Highlights nielsen format sept 2010
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of PresentationCopyright © 2010 The Nielsen Company. Confidential and proprietary.
Online Market Highlights
Online Market Highlights
State of the UK Online MarketSeptember 2010
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
The Stats…Global Online Universe
Source: Netview Sept 10 (Internet Applications Included, Home & Work), *Home only data
Global & Europe include Home & Work data for UK, France, Germany, Spain, Italy, US, Japan Brazil & Australia; Home only data for Switzerland
+2.7%
+1.3%
-2.0%
+5.0%
+2.1%
-0.3%
+1.4%
-2.3%
-2.4%
-1.8%
-0.2%
-0.7%38,449,321
38,664,053
45,964,861
25,463,351
25,465,557
4,018,752
195,034,761
41,565,544
14,843,381
490,095,419
178,025,895
60,625,838
UK
France
Germany
Spain
Italy
*Switzerland
Europe (6 countries)
US
Brazil
Australia
Japan
Global (10 Countries)
Month-on-month % change
• This month, 487 million people across 10 countries accessed the Internet.
• 37% of them were in Europe & 39% in the US.
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
The Stats…UK Online Universe
80% Internet Penetration in the UK* +3% pts
47,871,692Number of people aged 2+ with Internet access
(Total Universe Estimate)+4%
39,505,076Number of people aged 2+ that were active Online
(Active Universe)+1%
86 Number of web pages viewed@ (in Billions) -8%
49 Average number of visits/sessions per person +6%
90 Average number of unique domains visited per person +6%
@ Pages are counted only when they fully load into the user’s browser window.Source: Netview, Sept10 (Internet Applications Included, Home & Work), *NRS establishment survey
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
UK Online Universe…Home & Work
Home & Work Home Work
Active Digital Media Universe 39,505,076 31,610,443 15,660,635
Current Digital Media Universe Estimate
47,871,692 44,779,665 15,904,164
Sessions/Visits per Person 49 38 48
Domains visited per Person 90 82 114
Duration of Web Page viewed 00:00:56 00:00:53 00:01:00
• Robust UK panel of 55,000 individuals• UK Active Universe = 39m+ active users this month• UK Total Online Universe = 47m+ people with Internet access• Number of Brands reported=6,726; Domains = 8,460; Applications= 112
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Heading here
Online Universe Profile…Gender
Male51%
Female49%
Unique Audience
(000) %Chg
Total 39,506 +2.7%
Male 20,292 +3.8%
Female 19,214 +1.7%
2,531
5,265 5,468 5,427
1,601
2,491
6,0655,452
4,505
701
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2 - 17 18 - 34 35 - 49 50 - 64 65+
Age Group
Uni
que
Aud
ienc
e (0
00)
Male
Female
• This month, we saw an increase of 2.7% across the active universe
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Online Universe Profile…Age
Male/Female
50.8% 50.4% 50.9% 51.4%
49.2% 49.6% 49.1% 48.6%
0%10%20%30%40%50%60%70%80%90%
100%
Jun-10 Jul-10 Aug-10 Sep-10Male Female
Unique AudienceActive Reach%
Age Male% %UA Change from Aug10 Female% %UA Change
from Aug10
2-17 6.4% +9.0% 6.3% +5.2%
18-34 13.3% +1.0% 15.4% +0.9%
35-49 13.8% +3.7% 13.8% +0.5%
50-64 13.7% +3.1% 11.4% +1.1%
65+ 4.1% +8.0% 1.8% +10.2%
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Universe Profile By ISBA Region September 2010:NetView data is now weighted to ISBA region
0%2%4%6%8%10%12%14%16%18%20%
London
Midlands
Southern
WalesandtheWest
Yorkshire
Lancashire
EastofEngland
CentralScotland
NoResponse(Region)
SouthWest
NorthEast
NorthernScotland
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
UK Online Landscape…Top 15 Sites
Top 15 Sites by BrandRank: Unique Audience
• Out of 86 billion pages viewed online this month, 38bn were on the Top 15 sites (43%).
BrandsRank (Sep10)
Unique Audience
(000) Sep10
Rank (Aug10)
Unique Aud.
% Change
Google 1 34,179 1 +3.2%
MSN/WindowsLive/Bing
2 27,151 2 +0.3%
Facebook 3 25,645 3 +1.2%
Yahoo! 4 20,932 4 +0.0%
BBC 5 20,846 5 +0.8%
YouTube 6 17,514 7 -0.9%
Microsoft 7 17,349 8 +3.0%
eBay 8 16,951 6 -4.3%
Amazon 9 16,575 9 +1.0%
Wikipedia 10 15,291 10 +7.2%
Apple 11 11,926 11 +4.9%
Ask Search Network 12 9,915 12 -0.2%
The National Lottery 13 8,112 13 -9.0%
Blogger 14 7,934 18 -0.7%
Sky Portal 15 7,884 15 -5.0%
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
UK Online Universe…Key Stat
Key Stat: 95%
Top Sites by UAUnique Audience
(000)Active Reach
Google 34,179 86.5
MSN/WindowsLive/Bing 27,151 68.7
Facebook 25,645 64.9
Yahoo! 20,932 53.0
BBC 20,846 52.8
TOTAL 37,438 94.77%
The Top five websites remain the same this month and reach 95% of the UK Online market!
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Top Sectors…Unique Audience
SubCategory Rank Sept2010
Unique Audience (000) Sept10
Rank Aug2010
Unique Audience (000) Aug10
Unique Aud.
% Change
Search 1 35,313 1 34,472 +2.4%
General Interest Portals & Communities 2 32,918 2 32,704 +0.7%
Member Communities 3 29,411 3 29,410 +0.0% Software Manufacturers 4 26,075 4 25,863 +0.8% E-mail 5 25,422 5 25,303 +0.5% Internet Tools/Web Services 6 25,055 6 24,927 +0.5% Mass Merchandiser 7 23,784 7 24,087 -1.3% Current Events & Global News 8 23,760 9 23,566 +0.8% Videos/Movies 9 23,416 8 23,759 -1.4% Multi-category Entertainment 10 21,081 10 21,408 -1.5% Research Tools 11 20,639 12 20,123 +2.6% Instant Messaging 12 19,837 13 19,686 +0.8% Maps/Travel Info 13 19,658 11 21,336 -7.9%
Full Service Banks & Credit Unions 14 19,528 14 19,528 +0.0%
Broadcast Media 15 19,022 16 18,623 +2.1%
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Line Speed…
ACTIVE UNIVERSE
> 128Kb1%
512Kb - 2Mb22%
2Mb - 8Mb56%
8Mb +15%
Unknown2%
128kb - 512Kb
4%
• 93% of @Home UK Internet Users access the Internet with a connection speed between 512kb & 8Mb +
• 15% have a connection of 8Mb+
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
65+
55 - 64
45 - 54
35 - 44
25 - 34
18 - 24
2 - 17
Female
Male
% Unique Audience
> 128Kb
128kb - 512Kb
512Kb - 2Mb
2Mb - 8Mb
8Mb +
Unknown
Line Speed…Age & Gender Breakdown
UK Active Online Universe 39,505,077K; Source: Netview, Sept10 (Internet Applications Included, Home & Work)
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
About NetViewNetView is the Internet audience measurement tool that provides granular detail about the online usage of people aged 2+ from home & work locations.
NetView offers comprehensive insight into the world of the online consumer with analysis of behaviour, trends and detailed demographics. NetView gives you a comprehensive perspective of your site, your audience, and your competitor. Combining more than 50 years of best practices in audience measurement research with advanced tracking technology, NetView provides the most accurate and reliable online user reports available to Internet advertisers, agencies, marketers and publishers. NetView delivers the most in depth and reliable site measurement information possible.
For more detail on our methodology, or other questions, please contact your Nielsen Online Account Manager.
The Nielsen CompanyPhone: 020 7014 0590Sales: [email protected] Services: [email protected]
As recently communicated, Nielsen is investigating a decline in our Internet use data globally which is potentially impacting UK NetView data. Consequently, until these investigations are concluded, please use the NetView data with caution.
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Other Nielsen Online data
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
NM Incite: The Queen joins Facebook !
Buzz Volume about the Queen
“I think this is wonderful! Welcome Queen of England!
Hope you enjoy this site and if you want to play Farmville, I`d love to have you as a
Neighbor!”
“Welcome to the Queen of England! Wanna be
my friend?! It is so AWESOME that I'm even
able to make this comment in my lifetime
to the Queen of England. Thank you, Mark Zuckerberg!”
Sentiment charts before and after, showing that positive sentiment nearly doubles
BEFORE: Sentiment Chart about the Queen AFTER: Positive Sentiment nearly doubles
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Mobile Internet: Top Categories
Source: Mobile Media View UK; Report: Standard Metrics (IM Applications Excluded) Period: Qtr 2, 2010 Operator: All Operators
Top UK Search sites,Q2’2010
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
AdRelevance: Top 20 Advertisers by Campaigns
Source: AdRelevance UK: Number of Campaigns. Statistics, Sep10
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
About NM InciteNM Incite, a Nielsen McKinsey Company, builds upon the industry-leading social media and online brand metrics, consumer insights and real-time market intelligence of Nielsen BuzzMetrics and the capability building, proprietary knowledge and expertise in areas of marketing & sales, organization and service operations of McKinsey to help businesses harness the full potential of social media intelligence. NM Incite currently operates in 13 countries with headquarters in New York.
For more detail on our methodology, or other questions, please visit www.nmincite.com or contact your Nielsen Online Account Manager.
The Nielsen CompanyPhone: 020 7014 0590Sales: [email protected] Services: [email protected]
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
About Mobile Internet Measurement Mobile Internet Measurement is the global measurement standard for bringing online audience measurement to the mobile web.Delivering comprehensive, independent measurement and analysis of the mobile online audience, Mobile Internet Measurement enables you to make informed business decisions regarding the mobile web. Whether examining your mobile site’s audience or searching to optimize your mobile advertising strategy, you’ll get easy-to-use information to help you achieve your goals:
Keep on top of the changing mobile landscape with Mobile Internet Measurement from Nielsen telecom practice. You’ll get fresh insights and analysis for over 250 mobile websites, providing audience measurement by site, brand and online category.
Gain a deeper understanding of how consumers want to use the mobile internet and see how quickly they are adopting new capabilities. Using this information you’ll be able to drive adoption, increase ad relevance, develop the right content and more. Whether you are a content owner or advertiser, device manufacturer or operator, this information will help you to design more targeted solutions to meet the needs of your consumers.
Get a high-level overview with Nielsen’s simple trend overview, or delve more deeply into the demographic make-up of individual sites, brands and categories. And because Mobile Internet Measurement is delivered in the same easy-to-use format as Nielsen Online’s UKOM APS, you’ll find it easy to compare and contrast wired and mobile web statistics.
For more detail on our methodology, or other questions, please contact us.
The Nielsen CompanyPhone: 020 7014 0590Client Services: [email protected]
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
About AdRelevanceAdRelevance provides Online Advertising Intelligence for Advertisers, Agencies and Publishers "AdRelevance allows marketers to keep an eye on their competition. These reports will tell them what sites their competition are advertising on, how many impressions they are buying and also show what the ads actually are. The marketers can then take that data and it is one of the factors used when that company decides on its own media buys."
Nielsen Online AdRelevance provides online advertising intelligence for fifteen European markets, the US and Asia Pacific. In Europe the service covers the UK, Germany, France, Italy, the Netherlands, Switzerland, Belgium, Austria, Sweden, Norway, Denmark, Portugal, Luxembourg, Spain and Turkey. The service crawls more than 3,500 websites (over 150,000 urls) in Europe all day, every day, providing indispensable market intelligence on who is advertising online, which sites the campaigns are running on, the duration and frequency of the campaigns, and capturing and storing the creative content.
For more detail on our methodology, or other questions, please contact your Nielsen Online Account Manager.
The Nielsen CompanyPhone: 020 7014 0590Sales: [email protected] Services: [email protected]