechanical technology.

Ratings:

Description Whole Current Meter

Direct Connected LT & HT Type Meter

CT Operated

Rated Voltage (Un) V .........................

3x230/400 3x230/400, 3x63.5/110

Basid Current (lb) A ...........................

10, 15, 20 1.5, 5

Maximum Current (lmax) A

................. 60,90,120 6, 10

LENGTH OF SWITCHGEAR

1. MV Equipments

2. LV Equipments

SWITCHGEAR

MV Equipments

Air insulated, single bus bar system Protection to IP4X (enhanced degrees as option) Maintenance- free VCB/ SF6 breakers

Interchangeability of similar rated breakers

Flexibility

Adaptable to various types of switching devices (vacuum contractor/ disconnect switches etc.)

Technical Specification

Rated voltage up to 17.5KV Rated current 630A - 2500A

Rated short time current up to 40KA Protection class IP4X CB Type Vacuum / SF6

LV Equipments

Following are some key products in LV category.

LV Distribution Panel

Indoor and outdoor type sheet steel fabricated, free standing, front or rear accessibility, cable or bus duct

connections are supplied complete with air circuit breakers, molded case circuit breakers, load break switches, necessary meters, relays and instruments

etc. Breakers of either fixed or draw–out versions can be supplied as required. Switchgears Panels are

extensible on both sides:

Technical Specification Rated voltage up to 690/750V

Rated current up to 6000A Rated S.C. Current up to 100KA

LENGTH OF PEL GANERATORS

1. Domestic Generators

2. Commercial Generators

Domestic Generators

Portable 3.3 KVA Generators (Stand by)

Portable Generators (Stand by) Portable 5.2 KVA Diesel Generators Dealers List

Capacity 1.1, 2.5, 3.3 KVA

Recoil Start Wheel Mounted Efficient Working

Automatic Voltage Regulator Over Head Valve of Smooth Running

Wheel Mounted

Key/Auto Start Sound Proof Enclosure 16 Liters Fuel Tank

8 Hours Prime Operation Free Installation for 5.2KVA Generator

Portable 5.2 KVA Generator (Stand by)

Model PG 5040 D

Rated Watts 4500

Type Diesel


PEL GANARATORS

http://www.pel.com.pk/genset-dealers.html

Model PG 3800 T

Rated Watts 3000

Type Petrol



Model PG 2500 T

Rated Watts 2000

Type Petrol



Model PG 1300 P

Rated Watts 900

Type Petrol


Commercial Generators

Built- in AMF Skid Mounted Control Panel

Base Fuel Tank for 8hrs. operation Easy Installation

Sound Proof Canopy (Optional) ATS Panel (Optional) Self Excited Alternator

REFERENCES

1. http://www.pel.com.pk/refrigerator.html

2. http://www.pel.com.pk/air_conditioner.html

3. http://www.pel.com.pk/oven.html

4. http://www.pel.com.pk/washing-machine.html

5. http://www.pel.com.pk/washing-machine.html

6. http://www.pel.com.pk/power-tr.html

7. http://www.pel.com.pk/distribution-tr.html

8. http://www.pel.com.pk/drytype-tr.html

9. http://www.pel.com.pk/energy-meter.html

10. http://www.pel.com.pk/switchgear.html

11. http://www.pel.com.pk/genset-domestic.html

http://www.pel.com.pk/drytype-tr.html

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