Hill dickenson social media april 2013.v3
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Transcript of Hill dickenson social media april 2013.v3
SOCIAL MEDIA A SNAPSHOT
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
FUTURE PROOFING YOUR DIGITAL STRATEGY
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#HDevents
@googledave
@phcreative
#hdevents
IF CARLSBERGDID NETWORKING
@googledave
@phcreative
#hdevents
WHO WOULD YOU ‘WANT BEHIND THE
DOOR?• Your target audience• Where are they, ‘which
pub’? • Strategic partners• Your customers• Influencer networks• Who influences them?• Who else and why?• Who would you, buy a
beer?
@googledave
@phcreative
#hdevents
• A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say
• # Who are you listening to?• Be interested in others, not yourself!• Don’t broadcast sales messages • Make friends, build trust and help others• 80 / 20 rule• Remember… ‘Givers Gain’
PROBABLY THE BEST SOCIAL NETWORKING ADVICE!
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#HDevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
http://www.youtube.com/watch?v=ZUG9qYTJMsI
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#HDevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
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TOOLS TO LISTEN
@googledave
@phcreative
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TOOLS TO FIND YOUR AUDIENCEFOLLOWERWONK ANALYSE FOLLOWERS
@googledave
@phcreative
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@googledave
@phcreative
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TOOLS TO MANAGE HOOTSUITE
@googledave
@phcreative
#hdevents
WHY YOU NEED USE GOOGLE+
Get your content read and ranking faster
• Faster indexing of your content – make it relevant to your candidates
• Extended circles, means you influence your followers and theirs
Authorship Tag = Identity• Have you set yours up?
AuthorRank is coming!• How authoritive and interesting are you to
your audience?• Share-ability of authors content• Number of people in your circles and how
many you are in• Engagement levels of your content
@googledave
@phcreative
#hdevents
AUTHORSHIP IN PRACTICE
@googledave
@phcreative
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GOOGLE+ WILL INFLUENCE US ALL
@googledave
@phcreative
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SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?
@googledave
@phcreative
#hdevents
ROI MEASUREMENT OF SOCIAL MEDIA
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#HDevents
http://www.youtube.com/watch?v=JSnB06um5r4
SEARCH, SOCIAL AND CONTENT MARKETING
@googledave
@phcreative
#hdevents
@googledave
@phcreative
#hdevents
THANKS FOR LISTENING QUESTIONS AND ANSWERS
@googledave
@phcreative
#hdevents