Hippotique
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Transcript of Hippotique
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indexmission statement..........................5logo branding..................................6colors...............................................8typography......................................9business card specs.....................12letterhead specs...........................14envelope specs.............................15signage.....................................17interactive....................................19
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MISSION
missionHippo-tiques mission is to offer an excit-ing selection of high-quality, fashionable young childrens clothing and accesso-ries, at exceptional value and afforable cost, with our focus being the newborn baby, infant, and four yera old toddler.At Hippotique we are continually atten-tive and committed to meeting the needs of your family while providing superior customer service. We work, everyday, to earn your loyalty and trust by mak-ing each and every online and store visit, from purchase through delivery, an easy and excellent shopping experience.
page 5
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combination mark
page 6
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logo type
logo symbol
page 7
LOGO
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CMYK 60,2,6,0RGB 89,198,229HEX # 58C6ESPANTONE 637 U
CMYK 23,10,4,0RGB 191,210,229HEX # BFD1E4PANTONE 643 U
CMYK 70,0,70,0RGB 29,202,127HEX # 1CC97EPANTONE 7479 U
CMYK 60,47,47,14RGB 106,113,114HEX # 6A7071PANTONE 445 U
page 8
COLOR
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Sketch Block BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
Cursive StandardABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
page 9
TYPOGRAPHYCOLOR
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Cyndi HortonOwner
816.931.76251622 West 39th Street, Kansas City, MO 64111www.hippotique.com
P
E
A
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BUSINESS CARD
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Cyndi HortonOwner
816.931.76251622 West 39th Street, Kansas City, MO 64111www.hippotique.com
P
E
A
actual size . 2in x 3.5intext usage . 10 pt Gills Sans
.125in
.125in
.0138in
Gills sans 10pt
1.53in x .3844in1.0045in x .2539in centered
page 12
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page 13
1622 W. 39th StreetKansas City, MO 64111
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page 14
LETTERHEAD
transparency: 10%
2.9026in x .7335incentered
Gills san 10ptcentered
text is to be in greyCMYK 60,47,47,14RGB 106,113,114HEX # 6A7071PANTONE 445 U
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page 15
1622 W. 39th StreetKansas City, MO 64111
LETTERHEAD ENVELOPE
1.53in x .3844in1.0045in x .2539in Gills san 10pt
transparency: 10%
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SIGNAGEThe following images are examples of the storefront signage and adver-tisements. Hippotique storefronts will always maintain the same awning and window decals. Variation on the over-all asthetic may be given approval but the following image is the intended look and feel of the companys storefront.
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SIGNAGE
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page 18
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page 19
INTERACTIVE
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Hippotique
page 20
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Cancel Cancel
username
passwordLOG IN
Forgot login or password?
$20.00
page 21
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page 23
Baby OnesieOne Size Fits All
SIZEMBlue COLORT018921 STYLE3015 ITEM
dfa$20.00
HANG TAG
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page 24