Hispanic-Today 2012

GameStop CEO

J. Paul RainesGovernment Resources For Hispanic EntrepreneursExpert Human Resources AdviceFranchise Success StoriesAlways In Demand CareersHow To Develop A Hispanic Resume

On What Makes A Great Leader

www.hispanic-today.com

Also Inside:

Fortune 500Hispanic CEOsWho’s Who

Contact the Laney Graudate School to learn more.

+1 (404) 727-6028gradschool-l@listserv.cc.emory.edugraduateschool.emory.edu

Laney Graduate School Degree Programs

Anthropology

Art History

Behavioral Sciences and Health Education

Bioethics

Biological and Biomedical Sciences

Biochemistry, Cell and Developmental Biology

Cancer Biology

Genetics and Molecular Biology

Immunology and Molecular Pathogenesis

Microbiology and Molecular Genetics

Molecular and Systems Pharmacology

Neuroscience

Nutrition and Health Sciences

Population Biology, Ecology, and Evolution

Biomedical Engineering

Biostatistics

Business

Chemistry

Clinical Psychology

Cognition and Development (Psychology)

Comparative Literature

Computer Science and Informatics

Development Practice

Economics

Educational Studies

English

Environmental Health Sciences

Epidemiology

Film Studies

French

History

Graduate Institute of the Liberal Arts

Health Services Research and Health Policy

Mathematics

MD/PhD

Music

Neuroscience and Animal Behavior (Psychology)

Nursing

Philosophy

Physics

Political Science

Religion

Sociology

Spanish

Women’s, Gender, and Sexuality Studies

As a world-class research university ranked #20 among 260 national universities, we position our students for career success and leadership in their communities. In today’s job market, a graduate degree from Emory University’s Laney Graduate

School is an investment in your career. Located in Atlanta, Georgia, we offer more

than 40 master’s and doctoral programs in business, nursing, public health, the

biomedical and natural sciences, the social sciences and the humanities.

We offer unique professional development opportunities to help students expand

their professional networks, connect to successful alumni and travel in support

of their work.

Invest In Your Career. Impact Your Community.

Expand Your Thinking.Discover The Unexpected.Create New Knowledge.

EmoryLGS-HispanicToday-2011-v3.indd 1 8/29/11 16:52

http://graduateschool.emory.edu/

Contact the Laney Graudate School to learn more.

+1 (404) 727-6028gradschool-l@listserv.cc.emory.edugraduateschool.emory.edu

Laney Graduate School Degree Programs

Anthropology

Art History

Behavioral Sciences and Health Education

Bioethics

Biological and Biomedical Sciences

Biochemistry, Cell and Developmental Biology

Cancer Biology

Genetics and Molecular Biology

Immunology and Molecular Pathogenesis

Microbiology and Molecular Genetics

Molecular and Systems Pharmacology

Neuroscience

Nutrition and Health Sciences

Population Biology, Ecology, and Evolution

Biomedical Engineering

Biostatistics

Business

Chemistry

Clinical Psychology

Cognition and Development (Psychology)

Comparative Literature

Computer Science and Informatics

Development Practice

Economics

Educational Studies

English

Environmental Health Sciences

Epidemiology

Film Studies

French

History

Graduate Institute of the Liberal Arts

Health Services Research and Health Policy

Mathematics

MD/PhD

Music

Neuroscience and Animal Behavior (Psychology)

Nursing

Philosophy

Physics

Political Science

Religion

Sociology

Spanish

Women’s, Gender, and Sexuality Studies

As a world-class research university ranked #20 among 260 national universities, we position our students for career success and leadership in their communities. In today’s job market, a graduate degree from Emory University’s Laney Graduate

School is an investment in your career. Located in Atlanta, Georgia, we offer more

than 40 master’s and doctoral programs in business, nursing, public health, the

biomedical and natural sciences, the social sciences and the humanities.

We offer unique professional development opportunities to help students expand

their professional networks, connect to successful alumni and travel in support

of their work.

Invest In Your Career. Impact Your Community.

Expand Your Thinking.Discover The Unexpected.Create New Knowledge.

EmoryLGS-HispanicToday-2011-v3.indd 1 8/29/11 16:52

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4

J. Paul Raines - GameStop CEO

Editor’s LetterHello Preparation, Meet Opportunity

In 1979, Roberto Goizuetta became the first Hispanic CEO of a Fortune 500 company when he accepted the presidency of The Coca Cola Company. Today, only four of the 500 companies comprising Fortune’s list of vaunted corporations have an individual of Hispanic descent at their helm.

All of them are male by the way and yes, you’ll meet all four in this issue.

Remarkably, the fastest-growing segment of the American population, and the second-largest ethnic group in the country, has comparatively little repre-sentation among the ranks of the top executives at the nation’s largest companies. The reasons for this are as many and varied as the companies themselves. But if you were to ask the members of the board of directors of those companies, it’s a safe bet they’d say the position goes to the most qualified person.

There’s an old saying; “Luck is what happens when preparation meets opportunity”. In other words, before the opportunity must come preparation—if you are to achieve success.

In this issue of Hispanic Today we’re going to highlight some of tools needed to ensure that preparation is comprehensive. One of the exist-ing Hispanic Fortune 500 CEOs highlights what boards of directors are looking for when they’re seeking a CEO to run a company. We’ll also examine government funding programs for Hispanic entrepreneurs, take a look at how franchising has helped two Latino business owners find success, and introduce you to a well-paid career path in which qualified individuals are always in demand.

Social media, as you probably know, is one of the hottest things going right now. Many people are discovering you can do a lot more with it than share goofy pictures of your last family outing. A number of people are leveraging social media to benefit their job searches and career advance-ments. Corporate human resources expert Edward Avila provides useful advice for using social media to maintain contacts and find new positions.

As always, we list the foremost Latino professional organizations in the country, packed with people just like you who have made it and are willing to help others make it too. On our book-shelf, you’ll find 250 of today’s best-paying jobs, a raft of dynamic job search strategies, and a comprehensive guide to finding money for college.

In other words, everything you’ll need to prepare yourselves for the opportunities that will present themselves to you is here.

Good Luck.Lyndon Conrad Bell.

EditorHispanic TodayU.S. Census Bureau Data

GameStop CEO

J. Paul RainesGovernment Resources For Hispanic EntrepreneursExpert Human Resources AdviceFranchise Success StoriesAlways In Demand CareersHow To Develop A Hispanic Resume

On What Makes A Great Leader

www.hispanic-today.com

Also Inside:

Fortune 500Hispanic CEOsWho’s Who

On the CoverComing to GameStop with an extensive

retail background, Raines oversees the opera-tions of a company ranked number 262 on the Fortune 500. The world’s largest multichannel

video game retailer, GameStop’s retail network and family of brands include 6,627 company-

operated stores in 17 countries worldwide.

J. Paul Raines - GameStop CEO

Features CliCk on a paGe numbeR to Go to that StoRy

Edward Avila - The Human Resources ExpertPage 16

Page 22

offering sound advice for managing and building careers, edward avila is a human resources professional and founder of myJoblinx, a social recruiting solution leveraging Facebook for active and passive job seekers looking to cre-ate and expand their professional networks, as well as connect to companies on Facebook.

in 1979, Roberto Goizuetta became the first hispanic Ceo of a Fortune 500 company when he accepted the presidency of The Coca Cola Company. in 1981, he was also elected chairman of the renowned soft drink company. Thirty-one years later there are four hispanic Ceos running Fortune 500 companies, and here they are.

PUBLISHEREqualityMagazines.com

ManagIng dIREctoRJeff Palmatier

dIREctoR - MaRKEtIngMark cohen

EdItoRLyndon conrad Bell

aRt dIREctoRFran Sherman

WEBMaStERVince ginsburg

oFFIcE ManagERRobin cohen

HISPanIc todaY is a publication of EqualityMagazines.com

this publication is dedicated to informing the Hispanic community of job and career opportunities. Views and opinions expressed within the publication are not necessarily those of the publisher. the publisher reserves the right to reject or edit any copy, advertising, or editorial, the publisher is not responsible for any unsolicited materials.

copyright 2012. all rights reserved.

For advertising, [email protected]

For editorial, [email protected]

EqualityMagazines.comHISPanIc todaY13351 Riverside dr., #514Sherman oaks, ca 91423tel: 818-654-0870http://www.hispanic-today.com

Departments:Page 08: News & ViewsPage 28: Book Shelf: Education and Career StrategiesPage 29: Guide To Latino Professional Organizations

Page 20

Who’s Who Among Hispanic Fortune 500 CEOs

Page 2 – Emory University’s Laney Graduate School Page 3 – Acushnet Page 6 – Nestle Nutrition Page 7 – CVS/CaremarkPage 9 – DirectEmployers Page 11 – Lockheed Martin

Ad Index:Page 13 – Talent GuardPage 18 – CovancePage 19 – C. R. BardPage 24 – Rehrig PacificPage 25 – VitasPage 26 – L.A. County Fire Dept.Page 27 – LAPDPage 27 – Golden Corral

Page 27 – Jacobs TechnologyPage 27 – E. & J. GalloPage 27 – American PacificPage 28 – City of Hollywood, FL Page 28 – Vanasse Hangen Brustlin Page 29 – Bristol-MyersPage 29 – HSB GlobalPage 30 – Union Pacific

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character to our mission of improving lives daily.

CVS Caremark celebrates those who have

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jobs.cvscaremark.comCVS Caremark is an equal opportunity employer supporting a drug-free work environment.

TMP PRODUCTION BOS020871B

JLFORD

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veterans

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2011

http://www.nestleusa.com/PubCareers/Default.aspx

8

&

(newsuSA) - Faced with an intimidating job market and sizeable student loans, students must give serious thought to which college degrees will help ensure a job with a sub-stantial salary.

While the phrases “guarantee a job” and “substantial salary” are nearing extinction, job reports and salary trends indicate a few reliable, profitable and in-demand careers. Most notably, engineering.

Engineering is consistently listed in Cnn’s “Best Jobs in America,” and it’s a top-paying field that reports high worker satisfaction. What’s even more promising? Data from 2012 show that engineering salaries are rising.

“Engineering continues to be one of the most robust professions,” says Thomas G. Loughlin, executive director of the American Society of Mechanical Engineers (ASME). “It’s one that offers immense gratification along with con-crete economic benefits. The unemployment rate among engineers is currently about half the national average.”

Loughlin isn’t understating when he says, “economic benefits.” The Huffington post rounded up the top 15 col-lege majors with the highest pay, and eight of the 15 were engineering degrees.

The “2012 Engineering Income and Salary Survey” conducted by ASME and the American Society of Civil Engineers (ASCE) revealed that nearly 72 percent of those surveyed received a salary increase. In 2012, engineers earned an average income of $103,497 -- a four percent rise from last year.

Whether in response to the promising salary or presi-dent Obama’s push for more engineers in the American Jobs Act of 2011, some colleges are seeing more engineer-ing degrees. A new Hampshire report on higher education said the greatest growth was seen in the field of engineering in the past five years.

The recent surge can’t come at a better time as public and private companies need more engineering graduates from American schools. The u.S. still produces fewer engineers than other nations, roughly 70,000 American engineers compared to 600,000 and 350,000 from China and India, respectively. Since more education means higher pay, engi-neering colleges will likely stay on the upward trend.

To be frank, the field of engineering isn’t going anywhere but up. Learn more at www.asme.org. HT

News ViewsEngineering Field Sees Low Unemployment, Higher Pay

Visit www.Employers.Universe.jobs or call (866) 268-6206 toll-free to learn more

© 2011 DirectEmployers Association, Inc., a nonpro�t consortium of leading global employers

anything you can imagine

Imagine the possibilities

http://www.directemployers.org/

10

&

There was a time when looking as generic as possible ethnically was an advantage for people of color when ap-plying for jobs. And, while you still want to avoid coming across as so “ethnic” you cause undue concern, the fact of the matter is many companies today are actively seeking to improve the diversity of their organizations.

In other words, hiring competition for ethnically diverse candidates is on the rise. Many larger corporations are actively seeking diverse talent to gain a competitive advan-tage in today’s somewhat difficult economy and in recogni-tion of future population trends and shifts.

That said, the trick becomes how to reveal your ethnic-ity without writing “HELLO! I’M HISpAnIC!!!!” across the top of your resume in 24-point italicized type—triple underlined.

There are a number of very tasteful ways to do this. Among them…

1. Listing your memberships in professional clubs and relevant community organizations specific to your eth-nicity telegraphs your heritage without stating it directly. Further, it demonstrates community involvement and concern.

2. Spanish language skills are becoming more and more critical in society in general as the Hispanic population of the united States continues to grow. Touting your bilingual ability and demonstrating an ability to com-municate clearly and professionally in both English and Spanish is a useful strategy.

3. When citing your professional duties and accomplish-

ments, incorporate keywords that enable you to demon-strate your Latino heritage—again—in a highly profes-sional context and a very sophisticated manner.

4. Facebook, Twitter, LinkedIn, and you Tube all give you an opportunity to display your ethnicity without hitting people over the head with it. you can create videos and social media profiles that highlight your ethnicity, while simultaneously demonstrating your competence in your chosen field of endeavor.

5. Detail secondary education, professional positions, con-tinuing education experiences, and any other pertinent qualifications you may have that are ethnically specific.

As you have no doubt read in any number of places, your resume is your foot in the door before your face ever gets into the place. By demonstrating your Hispanic heri-tage subtly in the makeup of your resume, you may well give yourself a leg up on mainstream candidates—if the company you’re applying to has a strong history of hiring diverse candidates.

Which, of course begs the question; how do you know what kind of organization you’re applying to? A good place to start is the Career Gallery at Hispanic-Today.com. There, you’ll find a listing of companies specifically seeking and recruiting Hispanic applicants. Demonstrat-ing the added value you bring to a situation because of your Latino heritage may well be the deciding factor when it comes to getting that coveted position with a growing company. HT

News Views

Five Strategies For Developing A Hispanic Resume By LyNDON CONRAD BELL.

At Lockheed Martin, we believe that in order to have a world-class supplier base, we must provide opportunities for

a wide range of businesses to work with us. Veteran-owned businesses bring a special perspective with them that

enables us to deliver innovative solutions and new ideas to our customers. And we’re proud to say that putting supplier

diversity into practice has made us one of DiversityInc magazine’s Top 50 Companies for Diversity. Lockheed Martin.

Supporting veterans and veteran-owned businesses. We always have. And we always will.

www.lockheedmartin.com

NEVER UNDERESTIMATE THE POWER OF

EXPERIENCE©

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artin

Cor

pora

tion

300-63487_SupplierDiv_Veterans_Cent_BP.indd 1 7/13/12 2:34 PM

http://www.lockheedmartin.com

12

&According to the most

recent u.S. Census Bureau data, Hispanics are open-ing businesses at a rate three times faster than the national average. And, what was once regarded as a minority group now represents the fastest-growing segment of the na-tion’s economy.

While all of the controversy over illegal immigration may lead one to believe the u.S. is anti-Hispanic, the fact of the matter is more and more government resources dedicated to helping Hispanic entrepreneurs start-up, operate and grow, are becoming more widely available both in local communities and on the Internet—if you know where to find them.

Here’s a breakdown of some of the best government and non-profit resources and programs, which specifically sup-port Hispanic business growth.

GEt LOcaL, ExPErt Start-UP advicE En ESPañOL

If you are thinking of starting a business or are already engaged in the early stages of business ownership, get valuable in-person advice as well as networking opportu-nities from numerous local organizations who specialize in promoting the growth of Hispanic businesses through training, advice, and loan assistance, and more.

Here are a few to consider:• Minority Business Development Centers (MBDC) local

MBDC can connect you with loan programs, training courses, one-on-one assistance, and other services that help minority business owners succeed.Read more about what the MBDA has to offer:’The Minority Business Development Agency: Essential Tools & Resources for Minority Entrepreneur’.

• Small Business Development Centers (Centros de Desar-rollo Empresarial)’ SBDCs provide small business advice, training and networking opportunities in local com-munities across the country. Learn more about SBDC en Español or find an SBDC near you.

• united States Hispanic Chamber of Commerce - This national body can connect you with over 200 local chapters; find a local Hispanic Chamber of Commerce.

FUndinG FOr HiSPanic-OwnEd BUSinESSES

Getting financing can be the most challenging part of starting a business - the easi-est route may be to consider a loan from a bank that is

guaranteed by the Small Business Administration (SBA). Although, be aware that the SBA doesn’t give any special consideration to Hispanic entrepreneurs in its programs or during the approval process.

To help you understand more and find the right loan for your business, the SBA offers a version of its Web site in Spanish where you can get facts and information about these loans as well as other resources: http://www.sba.gov/espanol/.

An alternative to the SBA-guaranteed loan option is to talk to your local u.S. Hispanic Chamber of Commerce, many of these chapters work with banks and lenders to administer loan programs for Hispanics.

For additional guidance on small-business loans, visit Business.gov at http://business.gov/start/minority-owned/ or en Español: http://business.gov/espanol/.

OnLinE GOvErnMEnt rESOUrcES FOr HiSPanic EMPrESariOS

From the IRS en Español (check out their resources and forms for businesses) to information from Business.gov (Recursos para Empresas en Español) there are many government resources now available in Spanish that help Hispanic-owned businesses grow their businesses while also helping them navigate the maze of regulations that accompanies business-ownership.

Another government-sponsored resource to check out is SCORE (part-funded by the SBA). SCORE offers online small business workshops in Spanish. HT

News ViewsGOvErnMEnt rESOUrcES for Hispanic Entrepreneurs

13

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14

Franchises Offer ready Small Business OpportunitiesBy GRAHAM CHAPMAN

to gain financial and political clout, more Hispanics are pursuing the Ameri-can dream by opening their own businesses. Recent census data shows the number of Hispanic-owned businesses in the U.S. has increased in a five-year span by nearly 44% to 2.3 million – more than twice the national rate of non-Hispanic owned businesses.

H I S PA N I C S A N DFRANCHISING

Hispanic business owners cite family, community and independence as the core reasons they set up their own shops. Others say they went into busi-ness because it’s the only way to survive and thrive in a grueling economy if you’re not highly educated or speak the language. Franchises often offer ready entry into the world of small business for Hispanic entrepreneurs.

ALEx AND MARIA MARTINEz (I9 SPORTS)

Alex and Maria Martinez own an i9 Sports youth sports franchise in Miami. They were both born to Cuban parents and watched their single moth-ers work themselves to the bone to support their families when they moved to America.

Maria says, “My mother worked two jobs to sup-port me and my grandparents. She worked all the time because she was the breadwinner and I made a promise to myself that if I was going to work that hard it would be for myself.”

While Maria has a deep educational background, a Bachelor’s in psychology and Master’s in Social Work, her husband Alex was only able to complete an Associate’s degree from a community college before feeling pressure to enter the workforce. He says his lack of higher education held him back in

his job advancement as a salesman, so he quit to start his business.

To make ends meet, Maria held down a full time job as a school social worker when Alex started his i9 Sports franchise. At night, after she made dinner for their two children, Maria would run the books of the business—often working more than fifteen hours a day. “I saw my mother do it and I knew I had to do it to keep my family going,” she says.

Eventually, Maria was able to quit her job and work with Alex full time in the now thriving busi-ness. Alex says, “We have the freedom to work from home in shorts and t-shirts and I’m working for my own family, my own destiny. I’m not work-ing to make someone else rich.”

Hispanics cite these reasons for the growth in Hispanic businesses: • If you’re not well educated or speak the language

well, you can’t get a good job that pays enough to support your family and live a quality life.

• High unemployment makes the job market even tougher - especially if you’re Hispanic.

• Hispanics have strong work ethics. They have watched generations before them work two, sometimes three, jobs to provide for their fami-lies. These experiences give them the stamina to open a business and work to the bone to make it successful.

• Hispanics often saw limited income potential in their countries no matter how hard they worked. When they come to America, they learn that if you work harder, you can make more money and that incentive has Hispanics opening up busi-nesses.

15

• Hispanics have strong family sup-port and often pool family money to start a business and hire family mem-bers to keep it going. Often multi-generational families live together, so grandma can watch the children while parents work long hours to start a business and keep it thriving.

• Hispanics who immigrate here sometimes believe that the Ameri-can government will cover costs like, say, healthcare just like in their home country. When they come to America, though, they suddenly real-ize they’re truly on their own and they might as well “do their own thing.”

Growing population: The u.S. Hispanic population grew by 43% in the last decade, surpassing 50 million and accounting for about 1 out of 6 Americans. Analysts say the growth is propelled by a surge in births in the u.S. rather than immigration and by the year 2050 Hispanics will make up one third of America’s population.

yOLANDA SCHON (SENIOR HELPERS)

yolanda Schon owns Senior Help-ers, an in-home senior care franchise in Miami. A single mom, she moved as an adult with her son and parents from Venezuela to the united States. She worked in Miami as a purchasing manager for a developer for years, but when the building industry collapsed in the recession, she got laid off and couldn’t get a job. yolanda says she was able to open her own business because her son, now 29, helped her every step of the way. When she went to training to learn about Senior Helpers, her son, even though he has a full time job as a financial manager, took a week off from work to train with her so she would fully understand the ropes. He manages her financial books every month and guides her on every step of the business.

“My son is totally involved and I couldn’t do it without him,” yolanda says. “Even my mother is involved and is praying for me so much all the time, I don’t even have to pray. Our cultural traits of family support and involvement gives Hispanics an extra edge to become successful business owners. “

Ironically, yolanda says sometimes it’s that same family support that makes her business—in home senior care—some-times a tough sell to the Hispanic com-munity. Hispanics think it’s their job to take care of mom or dad—or mom and dad assume their sons and daughters will care for them. It’s not always the case.

“Sometimes the children can’t help take care of their parents and that’s often hard for Hispanic parents to under-stand”, yolanda says. “So it’s this same family bond that helped me start my business that in a way can work against me in the Hispanic community.”

yolanda also says some Hispanics who move here are used to relying on government programs to take care of the elderly. yolanda says they don’t real-ize that in America if you don’t take care of mom and dad, the government isn’t going to do it for you and you may need to hire someone who will. HT

From top to bottom:i9 Sports flag football team posing for pre-game picturei9 Sports players celebrating the end of a successful seasoni9 Sports coaches handing out end of season trophiesi9 Sports owners Alex and Maria Martinez offering congratulations for a big win

Right: Senior Helpers Owner

yolanda Schon

manning the booth at a

local eventBelow: Senior

Helpers Owner yolanda

Schon with one the fami-lies her com-pany serves

1616

networking works: How to reconnect with Old contacts to Find a Job

By EDWARD AVILA

career coaches agree; even if reconnecting with stale networking

contacts is uncomfortable, it’s a vital part of job hunting. Keep in touch when you can, but don’t worry too much if it has been months—or even years! Life happens, people get busy – everyone is busy. Your contacts will appreciate hearing from you when you get a moment.

edward avila: human resources expert

“We often don’t realize we have a treasure chest full of relationships we’ve built over the years. Once you recon-nect, you may actually light a potential networking fire,” says Linda Gunther, Human Resources and Organization Development professional. “Remember, people you may think have forgotten you, actually think about you and wonder what you are doing now.”

These five tips will help you reconnect with an old friend or former colleague.

INSIGHT #1: STEP OUT OF THE SHADOWSWhether you’re rebuilding a faded workplace bond

or digging up your old Rolodex full of business cards of acquaintances whose faces escape your memory, avoid feeling guilty. you had a rapport with them at one point;

that has not gone away just because you have not been in touch.

The best thing to do is reach out to former co-workers or colleagues, ask how they have been and let them know your current situation. “Do not be shy if you need to remind them who you are, how you met and how you used to interact with one another using details from the past. plant the seeds of trust,” said Lidia Lopez, a recent job seeker.

If the idea of tapping someone out of the blue makes you squirm or nervous, try to connect first with a mutual friend and ask how your prospective contact is doing. When you do connect with your former acquaintance, mention you’ve spoken to the friend you have in common. Try to keep the discussion natural and informal.

Networks are great but don’t replace the human touch of networking,” said Mary Alvarado, a volunteer career coach, “Invite them to an informal setting, such as a coffee shop. It helps re-establish the relationship.”

17

networking works: How to reconnect with Old contacts to Find a Job

Edward Avila is Human Resources professional and founder of myJoblinx, a social recruiting solution, which leverages Face-book for active and passive job seekers looking to create and expand their professional networks and connect to companies on Facebook. For more of Edward’s advice and to learn more about myJoblinx, visit http://www.myJoblinx.com.

human resources expertIf calling people during a time

of need makes you feel desper-ate, attend a social event like a Meetup group and network with people with whom you may have a similar interest who may help you with job leads.

“When meeting new people, I always introduce myself and ask questions about their background and interests. update them on what you are currently doing and your plans for the near future.” Lopez said. “The important thing is to make a connection.”

INSIGHT #2: IT’S OK TO ASKFor many, asking for help is

challenging. you don’t want it to seem as if you’re asking for a handout or for charity. However, most people understand what’s going on with the economy, and they’ll probably be happy to hear from you. Ask friends and neighbors for help – they are all connected to someone who might know of a job opportunity you’d otherwise miss. Just be up-front about your intentions when you reach out to them.

When you reconnect, ask for something that’s easy to give; advice, information, a lead, or insight. you’ll be surprised how many people are willing to help if they are only asked.

It is also helpful to set up the stage and be transparent about the purpose of a meeting. Suggest a 10-minute call or an invitation for coffee to talk about something specific.

INSIGHT #3: GET CON-NECTED

Social networking sites like Meetup, LinkedIn and Facebook can help alleviate anxiety over dropping a line to someone you were chummy with years ago. These social networking sites are career gateways and often lead to contacts even faster than job boards.

“If you’re not sure where to begin with reconnecting with ‘stale work contacts’, start with old college professors, university mentors, old bosses, organization

members, and former colleagues,” Lopez shared, “you be surprised how many people you know and how easy it is to reconnect with them using today’s social net-working tools.”

Career coaches warn online connections can seem imper-sonal, and phone or face time is usually the best way to ask for a favor. However, you can use networking sites to make the initial contact, then try and set up a short appointment or phone call. “Social networks are great but don’t replace the human touch of networking,” said Mary Alvarado, a volunteer career coach, “Invite them to an informal setting, such as a coffee shop. It helps re-estab-lish the relationship.”

Create a 30-second commercial (elevator speech) you can use anytime someone asks “What do you do, what type of job are you

hoping to find?” use it often, both in person and online.

INSIGHT #4: BE THANKFULpersonal touches like thank you

cards will show you appreciate assistance and support. Also, this little gesture may keep you at the front of someone’s mind. Forget-ting to follow up could make them forget about you when a job pops up.

When you finally get a job, remember to thank everyone and update them with your new status, to keep the network fresh. Stay

in touch; don’t just reach out to old friends or former colleagues only when you need something—which leads to my last tip.

INSIGHT #5: PAy IT FOR-WARD

Be gracious and understanding when you suddenly hear from an old colleague out of the blue after a number of years. Be responsive and make the time to help them since someone else made time for you. Just applying online does not necessarily fill jobs; people who know people fill jobs. Accord-ing to a report from ABC news, 80% of today’s jobs are landed through networking. This per-centage of networkers represents smart jobseekers, people who understand looking for and find-ing work takes work. HT

DIVERSITYAt Covance, we respect, value and understand the differences of each of our employees and create a work environment that encourages, develops and leverages their diverse capabilities to achieve our business goals. Simply speaking, our vision statement is to — build competitive advantage by optimizing the impact of diverse skills, cultures, ideas and experiences of every employee around the globe.

We believe that diversity is not about legal requirements, affi rmative actions, quotas, or minority representation. Rather, its focus is on awareness, inclusion, respect, understanding and developing a supportive work environment for all employees regardless of age, gender, ethnic background, or sexual orientation.

Bring your unique talents to Covance. Visit www.covancecareers.com to learn more about a career with Covance and search open job opportunities.

I S I N O U R C U L T U R E

Diversity within Covance is alive and universal. EOE

www.covancecareers.com

http://www.covancecareers.com/index.php

1919THE BLACK PERSPECTIVE8

ClimbersWanted.To us, “diversity” meansmore than “race” or “gender.”

It means developing,manufacturing andmarketing life-enhancingmedical technologies inseveral therapeutic fields.

It means cultivating a work-force that spans a variety ofcultures around the globe.

And it means fostering thecareers of talented individuals,whatever their background oravenues of interest.

Take the next step in yourcareer. Visit us at:

C. R. Bard, Inc. is an Affirmative Action/Equal Opportunity Employer

www.crbard.com/careers

TM

http://careers.crbard.com/

20Linda - Convention Center Hotel

Florida International University

all systems

at“Go”

A visit to the corporate governance page of the gameStop Web-site will reveal Paul

Raines is chief execu-tive officer of GameStop. Further, you will learn he served as chief operat-ing officer of the company from September 2008 to June 2010.

Coming to GameStop with an extensive retail background, Raines oversees the operations of a company ranked number 262 on the Fortune 500. The world’s largest multichannel video game retailer, GameStop’s retail network and family of brands include 6,627 company-operated stores in 17 countries worldwide.

One of the most global retailers on the planet, GameStop is perhaps best known as a purveyor of pre-owned video games. The company buys, sells and trades video games as well as sells refurbished elec-tronics to the tune of some $9.55 billion in annual revenues.

And while all of this information is readily available on the Internet,

to really get to know J. paul Raines, we had a conversation with him re-cently to learn who he is and how he got to where he is today.

Hispanic Today: To what do you attribute GameStop’s success where others have tried the used games business model and were less suc-cessful with it?

J. paul Raines: Our broad array

of offerings is key to our current business strategy. In addition to games, we sell refurbished tablet com-puters, iphones, ipads, and digital content as well. We’re in a lot of businesses. GameStop, at its core is an entrepreneurial organization, and in many ways we still run with the speed, agility, and hunger of a startup. We actually run this company like a collection of shopkeepers, more so than a big corporation. We’re always innovating; always looking for new businesses to compliment our current business and so we’ve continued to grow.

HT: Interesting you should say your management team runs the company like independent shopkeep-ers. Visiting your retail locations, one would be hard pressed to know they were part of a chain, they feel more like the local video store used to. How do you maintain that?

JPr: It starts with our employees; they have a tre-mendous passion for video games. Customers can feel that when they come into one of our stores. We also sort and merchandise our stores based on the local community, in a Latino neighborhood, we’re going to stock a lot of FIFA Futbol, we’re going to have a lot of Major League Baseball in Miami and in puerto Rico where people play a lot of baseball. We market locally, at the individual level. In other words, we try really hard to make sure our stores reflect the communities they serve. We can do that because our powerup Re-wards program keeps us in close communication with our core customer.

HT: For people in college planning for careers, what are GameStop’s biggest talent needs right now? What avenues do you see with the most potential for the future?

JPr: Engineering, Computer Science and English majors have all been successful at GameStop. I’m an industrial engineer by training so I’m pretty partial to that, but in the Latino community, anything you study is important. I’m a big fan of education; I’ve endowed a scholarship program for Hispanic students at my alma mater, Georgia Tech. By the way, Game-Stop has tuition reimbursement too, so if you work at GameStop and want to further your education, we can help with that. We basically support everything that involves self-improvement.

HT: It’s been said every executive should always be looking for their replacement so they can move on to the next bigger thing. When it’s time to find your replacement, what qualities will you be looking for?

JPr: I don’t know there is a next bigger thing for me (laughs), this is the toughest assignment I’ve ever had and I love it. That said, our board does have a succes-sion plan, which embraces individuals knowledgeable in technology—of course. But it also details good retail background, good digital background, and an understanding of the human side of our business as highly desirable attributes. Our culture here is very important, so a strong candidate would be an individ-ual capable of maintaining it. Further, respect for the diversity of our customer base—as well our employee base—is of absolute importance.

HT: For Latinos specifically, what would you say are some important things to work on to maintain or enhance their viability in the marketplace?

JPr: I know this is going to sound a bit odd, but La-tinos should make a concerted effort to develop their Spanish skills. Spanish is becoming more and more important to business everyday. But beyond business, it’s important get to know the culture and develop an understanding of what it’s all about. It’s a beautiful thing.

HT: I agree, and that brings us to my last question, how does GameStop promote diversity for Latinos at the corporate level?

JPr: We’re a member of the Hispanic Association on Corporate Responsibility, we’re also involved with Southern Methodist university’s national Hispanic Corporate Council Executive Development program and we sponsor employee participation with them. We spend a lot of time with Hispanic youth, I’m a real believer in education as the key to success both for one’s self and for one’s community. I believe that’s the only answer actually. HT

21Linda - Convention Center Hotel Hyatt Convention Center

Invesco Field

22

Hispanic Fortune 500 CEOswHO’S wHO

In 1979, Roberto Goizuetta (pictured above) became the first Hispanic CEO of a For-tune 500 company when he accepted the presidency of the coca cola company. In 1981, he was also elected chairman of the renowned soft drink company.

Goizuetta ran Coca-Cola for sixteen years until the time of his death in 1997.

After Goizuetta, of the 500 companies comprising the Fortune 500, not a single one of them had a Latino at the helm until 1999—when Sol Trujillo became CEO of u.S. West.

Flash forward some 13 years later and you’ll find there have been as many as seven Latinos to hold chief executive positions in the interim. Currently however, there are only four Hispanic CEOs running Fortune 500 companies.

In addition to paul Raines, they are…

COMPILED By LyNDON CONRAD BELL

George PazChairman & Chief Executive OfficerExpress Scripts

Handling millions of prescriptions each year through home delivery from the Express Scripts Pharmacy and at retail pharmacies as well, Express Scripts makes using prescription drugs safer and more affordable for tens of millions of consumers through thousands of employers, government, union and health plans. Founded in 1986, Express Scripts aligns its interests with those of plan sponsors and their members.

As chairman and chief executive officer, George Paz drives Express Scripts’ strategic direction to ensure alignment with clients to deliver better, more cost-effective health outcomes for millions of people. george joined Express Scripts in 1998 as senior vice president and chief financial officer and became president in 2003.

In 2005 he was named chief executive officer and the following year was elected chairman of the board. He also currently serves as a member of

the board of directors for Honeywell, Inc. george holds a bachelor’s degree in business administration and accounting from the University of Missouri - St. Louis and is a member of the American Institute of Certified Public accountants.

Sol TrujilloRoberto Goizuetta

23

Josue “Joe” Robles, Jr.President and Chief Executive OfficerUnited Services auto association (USaa)

USAA, one of America’s leading financial services companies, has been serv-ing military families since 1922. Its 8.8 million members enjoy a comprehensive range of insurance, banking and investment products designed to help them meet their financial needs.

Mr. Robles oversees a corporate organization that includes USaa’s Property and casualty Insurance group, Federal Savings Bank, Life Insurance company, Investment Management company, alliance Services company, and Financial Planning Services.

a USaa board member from 1990 to 1994 while on active duty in the U.S. army, he joined USaa in July 1994 as special assistant to the chairman after re-tiring as a major general. Mr. Robles assumed the position of president and cEo in december 2007.

Born in Rio Piedras, Puerto Rico, Mr. Robles serves on the american Red cross Board of governors and on the boards of directors of the Federal Reserve Bank of dallas - San antonio Branch, dtE Energy, the cHRIStUS Santa Rosa Health System, the cHRIStUS Santa Rosa children’s Hospi-tal Foundation, and the P16Plus council of greater Bexar county Foundation. He holds a bachelor of business administration degree in accounting from Kent State University and a master’s degree in business administra-tion from Indiana State University. HT

Antonio M. PerezChairman and Chief Executive OfficerEastman Kodak company

Since joining the company in april 2003, Kodak chairman and chief executive officer Antonio M. Perez has led the worldwide transformation of Kodak from a business based on film, to one based primarily on digital technologies.

Mr. Perez presides over Kodak with his experience from a 25-year career at Hewlett-Packard company, where he was a corporate vice president and a member of the company’s Executive council. as president of HP’s consumer Business, Mr. Perez spearheaded the company’s efforts to build a business in digital imaging and electronic publishing, generating worldwide revenue of more than $16 billion. Prior to that assignment, Mr. Perez served as president and CEO of HP’s inkjet imaging business for five years.

He is a member of the Escuela Superior de Administración y Dirección de Empresas (ESadE) International advisory Board, and is one of the members of the board of trustees of the george Eastman House International Museum of

Photography and Film.an american citizen born in Spain, Mr. Perez studied electronics engineering, marketing, and business in

Spain and France. In 2009, he received an honorary doctorate degree from the University of Rochester.

THE BLACK PERSPECTIVE14

Rehrig Pacific is a world-leading manufacturer of reusable

plastic pallets and crates for handling and transporting

commercial products, manufactured goods, produce, food

and beverage products, and more. We help thousands of

businesses move their products more efficiently through

the supply chain. An international company with licensees

worldwide, Rehrig Pacific offers an ever-expanding line

of transport packaging products, such as our new export

pallet, and logistical services for industry.

In addition, Rehrig Pacific also manufactures a full line of

roll-out carts and recycle bins for the curbside collection

of household waste and recyclables, and commercial

containers and litter bins for automated refuse and

recylables collection. Private haulers and municipalities

alike enjoy the many advantages of using Rehrig Pacific

collection containers and distribution services.

To learn more about us or to explore careers

with Rehrig Pacific, visit us online.

www.rehrigpacific.com

An Equal Oppprtunity Employer Committed to Diversity

http://www.rehrigpacific.com/about/careers_11.aspx

© 2011 NAS(Media: delete copyright notice)

7.375 x 9.754 color

That one-on-one connection.

It’s why you became a nurse.

At VITAS Innovative Hospice Care®, we put our feelings and values into action every day by preserving quality of life for those who have a limited time to live. As the nation’s leading provider

of end-of-life care, we touch the lives of many through 46 hospice programs in 15 states and the District of Columbia. Helping our patients live as comfortably as possible with dignity is a labor of

love. It is work done by exceptional people – like you.

NURSING & NURSE LEADERSHIP OPPORTUNITIES

Among our diverse and highly skilled team, including a strong representation of women and minorities, you’ll find a welcoming atmosphere where you’re supported to be your best.

It’s a place where you can remember why you became a nurse, that special direct connection with your patients, as well as your team.

To learn more about joining a pioneer in the industry, please visit:

www.VITAS.jobs

EOE/AA/M/F/D/V Drug-Free Workplace

http://www.vitas.jobs


JACOBS is creating the world of tomorrow as one of the largest providers of architecture, engineering, construction, and other professional technical services. Jacobs Technology, a wholly-owned subsidiary of Jacobs Engineering, is a worldwide leader in providing advanced engineering and technical services for government and industry.

www.jacobstechnology.com

UPS Freight is an Equal Opportunity Employer M/F/D/V

UPS Freight is one of the largest less than truckload carriers in the U.S. and offers

both LTL and truckload job opportunities. For Current Opportunities Visit:

ltl.upsfreight.com/aboutus/careers.aspx


3

HISPANIC TODAY

A WORLD OF OPPORTUNITYWe are the world’s largest ASME Authorized Inspection Agency. Although we are best known for our services as an AIA, we’ve leveraged experience gained over more than 136 years of operation to become an industry leader in a variety of engineering services fields.

Job opportunities are currently available at HSB Global Standards. Please visit our website for more information on current openings.

www.hsbglobalstandards.com

An Equal Opportunity Employer

Vanasse Hangen Brustlin, Inc.Transportation | Land Developement | Environmental Services

www.vhb.com | Offices located throughout the east coast

Consistently named among the “Best Civil Engineering Firms to Work For” by CE News magazine, VHB is committed to providing a challenging, dynamic and rewarding work environment. Our staff enjoys opportunities to grow professionally and work on interesting projects. Our dynamic, people-centric organization focuses on our culture of collaboration, personal development, and developing lasting relationships both inside and outside of our firm.

VHB is proud to be an Equal Opportunity/Affirmative Action Employer.VHB ensures non discrimination in all programs and activities in accordance with Title VI and Title VII of the Civil Rights Act of 1964.VHB participates in the E-verify employment authorization program.






















VETERANS ENTERPRISE35


jacobstechnology.com

The Metropolitan Police Department, City of St. Louis, Missouri is an Equal Opportunity Employer

FOR INFORMATION ON COMMISSIONED AND CIVILIAN CAREER OPPORTUNITIES, VISIT:

www.slmpd.org/hr/index.htm

Should you have additional questions concerning employment opportunities you may call 314-444-5615.

If you are interested in a position as a police officer

please request to speak to a Recruiter.

If you are interested in a civilian position please ask for a Human Resources Assistant.

http://www.joinlapd.com/

http://www.gallo.com/

http://goldencorral.hodesiq.com/job_start.asp

http://www.jacobstechnology.com/careers.html

http://www.apfc.com/


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HISPANIC TODAY









10

HISPANIC TODAY

CAREER AND BUSINESS NEWSAnother four percent of companies planned to give smaller bonuses than a year ago, which the same percentage who said as much in the 2008 survey.“Companies are not quite ready to ramp up hiring, but they are beginning to see the light at the end of the tunnel. While most can probably justify postponing bonuses another year, there are growing concerns that job market improvements in 2010 could bring an exodus of workers. Companies are also sending a message that we appreciate that this has been a tough year for everyone, and that the workers’ part in ensuring continued survival is recognized,” said John A. Challenger, chief executive officer of Challenger, Gray & Christmas.

Many employers are indeed expecting a rapid surge in turnover when the economy improves, according to a survey by consultancy firm Deloitte. The survey found that nearly two-thirds of managers were highly or very highly concerned about losing high-potential talent in the year after the recession ended.

“In addition to layoffs, the recession forced many employers to decrease workers’ hours, institute pay cuts, force employees to take unpaid vacations and halt matching 401(k) contributions. While some of these measures have saved jobs, they undoubtedly

left many workers disgruntled, frustrated and ready to move on as soon as the market improves. Year-end bonuses may not ensure the loyalty of all unhappy workers, but they could help entice some to stay aboard,” said Challenger.

While the human resource executives surveyed did not provide details on the amount of bonus checks, John Challenger said some companies may choose to be creative when it comes to year-end rewards. “In some respects, it truly is the thought that counts. Employees want to be recognized for their contribution to the company. It doesn’t have to be a Wall Street sized bonus check. Many workers would be happy with a $100 gift certificate to a local restaurant or store. Many would probably be happy with a couple of extra days of paid vacation at the end of the year. Many are simply happy to have a job in this economy,” said Challenger.

“Of course, those who are just happy to have a job are usually the first ones seeking greener pastures at the first sign of improvement. Companies understand this and it is why nearly two-thirds of them are finding a way to give bonuses this year,” he concluded. HT

Book ShelfPeterson’s How to Get Money for College 2013, is a great resource for anyone looking to supplement his or her federal financial aid package with aid from colleges and universities. this comprehensive directory points you to complete and accurate information on need-based and non-need gift aid, loans, work-study, athletic awards, and more. the colleges-at-a-glance comparison chart lists the full costs that can be expected, aid packages, and more for each of more than 2,400 four-year colleges and universities, organized by state.

250 Best-Paying Jobs, written by Michael Farr & Laurence Shatkin reveals the jobs in which almost everyone is well-paid; metropolitan areas and industries that pay more than $100,000 for certain jobs; and jobs in which there is little or no pay gap between men and women. the 250 job descriptions appear in alphabetical order and are packed

with current labor market information on growth, number of openings, tasks and responsibilities, skills needed, and education and courses required.

Your Social Media Job Search: Use Linkedin, Twitter, And Other Tools To Get The Job You Want!, written by Robert Hellmann, uses client case studies and actual work-samples to show you how to 1) Prioritize using social media applica-tions for the best possible search 2) Write a powerful LinkedIn profile that gets attention from employers and recruiters, 3) Use twitter for job-re-

lated research; get better information faster, 4) get invalu-able help (and interviews) from your network and people you don’t know, 5) Know when to use Facebook and blogs to get ahead of the competition, and 6) Build your business using Social Media.

In Get the Job You Want, Even When No One’s Hiring, career expert Ford R. Myers maps the new world of job search and reveals es-sential strategies for your success. You’ll learn how to seize opportunities that aren’t posted yet … how to make yourself an instant asset to potential employers … how to clearly stand-out as the best candidate ... and how to leverage social media, blogs, and

other Web tools. You’ll also learn how to “recession-proof” your career for the long term.

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http://www.vhb.com/careers.asp?pagename=careers

http://www.hollywoodfl.org/

Book Shelf Hispanic Professional Organizations

AssociAtion of HispAnic Advertising Agencies, (AHAA) The mission of AHAA is to grow, strengthen and protect the Hispanic marketing and advertis-ing industry by providing leadership in raising awareness of the value of the Hispanic market opportunities and enhancing the professional-ism of the industry. AssociAtion of LAtino profession-ALs in finAnce And Accouting, (ALpfA) ALPFA is the leading professional associa-tion dedicated to enhancing opportunities for Latinos in the accounting, finance and related professions. ALPFA is a not-for-profit entity registered with the Internal Revenue Service. HispAnic AssociAtion on corporAte responsibiLity HACR’s mission is to ensure the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions. HACR focuses on Employment, Procurement, Philanthropy and Governance. In pursuit of its mission, HACR offers Corporate America access to the Hispanic community - its talents, its entrepreneurs and its leadership - creating a forum to ensure corporate responsibility and

market reciprocity for the nation’s Hispanic population. HispAnic nAtionAL bAr AssociAtion, (HnbA) HNBA is professional association representing the interests of Hispanic-American attorneys, judges, law professors, and law students in the United States and Puerto Rico. This associa-tion was formerly known as La Raza National Lawyers Association and La Raza National Bar Association. nAtionAL AssociAtion ofLAtino eLected And Appointed officiALs, (nALeo) Hispanic elected and appointed officials and people who support them, including both individuals and corporate members; associate members are others interested in furthering association goals. A comprehensive advo-cacy and leadership network dedicated to the advancement of the Hispanic people. Serves as a vehicle through which Hispanic needs and concerns may be articulated, particularly in Washington, DC and the southwestern U.S., on issues such as economic development, U.S. citizenship, legalization, and Latino child pov-

erty. Serves as a clearinghouse on citizenship information; compiles Hispanic voting statistics.

nAtionAL AssociAtion of HispAnic JournALists, (nAHJ) Organization dedicated to the recognition and professional advancement of Hispanics in the news industry. Scholarships and internships for Latino students of journalism are offered annually

nAtionAL HispAnic corporAte counciL (nHcc) Membership organization of Fortune 1000 com-panies, serving as their principal resource for information, expertise, and counsel on selected Hispanic issues affecting corporate objective, and advocating for increased employment, leadership, and business opportunities for Hispanics in corporate America. united stAtes HispAnic cHAmber of commerce, (usHcc) Hispanic and other business firms interested in the development of Hispanic business and promotion of business leadership and economic interests in the Hispanic community. HT

P rofessional organizations can be invaluable tools when it comes to founding, running and growing a busi-ness. In addition to networking opportunities, you can benefit from the advice of others who have gone through the experiences you’re having and learn from them, rather than living through them.


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HISPANIC TODAY









VETERANS ENTERPRISE9

http://www.hsbglobalstandards.com/tier.aspx?id=80

http://www.bms.com/careers/pages/home.aspx

Sometimes, it sounds a horn.To see the wide range of challenging and meaningful career opportunities available

right now at North America’s premier railroad, visit www.unionpacific.jobs.

An Equal Opportunity and Affirmative Action Employer

Union Pacific Railroad Careers

@UPRailroadJobs

Opportunity doesn’t always knock.

http://www.unionpacific.jobs/

Hispanic-Today 2012

Documents

Transcript of Hispanic-Today 2012