HIQ COMMUNITY MEETUP

JW MARRIOTT MUMBAI JUHU

OBJECTIVES

•To curate a seamless community experience for the reviewers of Mumbai

•To design a campaign to explore the passion for travel in the alluring setup of the

hotel

•To showcase various facets of JW Marriott Mumbai Juhu to the HolidayIQ

community

•A stage to highlight the voice of the top travelers of Mumbai

CONCEPT

•Conversations and delicious Asian cuisine in Mumbai created by Japanese

Masterchef Venecio Cadavida

•

•The pre and post communication focused on the master class on sushi rolls

curated by JW Marriott Mumbai Juhu

•

•Merits and nuances of travel in India shared by the reviewers of HolidayIQ

PARTICIPANTS

PARTICIPANTS

Mahima Mehta

Television Actor/Model

Sargam Gupta

Nutritionist/Anchor /Actor

Veeral Pathak

Brand Solutions and

Marketing Manager, Midday

Shifa Merchant

Lifestyle Blogger

PARTICIPANTS

PARTICIPANTS

Satish Desa

Creative Director, Soho

Square

Daya Gupta

Vice President, Topper TV

Brijesh Jaiswal

DSB Bank, Mumbai Head

Harsh Sekhsaria

Entrepreneur and

Travel Photographer

•

Travellers shared pictures of the venue and the interesting menu created by the

hotel leading to a lot of visibility

The post event album created a lot of buzz on the Facebook page

TOTAL REACH – 4,50,000

TOTAL LIKES - 500

•Capitalizing on the massive following on the HolidayIQ Twitter page we created

engaging twitter contest leading to a lot of pre event buzz

Content ignited and engaged the twitter audience around sushi love

Important nuggets were tweeted from the event to spark interest and drive

conversations

•

Hashtag Reach Impression

#HIQTravellerMeetup 25000 50,000

#MumbaiSushied 5,50,000 9,00,000

Total 5,75,000 9,50,000

Pre promotion, live feed from the event and engagement by the travellers led to an

increase in reach on Instagram

#HIQTravellerMeetup - 70,000

Direct mailers are sent to entire base

of reviewers on HolidayIQ

The mailer received an excellent open

rate giving it a wider visibility and buzz

among reviewers

REACH – 3,00,000

CAMPAIGN REACH

1.4 MILLION

OVERVIEW

The theme being sushi it aided as a strong complement to

the event and ruled conversations on social media

The masterclass by Chef Venecio Cadavida and the

extensive menu led to a lot of engagement among

participants

THANK YOU