Hispanic Digital and Print Media Conference 2012 - Awards
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Transcript of Hispanic Digital and Print Media Conference 2012 - Awards
Portada Awards www.portada-online.com #Portada12
An executive (client, agency and media executives) active in Hispanic Print Media
who has made an outstanding contribution to the development of the sector over the
last 12 months
TOP PRINT MEDIA PROFESSIONAL OF THE YEAR
Portada Awards www.portada-online.com #Portada12
Margaret Boller, President and Founder, Eclipse Marketing Services /publisher of Nexos Latinos Magazine
Mike Cano, Director of Hispanic Media,
NNN
Hugo Hernandez, Director of Marketing and Events, EC Hispanic Media Anita Grace/
President Anita Grace Ad Execs
TOP PRINT MEDIA PROFESSIONAL OF THE YEARNOMINEES:
Portada Awards www.portada-online.com #Portada12
TOP PRINT MEDIA PROFESSIONAL OF THE YEAR
WINNER
Margaret Boller, President and Founder, Eclipse Marketing Services /publisher of Nexos Latinos Magazine
Portada Awards www.portada-online.com #Portada12
A print media property or print technology that has contributed to solve substantial challenges from an audience, client and
agency perspective over the last 12 months.
TOP HISPANIC PRINT MEDIA INNOVATION
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC PRINT MEDIA INNOVATION
NOMINEES:
• Nexos Latinos Magazine• Reporte Hispano, New Jersey• Valassis Coupon Book
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC PRINT MEDIA INNOVATION
WINNER
Nexos Latinos Magazine
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC DIGITAL MEDIA INNOVATION
A digital media property or advertising delivery technology that has contributed to
solve substantial challenges from an audience, client and agency perspective
over the last 12 months.
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC DIGITAL MEDIA INNOVATION
NOMINEES:
• EPMG Digital• Mamiverse.com• Nexos Latinos Magazine• Outbrain• Terra Live Music• VOXXI• YaSabe's Mobile: Bilingual Local Search
Applications for iPhone and Android
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC DIGITAL MEDIA INNOVATION
WINNER
EPMG DIGITAL
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC PRINT ADVERTISING CAMPAIGN PLAN AND EXECUTION
A print advertising campaign that has targeted Hispanic audiences over the past
12 months and that stand out because of the creativity of the media plan and buy as well
as a high ROI.
Portada Awards www.portada-online.com #Portada12
NOMINEES:
• Maseca• Liberty Tax
TOP HISPANIC PRINT ADVERTISING CAMPAIGN PLAN AND EXECUTION
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC PRINT ADVERTISING CAMPAIGN PLAN AND EXECUTION
WINNER
Maseca
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION
A Digital Advertising Campaign that has targeted Hispanic Audiences during the last
12 months and stands out because of the creativity of the media plan and buy as well
as a high ROI.
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION
NOMINEES:
• Lopez Negrete Communications - Dr. Seuss The Lorax• McDonald's - d'Exposito and MocoSpace • Porter Novelli Hispanic Marketing practice - SOYJOY “Yo
Soy” Paid Media Campaign• Western Union - “Thanks a Thousand Campaign”
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION
WINNER
Lopez Negrete CommunicationsDr. Seuss The Lorax
Portada Awards www.portada-online.com #Portada12
TOP DIGITAL MEDIA PROFESSIONAL OF THE YEAR
A professional (clients, agency and media executives) in the Hispanic Digital Media
sector who has made an outstanding contribution to the development of the
sector over the last 12 months.
Portada Awards www.portada-online.com #Portada12
Emilio C SanchezPresident - Editor-in-ChiefVoxxi
Marla SkikoSVP/Director of Digital Innovation
SMG Multicultural
Martha de la TorrePresident and CEOEl Clasificado
Peter BlackerEVP Digital Media
Telemundo
Wally SabriaSVP Social Media,The Axis Agency
TOP DIGITAL MEDIA PROFESSIONAL OF THE YEARNOMINEES:
Portada Awards www.portada-online.com #Portada12
TOP DIGITAL MEDIA PROFESSIONAL OF THE YEAR
WINNER
Emilio C Sanchez, President - Editor-in-Chief,
Voxxi
Portada Awards www.portada-online.com #Portada12
A media company or content producer that targets Hispanic audiences in (Spanish
and/or English). The nominated entity is distinguished by the quality of its content
and/or an innovative content delivery technology.
TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
Portada Awards www.portada-online.com #Portada12
• AARP/AARP En español • EC Hispanic Media• GLR Networks / PRISA Radio• Olympusat, Inc.• RTVE• Tapestry Partners• Telemundo Media• Terra• UnitedHealthcare Latino Health Solutions• Visit Florida
TOP CONTENT PROVIDER TO HISPANIC AUDIENCESNOMINEES:
Portada Awards www.portada-online.com #Portada12
TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
WINNER
Telemundo Media
Portada Awards www.portada-online.com #Portada12
An integrated advertising campaigns targeting Hispanic Audiences during the last
12 months that stand out because of the creativity of the campaign’s media plan and
buy. It should have achieved a high ROI.
TOP HISPANIC ADVERTISING CAMPAIGN
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC ADVERTISING CAMPAIGNNOMINEES:
• 100th Birthday of Oreo• Fox Deportes- Ford-UEFA Champions League
Sponsor• Honey Bunches of Oats "Bonchecitos
Positivos" by XL Alliance• Metro PCS• Universal Pictures' SAVAGES• Western Union Thanks a Thousand Campaign
Portada Awards www.portada-online.com #Portada12
TOP HISPANIC ADVERTISING CAMPAIGN
WINNER
Universal Pictures' SAVAGES
Portada Awards www.portada-online.com #Portada12
A client side marketer who has substantially contributed to the quality of Hispanic marketing as a discipline over the last
twelve months. The nominated marketer should have made a strong case for
marketing to the Hispanic population as well as executed innovative Hispanic
marketing campaigns with strong results.
TOP MARKETER TO HISPANIC AUDIENCES
Portada Awards www.portada-online.com #Portada12
TOP MARKETER TO HISPANIC AUDIENCES
David Flynn Marketing DirectorNovamex
Dawn-Marie Gray, Senior Marketing Manager, Multicultural, CVS
Fabian Castro, VP Multicultural Marketing, Universal Pictures
Hector VallejoMulticultural Marketing Manager
Stanley Black and Decker
Jacqueline Hernández, Chief Operating Officer,
Telemundo Media
Mike Foley, Brand Manager, U.S. Hispanic and
Exports, Post Foods
NOMINEES:
Portada Awards www.portada-online.com #Portada12
TOP MARKETER TO HISPANIC AUDIENCES
WINNER
Mike Foley Brand Manager,
U.S. Hispanic and Exports, Post Foods
Portada Awards www.portada-online.com #Portada12
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