Hispanics Influential -- ok now what?

Big IDEAs + Marketing Strategy + Business Capital & Expansion Services

March 4, 2009

Big IDEAs + Marketing Strategy + Business Capital & Expansion Services2

Fast Forward


No One


Disputes The Figures


Over 45 million

Sources: Pew Hispanic Center/US Census


largest ethnic group

in the U.S.



15% of US population


Oops! They forget…


Any Boricua’s in the house?


That’s not counting Puerto Rico’s 3.9 million residents


50 million by 2010



138 million by 2050



OMG is right!


30% of the population, still not counting Puerto Rico


U.S. Born


Outpacing immigration


1 in 2 births in


Hijole(wow)


60% below the age of 30



compared to 42%of all U.S. residents



Remember the 1 in 2 births?


They have older siblings…


Hispanic teens represent1:5 teens



$20 billion inspending power



Padre(Cool)


Lets play un juego


If the US Hispanic population where a country …how big would it be?


As big as any of these?

Canada

Australia

Greece

Sweden


Canada is 36th

Australia is 51st

Greece is 74th

Sweden is 88th


We are mas grande!Can you say 28th largest country in the world


In the greater Los Angeles media market (5 counties) there are 6,598,578 Hispanics…


This would be the 99th largest country in the world.

Jordan is 104th, Denmark is 108th, Norway is 114th

and Ireland is 118th


There are over 2.5 millionHispanic-owned businesses in the US.


The growth rate by Hispanic businesses is 3 times the national average


10% of all small business are Hispanic


Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database


The Hispanic Market has notoriouslybeen overlooked. Among some of

the false perceptions are that Latinosdon’t have spending power…?


$980 Billion in 2008


We were on track to hit $1 Trillion by 2010


Alone, US Hispanics would be the 16th largest economy in the world


Taiwan is 16th, Turkey is 18th, Poland 19th,

Saudi Arabia 20th, and Israel 31st


Which Latinos have the money?


397,148 Hispanic HH households in 2008 with annual income of over $150,000

609,624 households by 2013


Hispanics spend 9% more timeonline than non-Hispanics


Latinos over-index in Text Messaging:42% Latinos

34% African Americans28% Non-Hispanic Whites

Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008


Latinos over-index in Mobile Games:15% Latinos

11% African Americans6% Non-Hispanic Whites

Sources: Pew Internet & American Life Project, More Access to Data and Information, March 5, 2008


Latino households over-index on cellphone expenditures, spending106% of the amount spent by

non-Latino households

Sources: Latin Force, American Marketplace Datastream 2008 Series


66% Latinos report they keep up withthe latest developments in technology

Sources: Terra Networks, Terra.com Hispanic Syndicated Survey conducted by Comscore Media Metrix, as cited in press release May 2008


72% have computers and televisionsin the same rooms



75% use the Internet and watch TValways or very frequently



40% go online to research productsbeing advertised on TV



Who are these people he’s talkingabout?


15.5 million Hispanics up to age 17or 21% total population in this age group



In 2013, Hispanic youths 0 to 17 willballoon by another 11%, compared to a.04% increase among the Non-Hispanic

youths ages 0 to 17



In Los Angeles - 62% of 0 to 17year olds are Hispanic



316 U.S. Counties in 2009 are”majority-minority”

meaning that the non-Hispanic white population isless than 50% in these areas, many of which are the

largest counties in the nation.



Retirement ages of 65 plus isdisproportionately non-Latino. In 2013,

Non-Latinos will form 92% of theretirement-age population.



This will have important implicationsfor public service and economists

planning the future of theAmerican economy and its tax base.



Q: So how as a community do weleverage this enviable position?


Lets play what if?


Sources: Latin Force Group BizBaseTM Business Enterprise & Contact Database


This year it's estimatedAmericans will spend$558 billion dining out.

Sources: Boston Globe Article: The Greenest of them all. By Devra First. Dec. 3 2008


They account for 33%of all US retail electricity use



The average restaurant goes through300,000 gallons of water a year



What if…Latino Restaurant owners:1. Use Low-flow spray nozzles to save water.2. Use Fluorescents which use a lot less energy than

standard bulbs.3. Have used frying oil picked-up and passed on to

people who fuel their cars with it.4. Buy local food - fish and meat don't travel far.


My point is…we are concentratedgeographically and often byindustry…with just these two

realities there is influence to makechange happen


Gracias!(thank you)


Interested in Latinos & Green?

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Email me: [email protected]

Special thanks to:


Q: So how as a community do weleverage this enviable position?

Hispanics Influential -- ok now what?

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