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A Case Study of Miami University’s Efforts to Recruit,
Develop, and Retain Latin American
StudentsBy Mariah Torres andDaniela Santisteban
Collegiate Latinos in America
Fastest growing demographic in the US
While enrollment rates are improving there is still issues to address. Completion rate (13%)
Collegiate Latinos at Miami
At Miami, 2.8% of study body is Latino
But enrollment has only increased from .58% in the past 6 years
Highest graduation rate of Latinos among all public universities in the state of Ohio.
Literature Review
Primarily focused on community college and Hispanic Serving Institutions
Factors that were most pertinent to Latino college students in each segment included: Recruitment: pre-collegiate preparation, family
relationships, and financial support Development: the ability to contribute to the
educational institution, social integration, and faculty interaction
Retention: social integration and competent or improving academic performance
Hypotheses
1) Miami University’s methods to attract students are not culturally attentive to Latinos, creating a smaller Latino enrollment pool than expected.
2) The support system provided by Miami University for Latinos does not fulfill their desired emotional, social, and academic satisfaction and development.
3) The lack of attention geared toward Latino students by Miami University has led to low retention rates for this minority group.
Faculty Sample
Interviews
• Associate Vice President of Institutional Diversity
• Assistant Director of Diversity Affairs and Coordinator of Diverse Student Development
Survey
• 19 responses• Predominantly
from LAS and Spanish departments
Latin American Student Sample
Interviews
• A junior student• A senior student• Two transfer students• 2006 alum
Survey
• 62 responses • All students surveyed
were of Latin American descent
• 15% representation of Latin American community
• 72.6% female
Percentage of students that identified as Latin American
Analysis of survey: Recruitment
1 (Not Motivating)
2 3 (Somewhat Motivating)
4 5 (Highly Motivating)
Scholarships offered to
Latinos39.3% 11.5% 9.8% 9.8% 29.5%
Senses of Latin American
Community45.9% 29.5% 18.0% 3.3% 3.3%
Recruiters targeted towards Latinos
52.5% 19.7% 19.7% 1.6% 6.6%
Miami Latino Organizations 44.3% 23.0% 16.4% 9.8% 6.6%
Student Motivating Factors
Recruitment: Financial Assistance
66.7% of students that identify as LA thought that scholarships were highly motivating
Only 16.2% of students that do not identify as LA, thought that scholarships were motivating
Faculty also indicated this was the only somewhat motivating factor towards recruiting LA students.
Recruitment: Familial relationships
Surprisingly, only about 30% of LA students considered their parents “Involved” in their college decision
Analysis of data: Development
Student 1 (Low Degree)
2 3 (Average Degree)
4 5 (High Degree)
An adviser and/or mentor that is accessible and that can discuss Latino related issues or concerns
48.3% 19.0% 19.0% 8.6% 5.2%
Organization(s) targeted towards meeting Latinos social needs
19.0% 20.7% 31.0% 22.4% 6.9%
Events focused on Latin American celebrations or culture
15.5% 10.3% 36.2% 31.0% 6.9%
A Latin American community or presence
37.9% 34.5% 20.7% 5.2% 1.7%
Academic resources specifically for Latinos
41.4% 32.8% 15.5% 6.9% 3.4%
Student rated development factors
Development: Faculty Interaction
58.8% of surveyed faculty said that they had been approached by a Latino
76.5% of faculty surveyed had not been trained to address Latino student needs
VP of Institutional Diversity: There is no advisor designed for Latino students
Development: Social Integration
Students more disappointed in lack of diversity rather than lack of Latin American community.
Latino targeted opportunities still lacking: there is not hierarchal form of communication to contact Latino students
Lack of contact between existing Latino organizations
Analysis of data: Development
Satisfied31%
Not Satis-fied69%
Students
Satisfied27%
Not Satis-fied73%
Faculty
Satisfaction Rates
Analysis of data: Retention
Actu
al st
uden
t ...
Facu
lty th
ough
t...0%
20%
40%
60%
80%
27.60%
73.30%
Students that thought about transferring
Conclusions/implications
Hypothesis 1: Supported
Hypothesis 2: Supported
Hypothesis 3: Not Supported
Miami University’s methods to attract students are not culturally attentive to Latinos.
The support system provided by Miami University for Latinos does not fulfill their desired emotional, social, and academic satisfaction
The lack of attention geared toward Latino students by Miami University has led to low retention rates
Limitations
Judgment sampling method versus randomized sample
Survey question limitations Interview question limitations Miami Latino profile
Future Research
Additional interviewso Student that has dropped outo Student that commutes
Expanding future research beyond the isolated campus of Miami University for comparative studies
Conduct longitudinal studies with a sample Latino population
Questions?