Hispanic Mobile Marketing Forum 2012 - Elizabeth Elliot
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Portada Hispanic Mobile Marketing Forum September 19, 2012
description
Presentation for Portada's 2012 Mobile Marketing Forum in New York City. Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013. Learn more at: http://www.portada-online.com/conferences
Transcript of Hispanic Mobile Marketing Forum 2012 - Elizabeth Elliot
Portada Hispanic Mobile Marketing
ForumSeptember 19, 2012
“There are 3x as many smartphones
being activated every minute around the world as there are
babies being born.” -Hans Vestberg CEO Ericsson
WOULD YOU RATHER?Are you more willing to give up your mobile phone for a week OR…?
WOULD YOU RATHER?
TeleNav survey* The survey sample consisted of 514 U.S. mobile phone users (254 male/260 female) of driving age. Responses were collected between July 15 and July 19, 2011.
70% 55%
63% 54% 33%
22% 20% 21%
ALCOHOL CAFFEINE
CHOCOLATE EXCERCISE SEX
TOOTHBRUSH COMPUTER SHOES
33% WHILE WATCHING
TV
22% WHILE READING
THE NEWSPAPER
39% WHILE GOING TO THE
BATHROOM
Consumers are using mobile
EVERYWHERE
http://techcrunch.com/2011/04/26/google-survey-39-percent-of-smartphone-owners-use-their-device-in-the-bathroom/
Mobile vs. Desktop Usage
2,000
1,600
1,200
800
400
0
MO
BILE
USE
RS (M
M)
MOBILE VS. DESKTOP INTERNET USERS: 2007 – 2015
MOBILE INTERNET USERS
DESKTOP INTERNET USERS
Source: Morgan Stanley Research 2010
Consumer Behavior SHIFTS
Flurry Research 2011
While the Industry STRUGGLES to keep up
The Hispanic market is
LEADING
Hispanic consumers continue to
OUTPACE non-Hispanics with the adoption of smartphones
They’ve become Incredibly ACTIVE users
65%
The Hispanic audience continues
to GROW within social environments
ACTIVE
MOBILE
P&G has made a investment within Mobile, especially with
the Hispanic market
While this consumer may
understand SPANISH they
may prefer ENGLISH
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1st HISPANIC iAD.
AUGMENTED REALITY.
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GRACIAS, MAMÁ.
