Hip-Hop Research

History of genre

• The Hip-Hop genre was developed through four styles rapping , djing/Scratching and beatboxing

• The genre was born in the South Bronx around the 1970’s

• The roots of hip hop are found in African-American music and ultimately African music

• In today's world the hip hop genre is very popular as it is heard everywhere around the world

Codes and conventions

Culture • The majority of hip-hop artist within the UK

and America have African and Caribbean origins

Themes• Everyday struggles , gang culture and

prejudice and lifelong story's , story telling

Sub-genres and hybrid genresThe sub genres • Alternative hip hop• Avant-garde hip hop• Baltimore club• Breakbeat• Boom bap• Chap hop• Chopped and screwed• Chopper (rap)Hybrid genres• Christian hip hop• Conscious hip hop• Country-rap• Crunk• Crunkcore• Cloud rap• Digital Hardcore• Electro music• Electro hop

My own preferences are rap hip hop rnb hip hop and dance hip hop and slow jams

Iconography of genreWeapons such as guns for example hip-hop is known for having

weapons in the genre which people recognise it’s a hip hop genre

Jewellery Hip hop artist have signifiers such as jewellery in their videos as

it could show their hierarchy ClothingHip hop artist have signifiers such as baggy jeans which are

called lowbats.MoneyHip hop artist carry a lot of money as they feel it shows power

Leading artist

These top 10 leading artist in hip hop are based on their international fame

• Jay-Z• Kanye west• 50 cent• Drake• Eminem• Chris brown • Lil Wayne• Big Sean • Wiz khalifa• ASAP rocky

Record labels associated with them independent labels

• Roc Nation• GOOD MUSIC• G-unit• Death Row • Young Money• Shady/Aftermath • Taylor Gang• Bad Boy

Target audience

• Young adults and teens around the age bracket 15-30 as people are influenced by hip hop from a young age which made the target audience so low because young kids are easily influenced

• I feel that the socio-economic category is around the C2-E section as it mainly appeals to people going through everyday struggles this kinks to the mainstream appeal today as they want a rapper with a story

• The demographics could be is social class C2-E, race and ethnicity black , income (poor) and lifestyle rags to riches

Issues/representation

• Influence kids to kill for example hip hop music could influence kids to do wrong and murder people which is an issue for example chief Keef who is an 18 year old rapper who was easily influenced and is now a gangster

• Murder for example hip hop is known for other artist killing each other during feuds for example Notorious Big and Tupac

• Objectify women for example hip hop use women as sex symbols which is an Negative representation which could signify hip-hop being a negative genre and a positive one