History of Design

Master in Graphic Design 2012 Giulia Bartolucci

CONCEPTFor each period of time I associated one designer among the rest and I introduced them with a poster that rapresents a mu-seum exibition.

15th to 19th Century

WILLIAM MORRIS (1834-1896)William Morris was an artist, designer, printer, typographer, craf-tsman, poet, writer and champion of socialist ideals.

Golden Age

MARCELLO DUDOVICH (1878-1962)Marcello Dudovich was an elegant colorist, especially at home in the world of fashion advertising. In his 1899 poster “Fisso l’idea”he combined the at-tractive muscularity of a classically painted male figure with a flat Art Nou-veau floral decoration.

Avant-gardes

LUDISLAV SUTNAR(1897- 1976)Ladislav Sutnar became the leading Czech pioneer of functio-nal design and what is now called “information design”.

The age of Modernism

EREBERTO CARBONI (1899–1984)Erberto Carboni, one of Italy’s finest modernists, was an illustrator and exhibition designer who started his career in graphic design in the 1930s. He collaborated with Studio Bog- geri and learned to use photography and photomontage.

PAUL RAND (1914–96)Simplicity and visual contrasts were common element of Rand’s designs; he used freely invented shapes as symbolic and expres-sive visual tools, and was able to reduce com- munication content to its essence without being sterile or dull.

International postwar style

MARTIN SHARP (b. 1942)The Australian artist Martin Sharp was art director and chief cartoonist at Oz; he was also the author of many famous con-cert posters.

The Sixties Revolution

From Postmodernism to the Digital Age

DAVID CARSON (b. 1952)A former professional surfer with a degree in sociology and a few months of de-sign school, Carson experimented his craft art directing var- ious music, skatebo-arding and surfing magazines through the 1980s.