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INTRODUCTION Hilton Worldwide is one of the largest company in hospitality companies of the world.

Hilton Worldwide has 3,800 hotels with 630,000 rooms spread across 88 countries in 6 continents stretching across 24 time zones.

Hilton worldwide has a workforce of about 140,000.

Hilton Worldwide has 10 different brands of hotels functioning under it.

Current Owners Joseph J. Sitt, President and CEO, Thor Equities LLC Drew Williams, EVP, Hotel Group, Cornerstone Advisors Julie Grimes, Managing Partner, P.H. Hotel Company Ted Kahan President, Oasis West Realty LLC Rick Smith, President and CEO, FelCor Lodging Trust Incorporated Robert Kramer, Executive Managing Director Portfolio Management, USAA Real Estate Company Al Kite, Partner, Kite Realty

It was founded by Conrad Hilton in 1919. He was 32 years old when he started his first hotel. Hilton bought his first hotel, the Mobley Hotel in 1919 in Cisco, Texas.

The hotel did such brisk business that rooms changed hands as much as three times a day.

Conrad’s original intention had been to buy a bank and had already raised a share of the amount agreed with the bank manager himself with friends chipping in the rest.

HISTORY

The bank manager then upped his price, and Conrad walked away from the deal. That night he went to stay at Mobley and was quite impressed by the idea that the room was sold for 8 hours shift 3 times a day due to the need for accommodation during Texas oil boom. Deciding that selling a hotel room three times a day seemed better than running a bank, Conrad sought out the owner and asked to buy the hotel. Wanting to get into the oil business himself, Mr. Mobley accepted this offer, and Conrad used his already raised capital of $35,000 (around $445,000 or £238,000 today) to buy The Mobley.

After just one year of owning The Mobley, Conrad had made his investment back and soon went on to expand his business. Conrad did not set out to create the global chain of hotels that exists today, but to expand his hotel chain in Texas, where he saw the opportunity for better quality hotels.

It was in 1923 that Conrad first developed the idea of the Minimax hotels. After observing hotel facilities throughout south-west USA and Texas in particular, he became convinced that the hotel world needed a strictly first-class chain of hotels; comfortable to the last degree and offering the public the maximum amount of service and satisfaction for theminimum cost.

With this business concept firmly settled in his mind he began in 1924 the building of the first hotel of the chain, the Hilton hotel of Dallas. The Dallas Hilton was opened in August of 1925, and was an immediate success. So much so that soon after, Conrad began his search for another location for a Hilton hotel.

Conrad’s success came about as a result of his vision and innovation. It was reported that in the early days of building his business he chose to buy hotels which had individual reputations, and he claimed that ‘I buy tradition and make the most of it’.

The Great Depression hit the hotel industry, and Conrad’s hotel chain, hard. Conrad had planned to open a new hotel every year, however, shortly after announcing plans to build a $1.75m ($22.5m or £12m today) hotel in El Paso, the stock market crashed. He lost nearly everything: he was $500,000 in debt and was forced to give up many of his properties.

Another setback occurred in the early years of the Depression when Conrad’s dedication to the hotel business cost him his marriage. Conrad and Mary Hilton divorced in 1934

After defaulting on his loans, his hotels were foreclosed on by the Moody family, owners of Galveston, Texas-based chain Moody Hotels. An agreement was made, and HiltonHotels merged with Moody Hotels to form the National Hotel Company. Conrad was given the role of general portfolio manager and one-third ownership of NHC, but the tumultuous relationship with the Moodys resulted in the dissolution of the company in 1934. Conrad retained possession of three hotels from his original portfolio, in addition to a small cash settlement awarded in the dissolution. Conrad was able to once again focus on the development and growth of the Hilton Hotels in a strengthening economy.

In 1949, at the Caribe Hilton Hotel's Beachcomber Bar in San Juan, Puerto Rico, Ramon "Monchito" Marrero created the Piña Colada.

In 1954, Hilton hotels bought the Statler Hotel chain, making it the largest hospitality company in the world.

Capital Hilton in Washington D.C previously Statler Hotel

The Hilton Nicosia in Nicosia, Cyprus, was the scene of the assassination of Youssef Sebai, an Egyptian newspaper editor and friend of Egyptian President Anwar El Sadat, on February 19, 1978. The assassination and the hijacking of a Cyprus Airways DC-8 at Larnaca Airport led to the Egyptian raid on Larnaca International Airport by Egyptian forces. The intervention by the Egyptians led to the deterioration of relations between Cyprus and Egypt.

HILTON NICOSIA AT CYPRUS

To Fill The Earth With The Light And Warmth Of Hospitality

To Be the preeminent global hospitality company- the first choice of guests, team members and others alike

HOSPITALITY: Passionate about Delivering Exceptional Guest Experience

INTEGRITY: Do The Right Thing All the time

LEADERSHIP: Leader in the Industry and in the Community

Teamwork: Team Player In Everything we Do

OWNERSHIP: Owners Of our Action and Decision

NOW: Operates with a sense of urgency and discipline

BRAND PROFILE:

Luxury:

Waldorf Astoria Hotels and Resorts

Conrad Hotels and Resorts

FULL SERVICE HOTEL:

HILTON HOTELS AND RESORTS:

It’s the flagship product of Hilton Worldwide.There are more than 540 hotels in 78 countries Hilton Hotels & Resorts

Double Tree:DoubleTree by Hilton is a worldwide brand which includes luxury hotels and resorts as well as select service hotels trademarked by Hilton Worldwide. There are currently more than 220 locations with 55,000 rooms worldwide in the United States, Canada, Costa Rica, Peru, China, United Kingdom, Italy, Slovakia, Tanzania, Norway and India.

Embassy Suites:

Its an all suite hotel with 200 Embassy Suites Hotels in the United States, plus 8 Embassy Suites Hotels internationally. Similar to other Hilton brands, most Embassy Suites hotels are independently owned and operated by franchisees, though a few are company owned and/or managed.

FOCUSSED SERVICES: Hilton Garden Inn: Hilton Garden Inns are considered to be upscale mid-priced hotels that are designed for both business and leisure travelers. The hotel brand is similar to that of the Courtyard by Marriott brand, a key competitor.

HAMPTON:

The Hampton hotel brand primarily caters to the budget-minded business and leisure traveler. As of October 2011, the chain comprises more than 1,800 hotels. An overwhelming majority of Hampton's properties are located in the United States however, international locations include Canada, Costa Rica, Ecuador, the United Kingdom, and Mexico.

HOMEWOOD SUITES:

Its an American chain of all-suite residential-style hotels managed by the Hilton Worldwide. As of February 2012, the chain consists of 310 hotels and another 75 under development.

HOME2 SUITES:

Home2 Suites by Hilton is a mid-tier, all-suite extended-stay hotel featuring contemporary accommodations and customizable guest room design. Launched in January 2009, Home2 Suites is the first new brand introduced by Hilton Worldwide in 20 years. Home2 Suites hotels are 100% franchised.

MARKET SEGMENTATION:

LUXURY FULL SERVICE FOCUSSED SERVICE VACATION SERVICE

MARKET STRATEGIES: Hilton Worldwide follows horizontal integration as its marketing strategy.

HILTON JUMEIRA DUBAI HILTON NEW YORK

HILTON IN INDIA

In India Hilton has 4 property:

Hilton New Delhi, Janakpuri

Hilton New Delhi Noida, Mayur Vihar

Hilton Chennai

Hilton Mumbai International Airport

NEW DELHI JANAKPURINEW DELHI JANAKPURICHENNAI

MUMBAI INTERNATIONAL AIRPORT

New Delhi Noida

FACTS ABOUT HILTON:

Hilton’s Guest Loyalty Program HHONOURS was opened in 1987 is one of the largest in its type.

Hilton have around 45+ airline partners across the Globe. The partner airline partner with India are Jet Airways and Kingfisher Airlines.

First Coast to Coast Hotel Chain In USA in 1943.

First Online Central Reservation System HILTRON in 1973.

Pioneers in Airport hotel concept with the introduction of Sans Francisco Airport Hilton in 1959.

First Central Reservation System is introduced in HILCRON in 1955.

AWARDS AND ACCOLADES: Brand of the year – Full Service Hotel Harris Pole EquiTrend Survey 2010, 2011. Ranked #94 in Top Franchise 500 Brands Entrepreneur, 2011. Ranked #5 Global Travel Brand, Digital IQ Index: Travel L2,2011 Best Business Hotel Chain In the World, Best Business Hotel Chain in North America, Best Hotel Website by Business Traveler USA. Best in Business Travel Award 2011. Top Hotel Brand – Asia by TNSI Media, Asia’s top 1000 brands, 2010. Travel Category Finalist by American Brand Excellence Awards, 2010. Top Business to Business Hotel Brand- South Africa Sunday Times Top Brand Awards, 2010. Best International Brand in India in the Hotel Business Guest Server.

Expansion Plans:

IN India Hilton Worldwide plans to open 5 Hilton Hotels, 3 Double Tees, A Garden Inn and a Hampion.

FINANCIAL BRIEFING:

NOT AVAILABLE