Hispanic Business Showcase marismith
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Transcript of Hispanic Business Showcase marismith
"Finally! Discover How To Create An Attractive And Active Fan Page For Your Business That Brings You More Traffic,
More Visibility, More Clients, and Ultimately More Money!"
Mari Smith
Facebook Marketing
Discover Proven Strategies and Tactics for
Marketing YOUR Business on Facebook! with
@marismith
presents
Bubbly Scottish-Canadian! Relationship + Internet =
Social Media!
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“The Pied Piper of Facebook”
@marismith
A Wee Bit About Mari
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500 million+active
members.
@marismith
#2 most trafficked site.
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“To help the world connect &communicate more
effectively.”@marismith
Facebook’s Mission
Profiles (Fan) Pages Groups Apps Events Photos & Videos Ads News Feed, Wall, Stream, Publisher,
Comment, Like Analytics (Insights) Facebook Questions, Facebook Places
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Facebook’s Complexity
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Four Phases to Master Facebook
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Fan Page
@marismith
Facebook’s Best Features
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News Feed
@marismith
Facebook’s Best Features
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Set clear objectives
@marismith
Build your email list Drive traffic to your blog Sell more product/services Increase event registrations Get media contacts & attention Connect with JV partners Establish yourself as a leading authority Improve customer service
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Example Objectives
Developing SIX primary fan page strategiesFirst – your clear Objective(s)
1. Design Strategy2. Content Strategy 3. Promotion Strategy4. Engagement Strategy5. Conversion Strategy6. Scalability Strategy
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Six-Strategy Approach
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Design
@marismith
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Sample Welcome Tab
“Move the free line”You can’t “over deliver”You won’t “run out” of ideasPeople think “if this is what
you give away for free, whatwill I get when I actually PAY?!”
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Content Strategy - Yours
Where to source:Blog postsArticlesPodcastsVideoPhotosInterviews - TranscribeRepurpose
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Content Strategy - Yours
What to post:Short, easily applied tipsQuestionsInvitation to ask QuestionsHow-to tutorialsPollsQuotes
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Content Strategy - Yours
Apps to add:Networked Blogs – your blog feedPosterousObjective Marketer
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Automate your content
Other People’s ContentWhere to source:
Blog subscriptionsEzine subscriptionsFacebook friend listsTwitter lists
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Content Strategy - OPC
EzineArticles.com Technorati.com AllTop.com
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Content Strategy - OPC
Like ButtonRecommendation button
Promotion strategy: Plugins
@marismith
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“It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire
the same number of users on Facebook.”
Facebook Connect
Facebook Ads:The most targeted traffic your money can
buy
Promotion Strategy: Ads
@marismith
Business cardsBrochuresPlacards, SignsCoupons
Promotion Strategy: Print Media
@marismith
Bricks and mortar locations – use signs!!http://wholefoodsmarket.com/facebookhttp://wholefoodsmarket.com/twitter
Promotion Strategy: Onsite
@marismith
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Grow Your Tribe
Respond to comments promptlyAssign moderatorsLIVE interaction
“I’ll be answering questions live at 10:00am!”
Vpype video appClobby chat app
Engagement Strategy
@marismith
Hallmarks of a customer-centric fan page: Non-fans land on a unique tab Wall tab shows Posts by page and fans Wall posts turned on (posts, photos, videos, links) Prompt commenting Personalized Relevant content Variety of content Daily updates
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Be Customer-Centric
YOU are the go to person for a very tight niche
You’re seen everywhere – in all the right places, right times, right people.
One-click visiblity (Mari’s Ninja Tricks!)
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Implement Radical Strategic Visibility
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Track, measure & monitor
http://bit.ly/facebooksummit
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Facebook Success Summit 2010
22 of the world’s leading Facebook/Social Media experts
Entirely online!! Presentation topics: developing a Facebook strategy,
creating custom Facebook pages, Facebook editorial planning and team management, Fan engagement, Facebook promotions, Facebook advertising, Facebook analytics, Facebook apps and much more!!
Blog: marismith.comTwitter.com/marismithFacebook.com/
marismith
Questions
@marismith 31
http://bit.ly/facebooksummit
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How did you hear about us?
Twitter:@marismith | @facebookmktg
Facebook:facebook.com/marismith
+facebook.com/marketingbook
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Let’s stay in touch!