1

Executive summary

The High Fliers Day Care is a full-service child care facility that cares for infants to five

years kids. Our target market is two income professional parents who belong to middle and

upper middle class and they want to ensure high quality care with learning environment for

their kids in their office working hours. The purpose of High Fliers Day Care is to facilitate

the working women’s’ lives.

We are seven partners equally sharing the profit and loss of the business and running the day

care with the best management skills.

We do not have any direct competitor in Sargodha. The indirect competitors may include

schools like The City School and Beacon house school but they are schools with limited

timings not like day care centers providing you with the flexible schedule.

Future of High Fliers Day care center is bright and it will work as there is no such kind of

services for the female working force in Sargodha till now and there is need of such Day care

center in such modern era of increasing female working force.

As child’s health and security is the first priority of the parents so we are providing them with

the food & nutrition expert (Aneeqa Hassan) and CCTV. Social media trend is increasing so

for the security concern of the parents we are providing an additional security service of

Skype.

We have managed our start up expenses within the Rs 700,000 and our establishment period

is 2 months.

Our future plans include Mobile App by our software engineer (Maryam Maqsood) after 1

year and new branch of High Fliers Day Care center in the same city within 3 year.

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General Company Description:

We are going to launch a baby day care center in Sargodha region. Daycare for

kids typically refers to a child care facility in which parents take their children during

daytime for care, supervision and learning. Daycare centers specialize in care of infants

through pre-scholars, although some daycare facilities also offer before- and after-school care

for school-aged children as well. This facility is well known in abroad but in Pakistan

especially in its small cities like Sargodha there is no concept of such day care centers which

provide quality time to kids in the absence of their parents. We wish to serve the parents as

well as their kids. We provide happy, caring, healthy and safe environment where children

can gain self-confidence and build supportive relationships.

Name

Highflier's day care center

We have selected this name because we believe that the kids of our baby day care center will

have high aims further in their life.

Vision:

To get a predominant position in Sargodha city and after that sky is the limit for us.

Mission statement:

"To be a trend setter as there is no trend of baby day care centers in Sargodha because those

who don't follow the trends always become the trend setters. We will provide safe learning

environment to kids when their parents are at work. Place where kids can spend quality,

healthy and secured time. Our mission is to increase learning capabilities of kids in their

exigent first five years of life"

Goals:

Our goal is to be at the top in our field by providing quality services in Sargodha region and

to introduce a trend of baby day care centers in Sargodha city to do away with housemaid's

culture in kids initial five years.

Objectives:

Our objective is to increase 10 % kids annually in our center by sustaining parent's

confidence in our quality services.

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Business philosophy:

Our direction is to drop the trend of keeping kids in the hands of uneducated housemaids in

the absence of their parents. Because In the first 5 years of a child’s life their brain

development is at 80%.In the first 5 years, children learn more quickly than at any other stage

of life. These years are the foundation that shapes a children’s future development, happiness,

health, learning achievement and growth both in the family, community and life in general.

So there should be a platform where kids are able to form a great personality his own with the

help of these programs of which the parents can feel proud later in their life.

For us the quality of time which kids will spend in Highflier is much important than anything

else. For us quality of our services is most important thing. We want to remove the

uneducated housemaids care takers culture for kids in their initial most important first five

years of life.

Market of our services :

Our services are for specific market segment 2 income professional families.

We will serve 2 earning parents who couldn’t get enough time to spend with

their child for increasing his learning abilities.

Our target market is specific and includes both middle class and upper middle class

families.

Our services are for the kids 4 month to 5 years.

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Growth of our industry:

Our industry is of course a growth industry. At present there are fewer trends of baby day

care centers but following statistics shows the importance of our industry in today and so far

in future.

This graph shows in Pakistan ratio of age 0 to 4 year kids are higher than other age groups. In

Pakistan current birth rate is 31 kids per 1000 persons.

Same is the case with the ratio of 2 income professional families. In Pakistan participation of

female workforce is increasing every year. Following statistics of labor force survey shows it

clearly

This table shows female participation rate is increasing with a higher rate.

Labour force participation rate 1999

-2000

2001

-2002

2003

-2004

2005

-2006

Change

%(1999-

2006)

Both male and female

42.8 43.3 43.7 40.6 +3.2

Male

70.4 70.3 70.6 72.0 +1.6

Female 13.2 14.4 15.9 18.9 +5.2

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Strength and core competencies :

Our main strength is our quality services which includes food and nutrition expert,

full time care takers, teachers who will focus on mind building of the kids,etc. which

will differentiate us from our competitors

For the security of Kids we will use CCTV cameras in our baby day care center

We will introduce Skype facility through which parents can stay connected with their

kids throughout their working hours.

SERVICES DESCRIPTION:

Upon its opening, Highflier's care center will offer four basic services

Full time child day care

Initial learning of kids.

Kids from 8 months to 5 year will be entertained.

Our services:

We offer upscale child care services for kids ages 4 months to 5 years.

We have Healthy environment for kids' stabilizers will be used.

Normal operating hours will be 7 am to 7 pm, Monday through Friday with

observance of all legal major holidays

They will be provided food as advised by their Food and Nutrition expertAneeqa

Hassan a well-educated lady in food science.

We will also offer children birthday party hosting services. Activity planner

NoshabaAslam will be assigned for such events and will lead the activities,

ensuring memorable celebrations.

Help your child in developing physical skills: rolling over, sitting creeping and

crawling, climbing standing up, walking, dancing, riding toys, putting puzzles and

toys together, pilling blocks, drawing with jumbo crayons, picking up small

objects, turning the pages of a book, story will be told to kids on daily basis.

There will be a library for kids with interesting story books.

CCTV camera will operate for the security of kids. A security guard will also be

hired

Skype Option will be provided to the parents through whom they will be

connected with their kids even in their office hours.

For mind building of Kids their well-trained Art teacher NoshabaAslam will be

there.

2 trusts worthy care takers will be there to serve kids.

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MARKETING PLAN

High Fliers Day Care Centre is a service business for Infants; our market plan will be

customer specification to know how about our business reliability and acceptability in the

market surrounding of Sargodha.

Market Survey:

First of all we conduct market survey. We choose direct contact to peoples, for this purpose

we selected two working parents community. We selected Different Montessori Schools,

Colleges, Hospitals and Banks for our survey report verification. We filled a Questionnaire

from them about our new business in Sargodha location. Our survey showed that there is 70%

parents are willing to admit their child in such type of Day Care Centre. We found intense

need of people for opening such type of business in Sargodha location. Market survey give us

confidence to open it in this city with full of suitable, caring, reliable and secure learning

environment. Following are the results of our market survey.

#

Yes

No

A I believe that first five year's learning of my child

is important for his further life.

42/44 = 95.45%

B Day care centers will improve my child's

intellectual abilities.

25/44 =56.8 %

C Day care centers are need of time because women

workforce is increasing.

44/44 =100%

D I put confidence in such day care centers.

31/44=70.45 %

E Day care center idea is better than housemaid's

culture.

38/44 =86.36%

F Day care centers will remove my tension

regarding my child's initial take care and learning.

38/44=86.36%

G It's good to introduce such type of day care

centers in Sargodha.

42/44 =95.45%

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H Baby day care center is a good business idea for

the city.

41/44=93.16%

I Day care will be useful for the mental growth of

the children.

29/44=65.90%

J Day care center will provide children better ways

to be social and friendly

39/44=88.63%

K Day care center will provide better opportunity

for learning than at home

30 /44 =68.18

L Children learn faster in such centers than in hands

of illiterate maids

42/44=95.45%

M Should day care center offer a reduction in cost

for more than 1 child in a family?

35/44=79.54%

Overall result is 83.21 %

83%

17%

MARKET SURVEY

Market Survey

Yes

NO

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For our Market Survey we selected following institutions as sample.

Punjab College

ILM Colleg

Sanai School.

St Doris

Bank Al Falah

City School

Beconhouse

National School P.A.F

First women bank university road.

Habib bank limited.

University of Sargodha

We obtained following results from these organizations.

Size of Our Market:

Size of our market will be Niche. We are targeting middle and upper middle class of people.

We are targeting two working parents of community.

We are providing highly quality services and secure environment to our customers.

Customers will prefer to gain our quality services for their child bright future will definitely

increase our market size rapidly.

Market Per cent Share:

Day Care Centre is a good business plan in Sargodha. We find there is no direct competition,

others indirect competitors we find in the shape of Beacon, Sanai, Conessior, City school,

Levies and Montessori’s schools. But such schools only take kids above the age 3 and they

have their fixed school timings after that parent have to pick their kids. So, hopefully we shall

have at least 80 % market share in our business.

Current Demand in Target Market:

Market forces largely affect any business in the world. As we target a Niche market

depending on high quality services. Our survey showed us there is huge demand for opening

such type of quality Day Care Centre in Sargodha location, so there is high currents demand

in our target market. Our market survey showed 100% positive response of people for need of

baby day care centers in Sargodha which shows current demand in target market.

Trends in Current Market:

As time is changing current market needs and demands are also changing rapidly. As for our

day care industry concerns in current market situations number of female working force is

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increasing due to following factors

Increasing number of private schools and colleges in Sargodha.

Increasing Private hospitals in locality which required female doctors as well as

nursing staff

In last 10 years this number is doubled in Sargodha.

Increasing number of banks which have specific quota for females. Now In Sargodha

city almost 42 banks are working.

In Prime Minister Loan scheme female entrepreneur have given 50% special quota for

loan. So govt itself is encouraging females to be a part of economy growth.

All the above marketing trends are increasing the need for day care centers where

females can keep their kids in a healthy and learning environment, which are vitally

important in today's fast paced, dual-income world. As an increasing number of

families have become dependent on two incomes, the need for quality child care has

skyrocketed.

Barriers:

High Capital Cost:

Capital in any business is like a back bone. Start a new business in Sargodha initially we

shall face high cost of capital for purchasing of equipment related to our business.

Consumer Acceptance:

There is problem whether our services will be accepted by customers and they will trust us

or not. But we are sure about this our security system will enhance the confidence of parents.

Unique Services:

Uniqueness of any business retains it on the edge. Every business has its own uniqueness, on

that it can differentiate with other business on the basis of quality, price, delivery and

reliability.We are providing quality services and secure environment as uniqueness of our

business.

Features & Benefits of our Services:

We provide services for 12 hours in a day. Different working ladies have different

timings for their offices so it will be so convenient for them.

We will also offer children birthday party hosting services. Activity planner

NoshabaAslam will be assigned for such events and will lead the activities,

ensuring memorable celebrations

Help your child in developing physical skills: rolling over, sitting creeping and

crawling, climbing standing up, walking, dancing, riding toys, putting puzzles and

toys together, pilling blocks, drawing with jumbo crayons, picking up small

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objects, turning the pages of a book, story will be told to kids on daily basis. Kids

will stay busy in different type of activities. This will make their time precious.

CCTV camera will operate for the security of kids. A security guard will also be

hired. IN future we will also introduce Mobile App technology. For that we will

hire the services of Maryam

Skype Optionwillbe provided to the parents through which they will be connected

with their kids even in their office hours.

Main features of our services are food and nutrition expert. Who will give advice

to the parents for their kids' food matters.

For healthy environment, different stabilizers will be used for the accessories used

by kids. Separate room for viral infected kids so that other kids can't be infected.

For us healthy environment for kids is most important thing.

Parents are responsible for daily food of kids so that in case any problem like food

poisoning we couldn’t be held responsible but nutrition expert will guide them in

food chart.

Kids’ entry record will be maintained at the time of their entrance in day care by

security guard.

Customers:

Highflier's Day Care Center targeted customers are two parent working force and single

mother working force in all over Sargodha region. They are facing problems for the take care

of their kids If their housemaid is on leave then they have to face a real challenge where to

drop their kids with full care.

In Sargodha female working force is increasing rapidly its main reason is the increasing

number of schools, colleges, banks and hospitals in the area.

Their geographical location is from different areas of Sargodha. They are scattered in the

Sargodha's urban and rural areas.

Gender (Male, Female)

Location (Sargodha Region)

Income Level (60,000 to onwards)

Social Class (Middle Class and Upper middle class)

Educated and professionals.

The participation rate among men currently stands at 69.5%, while the rate among women is

57.3%. With a spread of 12.2 percentage points, the gap between man and female

participation rate has been narrowed.

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Above statistics shows the importance of our industry. In future female work force will also

increase and this will create a need for baby day care centers. With this increasing rate we

will also increase the activities of our business and will open its more branches in other

regions of Sargodha city as well as in other cities of Pakistan.

Competition:

Major competitor:

We have no direct competitors in the Sargodha city.

Indirect competitors:

Highflier's Care Center has to face indirect competitors like

Beacon House School System

City School

Sanai School System

Montessori Schools

Will competitor compete with us?

Highflier's Care Center direct or indirect Competitors are not able to compete with it because

of its core competencies of Security System, Food and Health Nutrition expert which is

only hire for the purpose of healthy diet plan of the children.

As compare to competitors:

Highflier's Care Center would work better as compare to indirect competitors because

schools like city etc have their fixed schedule but our schedule is very much flexible for the

convenience of parents from 7 a.m. to 7 p.m.

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Niche:

Competitive Advantage Uniqueness perceived Low Cost position By Customer Industry

Target Market

Niche

High Fliers Day Care Center strategy is Niche (Target Market) Differentiation Focus. Its

Focus is two parent working force and single mother working and its Differentiation Strategy

is its uniqueness in the form of its core competency as compared to competitors.

Competitive analysis

factors Baby day care Importance to customer

Services fee Varies ( depend on age of kids ) Avg

Quality High ( no compromise ) Most

Experience workers Yes Most

Flexible hours Yes More

Facilities Up to date Avg

Clean environment Yes Most

Location Easiest approach Less

Advertising Heaviest Less

Security Yes Most

Different degrees for ranking:

1- Most importance

2- More importance

3-Average/ moderate

DIFFERENTIATION

LOW COST

DIFFERENTIATION FOCUS

COST FOCUS

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4-Less importance

5- Least importance

Promotion

Our promotion activities also comprises of 2 phase

In first phase We will create suspense in people for coming baby day care center in Sargodha. So for one to

two weeks on different local cable networks, FM 96 & 98.2 ,express newspaper and cable

networks our add will be just

"Get ready Kids & Parents"

For first phase we have made separate audio,video and print ad

In second phase After that we will come towards regular advertising. As our target market is mostly female

working force so for promotion we will take followings steps

We will conduct awareness sessions in different schools, colleges, banks and other private

organizations. In such awareness sessions we will ensure them the security of their kids and

importance of day care centers in this era.

For awareness sessions Maryam, Sana and Rabia will go to different colleges, schools and

banks.

We have created a page on Facebook of our day care center. Its address is

https://www.facebook.com/pages/HIGH-Fliers-DAY-CARE

Video add will be on aired initially on different cable networks of satellite town and

university road areas like alkram cable network, garrison cable network.Garisson cable

network video ad cost is Rs 5000 per month and 12 times a day for channel Hum T.V.

For print media we have selected Express newspaper front page and size of our addwill be

length 8 inch and width 6 inch and this add will be published only on weekends ,(Saturday

and Sunday) as mostly working force gets time to read newspapers only on weekends. Cost

of publishing ads on newspaper is Column per inch Rs 108.

For radio advertisement we have made an ad for FM 96 and UOS FM 98.2 .Radio ad cost is

Rs 15 per 60 seconds. our ad consists of 40 seconds,

so we will on air our ad 10 times in a day and it will cost which will cost 10 *15 = 150 per

day and its monthly cost is Rs 4500

Billboards will be displayed on university road. Its cost is 60 * 20 = 12000, 12000*6=72000

rupees per month

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Promotion cost Schedule:

Note:

As we are students of university of Sargodha if we get approval of our dept. then advertising

cost for newspaper will be half for us. Our initial promotional budget is Rs 100000 and our

marketing manager Shehzad Sarwar has to plan the promotion with in this budget and this

budget will increase yearly. On early stages we will spend heavy amounts on advertisement.

PRICING STRATEGY:

Give up something to get something. Our focus will be on providing quality

services not on price. We will be the price competitive in the market we serve; however, we

will not subscribe to the “low price leader” concept. The quality of our services will support

the price we charge.

Age Limit Admission Fee Monthly Fee Per Day Fee Per Hour Fee

8 months-1.5 years

20000 6000 6000/24=250 250/6=Rs43

1.5 years-3years 20000 7500

7500/24=313 313/6= Rs 52

3 years-5years 20000 8000

8000/24=333 333/6=Rs 56

Note:

Approximately 24 days have been taken as monthly working days.

Average 6 hours have been taken per kid for a Day.

Type of Media Cost Our cost will be

Radio Fm 96 & FM

98.3

Rs 30 per 30

second slot

5 times a day

30 * 5 = Rs 150

150 * 30=4500 per

month

Television Garrison cable

net work

5000 per month 5000 per month

Billboards University Road 60 * 20= 12000 12000*6= 72,000

Newspaper Express

newspaper

Rs 108 column

per inch

8 inch length , 6

inch width = 5184

per day

Brochures Rs 35 per

brochure

35 * 300 = 10500

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Location:

For a new business, place have greater importance. Place should be familiar where

mostly people could know to your business. Day care center is a new business in Sargodha

location. That’s why we will start our business near to University of Sargodha. This is the

place where people of Sargodha pass daily. We will start our business where little angels

flourish perfectly.

Type of Building:

Day care center is for small children. Building should be colorful and beautiful to

attract the children where they could gain knowledge attractively. For small children we

should use a building for our business like home. We will start our business from House # 04

in Bungalow # 10. This is the place where traffic problem will not occur and people will

easily pick and drop to their child in day care center.

Amount of space:

We should need vast place for our new business. Initially we will start our business from a

house consist of 1 Canal. Where we will provide well greenish play ground to children.

Bungalow # 10 is well looking, beautiful and vast place of Sargodha Location. Our customer

will prefer to admit their children here for better quality of educated, knowledgeable and

healthy environment to their children. We will use sign boards for identifying our business in

Sargodha location.

Power & other utilities:

House contains every utilities related to our business. This building consists of electricity and

gas facilities. We will provide cooling and heating environment in summer and winter for

children, respectively.

Availability of Hospitals:

We selected the most commercial area of city there are many hospitals around our building

like Bucha, Niazietc so in case any emergency we have easy and quick access to hospitals.

Sale Forecast:

Day Care Centre is a new business plan. There is need of an inclusive marketing plan for the

effectiveness and reliability of our quality services that will create our business for sale. High

Fliers Care Centre first two months will be spent on renovating the house and bringing it up

to specifications. The first week will be used for training of the staff. By the middle of the

third month Day Care Centre will begin accommodating child for care. It is anticipated that

the facility will be underutilized until fifth month. By then word will have spread and the

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classes will be filing up quite well.

Monthly Income Estimation:

Age Level Number of Kids Per kid Fee Total Fee

8 months to 1.5 years 6 6000 36000

1.5 to 3 years 8 7500 60000

3 years to 5 years 10 8000 80000

176000

Run Time Period:

Officially we will start doing operations in 3rd month although it will take time to establish

but for running of baby day care center we projected the following analysis

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In first month we will take 15 kids. In first month numbers of kids will be low as their parents

feel comfortable with their existing kids set up but with the passage of time number of kids

will improve.

Month Number of kids

January 15

February 18

March 20

April 20

May 20

June 18

July 16

August 17

September 25

October 27

November 30

December 30

In January due to first month number of kids will be less it will be almost 15

kidsIn February strength will improve to 18 kids

In March situation will be more favorable because parents will be looking for

Montessori classes schools due to new educational session.In April, May and

till mid-June there will be fewer variations.

In Mid-June, July and august there will be low number of kids because many

female school teachers will be on vacations so will prefer to take kids at home

with them. But our summer camp programs will improve the situation a lot.

After summer vacations we expect a great increase in number of kids and it

will be followed by next moths also.

0

5

10

15

20

25

30

35

Number of kids

Number of kids

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Yearly income Estimation:

Monthly Fees

Years TOTAL

No. of

Students

Admitted

NEW

STUDETS

ADMITTED

Admission

Fees

Child 4

Month to

1.5 year

Child 1.5 t0

3 years Child 3 to 5

years Total

Revenue of

this year

Cumulated

Revenue

1st 30 30 (30*20,000) (05*6000) (15*7500) (10*8000) 3,270,000 3,270,000

2nd 40 10 (10*20,000) (10*6600) (15*8250) (15*8800) 4,061,000 6, 731,000

3rd 55-5=50 25 (25*25,000) (25*7260) (20*9075) (30*9680) 8,465,800 15,196,800

4th 70-10=60 17 (17*25,000) (22*7986) (26*9983) (27*10,648) 9,097,952 24,294,752

5th 77-7=70 20 (20*30,000) (25*8785) (35*10,981) (30*11,713) 12,064,200 36,358,952

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

1st 2nd 3rd 4th 5th

Total Revenue Of Year

Total Revenue of this year

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Operational Plan Our daily operations will include following areas

Production

For daily operations our services will be in following manners

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Location:

For our day care center we have selected following building we fulfill our all requirements

regarding utility, availability of hospitals in case of any emergency etc.

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Access:

Our selected building is in easy access of parents because we have given three proposed

locations in our market survey

P.A.F

Satellite Town

University Road

And this survey shows followings results

Satellite town 9/44 = 20.45 %

University Road 28/44 =63.63 %

P.A.F 7 /44 =15.9%

20%

64%

16%

SURVEY RESULT

Satellite town

University Road

P.A.F

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Personnel

Our employees will be skilled in their field especially our caretakers should be most

responsible employees of our day care center.

Employees Schedule

02000400060008000

100001200014000160001800020000

Salary Schedule

Salary

Sr. No Employee name Job status Qualification Salary

1 Sana Manager MBA 20000

2 Maryam supervisor M.A 16000

3 Rabia Recruiter MBA(HRM) 10000

4 Zara Receptionist B.A 8000

5 Danyalsaleem Accountant MBA(Finance) 10000

6 ShehzadSarwar Marketing manager MBA (Marketing) 10000

7 NoshabaAslam Art teacher MBA, different

courses in painting

10000

8 Aneeqa Hassan Food & Nutrition

Expert

M. Phil in Food

Science

10000

9 Caretaker F.A 8000

10 Caretaker F.A 8000

11 Security Guard Matric 7000

12 Sweeper No requirement 4000

Total =121000

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JOB DESCRIPTION:

SANA BATOL/ SUPERVISOR:

MINIMUM EDUCATION: BACHELORS OR MASTERS.

Plan both long and short range activities in accordance with curriculum objectives,

developmentally appropriate practice and program philosophy.

Meet the emotional, social, physical and cognitive needs of each child.

Encourage assistants to contribute to curriculum planning.

Coordinate field trips.

Prepare monthly plan charts.

Complete bi-annual assessment of children's development.

Report progress of children to parents in bi-annual reports and through parent-teacher

conferences.

Maintain daily open communication with parents.

Keep accident reports.

Maintain anecdotal records.

Maintain confidentiality.

NOSHABA ASLAM/TEACHER:

Minimum Education: Master and specialize in arts and creative work. Certificates

must be attached with application.

Assist group supervisor with both long and short range activities in accordance with

curriculum objectives, developmentally appropriate practice and program philosophy.

Provide input for bi-annual assessment of children's development.

Maintain daily open communication with parents.

Keep accident reports.

Maintain anecdotal records.

Maintain confidentiality.

Report any suspect abuse to supervisor.

Arrange a classroom environment in accordance to program goals and philosophy.

Maintain a safe and healthy environment.

MARYAM ILYAS/DIRECTOR:

MINIMUM EDUCATION: MASTERS WITH LEADERSHIP QUALITIES AND A

GOOD MANAGEMENT.

To do the best job as a center director, you need to

MANAGE: Know what needs to be done.

LEAD: get things done through your staff.

USE RESOURCES WISELY: Make the best use of what you have.

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DANYAL SALEEM/ACCOUNTANT: MINIMUM EDUCATION: MASTERS WITH FINANCE. Complete grip on financial

statements.

A bookkeeper duty for a daycare is not altogether different than those of a bookkeeper for

any other service-based business, but the responsibilities are considerably larger. Since

daycares are required to give total year receipts to the parents of the children for tax purposes,

greater care must be taken to record transactions accurately.

Must keep all the financial records up to date.

All the financial statements are properly maintained so that proper taxes can be

implemented.

For continuous record and to avoid any frauds all cash transactions must be recorded

time.

RABIA RANJHA/RECRUITOR:

MINIMUM EDUCATION: MBA HRM

Recruit staff as per the criteria given.

Must appoint proper and qualified staff for the day care center.

Appointment must be done as per proper procedure without any nepotism

Appointment must be done with the coordination of director.

ZARA AHMAD/ RECEPTIONIST:

MINIMUM EDUCATION: F.A OR B.A

Receptionist must be very cool and calm.

Must attend all the calls and provide the callers necessary information required to

them.

Must not allow any outsider to enter for children safety.

SHAHZAD SARWAR/MARKETER:

MINMUM EDUCATION: MASTERS WITH SPECIALIZATION IN

MARKETING.

Must plan different marketing strategies for the business.

Proper marketing channels must be planned in the given budget.

Different ideas must be given for the marketing of the day care center.

CARETAKERS:

MINIMUM EDUCATION: MATRIC OR F.A.

Must be aware of all babies work and know how to do them.

Must be responsible and take care of children hygienic.

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INVENTORY

Having a well-stocked inventory is a critical component of keeping a day carecentre running

smoothly. A day care facility that primarily serves toddlers should keep inventory with the

specific needs of this age group in mind. A successful toddler day-care centre provides a

plethora of developmentally appropriate toys and games, but is equally concerned with basic

matters of safety and hygiene.

GAMES & TOYS

Provide a large selection of games and toys, as toddlers

spend a significant portion of each day playing. Avoid

toys or games with small pieces that can present a

choking hazard. An art area should be well stocked with

Construction paper, Drawing paper, Block sets, Colour

pencils, Non-toxic paint supplies, Puzzles with large

pieces, balls, Puppets and toys.

It will encourage dramatic play such as make-believe

cooking sets and costumes are all developmentally

appropriate.

STORY BOOKS

As babies read and see many colourful pictures in these

quality storybooks, not only are they boosting their

reading skills, but they are also learning socially

responsible tools for life.

LCD AND PLAYSTATIONS

Video game genres are wide and varied.

Examples of popular genres include action adventure,

strategy, role playing, sports, racing, simulation an puzzle.

26

Watching cartoons on LCD creates a lot of fun for toddlers.

FURNITURE

Your day carecentre should have tables and chairs that are

the right height for toddlers to eat and play at. Plastic

furniture often works best because it is inexpensive, easy to

clean and resistant to damage. Beanbags are another form of

comfortable furniture for toddlers. It's also imperative to

have at least one changing table. Keep several mats, pillows

and simple blankets available for nap time. If you plan on

serving more than a few children, it's a good idea to have a

cubby area so that each child has an individual space for

personal items.

HYGIENE

Your diapering area should be well stocked with diapers, wipes, and baby

powder, as well as a locking garbage bin. Have toddler-sized toilets available for those

children who are potty trained or in training. Have plenty of paper towels and antibacterial

wipes available for the frequent spills that will accompany both snack time and playtime. Be

sure to stock plenty of soap so that you can encourage children to frequently wash their

hands. Have step-stools on hand to ensure that shorter children can wash their hands

independently.

SAFTY

Keeping your children safe should be

priority number one. You should have a fully stocked

medicine cabinet that locks and is out of reach of even the

most industrious of toddlers. Be sure to have plastic outlet

covers in place on each outlet that is unused, and extras

on hand in case an appliance need to be unplugged. If you

plan on taking any walking or driving trips away from the

day care centre,

27

EATING AREA

Chances are good that you'll be feeding attending children at least

one meal, as well as overseeing a few snack times. Plastic cups,

reusable plastic utensils and plates are safe, easy to wash and easy

for toddlers to manipulate. Keep plenty of paper towels and

napkins handy. It's also a good idea to keep a stock of bibs to

provide while children are eating meals.

BABYCOT

Comfortable baby cot will be bought for comfortable sleep of

babies. To prevent injuries soft cushions must be used in baby

cot.

WALKERS/HANDLERS

Walker made up of good material will be bought to teach them

how to take 1st step, how they can walk with and without

support.

FOOD

Food is the main ingredient for health. Fresh and pure food will be provided to toddler for

their physical as well as mental growth. Like fresh milk, fresh fruits, cereal etc. food will be

given according to experts advice, hired by us.

28

Finance required for inventory

Inventory

Items Prices

Baby play place 10000

Digital steam sterilizer 6000

Baby food warmer 4000

Electric heater 8000

LCD play station 40000

Block basket 6500

Story books 5000

CD’s and musical instrument 7000

Baby’s bag 5500

Baby’s scale 6500

Bolding racks 6000

Bouncy castle 5000

Baby’s cot 14000

Games and toys 8000

Furniture 20000

Hygiene 5000

Eating area and accessories 6500

Carpet and cushions 20000

Walker and handler 10000

Generator 40000

Camera 70000

Total250000

29

Management and Organization

MANAGEMENT AND ORGANIZATION:

MANAGER:

SYEDA SANA BATOOL will not only manage but lead the staff to get the things done

through staff properly. Management in child care is a mix of caring, understand your staff

and knows what needs to be done. She will manage the following tasks:

1. Determines safety, maintenance and security requirements for the facility.

2. Hire, train and supervise professional and Para professional staff.

3. Keep confidential any personal information relating to the children’s and their family.

4. Coordinate special events and outings such as birthday party

5. Identify and support staff training requirements

6. Ensure the high quality child care.

7. Order and maintain necessary equipments.

8. Coordinate with the parents and will provide necessary information about day to day

activities.

9. Will conduct the parents meeting once a week.

10. Will take payments from parents; handling late payments; and overseeing overall

operations.

11. Weekly lesson plans.

ACCOUNTANT:

1 DANYAL SALEEM will be responsible for working as accountant to insure accurate

financials.

2 He will also handle accounts payables and running all the monthly financial statements.

RECRUITER & supervisor:

1 RABIA RANJHA will be responsible for the hiring process employees by negotiating with

the manager.

2. Initially a review of the budget will occur to determine the available funds for the position.

3. She will post the job, gather applications and resumes, and interview the applicants and

hire employees.

4. She will supervise other personnel and resolve their issues.

30

RECEPTIONIST:

ZARA AHMAD will be working as receptionist. Receiving calls and providing necessary

information to callers and walk in customers

TEACHER:

1 NOSHABA ASLAM will be working as a teacher for the kids. She will be working for

establishing creativity of kids and early learning schemes.

MARKETER:

1 SHAHZAD SARWAR will be working as marketing manager.

2 Planning marketing strategies for the organization in budget allocated to him

3. Minimum use of media and create maximum value of business strategy must be adopted.

NUTRITIONIST:

1 ANEEQA will be working as nutritionist. She will be responsible for which food and

snacks provided to kids

ASSISTANT MANAGER:

1 MARYAM ILYAS will support Sana in the day-to-day running of a day care.

2 As she is responsible for checking all work is performed properly and on time.

NOTE: In absence of Sana Batool, Maryam ilyas will continue the business.

31

Management & Organization

32

Establishment Time Period

Establishment of baby day care center will take approximately 2 months. We have divided

establishment period into two phases.

1st step (Market analysis phase)

At this step we have conducted a detailed market analysis to forecast the demand for baby

day care centers. We have done this market analysis in three steps

Population analysis

Our population analysis shows increasing number of kids in Pakistan. In Pakistan birth rate is

31 per 1000 persons and other is increasing number of woman work force participation which

is increasing rapidly every year. All these figures shows the importance of our baby day care

centers

Market Segmentation

We have distributed our target market in two groups.

Middle class 2 income professional families.

Upper middle class 2 income professional families.

Market survey:

We have done survey for the market of Sargodha. Our market survey shows 100 % result for

need of baby day care centers in Sargodha city.

Our market analysis took 1 month for completion in this survey we have observed the market

trends of people of Sargodha which indeed demand a baby day care center.

2nd step (promotion):

In 2nd month we have focused on our promotion activities. Our promotion activities also

comprises of 2 phases

In first phase we will create suspense in people for coming baby day care center in Sargodha.

So for one week on different local cable networks, FM 96 & 98.7 ,express newspaper, a

billboard on university road our add will be just "Get ready Kids & Parents"

Our detailed promotion plan is in Promotion head.

Then we will go for regular advertisements and side by side we will continue our other

requirements like hiring of building, registration, purchase of equipment's etc.

33

0

10

20

30

40

50

60

70

Activities November December

Activities

Series1

Establishment Weeks

Population analysis 1st

Market segmentation 2nd

Survey of market 3rd n 4th

Rent 5th

Decoration of building 6th

Taking kids for admission

7th,8th

Miscellaneous activities 8th

34

Personal financial statement

Each partner has cash and bank deposit in the following way

Partners Cash Balance Bank Balance Total Worth

Maryam Ilyas R.S 60,000 R.S 1, 80,000 R.S 2, 40,000

Zara Ahmad R.S 50,000 R.S 1,55,000 R.S 2, 05,000

NoshabaAslam R.S 85,000 R.S 1, 65,000 R.S 2, 50,000

Sana Batool R.S 40,000 R.S 1, 60,000 R.S 2, 00,000

RabiaRanjha R.S 70,000 R.S 1, 30,000 R.S 2, 00,000

DanyalSaleem R.S 55,000 R.S 1, 75,000 R.S 2, 30,000

ShahzadSarwer R.S 80,000 R.S 1, 70,000 R.S 2, 50,000

TOTAL WORTH IN RUPEES

START-UP EXPENSES

The estimated start-up capital and expenses as under:

Start-up Capital & Expenses Amount in Rupees

Inventory 1, 12,000

LCD Play Station 40,000

Furniture 30,000

Generator 40,000

0

500

1000

1500

2000

2500

3000

MaryamIlyas

ZaraAhmad

NoshabaAslam

SanaBatool

RabiaRanjha

DanyalSaleem

ShahzadSarwer

Total Worth

Total Worth

35

CCTV Cameras 17,000

Laptop 15,000

Carpet & Cushion 20,000

Advertisement 1, 00,000

Rent (1st two month)

(per month 30,000)

60,000

Maintenance 20,000

Salaries 65,000

Utility Bills 10,000

Unforeseen (Contingency) 25,000

Total 5,54,000

START-UP EXPENSES

Each partner has spared and agreed to spend Rs. 1, 00,000 for investment in the business.

Assets’ worth of each partner has already been mentioned above. The start-up expenses have

been estimated by getting prices of required assets, items and checking utility bills of

competitors.

20%

7%

5%

7%

3%3%

4%

18%

11%

0%4%

12%

2%

4%

START-UP EXPENSES

Inventory

LCD Play Station

Furniture

Generator

CCTV Cameras

Laptop

Carpet & Cushion

Advertisement

Rent (1st two month)

(per month 30,000)

Maintenance

Salaries

Utility Bills

Unforeseen (Contingency)

36

FINANCIAL PLAN

High Fliers Day Care Centre will have an average annual revenue growth rate will be

approximately 34% per year. Day Care Centre will acquire rupees 7, 00,000 of fund from

partners. The projected Income Statements of High Fliers Day Care Centre for first five years

are as follows:

HIGH FLIERS DAY CARE CANTRE

BUDGETED INCOME STATEMENT

(FOR THE YEAR ENDED)

DETAILS 1ST YEAR 2ND YEAR 3RD YEAR 4TH YEAR 5TH YEAR

Sale Services

rendered

3,270,000 4,061,000 8,465,800 9,097,952 12,064,200

Less Expenses

Salaries 1,452,000 1,524,600 1,625,830 1,707,122 1,792,478

Utilities 1, 20,000 1, 80,000 2, 40,000 3, 00,000 3, 60,000

Rent 3, 60,000 3, 96,000 6, 75,600 7, 43,160 8, 17,476

Advertisement 1, 00,000 1, 25,000 1, 50,000 1, 75,000 2, 00,000

Admin

Expense

20,000 20,000 30,000 30,000 30,000

New branch

inventory cost

1, 00,000

Depreciation 8,000 8,000 16,500 16,500 16,500

Miscellaneous 5,000 8,000 12,000 15,000 18,000

Net Income 1,205,000 1,799,400 5,615,870 6,111,170 8,829,746

Here budgeted income statement show profit of business. During first year we will gain

revenue of R.S 3,270,000 after subtracting expenses from revenue we will gain a profit of

R.S 1,205,000 which will increase respectively.

37

Allocations of sale revenues are as follows…

Monthly Fees

Years TOTAL

No. of

Students

Admitted

NEW

STUDETS

ADMITTED

Admission

Fees Child 4

Month to

1.5 year

Child 1.5 t0

3 years Child 3 to 5

years Total

Revenue of

this year

Cumulated

Revenue

1st 30 30 (30*20,000) (05*6000) (15*7500) (10*8000) 3,270,000 3,270,000

2nd 40 10 (10*20,000) (10*6600) (15*8250) (15*8800) 4,061,000 6, 731,000

3rd 55-5=50 25 (25*25,000) (25*7260) (20*9075) (30*9680) 8,465,800 15196800

4th 70-

10=60

17 (17*25,000) (22*7986) (26*9983) (27*10,648) 9,097,952 24294752

5th 77-7=70 20 (20*30,000) (25*8785) (35*10,981) (30*11,713) 12,064,200 36358952

Base of any business is to make profit. We started our business on the concept of earning

profit by providing our customer high quality and secure environment. Here we estimated

annual revenue of our business. We predicted first year we will have 30 students in our

business and it will increase respectively. We can see on the table we will increase our fees

by 10% per student annually and admission fees will too increased. We will have chances of

losing 5 students which will leave due to increase in fees; you can see it in table third year

row. In forth year we estimated due to completion of their course some students will leave as

you can see in table forth year row. We estimated fifth year we will have total number of 77

students in our High Fliers Day Care Centre.

PROFIT & SALE PROJECTION

The above chart explains the projected profit & Sales for the next five years. On X-axis the

years are mentioned where as Profit & Sales are shown on the Y-axis

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

1st 2nd 3rd 4th 5th

Profit & Loss Projection

Yearly Revenue

Monthlt Revenue

38

HIGH FLIERS DAY CARE CENTRE

PROJECTED BALANCE SHEET

(ON FIRST DAY OF BUSINESS)

ASSETS RUPEES LIABILITIES & Equity RUPEES

Current Assets Current Liabilities Cash at Bank 4, 86,000 Account Payable - Inventories 1, 12,000 Account Receivable - Equity

Maryam Ilyas 1, 00,000

Fixed Assets Zara Ahmad 1, 00,000

Furniture 30,000 NoshabaAslam 1, 00,000

Generator 40,000 Sana Batool 1, 00,000

Laptop 15,000 RabiaRanjha 1, 00,000

CCTV Camera 17,000 DanyalSaleem 1, 00,000

ShahzadSarwar 1, 00,000

Total 7, 00,000 Total 7, 00,000

The above mentioned projected balance Sheet for the opening day shows the Assets which

includes current and fixed assets having worth of Rs. 7, 00,000. It also shows the inventory in

hand of Rs. 1, 12,000 to meet the 1st day’s requirements and a bank deposit of Rs.4, 86,000

for unforeseen business expenditure. On liability side the Day Care Centre has no Current

liability payable except owner equity which partners have invested.

BREAK EVEN ANALYSIS The break even analysis has carried out showing the level of sales at which the state of no

profit and no loss occurs. This is the minimum sale level below which the business cannot

operate to avoid the losses. At this point business will recover its operating expenditures only.

The minimum monthly and yearly revenue generated High Fliers Day Care Centre at which

business gains zero profit will be under:

Break even Analysis

Years 1st 2nd 3rd 4th 5th

Monthly

Revenues

42279 RS 37322 R.S72165 R.S63614 R.S76050

Yearly

Revenues

R.S507853 R.S447862 R.S865976 R.S763366 R.S 912605

39

We estimated break even analysis through this formula as following

Working breakeven analysis=fix cost/variable cost (% of services rendered)

year st1

1940000/3.82=507853 annually

42279 monthly

year nd2

2073600/4.63=447862 annually

37322 monthly

year rd3

2597930/3%=865976 annually

72165 monthly

year th4

2671782/3.5%=763366 annually

63614 monthly

year th5

2856454/3.13%=912605 annually

76050 monthly

BREAK EVEN ANALYSIS

Here we show projected break even analysis with the help of charts:

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

1st 2nd 3rd 4th 5th

BREAK EVEN ANALYSIS

Monthlt Revenue

Yearly Revenue

40

High Fliers Day Care Centre

Budgeted Balance sheet (Five Years)

As On ……

Assets Opening 1st Year 2nd Year 3rd Year 4th Year 5th year

Current

Assets

Cash At

Bank

4, 86,000 4, 88,000 4, 00,000 3, 40,000 3, 70,000 3, 90,000

Account

Receivable

- - - - -

Inventories 1, 12,000 1, 20,000 1, 30,000 1, 70,000 1, 80,000 2, 00,000

Fixed

Assets

Furniture 20,000 25,000 22,500 50,000 34,000 29,000

Depreciation

@ 10 %

(2500) (2500) (5,500) (5,500) (5,5)

Generator 40,000 40,000 36,000 72,000 64,000 56,000

Depreciation

@ 10 %

- (4,000) (4,000) (8,000) (8,000) (8000)

Laptop 15,000 13,500 12,000 24,000 21,000 18000

Depreciation - (1,500) (1,500) (3,000) (3,000) (3000)

CCTV

Camera

17,000 15,300 13,600 27,200 23,800 20,400

Depreciation - (1,700) (1,700) (3,400) (3,400) (3,400)

Mobile App - 90,000 80,000 70,000 60,000

Depreciation - (10,000) (10,000) (10,000) (10,000)

Total 7, 00,000 7, 01,800 7, 04,100 7, 63,200 7, 63,300 7, 73,400

41

Liabilities

& Equity

Opening 1st Year 2nd Year 3rd Year 4th Year 5th year

Current

Liabilities

Account

Payable

- 1,800 4,000 15,190 12,400 11,085

Accrued

Expense

- - 100 2,525 5,300 7,963

Capital

Retained

Earning

- - - 45,485 45,600 54,352

Maryam Illyas 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000

Zara Ahmed 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000

NoshabaAslam 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000

Sana Batool 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000

RabiaRanjha 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000

DanyalSaleem 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000

ShahzadSarwer 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000 1, 00,000

Total 7, 00,000 7, 01,800 7, 04,100 7, 63,200 7, 63,300 7, 73,400

42

Important Notes

Cash at Bank:

First and second year we can see in budgeted balance sheet bank asset is decrease; it is occur

because we will make increase in inventories and furniture of our centre according to the

need of requirements. In second year we purchase more assets to maintain second building

inventory, you can see there is increased in generator, CCTV camera and laptop budgeted

balances. On the other hand our asset cash at bank are increasing following years

respectively. We are maintaining it to meet our daily expense and account payables.

Salaries:

We will increase salaries by 30% annually as you can see above salaries expenses are

increasing repeatedly. In second year there is an increase of a R.S 25,000 salary expense,

which will incur by giving a fee to Mobile App engineer.

Rent:

We will increase rent by 10% annually. In third year rent will increase by R.S 2, 40,000

which will rent of another building taking on rent for business purpose and will increase by

10% annually.

Depreciations:

We will charge depreciation on fixed asset. We are using straight line method for charging

depreciation on all the assets. Depreciation on furniture are increasing because we are

maintaining more items in furniture and new items depreciation are adding in the existing

depreciation. In second year there is an increase of depreciation because of purchasing new

assets mobile app for the business. In third year other assets depreciate by double because we

purchase more assets for fulfilling new building requirement.

Account Payable:

In liability side account payable are increasing. Increase in account payable show here we are

making loyal our suppliers of inventory to make delivery of items on time when we need it.

We will not pay 20% of payments to our supplier so they will engage with us every time

when we need urgent supply of items. In 3rd, 4thand 5thyears our account payable are

decreased because we make payments to our suppliers.

Retained Earnings:

For the purpose of increase in our business we are maintaining certain portions of our income

as a retained earning account.

43

Appendices

CCTV Cameras:

http://hafeezcentre.pk/Security-Tools/CCTV-Cameras-Prices-in-Lahore--pakistan-04235942227-

962204.html

Mohammad Umar Minhas R.S 17,000

Cell # 0321-8490238

Laptop:

Najum-ul-sabeeh R.S 15,000

Cell # 0304-6692911

Rent:

Tayyab Warraich R.S 30,000 with 10% increase annually

Cell # 0332-2022208

Express news paper& news channel cost:

Shahab khan

Cell # 0300-8605608

Cable network:

Tariq Mehmood (Garrison cable network) per month Rs 5000

Cell # 0300-8600133

Economic survey of Pakistan

Resume of Software engineer.

Food & nutrition expert currently done M.phil in food science from sgd uni and now working

in Pepsi co Aquafina dept Islamabad.

44

Code of conducts for Business

Our code of conduct helps everyone involved in a child care center to understand what

behaviors are appropriate andinappropriate. It also outlines the proactive strategies used to

promote appropriate behavior and the consequences for inappropriate behavior. The purpose

of the code of conduct is to support a safe, positive and respect fullenvironment and to

communicate the center's expectations and policies.

The following people are expected to behave in a respectful manner and comply with this

code ofconduct.

‰management and staff members

children

‰parents/guardians of children enrolled

all others involved with our center

Guiding Principles for Appropriate Behavior:

Be Respectful

We are respectful of ourselves and other people. We are respectful of the ideas and feelings

of others. We are respectful of the environment, equipment and materials.

Be Safe

We work and play safely to help keep ourselves and others from getting hurt.

Be Cooperative

We solve our problems by talking and listening to each other respectfully to find a solution.

When we cannot solve a problem ourselves, we ask for help.

Be Supportive of Learning

We learn to the best of our abilities and support the learning of others.

Appropriate Use of Technology

All children, parents, staff and others involved in our center must use e-mail, electronic

devices and the Internet according to our policies. This protects people’s privacy and the

confidentiality of information.

45

Unacceptable Behavior

The following behaviors by children, staff, parents and others involved in our center are

unacceptable:

Harassment, including behavior that degrades, demeans, humiliates or embarrasses

someone that a reasonable person would know is unwelcome

All forms of abuse (physical or psychological), including verbally, in writing or

otherwise

Discrimination against any person or group because of their race, color, nationality or

o Place of origin, ethnic background, religion, age, gender-determined

characteristics, marital and family status, source of income, political belief.

o Actions that put another person at risk of harm, including violent physical acts

(with or without a weapon) and threatening someone

Proactive Strategies

We actively strive to create an environment that supports the health, safety and well-being of

the children by

Having realistic and developmentally appropriate expectations for behavior

Setting up the environment and materials to encourage appropriate behavior and

reduce potential for inappropriate behavior

Planning a program based on children’s interests and developmental needs

Establishing consistent yet flexible schedules and routines that help children gain

trust, security andself-control

We create a positive environment for children, parents, staff and others involved in our center

by:

Developing positive relationships, including making time to talk and listen

Establishing clear, consistent, simple limits

Stating limits in a positive way and periodically reminding people

Providing explanations for limits

Working together to solve problems

Modeling and encouraging appropriate behavior

Consequences for Inappropriate Behavior

We will consistently respond to inappropriate behavior by children, parents, staff and others

involved in ourcentre by:

‰reminding people of expectations and limits

Using a respectful approach to explain why a behavior is inappropriate and what

behaviour is expected

Talking only about the behaviour, not labeling the person

Responding sympathetically and acknowledging feelings

46

Depending on the severity and frequency of the behaviour, we will consider further steps

such as:

Using behavioural analysis to learn what may be contributing to a child’s

inappropriate behaviour andhow to help reduce or eliminate the behaviour

Having a formal or informal meeting to discuss concerns and to develop an action

plan to encourageappropriate behaviour in the future

Developing a written contract with an adult or older child that outlines specific

expectations andconsequences

Giving a written warning that outlines specific concerns and consequences if the

behaviour continues

In extreme cases, we will take additional steps such as:

Suspending or dismissing a staff member

Suspending or withdrawing child care services because of a child’s or family

member’s inappropriatebehaviour

In the case of a visitor not allowing the person to return to the center

Children need :

‰Independent access to and selection of toys and materials

Sufficient space and time for uninterrupted play

Access to noisy, messy and quiet areas

Indoor and outdoor space for movement and large muscle activities

Space, materials and opportunities for socialization and pretend play

Establish clear, consistent and simple limits and provide explanations for those limits:

Limits are statements of what behaviour is expected of the children.

Tell the children why they need to follow the limit. When children understand the reasonsfor

limits, they are more likely to comply.

Say: “When you sit down, your other friends can see the book”.

Rather than: “Sit down.”

Three basic rules:

.1Respect Yourself

For example, “If you try to stand on the bicycle, you may hurt yourself. If you want to sit

and ride the bike that’sfine. But if you’re going to stand on the seat, I’ll have to put the

bike away”.

2.Respect Others

47

For example, “Aliyan, that hurts Ajya when you threw the book at her. I can’t let you hurt

your friends and Ican’t let your friends hurt you. Books are for looking at the pictures and

reading. Would you like me to read thatbook or shall we put it away”?

.3. Respect the Environment, Equipment and Materials

For example, “When you bang on the little telephone you could break it. Let’s go find the

xylophone or a drumthat you can bang on ”.

Telling children what to do, rather than what not to do, reinforces acceptable behaviour.

Say: “Hang your coat up, please”.

Rather than: “Don’t leave your coat on the floor.”

Focus on the Behaviour, not on the Child

In a guidance situation, focusing on the child’s character tends to produce feelings of guilt

and shame for thechild. This ultimately lowers self-esteem. On the other hand, focusing on

the behaviour preserves the child’sdignity and provides information for correcting the

behaviour.

Say: “When you grab the Alviya, it makes Deebaj angry”.

Rather than: “You should be ashamed of yourself for grabbing.”

Helpful Hints for Employees

Position yourself with your back to the wall, not the children.

Visually scan the room as you are interacting with children.

Keep your own emotions under control.

Keep your own tone of voice and body language calm.

Get to know children’s families and communicate behaviour successes and concerns

When providing guidance, connect with the child instead of coming across as

judgmental or preachy.

Be clear and describe behaviours. Avoid using vague comments like “play nicely”.

Provide opportunities for children to make amends instead of insisting on a superficial

apology.

If you feel your own level of frustration rising, count to ten and breathe deeply before

proceeding

These Policies Must be Reviewed :

With parents before enrolment

With new staff upon employment

With substitutes upon employment

48

With all staff at least annually

A copy must be provided to parents or guardians of all children upon enrolment