HIGHLIGHTS 2011

SALONE INTERNAZIONALE DELL’AUTOMOBILE

BOLOGNA, 3 - 11 DICEMBRE 2011

VISITATORIVisitors 856.314

19.134

2.216

OPERATORI PROFESSIONALITrade Professionals

GIORNALISTI, FOTOGRAFI, OPERATORI TELEVISIVI Journalists, Professional Photographers, TV Crews

48(8 mondiali – 6 europee

8 world premieres – 6 European)

PRESENTAZIONI E ANTEPRIMEDI PRODOTTOPremieres

CONFERENZE STAMPA Press Conferences

22

32

258

CONVEGNI, INCONTRI, WORKSHOP Conventions, Meetings, Workshops

ESPOSITORI Exhibitors

37MARCHI AUTOMOBILISTICI PRESENTICar brands attending

IL SALONE IN PILLOLEKEY FIGURES

EVENTI SVOLTI SULLA MOBIL 1 ARENA Events organized on the Mobil 1 Arena

40

ETA MEDIAAverage Age

30 anni - years

SESSOSex

PROVENIENZA Coming from

UOMO - Man 90%DONNA - Female 10%

NORD EST - Northern East Italy 34%NORD OVEST - Northern West Italy 18%

CENTRO - Central Italy 20%SUD E ISOLE - Southern Italy and Islands 28%

NUOVI VISITATORI - First time VisitorsREPEATERS - Repeaters

42% 58%

TEMPO MEDIO TRASCORSO AL SALONE Average time spent inside the Show

5 h - 50’

PROPENSIONE ALL’ACQUISTO DI UNA NUOVA VETTURA (entro i 6 mesi successivi alla visita)New Car purchasing intention in the next 6 months

15%

fonte - source: TNS

IL PROFILO DEL VISITATOREVISITOR’ S PROFILE

TEST DRIVES SVOLTI SU 8 AREE ESTERNETest drives performed on 8 outdoor areas

45.503*

AZIENDE IMPEGNATE NEI TEST DRIVECompanies involved

Abarth

Automobili Lamborghini Dacia

Federazione Italiana Fuoristrada per:

Mercedes-Benz, Mitsubishi, Renault

Fiat

Ford

Honda

Hyundai

Lancia

Jeep

Maserati Mazda

Renault

Volkswagen Veicoli Commerciali

16

LE PROVE PRODOTTOTEST DRIVES

* il dato non comprende le prove effettuate nell’ambito di Electric City powered by ENEL, per le quali si rimanda alla pagina successiva.

* the test drives performed in Electric City powered by ENEL are not included in this figure. You’ll find them in the following page.

fonte: report aziende source: companies involved

TEST DRIVE SVOLTI SULLE PISTEINDOOR E OUTDOORTest drives performed on indoor and outdoor tracks

4.179

AZIENDE IMPEGNATE NEI TEST DRIVECompanies involved

Delorean (Fondazione e Cars Now!) Fiamm FordMercedes-BenzMicro-VettMitsubishiPolitecnico di TorinoRenaultSmartVolvo

10

LUNGHEZZA PISTA INDOOR E OUTDOORIndoor and outdoor track’s lenght

m. 465

TOTALE KM PERCORSITotal Covered km

4.772,2CONFERENZE, CONVEGNI, LEZIONI UNIVERSITARIEPress Conferences, Conventions, Academy Lessons

13

FOCUS SVILUPPATO SU PADIGLIONE 30E AREA ESTERNA 45 Surface dedicated to Electic City (hall 30 and outdoor track 45 area) - sq.m.

mq. 7.900mq. 3.145

ELECTRIC CITY powered by ENEL

ELECTRIC CITY powered by ENEL

LA MOBIL 1 ARENA IN CIFREMOBIL 1 ARENA KEY FIGURES

GARERaces 22

PILOTI E VETTURE IMPEGNATI IN CIRCUITODrivers and race cars involved on the Mobil 1 Arena circuit

296278

3.279

PREMIAZIONIAward Ceremonies

DURATA TOTALE PROGRAMMA MOBIL 1 ARENATotal duration of the Mobil 1 Arena Programme

84 h 30’

ESIBIZIONI, RADUNI, PARATE, TEST DRIVEEvents, cruises, parades, test drives

18

OPERATORI MOTORSPORT ACCREDITATIAccredited motorsport professionals

SU TRACCIATO ASFALTO

on asphalt and speed racetrack

SU TRACCIATO TERRA

races on rally racetrack

DI CUI COMPETIZIONI MONOMARCA

single-brand trophies were

15TEAM ACCREDITATIAccredited teams

142

22

7

9

PERMANENZA MEDIA SULLE TRIBUNEAverage time spent on the grandstands* fonte - source: Intelligent Carpet by StageUp

40’ *

/

COPERTURA MEDIA MEDIA COVERAGE anticipazione dati aggiornati al 16.12.2011highlights updated on December 16, 2011

COPERTURA STAMPAMedia Coverage

2.735articoli - articles

COPERTURA VIDEOVideo Coverage

13.170.831 impressions

17.943

oltre 11 oredi cui 1 ora di diretta su RAI1

more than 11 hours1 hour live on RAI 1 channel

CAMPAGNA GOOGLE AdWords(dal 29 novembre all’11 dicembre 2011)GOOGLE AdWords CAMPAIGN(from November 29 to December 11, 2011)

fonte - source: Google

WEB TV*

http://tv.motorshow.com/

oltre 60 video prodotti on demand e daily news

more than 60 videos on demand and daily news

oltre 25.000 utenti, da 87 nazionimore than 25.000 users,

from 87 Countries

COPERTURA RADIORadio Coverage

* on line per tutto il 2012* on line throughout 2012

45 h e 20’ di diretta radiofonica dal Salonelive broadcasting from the Show

/

COPERTURA WEB 2.0 WEB 2.0 COVERAGE anticipazione dati aggiornati al 16.12.2011highlights updated on December 16, 2011

2.960.845visite - pageviews

http://blog.motorshow.it

http://www.facebook.com/pages/Motor-Show-Bologna-Pagina-Ufficiale/153040961389457

http://www.youtube.com/user/MotorShowBologna

23.234visitatori unici - visitors

37.534 amici - fans121.230 visualizzazioni foto - photo views

8.456 commenti - comments1.812 post pubblicati dagli utenti - uploaded posts

4.762.833 views totali dei contenuti pubblicati in bacheca- total views of the contents published on the wall

37.500 ’mi piace’ - like

97 video caricati - uploaded videos285.000 visualizzazioni - video views

1.217 followers 1.327 tweet inviati - tweets

https://twitter.com/#!/MotorShowBo

www.motorshow.it

fonte - source: HiBo

/

ALBUM FOTO PHOTO ALBUM

ARRIVEDERCI A BOLOGNA NEL 2012 7-16 dicembre

(stampa e operatori professionali: 5 e 6 dicembre)

SEE YOU IN BOLOGNA IN 2012 December, 7-16

(press and trade professionals’ days: 5 and 6)