1. 1. Getting Inside the Hipster MindAndrew is a 28 years old illustrator working for Frog Design Company who graduated from the Art Institute of Chicago.He lives in San Francisco with his girlfriend,whom he met in college,and their adorable French bulldog He is a techsawy Apple person and never in a million years would he consider buying a Microsoft computer.Due to his busy schedule.he does a lot of online shopping,the main reason for that being convenience.When Andrew has some free time he likes to attend concerts and art exhibitions.He tweets,snaps and shares everything on his social media accounts,plus he follows and engages with his favorite brands.Andrew considers himself open-minded and accepting of others.. t. . asii.~1-1 '5. ; l: 111" ,1 DEUOIF HIPSTER CHIC ARE bllcg.320/0 more likely to work In Art 81 entertainment 7111 1/1 1 l32%rnorcl1kely to cam Wslilgwn $7500 $10 000500/0 more likely to have a bachelor degree Allstlll 1
2. 2. Hipster chic are more likely to attend I or more concert or art exhibition each month And 66% are more likely totry new things no one else has63,570 of Hipchicsown a pet,French Bulldog69%dHipster Chics agree theycondder themselves to be very sociable. r 69% iI& 42.999585 I-hsters lI(e this. Hipster Chics are 670/o 9 more likely to be liberal. 80 Hipster Chics are/0 more likely than all U. S.adults to bike their way around town. "'5 _ Andrew uploaded a picture of V his new Shinola bike. 3 minutes ago in San Francisco| & 44,246,052 lpsters lI(e thisHipster Chics are also 27"/ .2 more likely to purchase a product or service from a company thatis environmentally friendly. 37% of Hipster Chics agree 3 that ecofriendly products arehigher quality products. 64% of Hipster Chics . ... ... ... ... ... ... ... ... ....3 really enjoy cooking.5 of Hipster Chics . ... ... ... ... ... . .3 often eat ready 5 made meals.of Hipster Chics ---------prefer eating out.
3. 3. Valentine is one out of six smartphone owners who also33 0/0 of Hipchicsagree that theyre ms a W" among the first of 5 their friends and colleagues to try newman is among the 90% technology products.*: ;"; ::: ;:'; 5:, ;": ; 6 O or3 Al /0 more likely to The internet has changed the 8gigOliig Onllne l8 W ' SW my free me one of their favorite to H ithings to do with their free time. ttiikik0 Hipsters Chics l 250/o of Hipsters are 9/l /0 more likely Chics are more likely to 20% 15./ _ W 1, N to read reviews online post reviews online- P0Std by Others.for other consumers T7 - ' to read JIJ J / J El 5 -5 70/980/o of Hipsters chics ..0 moleto have one or more accounts to Vlglt Soclal medla on Social media websites more than 3 times a day.
4. 4. _ Andrew is one of the 39% who feel that making purchases online isn't safe. 1 hour ago from an iPhone. v5:9Although 53% of Hipsters Chics say that the internet has changed the way they shop for products and services. Valentine just bought music on iTunes. 1 hour ago from an iPhoneBooks,music and videos are the top sellers online. The second best seller goes to electronics. In third position come men's accessories. 35% ofHipchics think m no good at saving money. " Andrew just bought a Shinola watch3 minutes ago in San FranciscoI loooooooooooove my new Shinola watch!Best purchase decision everlllll | & 81].Hipsters are Influenced by this. .o o o .o o .. o o o o o o .. o o o o .. o o .o o .o o .. o o .o o .. .o o .o o .o o n .o o o o o .o o o .o o .o o onWhat influences his online purchase decision? esexePRODUCT QUALITY T 497. A m FREE smppmc , 35% e EASY RETURN , : 337. Z. CUSTOMER REVIEWS VISUAL SEARCHnotice made in USA" label on a product and 76% are more likely to purchase that product.
5. 5. Tha average Hipsters chic ;---------------- ~- Television doesnt consumes 7.2 hours of command Hipstersmedia daily.Mobile attention.77% 0%/ he times }that tlgey (watch .. ,it is wit anot er evice 270/0 Olc Thats 49% with a smartphone E or a tablet,and 34% with . ... ... ... ... ... ... . . . a laptop.Device preference lllllllllllllllthroughout the day.90% of HipChics Mobile phones brighten the early day, (7am to 10 am) and keep shining during the .day;Laptops and desktops dominate during EZ2; l3il: I?ll3$. %? l.alZif'9 rrrrrrrrrrrsettliinssdone Altough mobile and digital take more Soclal Media Trafc thanOf media time,lJClS COTlSlClTPea< trac of Facebook is around other mediaRergddfsfor shares and the POEM tra fie for Twitter and A lnstagram is around lpm and 4pm 4pm diirin weekda s.lwitter has another 1 oDIs