1. DO VISITORS CURRENTLY HAVE A CAT IN THEIR FAMILY?

Yes

No

Looking for a Cat

2. HOW MANY CATS IN THEIR FAMILY?

96% of all visitors either own a Cat or are looking for a Cat.

IN 2019 A RECORD

*19,315 VISITORS

CLICK HERETO WATCH THE 2019

HIGHLIGHTSVIDEO!

* Data upon which this survey is based sourced from over 5,000 surveys: Online ticket buyers, Door prize entrants and Post-Show Visitor and Exhibitor Surveys.

87%

9%

4%

3%

1

2

3

4 or more47%

37%

9%

7%

53% of all visitors have more than 1 Cat in their family and 16% have 2 or more

3. DID THE CAT LOVERS SHOW MEET VISITOR EXPECTATIONS?

Exceeded Expectations

Met Expectations

Below Expectations

68%

29%

97% of all visitors had their expectations either met or exceeded.

1

2019POST SHOW

REPORT

Absolutely outstanding celebration of all things Cats! So many exhibitors to see and plenty to do. I was happy to spend several hours amongst other passionate animal-lovers. Can’t wait to go next year!

Angela from Coburg

6. WHAT WERE THE PRIMARY REASONS VISITORS ATTENDED THE SHOW?

76%

33%

67%

54%

63%

19%

41% 41%

29%

* MULTIPLE RESPONSES WERE ALLOWED

4. HAD VISITORS ATTENDED THE 2019 CAT LOVERS SHOW BEFORE?

5. HOW LONG DID VISITORS SPEND AT THE SHOW?

Yes

No

1–2 hours

3–4 hours

5–6 hours

6–7 hours

35%

69%

31%

42%

23%

26%

9%

2

0

5

10

15

20

25

30

35

40

(%)

8. WHAT WAS THE APPROXIMATE VALUE OF THE PRODUCTS OR SERVICES THAT VISITORS PURCHASED AT THE SHOW?

11%

4%

38%

45

28%

13%

6%

2019 Cat Lovers Show was an excellent way to get your products out there, would highly recommend the 2020 Cat Lovers Show for anyone wanting to increase awareness of their cat products.

Lyn Scott Manager at Oz-Pet

Thank you for an amazing show. The layout was spacious and the staff and guest speakers were most informative and quite entertaining. I honestly was not expecting to stay at the Cat Lovers show for 7 hours and remain entertained during the whole duration. Well done to the organises, fantastic job.

Ange from Cheltenham

7. DID VISITORS PURCHASE ANYTHING WHILE AT THE CAT LOVERS SHOW?

Yes

No14%

86%

Black Hawk Stage

The Cat Lovers Show was a great day out! I was able to buy cool new toys for my cat and learn even more about our feline friends. I would definitely attend again.

Victoria from Bayswater North

3

9. HOW SUCCESSFUL WAS THE SHOW FOR EXHIBITORS?

Excellent

Good

Fair

Poor

58%36%

6%

Excellent

Good

Fair

10. WHAT WAS THE QUALITY OF VISITORS AT THE SHOW?

Customers at the end of the day tend to go online for advice and I think having the face to face contact with us is something you can’t get from other forms of media.

Dr Ben Porter, Scientific Services Veterinarian, Royal Canin

2%

64%

28%

6%

CATMANTOO with his feline stars Bindi and Didga

The Cat Lovers Show was fantastic. A great day out for all cat lovers. An interactive day with various stall holders from well-known and not so well-known brands. Hands on and interactive with many breeders on show. Lots of samples for your cat to try. Delicious food and drink stalls to keep you nourished throughout the event. Meeting famous faces like Dr Chris Brown the vet was a highlight. A great day out that I’ll be raving to all my friends and family about for the 2020 show. Loved it!

Bonnie from Greenvale

* RESULTS FROM POST-SHOW EXHIBITOR SURVEY

Pet trainer extraordinaire Kelly Gill with feline-star Tigger

4

11. AGE AND GENDER OF VISITORS

12. WHERE DO VISITORS COME FROM?

Eastern metro

Eastern Victoria

Northern metro

Northern Victoria

South-Eastern metro

Southern metro

Western metro

Western Victoria

18%

9%

24%

4%

4%

18%

9%

14%

26%

11%7%

20%24%

11%1%

Peter Hitchener from Channel Nine celebrating his love of Cats on the Adoption Stage

Ask-A-Breeder Stage MC, Alex Hecker

Feline Food Truck Park fuelling up feline-fanciers for a fun day out!

Crowds flocked to the BlackHawk stand over the weekend

5

0

5

10

15

20

25

30

35

40

(%)

1 yea

r out

from

the

Show

6 mont

hs o

ut

from

the

Show

3 m

onths

out

from

the

Show

1 mont

h out

from

the

Show

The w

eek o

f

the

Show

On th

e day

of the

Sho

w

13. WHEN DID VISITORS DECIDE TO ATTEND THE CAT LOVERS SHOW?

14. HOW DID VISITORS TRAVEL TO THE SHOW?

7%2%

6%

Dr Chris Brown & Dr Katrina Warren educating Cat lovers on the Royal Canin Stage

My sister Narelle and I had a pawsome day! Highlight was meeting Robert, Didga and Bindi. We travelled nearly 4 hours to come to the show today. We received some great advice from the experts for our fur baby’s and brought some great products. Very well organised show.

Alison from regional Victoria

14%

31%

16%20%

16%

3%

57%

28%

We’ve found a lot of new customers, people that didn’t know our products exist – and now they do.

Tim Del Vecchio, The Cat Man, Catworks Pet Enclosures

6

2019 Melbourne Exhibitor ListAble and Game

Absolute Holistic / Woof Meow

Absolutely Rewarding Volunteer Tours

Alkala Bengals Australia

ANCAT

Animales Online

Animal Justice Party

animat

ASTRO PET

Australian Firefighters Calendar 2020

Betta Pet Systems

BIOCAT

Black Hawk

BusyHive Botanicals

Cat Camp and The Cat Motel

CAT CRAZY

Cat Evolution

Cat Napping Suburban Retreat

Catexplorer

CatGenie Australia

Catmate

Catnip Australia

Cat’s Best

Cattitude Store

Catworks Cat Enclosures

Catworks Cat Enclosures

Catz Matz

Ceva Animal Health

Choose Cruelty Free

Cooinda Cat Resort

Dizzy Cats

Edenhills Pet Cremation

Fallen Into Fantasy Designs

FCCV

Feline Natural

Frog Dog Studios

Funky Cat

FurEver After

Furrytail

GCCFV

Geek to Chic

Get Catty!

Get Catty! Kids Zone

Get Catty! Get Catty! Box

Jeebsters Nostalgic Signs

Jo Howell Photography

Kitska

Kitty Kitchen

Krispet

LePets

LITTLE KITTY CO. & THE CAT MUM

Lort Smith

Martha Silver Breninger Art

Melbourne Cat Vets

Meow Mansion

Minx Cat Litter

Moonglow Australia

National Breast Cancer Foundation

Natural Instinct Pet Food

Nature’s Best

Noomi Bean Bags

ORIJEN Petfoods

Oz-Pet

Paw Daws

Paws Land / Pidan

Pet Federation

Pet Greens

Pet House Superstore

Pet Planet Group

Peter Mac

Petplan

PetPost

Pets in the Park

Petssager

PETstock

Petway Petcare

Picture Moments Photography

Purr-Central Luxury Cat Hotel

Rain Air Corporation

Raw Meow

Rothwell Run Cats and Dogs

Royal Canin

Safe Cat – Safe Wildlife

Rufus & Coco

Soapy Moose

Southpaws Vet Specialists

Sparkle*Liscious

Supaw Pet Bakery

Sure Petcare

Sykes Vet International

Tara Treasures

Taste of the Wild

The Cat Protection Society of Victoria

The Cat Park

The Fabric Care Company

The Golden Bone Bakery

The Kew Cattery

The Lane Face

The Lost Dogs’ Home

The Melbourne Portrait Studio

The Natural Paw Company

The Orangutan Project

The Paw Principality

The PetCalmer

Trouble & Trix

TRUEECO

Vetalogica

WeeOff

Wellness CORE

Wine Selectors

Wonder Wheat Cat Litter

Woods for Cats

World Class Hounds

Zach’s Pet Shop

Ziwi Peak

Rescue Groups2nd Chance Cat RescueAnimal AidA’s Service for Rescue KittensAnimal Rescue Freecycle The Mini Kitty CommuneAustralian Animal Protection SocietyAustralian Animal RescueCat People of MelbourneChally Rescue IncCheltenham Cat RescueForever Friends Animal RescueFurKids RescueGeelong Animal RescueGeelong Animal Welfare SocietyHappy Hearts Animal RescueHeart and Soul RescueIngrid’s HavenLittle V & Friends Animal RescueManeki Neko Cat RescueMeow RescuePaws of Love Animal RescuePeninsula Cat RescuePets of the Homeless AustraliaPurrs of Point Cook Inc.Sally’s Cat & Kitten Rescue Inc.Second Chance Animal RescueThe Cat CornerVictorian Dog RescueWaggin Tails Animal Rescue

Breed GroupsANCATSAustralian MistBengalBritish Shorthair

BurmeseCheetohCornish RexMaine CoonManxBalineseOcicatRagdollScottish FoldSelkirk RexSiameseSphynxToyger

FCCVAmerica ShorthairBengalBirmanBurmillaExotic MandalayNorweigan ForrestRagdollRussianSelkirk RexSiberianShowshoe

GCCFVAmerican ShorthairBirmanBritish ShorthairBurmeseDonskoyExoticMaine CoonOrientalPersianPeterbaldRagdollSiameseSiberianSomaliSphynx

2019 Sponsors and PartnersSTAGE SPONSOR BREED SHOWCASE SPONSOR KID ZONE SPONSOR STAGE SPONSOR

ADOPTION ZONE SPONSOR OFFICIAL NEWSPAPER PARTNER HAPPY CAT PARTNER BEAN BAG SUPPLIER

CHARITY PARTNERS

BREED SHOWCASE PARTNERS

7

192 BRIDPORT STREETALBERT PARK, VICTORIAAUSTRALIA 3206

TELEPHONE: +61 3 9696 9961FACSIMILE: +61 3 9696 4558WEBSITE: www.eventmi.com.au

Over 2 days the 2019 Cat Lovers Show welcomed more than 250 Cats representing over 30 different rare, pedigree and companion breeds and over 19,000 visitors to the Royal Exhibition Building. Young, old, men, women, inner suburbs, outer suburbs, inner city, country, families, toddlers, kids, teenagers, married, singles, Cat (and Dog) owners and lovers and people who are looking to find their next Kitty.

• Cats are found in 27% of Australian households

• 2.6m Australians own a Cat

• Average of 1.4 Cats per household

• 76% of Cats owned in Australia are mixed breed,remainder are pure breeds

• 25% of Cats have been acquired through animalshelters, 19% from friends of neighbours, and 15%were strays. Only 23% said they bought their Cats

for a breeder or pet shop

• 60% of Australian’s classify their Catas a member of the family

• 60% of Pet-less households are consideringgetting a pet

• Australian’s spend over $3.5 million per year onCat related products and services

• The majority of Cats (59%) are keptboth indoors and outdoors, while 34% are

exclusively indoors and 7% outdoorsSource: Animal Medicines Australia Report - Pet Ownership in Australia 2019

THE CAT LOVERS SHOW IS OWNED AND ORGANISED BY:

INDUSTRY

QUICKSTATS*

Over 100 volunteers helped make the 2019 Cat Lovers Show a great success

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