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#Glassdoor

Hiring for Hard-to-Fill Positions: 5 Strategies to Adopt Now

#Glassdoor

Featured Speakers

Dina Rulli Manager, Global Talent Acquisition

at Glassdoor @dinascucina

https://www.linkedin.com/in/dinarulli

Gil Lawson Director, Global Talent Acquisition

at Expedia

https://www.linkedin.com/pub/gil-lawson/16/89/a5a

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Agenda: 5 Strategies to Adopt Now

• Focus on Fundamentals • Build a Competitive EVP • Fine Tune the Interview Process • Develop Sourcing Capability • Ramp Up Referrals

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1. Focus on Fundamentals

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1. Focus on Fundamentals: Examine Your Hiring Process

• Question Your Steps

• “Clean Slate” Exercise

• Celebrate Process

Excellence

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1. Focus on Fundamentals: Optimize Job Titles & Descriptions

• Brainstorm as a team • Consult “A Players” within

your org

• Set Realistic Expectations

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Tailor to your

audience

1. Focus on Fundamentals: Optimize Job Titles & Descriptions

#Glassdoor

1. Focus on Fundamentals: Optimize Job Titles & Descriptions

78% of software engineers say the top reason they would leave their job is salary and compensation

66% of healthcare professionals are likely to accept less money to work at a company with a great culture

#Glassdoor

78%

94%

of sales professionals said they would accept less money to work at a company selling something compelling

of sales professionals say that base salary is the most important element of the compensation plan, while 62% say that commission is

1. Focus on Fundamentals: Optimize Job Titles & Descriptions

#Glassdoor

1. Focus on Fundamentals: Examine Your Systems

• ATS • Abandonment Rates

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1. Focus on Fundamentals: Give Up the Gimmicks

• Nothing can take the place of process

• Don’t look to headcount or “whiz bang” tools to solve

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2. Build a Competitive EVP

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2. Build a Competitive EVP: What is an EVP?

• a concise articulation of company attributes

• explains the tangible and intangible qualities of a company for future and current employees

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• Compensation • Culture • Benefits • Development opportunities • Stories • Impact • Etc.

2. Build a Competitive EVP: What does an EVP address?

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2. Build a Competitive EVP: Be Authentic

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2. Build a Competitive EVP: Be Authentic

• Monitor social

channels

• Does the feedback match your EVP?

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3. Fine Tune the Interview Process

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3. Fine Tune the Interview Process: Orchestrate the Candidate Experience

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4. Develop Sourcing Capabilities

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4. Develop Sourcing Capabilities: Understand Your Sources

• Current sources of

candidates

• Raise the skills of

everyone on the team

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• Think outside the box

• Host meetups

• Targeted recruiting

events • Facebook ads

4. Develop Sourcing Capabilities: Creative Sourcing

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5. Ramp Up Referrals

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5. Ramp Up Referrals: A Key Source of Talent

• Reach out to candidates who haven’t yet started

• 30 day check in

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5. Ramp Up Referrals: A Key Source of Talent

• Set up a campaign • Inspire referrals

through culture

• Gather data

• Utilize technologies that help employees refer through their social networks

#Glassdoor

Use Data to Inform Decision-Making

• Where are candidates coming from?

• Use external benchmark data

• Look at employee

referrals

#Glassdoor

Questions?

Thank you for joining us!

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