Hims rss01 v2
-
Upload
adceteraweb -
Category
Technology
-
view
496 -
download
0
description
Transcript of Hims rss01 v2
![Page 1: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/1.jpg)
Understanding RSSSocial Media Marketing Bootcamp 2010 – Part III
October 20, 2010
TERMS OF USE: This document was created for the Houston Internet Marketing Society and Houston Community College School of Continuing Education “Social Media Marketing Bootcamp” and is intended for use as educational material only.
Pagogh Cho Matthew Alberty
VP, Innovation Manager, Interactive Services
![Page 2: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/2.jpg)
What we will cover today:
What is RSS?
RSS Examples
Benefits of RSS
Getting Started with RSS
© 2010 ADCETERA 2
UNDERSTANDING RSS
![Page 3: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/3.jpg)
© 2010 ADCETERA 3
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
websitewebsite
website
![Page 4: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/4.jpg)
© 2010 ADCETERA 4
topic
story
subject
headlines
interest
weather
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
website
websitewebsite
website
![Page 5: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/5.jpg)
© 2010 ADCETERA
REALLY SIMPLE SYNDICATION
![Page 6: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/6.jpg)
Origin ~1995(the concept of RSS)
Type of web feed
Created to promote and simplify content publishing and distribution – syndication
© 2010 ADCETERA 6
WHAT IS RSS?
![Page 7: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/7.jpg)
© 2010 ADCETERA 7
SYNDICATION
![Page 8: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/8.jpg)
© 2010 ADCETERA 8
WHY RSS?
INFORMATION BUSINESS
![Page 9: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/9.jpg)
Google Reader for iPhone
© 2010 ADCETERA 9
NEWS AND INFORMATION
GReader for AndroidGoogle Reader (via browser)
![Page 10: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/10.jpg)
© 2010 ADCETERA 10
WEBSITE CONTENT
![Page 11: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/11.jpg)
© 2010 ADCETERA 11
DIGITAL SIGNAGE
News from SharePoint, Weather from AccuWeather, Stock Quotes, & Photo Gallery Background
![Page 12: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/12.jpg)
© 2010 ADCETERA 12
GETTING STARTED
SharpReader
RSS Reader
WEB-BASED/SOFTWARE
MS Outlook
READ
![Page 13: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/13.jpg)
USE
© 2010 ADCETERA 13
GETTING STARTED
RSSinclude.comnews.yahoo.com/page/rssfeedzilla.comrss2java.com
![Page 14: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/14.jpg)
© 2010 ADCETERA 14
BEST PRACTICES
External Small Business UsesLocal/national newsIndustry feeds and informationWeatherStock quotesTwitter integrationBlog integration
Internal Small Business UsesContent leverage/repurposingSubscription informationFacilities (Security/HVAC)Competitor analysisTracking social media impact (search.twitter.com)
Accessing RSS ContentFeed on your websiteMobile devicesE-mailed to youRSS ReadersDigital signage
![Page 15: Hims rss01 v2](https://reader033.fdocuments.us/reader033/viewer/2022050920/54ba60614a7959294e8b4740/html5/thumbnails/15.jpg)
© 2010 ADCETERA 15
Thank you.
Pagogh [email protected]
Matt [email protected]
Adcetera3000 LouisianaHouston, Texas 77006713.522.8006