Type Private Limited Company

Industry Automotive

Founded4 September 1922 (as Swallow Sidecar

Company)

Founder(s) Sir William Lyons and William Walmsley

Headquarters Coventry, England, Great Britain

Key people

Ratan Tata, Chairman

David Smith, CEO

Mike O'Driscoll, Managing Director

Products Automobiles

Owner(s) Tata Motors

Employees 10,000[1]

Parent Jaguar Land Rover

Website Jaguar.com

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Our Vision

To be leading automobile dealer for the products we represent. Jaguar aims to achieve long-term, stable growth economy, the local

communities it serves, and its stakeholders. Vision is to be the most respected and successful enterprise, delighting

customers with a wide range of products and solutions in the automobile industry with the best people and the best technology".

Our Mission

We are committed to providing distinctive automotive products and exceptional service while treating our customers and employees with unyielding integrity.

Jaguar seeks to create a more prosperous society through automotive Manufacturing.

Our Core Values

We are a team Leadership We respect each other We encourage self-improvement We hold high expectations We embrace change We enthusiastically value our customer We support our community Mutual respect Associate growth & development Taking risks Excellence through quality & innovation       Efficient

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INTROUDUCTION

Is a British luxury car manufacturer, headquartered in Coventry, England. It has been a wholly-owned subsidiary of the Indian company Tata Motors Ltd. since March 2008 and is operated as part of the Jaguar Land Rover business.

Jaguar was founded as the Swallow Sidecar Company by Sir William Lyons in 1922, originally making motorcycle sidecars before switching to passenger cars. The name was changed to Jaguar after World War II due to the unfavorable connotations of the SS initials .Following several changes of ownership since the 1960s, Jaguar was listed on the London Stock Exchange and became a constituent of the FTSE 100 Index until it was acquired by Ford in 1989. Jaguar also holds Royal Warrants from HM Queen Elizabeth II and HRH Prince Charles.

Jaguar cars today are designed in Jaguar Land Rover's engineering centers at the Whitley plant in Coventry and at Gaydon in Warwickshire, and are manufactured in two of Jaguar Land Rover's plants; Castle Bromwich assembly plant in Birmingham and Hale wood Body & Assembly near Liverpool.

Sir William Lyons 1901-1985

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HISTORY

On September 4, 1922, in Blackpoll, England, two young motorcycle enthusiasts, William Lyons and William Walmsley, set up the Swallow Sidecar Company to produce sidecars for motorcycles. The company continued to make sidecars until the advent of World War II. In 1926 the company built the small Austin Seven, a "people's car" of rather Spartan design. At this point the company changed its name to the Swallow Sidecar and Coach building Co. and moved to a larger manufacturing space. There it made custom bodies for such cars as Morris, Fiat, Wellesley, Swift, and Standard.

IN1926

The company begins automobile body manufacturing, making attractive and luxurious coachword for popular makes including the Austin Seven, Morris, Standard, Fiat, Swift, and Cowley.IN 1927

Lyons decided to build a more stylish body for the Austin chassis and the Austin-7 was introduced.

JAGUAR THE FIRST JAGUAR

In 1934, Harry Weslake, regarded as one of the industry's top engine experts,    joined the company. His new cylinder head with OHV valve arrangement was quite reliable. The name Jaguar was used for the first time in 1935.  Also in 1935, William Heynes joined the company as chief engineer.

IN WORLD WAR II

During WWII, production shifted to the war effort, of course. After the war, the company's name was changed to Jaguar Cars Ltd.  And production resumed.  The first Jaguars were produced with the option of left-side driving controls!

FIRM PRODUCTION

The firm's production included limousines, convertibles, and sports cars fitted with 1.5-litre, 2.5-litre, and 3.5-litre engines. The most notable vehicle of the period was the 3.5-litre SS 100 model. This was the fastest and most famous pre-war Jaguar, with speeds of 100 mph and acceleration from rest to 60 mph in about 10.5 seconds. The engine had a compression ratio of 17.5:1. Racing successes in the Marne Grand Prix of Reims, the Villa Real International event, the Alpine Rally, The Monte Carlo Rally, and the RAC Rally made this one of the most famous Jaguar cars.

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Fuel Efficient Vehicles

While striving to offer vehicles that our customers want to buy, we continue to develop more fuel-efficient vehicles by improving our engines, reducing vehicle weight and improving aerodynamic efficiency.During 2003, we introduced a diesel-engined Jaguar for the first time: the X-TYPE 2.0 Diesel. This offers considerably improved fuel economy and lower carbon dioxide emissions compared with the equivalent petrol-engined model, while at the same time remaining true to Jaguar values and meeting our demanding standards of performance.

MERGING PEIRODJaguar merged with the British Motor Corporation (BMC), the Austin-Morris combine, to form British Motor Holdings (BMH) in 1966. After merging with Leyland, which had already taken over Rover and Standard Triumph, the resultant company then became the British Leyland Motor Corporation (BLMC) in 1968. Financial difficulties and the publication of the Ryder Report led to effective nationalization in 1975 and the company became British Leyland, Ltd.

Ford Motor Company ownership (1989-2008)

The Ford Motor Company made offers to the US and UK Jaguar shareholders to buy their shares in November 1989; Jaguar's listing on the London Stock Exchange was removed on 28 February 1990. In 1999 it became part of Ford's new Premier Automotive Group along with Aston Martin, Volvo Cars and, from 2000, Land Rover. Aston Martin was subsequently sold off in 2007. Between Fords purchasing Jaguar in 1989 and selling it in 2008 it did not earn any profit for the Dearborn-based auto manufacturer.

Tata Motors ownership (2008-present)

On 1 January 2008, Ford made a formal announcement which declared Tata as the preferred bidder Tata Motors also received endorsements from the Transport And General Worker's Union (TGWU)-Amicus[20] combine as well as from Ford According to the rules of the auction process, this announcement would not automatically disqualify any other potential suitor. However, Ford (as well as representatives of Unite) would now be able to enter into more focused and detailed discussions with Tata to iron out issues ranging from labor concerns (job security and pensions), technology (IT systems and engine production) and intellectual property, as well as the final sale price. Ford would also open its books for a more comprehensive due diligence by Tata. On 18 March 2008, Reuters reported that American bankers Citigroup and JP Morgan shall be underwriting a loan of USD 3 billion in order to finance the deal.

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26 MARCH 2008

On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors of India, and that the sale was expected to be completed by the end of the second quarter of 2008. Included in the deal were the rights to three other British brands, Jaguar's own Daimler, as well as two dormant brands Lanchester and Rover. On 2 June 2008, the sale to Tata was completed at a cost of £1.7 billion.

CURRENT POSITION

The pride of the British automotive industry now takes a passage to India. Tata Motors acquired the Jaguar and Land Rover brands in 2008 for about $2.3 billion. (Ford Motor acquired Jaguar Cars in 1989 for $2.5 billion.) Jaguar now offers a line of luxury coupes, convertibles, and sedans, including the XF (a replacement for the S-Type), XJ, XK, XKR-S, and the entry-level X-Type. Ford tried to overhaul Jaguar's money-losing operations by cutting production and consolidating manufacturing to a single UK site. The reorganization also cut jobs, retooled Jaguar's retail and marketing operations, and withdrew Jaguar from Formula One racing

FUTURE PLANNINGJaguar Cars Limited and B&W Group Ltd Announces Close Collaboration Creates Audio Excellence in Jaguar XJ03/31/2010

An exclusive partnership between Jaguar Cars Limited and B&W Group Ltd. for the 2011 Jaguar XJ, has achieved what is believed to be "the best sound system in-car". Bowers & Wilkins' close collaboration with Jaguar's design and engineering teams ensured optimal placement of speakers right at the start of the design process, and together with the use of advanced components and technologies such as the first applications of Audyssey MultEQ and Dolby Pro Logic IIx, together with DTS Neo:6, allowed the companies to significantly progress in-car audio performance. Ensuring a remarkable premium audio experience for a variety of media in the Jaguar XJ, Bowers & Wilkins pushed hard to extract the best possible results from the 1200W system for all. The XJ is the first Jaguar to offer discrete 5.1-surround sound decoding in the form of Dolby Digital and DTS audio from DVD or USB source. This provides true multichannel surround, delivering the content as the artist intended and further adding to the challenge of faithfully reproducing sound in the car. With an increased number of media formats, a variety of passenger conditions, and various listening modes available the task was to apply extensive audio experience to provide a 'true sound' experience at all times. Acoustic engineers have adeptly perfected an engaging sound experience whether the source of entertainment is music or a movie.

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M ARKET POSITION

The Jaguar XJ has been named ‘Luxury Car of the Year’ for the second consecutive year at the BusinessCar Awards 2006. Voted solely by BusinessCar readers, the Jaguar XJ was first choice over competition from BMW, Audi and Lexus

JAGUAR SOLD 100.000 CARS

For the first time in its 80 year history Jaguar has sold over 100,000 cars in a year.

JAGUAR IN GLOBAL MARKAT

In Jaguar's biggest global market, the United States, the company sold a record 44,532 cars during 2001. Sales in the United Kingdom totalled 22,120 cars, another new sales record for Jaguar and an increase of 47 per cent over 2000. Record sales were also achieved in continental Europe and other overseas markets.

In the UK Jaguar has sold just under 10,000 X-Types since its launch in May last year. Initially available with 2.5 liters and 3 liters engine variants, the X-Type has rapidly established a presence in those sectors of the compact premium saloon market in which it compete

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JAGUAR PROFIT

Jaguar made a profit of £55 million at the end of 2009 even though it made losses of £60 million in the previous financial quarter. Sales of Jaguar cars leapt by 68 percent in 2009 compared to the previous year and the British firm sold 165,000 throughout the year. Indian owner of Jaguar, Tata, said the sales boost was stronger than expected but in line with what it hoped for as the economy improved around the world. Jaguar has just secured a £340 million loan from the European Investment Bank to develop more energy-efficient cars and hybrid power.

Top Jaguar Cars Limited CompetitorsCompanies LocationBayerische Motoren Werke AG

Munich, Germany

Porsche Automobile Holding SE

Stuttgart, Germany

BRIEF DESCRIPTION ABOUT COMPETITIORS

Bayerische Motoren Werke (BMW) In the world of automobiles, few acronyms evoke as much awe as BMW. Short for Bayerische Motoren Werke, the company is one of the world's top 10 automakers. BMW's premium lineup includes sedans, coupes, convertibles, and sport wagons in the 3, 5, 6, and 7 Series. Other models include the M3 coupe and convertible, the X5 sport utility, and the Z4 roadster. In addition, BMW is known for the MINI automotive and Rolls-Royce brands, as well as its motorcycles K 1200 GT, R 1200 RT, and F 800 S models, among others. Financial services bolster the company's bottom line, as well, with purchase financing and leasing, asset management, dealer financing, and corporate fleets. About 3,000 dealer showrooms worldwide sell BMWs.

Porsche Automobil Holding SE

More than a century after its founder began designing autos, Porsche is still burning rubber. Porsche's lineup is broad: the 911, Boxster and Cayman sports cars, and Cayenne SUV series were joined by a fourth in 2009 when the Gran Turismo Panamera sedan debuted. Branded consumer goods leverage the company's global image as a premium sports car maker. Cell phones, clocks, and leather jackets are just a few items offered by the Porsche Design unit. Porsche SE and Volkswagen AG are merging; in late 2009 Porsche SE sold a 49.9% stake in its core operations to VW for approximately €3.9 billion (about $5.79 billion)

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KEY PEOPLE IN JAGUAR

Key Executives 1. Ratan Tata, Chairman

2. David Smith CEO

3. Mr. Mike O'Driscoll Managing Director

4. Mr. Connell O'Donnell Executive Vice President of Marketing & Sales

5. Dr. Mike Kinski Personnel Director and Director

6. Mr. Mark Scarpato Vice President of Retail Operation

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Tata Motors Launched Jaguar Land Rover Cars Showroom in India

Jaguar Land Rover's official entry to the fast-growing Indian car market was marked today by the opening of a flagship showroom facility at Ceejay House in Mumbai by Mr. Ratan N. Tata, Chairman of Tata Sons and Tata Motors.

Jaguar and Land Rover's award-winning vehicles are well known around the world. Jaguar has become one of the world's leading producers of beautiful fast cars. Land Rover produces the worlds most versatile all-terrain vehicles, combining refined luxury with a true breadth of capability.

The exciting new range of premium luxury vehicles available for the Indian market will include the Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover. Further details, including specifications, are available on the new Jaguar India website (www.jaguar.in) and Land Rover India website (www.landrover.in).

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2010 Vehicles by Jaguar

Model MPG

(city)

MPG (hwy)

AnnualFuel

Cost*

Greenhouse Gas Emissions (tons/yr)*

Jaguar XF8 cyl, 4.2 L, Automatic 6-spd, Premium

16 25 $2225 9.60

Jaguar XF8 cyl, 5 L, Automatic (S6), Premium

16 23 $2225 9.60

Jaguar XFR8 cyl, 5 L, Automatic (S6), Premium

15 21 $2487 10.80

Annual Fuel Costs and Greenhouse Gas Estimates are based on 45% highway driving, 55% city driving, and 15000 annual miles.

Jaguar: Manufacturing

Currently, Jaguar has 2 plants, Browns Lane and Castle Bromwich. They both are only miles away from each other, which allow to split body and assembly. With the introduction of the S-type, its production is focused within one plant.

The X 400 will broaden the manufacturing basis of Jaguar by adding Halewood, the old Ford Escord plant to the portfolio. Jaguar will then produce in 3 sites and the volume will grow to about 200,000 units a year.

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CURRENT MODELS OF JAGUAR

X-Type

The X-Type is available as a saloon and estate he X-Type is available as a saloon and estate and is priced from £21,500–£29,000.

XF

The Jaguar XF is a mid-size executive car that was introduced in 2008 to replace the out-going S-Type in the company's line-up. In January 2008, the XF was awarded the prestigious What Car? 'Car of the Year' award, as well as taking away the prize in the executive car category. The XF was also awarded Car of the Year 2008 from What Diesel? Magazine.

Engines available in the XF are a 3.0 litre V6 diesel or petrol and a 5.0 litre V8 supercharged called the "r" or naturally-aspirated V petrol, and, in the US, a 4.2L V8. Prices range from £33,000 to £59,000.

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XJ

The Jaguar XJ is a full-size luxury saloon and the company's flagship model. It has been in production since 1968 with the first generation being the last Jaguar car to have creative input by the company's founder, Sir William Lyon

XK

The Jaguar XK is a luxury grand tourer that was introduced in 2006, where it replaced the Jaguar XK8. The XK is available both as a two-door coupe and two-door cabriolet/convertible. The XK price ranges from £60,000 - £71,000

FASTEST CAR

The XJ220 (1992–1994) held the world record for the highest top speed (350 km/h, 217 mph) of a production car.

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JAGUAR ROLE IN MOTOR SPORT

The company has had major success in sports car racing, particularly in the Le Mans 24 Hours. Victories came in 1951 and 1953 with the C-Type, then in 1955, 1956 and 1957 with the D-Type. The manager of the racing team during this period, Lofty England, later went on to become CEO of Jaguar in the early 1970s. Although the prototype XJ13 was built in the mid-1960s it was never raced, and the famous race was then left for many years, until in the mid-1980s when Tom Walkinshaw's TWR team started designing and preparing Jaguar V12-engined sports prototypes for European sports car races. The team started winning regularly from 1987, and with increased factory backing the team won Le Mans in 1988 and 1990.

In the 1999, Ford decided that Jaguar would be the corporation's Formula One entry. Ford bought out the Stewart Grand Prix team and rebranded it as Jaguar Racing for the 2000 season. The Jaguar F1 program was not a success however, achieving only two podium finishes in five seasons of competition between 2000 and 2004. At the end of 2004, with costs mounting and Ford's profits dwindling, the F1 team was seen as an unneeded expense and was sold to Red Bull energy drinks owner Dietrich Mateschitz, and it became Red Bull Racing. Since 2004 Jaguar has not had an official presence in motorsport.

JAGUAR AWARDS

The jaguar has added yet another award to its long list of accolades Best Executives Car at Fleet News Award.

Beating Competition including the BMW 5 Series and Mercedes Benz E Class. The jaguar XF received high praise from the judges.

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CONCULSION

Jaguar continues to build X-type cars, both sedans and coupes, with a sporting heritage. The latest lineup includes the XJ, XK, and XF, all of which seem to share something with owner Ford and stablemate Volvo. Not for long, though--in 2008, Jaguar was sold once again, thanks to the auto industry's fall from great heights. In a neat twist on history, Jaguar (along with Land Rover) is owned by Tata Motors, based in the former British colony of India.

ADDVERTISEMENTS

BIBLOGRAPHY

1. Wikipedia, the free encyclopedia 2. www.jaguar .com

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