HIGHPOINT Topshop 20TH February 2014 Melbourne Australia

Model Store Overview –

All of our Highpoint team were involved in the Model Store set up, from our casuals that did overnight shifts to our Management team who worked hard on educating the team on the BIG DEALS and standards and our great VM team who put In lot’s of effort to get the store looking great!

Model Store was achieved by utilizingevery team member to come togetherand work as a unit to produce the bestModel Store we could. Lot’s of organizingand planning went into preparing the storefor the changes and the team were educatedon what was going on through team briefings,notice boards and quizzes over the radio.

Our key objectives were to have a smooth aspossible Model Store roll out and to aspire to The Flagship guidelines where possible. To create an Inspiring atmosphere for our customer and to have our staff knowledgeable on the new trends and be able to style our customers in the latest looks.

Creative - TOPSHOP Loves JeansAll best selling jeans were used in our window with best selling Monochrome co-ords like the knitted ribbed textured jumper and the leaf print crop jacket.

Kiss Me MargateBest selling co-ords are featured in our window along with the gingham check dress and white diamond jacquard midi skirt.

Void areaFitting rooms

• Week 25 $10,335• Department linear – 146• Best sellers include the Wilburt jacket at7 units, Coke tee 11 units, ripped HaydenJean 10 units and the snake Cutabout tee 8 units.• Commercial block of BRAND tees,Sold 12 units $552

SKATE AWAY

• Week 25 $12,431• Department linear – 134• Best sellers include the Gingham Tube skirt 14 units, Diamond Jacquard midi skirt 5 units, High neck stripe top 9Units and the Fitted Western Denim shirt 9 units.• Commercial block of JONI jeans, Sold 18 units $1440

KISS ME MARGATE

NEW MONOCHROME

• Week 25 $11,257• Department linear – 122• Best sellers include the Formal drape front blouse 7

units, Cutout Skater dress 7 units, Mesh panel Bralet 7 units and the PU wrap skort 5 units

• Commercial block of going out dresses, Sold 9 units $780

DENIM

• Department linear – 93• Best sellers are the Joni selling 119 units• Commercial block of Denim shorts, Sold 7 units $454

JERSEY

• Department linear – 144• Best sellers include theRibbed sweats 24 units $1162, the Burnout tees 13 units $410 and the Viscose V neck tee 18 units $410• Jersey 04 vs 09 - $6084 04 & $4895 09• Promo $598

Promo wall

Petite & Maternity Petite –• Week 25 $11,468• Best seller’s are the Joni MDT 12 units, Hamptons tee 9Units, the gingam skirt 8 units,Gingham cigarette trouser 9 Units and the black Joni’s 10 Units.

Non Clothing

Best sellers – • Hank high ankle 3 units• Nation sandal 3 units• All mine Gold 3 units

Non Clothing

Best sellers – • Black premium bags

BOH- Graphics - LCTB

LCTB

Cash Desk BOH

Layout – 20/2/14