HINDUSTAN UNI LIVER LTD. NEW LOGO MEANING (U)
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Transcript of HINDUSTAN UNI LIVER LTD. NEW LOGO MEANING (U)
![Page 1: HINDUSTAN UNI LIVER LTD. NEW LOGO MEANING (U)](https://reader030.fdocuments.us/reader030/viewer/2022020123/558c2566d8b42a64758b45d3/html5/thumbnails/1.jpg)
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What is Hindustan ?
What are the various products ?
Why HLL to HUL ?
What is U and what are included in U ?
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• Consumer goods Industry
• Founded 1932
• Headquarters Mumbai, Maharashtra, India
• Key people Harish Manwani (Chairman), Nitin Paranjpe (MD)
• Products Foods, beverages, cleaning agents and
personal care products
• Revenue 22,116 crore (US$3.8 billion) (2011–2012)
Employees 16,500 (2011)
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• Consumer goods Industry
• Founded 1932
• Headquarters Mumbai, Maharashtra, India
• Key people Harish Manwani (Chairman), Nitin Paranjpe (MD)
• Products Foods, beverages, cleaning agents and
personal care products
• Revenue 22,116 crore (US$3.8 billion) (2011–2012)
Employees 16,500 (2011)
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• Unilever makes and sells products under more than
1,000 brand names worldwide.
• Two billion people use them on any given day.
• Mainly 4 types of products
Food and drink
Home care
Personal care
Water purifier
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• HUL was established in 1933 as Lever Brothers India
Limited
• 1956, became known as Hindustan Lever Limited, as
a result of a merger between
Hindustan Vanaspati Mfg. Co. Ltd. And
United Traders Ltd.
Lever Brothers(HUL)
• It is headquartered in Mumbai
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SUN
Our primary natural resource, the sun
evokes Unilever's origins in Port
Sunlight and can represent a number
of our brands. Flora, Slim·Fast and
Omo all use radiance to
communicate their benefits.
23 items / logo are included in the HUL logo U
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HAND
A symbol of sensitivity, care and need.
It represents both skin and touch.
SAUCES OR SPREADS
Represents mixing or stirring. It suggests
blending in flavors and adding taste.
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DNA
The double helix, the genetic blueprint of
life and a symbol of bio-science. It is the
key to a healthy life. The sun is the biggest
ingredient of life, and DNA the smallest.
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BEE
Represents creation, pollination, hard work
and bio-diversity. Bees symbolise both
environmental challenges and opportunities.
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PALM TREE
A nurtured resource. It produces palm oil
as well as many fruits – coconuts and dates
– and also symbolises paradise.
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FLOWER
Represents fragrance. When seen with the hand, it
represents moisturisers or cream.
HAIR
A symbol of beauty and looking good. Placed
next to the flower it evokes cleanliness and
fragrance; placed near the hand it suggests
softness.
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BOWL
A bowl of delicious-smelling food. It
can also represent a ready meal, hot
drink or soup.
SPOON
A symbol of nutrition, tasting and cooking
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SPICE & FLAVOURS
Represents chilli or fresh ingredients.
FISH
Represents food, sea or fresh water
SPARKLE
Clean, healthy and sparkling with energy.
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BIRD
A symbol of freedom. It suggests a relief
from daily chores, and getting more out of
life.
LIPS
Represent beauty, looking good and taste.
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RECYCLE
Part of our commitment to sustainability.
PARTICLES
A reference to science, bubbles and fizz.
LIQUID
A reference to clean water and purity
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WAVESymbolises cleanliness, freshness and vigour.
CLOTHESRepresent fresh laundry and looking good
HEART
A symbol of love, care and health.
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FROZEN
The plant is a symbol of freshness, the
snowflake represents freezing. A
transformational symbol.
CONTAINER
Symbolises packaging - a pot of cream
associated with personal care.